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Đặt hàng là một thuật ngữ kinh doanh, là lời đề nghị ký kết hợp đồng xuất phát từ phía người mua được đưa ra dưới hình thức đặt hàng. Trong đặt hàng, người mua nêu cụ thể về hàng hóa định mua và tất cả những nội dung cần thiết cho việc ký kết hợp đồng. Dưới đây là mẫu thư đặt hàng và các mẫu câu đặt hàng bằng Tiếng Anh. Mời các bạn tham khảo
ĐẠI HỌC CÔNG NGHỆ VÀ QUẢN LÝ HỮU NGHỊ Institute of Foreign Language Lecturer: Nguyễn Thị Việt Hà, M.A TrucTuyen.Utm.Edu.Vn ENGLISH FOR MARKETING CONTENT Marketing and Advertising Finding the customer Planning a marketing strategy Marketing tools Marketing and Advertising Starting up Marketing and advertising activities Doing market research Drawing up a marketing plan Commissioning advertising Talking to customers Liaising with the sales department Showing visitors around the company Creating advertisements Speaking to journalists Providing support for customer service Writing press releases Presenting at a trade fair Reading trade magazines Are these activities done in your company or outsourced? Marketing and Advertising Reading Read the advertisements for different jobs Matching Media Knowledge Customer Line Brand Mentions Product Relations Strong Responsibility Primary Service Public Strategies Marketing and Advertising a b c d e f g A related series of items sold by a company (e.g education software titles offered by a publisher) The department that deals directly with consumers Communication with the general public Item where the company’s name is seen in newspapers, magazines, and websites Main task or function Good understanding Ways of promoting a brand Marketing and Advertising Vocabulary Matching Ad agency art director copywriter graphic designer market research firm PR officer One of this person’s responsibilities is to create logos This company is responsible for creating advertisements This company might conduct a survey to find out more about your customer This person supervises the design staff This person interacts with the media to communicate important company information to the public This person writes the text for advertisements Marketing and Advertising Homework Pages 4-6 Finding the customer Starting Who is your typical customer? What are some of the ways you learn more about your customers and their needs? Finding the customer Vocabulary Learning about your customers Use the words in the box to complete the following list clients competitors trends sales records find out search terms listening loyal customers new Email _directly with one or two questions Examine the _that people type into your website’s search function Which items are people looking for? Schedule a social event, such as a wine tasting, for existing or potential _, and use this as an opportunity to more about what they want Compare your marketing approach with that of your _ What areas are they targeting that you aren’t? Read trade journals to learn about _ This will help you stayed ahead of the competition Study your _to see what facts you already have about the people who buy from you Spend time in a shop or at a trade fair _to people What they talk about? What questions they ask? Finding the customer Reading: Inside the market Read the summary and match the headings from the box to the sections appendices major findings purpose secondary findings Finding the customer Decide whether the statements below are true or false Correct the false statements a One goal of the survey was to see how interested people are in a mobile phone for children b Parents want their children to be able to dial any number d Parents think that mobile phones might be harmful to children c People without children are also interested in buying mobile phones for children e Respondents said they want the phone to be small and last a long time without breaking Planning a marketing strategy Starting up Talk about factors to be taken into consideration when drawing up a marketing plan Current position Marketing activities Sales projections and costs Analysis of competitors Objective Benchmarking Implementation Marketing tactics Marketing strategy Situation analysis Results from last year Problems and opportunities Planning a marketing strategy Vocabulary: Marketing mix Which words are used to talk about which P? advertising appearance channels of distribution discount logistics media public relations Product Price quality service Promotion financing location list price Place Planning a marketing strategy Speaking You are planning to launch a new product next month Give a short presentation of the product based on the 4Ps Planning a marketing strategy Homework Pages 16-18 Marketing tools Starting up Talk about distribution channels Websites Sales reps Wholesalers Different types of stores Marketing tools Types of discounts Matching types of discount with their definitions Trade discounts a discount given to buyers purchasing a large amount b a Bulk discount discount for payment in cash Promotional discount c a reduced price offered on goods sold at the “wrong” Cash discount time of the year, such as ski equipment in the summer d a Professional discount discount given to people in a particular field, for example Employee discount when doctors pay a reduced price for medicine Seasonal discount e a discount for staff f a fixed percentage offered to a distributor g a lower retail price for a special sale Marketing tools Match the types of shop in the box with the definitions (a-h) chain stores convenience store outlet stores a b c d e f g h franchises high-street shops mail-order stores online stores hypermarkets Large no-frills stores located outside the town centre Stores selling thorough the Internet Independently-owned shops licensed to trade under the same name Shops located in the centre of town Shops run by a single company with multiple locations around the country Very large stores that sells groceries, clothes, and many other products Stores selling through a catalogue posted to customers Small, independently- owned stores selling essential products Marketing tools Homework Pages 19-22 Thank you for your attention!