Impacts of information technology to value chain in english teaching centers

Impacts of Information technology to value Chain in ENGLISH TEACHING cENTERS by TRAN THI THUY VAN SEPTEMBER 2004 ii Impacts of Information technology to value Chain in ENGLISH TEACHING CENTERS A THESIS SUBMITTED TO THE HANOI SCHOOL OF BUSINESS OF THE VIETNAM NATIONAL UNIVERSITY BY TRAN THI THUY VAN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION SEPTEMBER 2004 iii Approval of the Hanoi School of Business Truong Gia Binh Dean I certify that this thesis satisfies all the requirements as a thesis for the degree of Master of Business Administration President, Examination Committee This is to certify that we have read this thesis and that in our opinion it is fully adequate, in scope and quality, as a thesis for the degree of Master of Business Administration Nguyen Viet Anh Co-Supervisor Roger Ford Supervisor Examination Committee Members (Title and Name in alphabetical order of last name) _ _ _ _ _ iv ABSTRACT Impacts of Information technology to value Chain in ENGLISH TEACHING CENTERS TRAN THI THUY VAN MBA, Hanoi School of Business Supervisor : Mr Roger Ford Co-Supervisor: Mr Nguyen Viet Anh September 2004 This thesis analyzes the strategies of the English Centers to gain competitive advantage in the technology age Keywords: Strategy, Competitive Advantage, Value Chain, Internet, Information Technology, English Centers… v TÓM TẮT ẢNH HƯỞNG CỦA CÔNG NGHỆ THÔNG TIN TỚI CHUỖI GIÁ TRỊ CỦA CÁC TRUNG TÂM TIẾNG ANH Trần Thi Thuý Vân Hướng dẫn 1: Mr Roger Ford Hướng dẫn 2: Mr Nguyễn Việt Anh Tháng Chín 2004 Bản luận văn phân tích chiến lược Trung tâm Tiếng Anh để đạt lợi cạnh tranh thời đại công nghệ thơng tin Từ khóa: Chiến lược, Lợi cạnh tranh, Chuỗi giá trị, Internet, Công nghệ thông tin, Trung tâm Tiếng Anh vi To My Parents vii ACKNOWLEDGMENTS I express sincere appreciation to Mr Roger Ford, Mr Nguyen Viet Anh and Mr Ha Nguyen for their guidance and insight throughout the research Thanks go to the other faculty members, Professor Roger Ford, Mr Jubin Kapur, Ms Tran Phuong Lan, Dr Ta Ngoc Cau, Mr Meghnad Shetty for their suggestions and comments The assistance of Ms Huyen Huong, and Ms Phuong Thao is gratefully acknowledged To my parent , I offer sincere thanks for their unshakable faith in me and their willingness to endure with me the vicissitudes of my endeavors viii TABLE OF CONTENTS INTRODUCTION LITERATURE REVIEW 2.1 COMPETITIVE ADVANTAGE 2.2 INFORMATION TECHNOLOGY AND COMPETITIVE ADVANTAGE 2.3 VALUE CHAIN 11 2.3.1 What is value chain? 11 2.3.2 Impact of Information Technology on Value Chain 20 2.4 DIFFERENTIATION 30 METHODOLOGY 44 3.1 3.2 3.3 3.4 3.5 3.6 3.7 RESEARCH PROBLEM 44 RESEARCH OBJECTIVE 44 RESEARCH METHOD 45 RESEARCH STRATEGY 45 SAMPLE SELECTION 45 DATA COLLECTION 45 DATA ANALYSIS 46 EMPIRICAL DATA PRESENTATION 47 4.1 ENGLISH TRAINING IN VIETNAM 47 4.2 CASE STUDY ONE – LANGUAGE LINK VIETNAM 49 4.2.1 Background 49 4.2.2 Information technology in Language Link 50 4.2.3 Value Chain and Information Technology 51 4.2.4 Differentiation and Information Technology 53 4.3 CASE STUDY TWO – SITC 57 4.3.1 Background 57 4.3.2 Information technology in SITC 58 4.3.3 Value Chain and Information Technology 59 4.3.4 Differentiation and Information Technology 62 4.4 CUSTOMER SAMPLE RESEARCH 66 University 68 Item 69 DATA ANALYSIS 72 5.1 QUANLITATIVE 72 5.1.1 Information technology and Value Chain 73 ix 5.1.2 Source of differentiation 76 5.2 QUANTITATIVE 80 CONCLUSIONS AND IMPLICATIONS 81 6.1 FINDINGS, CONCLUSIONS AND RECOMMENDATION ON RESEARCH QUESTIONS 81 6.2 IMPLICATIONS 83 x LIST OF TABLES Table – The age of the students in the Sample 66 Table 2- Places of students 67 Table - The students from Universities 68 Table – Student’s expense for learning English 69 Table – The need for communicating English 69 93 APPENDIX C QUESTIONNAIRE Name/Nick: Age: School/University: Major in: Workplace: Position: Living place: Contact: Tel: Mob: Email: How long have you studied English? Did you study English in? How long? a, High School c, English Center d, Other:…………………………… Ex: High School/3 years b, University Have you studied in some foreign English Centers? a, Apollo b, Language Link c, Newstar d, British Council e, SITC f, Englishtown g, Other:……………………………………………………………… You learn English because: (can choose more than 1) a, You want to have a good job b, You must learn to have another certificate c, You want to learn abroad d, Other learn so you should learn 94 e, It is useful for your major learning f, You want to exchange information with foreigners g, Other:………………………………………………………………… How much have you spent for English in one month? (VND) a, < 100,000 b, 100,000 – 200,000 c, 200,000 – 500,000 d, 500,000 – 1,000,000 e, 1,000,000 – 1,500,000 f, 1,500,000 – 2,000,000 g, >2,000,000 h, ………………………………… At present, are you learning English in one English course? a, Yes b, No What English level you think you are in? a, A b, B d, Speaking and Listening e, Translation Are you satisfied with your course? a, Yes b, No c, C f, Other:…………… What skills have you improved after the course? a, Grammar b, Reading c, Speaking d, Writing e, Listening f, Communicating 10 What you think most interesting in your course? 11 What is the percentage of your course spent for speaking and talking with each other? a, b, 20 c, 40 d, 60 e, 80 f, 100 12 Do you have chance to meet and talk with foreign teachers? %? a, b, 20 c, 40 d, 60 e, 80 f, 100 95 13 Do you like to join an English Club to improve your English skills and make friends? a, Yes b, No 14 Do you think speaking and talking is most important for learning English? a, Yes b, No 15 Do you think watching English TV channels is useful for improving English skills? a, Yes b, No 16 Do you think living in an English environment can improve English skills faster? a, Yes b, No 17 Are you interested in learning English by reading news, stories, songs with bilingual (Vietnamese and English) a, Yes b, No 18 Do you think it useful to improve English? a, Yes b, No 19 If you have answer “yes” for almost questions from 13 to 17 and if there is one course having all that service how much are you willing to pay or can afford to pay? a, < 100,000 b, 100,000 – 200,000 c, 200,000 – 500,000 d, 500,000 – 1,000,000 e, 1,000,000 – 1,500,000 f, 1,500,000 – 2,000,000 g, >2,000,000 h, ………………………………………… 20 How many hour per day you spent for Internet? 21 You go Internet for? how many hour? a Find information b.Learning/Study c Reading news d Check Mail e Play games f Chatting g Other: 22 Do you think you can learn English through Internet? a, Yes b, No 23 How much can you afford to follow learning English through 96 Internet? 24 Please give your other comments and suggestions to improve English skills Thank you for your cooperation! 97 APPENDIX D List of Participants in the survey Code Name Age 20 Berry 25 144 22 145 Hoang Thanh Su Nguyen Xuan Quang 147 Nguyen Thu Ha 20 148 20 150 Nguyen Thuy Van Pham Thi Thanh Huyen 151 Tran Cam Ly 20 152 22 154 Do Anh Tuyet Nguyen Thi Thanh Tam Nguyen Thi Minh Hoa 155 Do To Hoai 21 157 Bui Phuong Thanh 20 158 22 159 Bui Lan Anh Pham Thi Thu Huong 160 Nguyen Hien Giang 21 153 23 21 21 22 21 University/School Major Hanoi Foreign Trade University, business Foreign Trade University, Economics Foreign Trade University, Translation Foreign Trade University, Economics Foreign Trade University, Economics Foreign Trade University, English Foreign Trade University, Economics Foreign Trade University, Economics Foreign Trade University, Foreign Trade University, Foreign Trade University, Foreign Trade University, Foreign Trade University, Foreign Trade University, Foreign Trade University, External Economics Code of Uni DHNT Place Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi DHNT Ha Noi DHNT DHNT DHNT DHNT DHNT DHNT DHNT DHNT DHNT DHNT DHNT DHNT DHNT 98 161 Hoang Minh Phuong 20 Foreign Trade University, External Economics Foreign Trade University, External Economics Academy of Finance, public Finance Academy of Finance, Accounting Academy of Finance, Accounting Finacial and Accounting university, accounting DHNT 227 Nguyen Thi Cam Nhung Nguyen Thi Thu Hang Nguyen Thi Phuong Thao 228 Nguyen Thu Hien 26 30 Nguyen Thi Le 25 111 Tran Chau Loan 21 Academy of Finance HVTC 112 Tran Ngoc Dungx Nguyen Thi Thanh Huyen Nguyen Huong Giang 20 Academy of Finance HVTC 20 Academy of Finance HVTC 20 Academy of Finance HVTC 19 Academy of Finance HVTC 116 Le Thi Thai Ha Nguyen Thi Thanh Tu HVTC 117 Do Thi Thu Huong 118 Nguyen Thanh Van 119 Phan Thi Huyen Trang 19 Academy of Finance Academy of Finance, 19 business Finance Academy of Finance, 20 business Finance Academy of Finance, International Finance 20 department Academy of Finance, International Finance 18 department Academy of Finance, International Finance 19 department Academy of Finance, 20 Accounting Academy of Finance, 19 Accounting 20 Academy of Finance, 229 226 113 114 115 120 Mai Thu Hang 121 Tran Thi Thu Hien 122 Nguyen Dinh Huy 123 124 Tuyet Nang Nguyen Thuy Hien 21 22 23 Ha Noi HVTC Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi HVTC Ha Noi HVTC Ha Noi DHNT HVTC HVTC HVTC HVTC HVTC HVTC HVTC HVTC HVTC Ha Noi Ha Noi Ha Noi Ha 99 125 126 Nguyen Thi Thu Hanh Pham Thi Bich Nguyet Accounting Thang Long University, 20 English Department 143 Nguyen To Minh 19 Thang Long University Thang Long University, 21 English Department Thang Long University, 21 English Department Thang Long University, 20 English Department Thang Long University, 22 English Department Thang Long University, 20 English Department Thang Long University, 22 Business English Thang Long University, 21 Business English Thang Long University, 21 Business English DH DL Thang Long, English-Japanese 21 Business DH DL Thang Long, English-Japanese 20 Business Thang Long University, 21 Business English Thang Long University, 21 Business English Thang Long University, 19 Business English Thang Long University, 21 Accountant Thang Long University, 21 Gestion DH DL Thang Long, English-Japanese 23 Business 41 78 Duong Huu Huan Cao Manh Linh 23 Law University 23 Hanoi University of Law 127 128 Thanh Hang Thai Pham Hong Phuc 129 Vu Thi Thu Trang 130 Nguyen Thu Ha 131 Phan Ha 133 Le Thi Xuan 134 Nguyen Thi Quyen 135 Thuy 136 Pham Huyen 137 Tran Thu Phuong 138 139 La Thanh Nga Nguyen Hong Phuong Linh 140 Le Thi Thu Trang 141 Vu Vui 142 Vu Phuong DHDLTL DHDLTL DHDLTL DHDLTL DHDLTL DHDLTL DHDLTL DHDLTL DHDLTL DHDLTL Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha DHDLTL Noi Ha DHDLTL Noi Ha DHDLTL Noi Ha DHDLTL Noi Ha DHDLTL Noi Ha DHDLTL Noi Ha DHDLTL Noi Ha DHDLTL Noi Ha DH Luat Noi DH Luat Ha 100 162 19 164 Toad Nguyen Hung Cuong Bui Ngoc Quynh Giao 165 Le Ngoc Luong 22 166 19 167 Vi Li Bui Thi Thao Hien (Oc) 168 Nguyen Dieu Thuy 19 169 Than Van Thanh 19 170 Pele 21 171 Le Manh Cuong 20 163 173 Nguyen Ngoc Quynh Nguyen Hoang Minh 174 172 20 19 20 19 Law University, International Law Law University, International Law Law University, International Law Law University, International Law Law University, International Law Law University, International Law Law University, International Law Law University, International Law Law University, International Law Law University, International Law Law University, International Law, Computer DH Luat DH Luat DH Luat DH Luat DH Luat DH Luat DH Luat DH Luat DH Luat DH Luat DH Luat 19 Law University DH Luat Nguyen Duy Hien 20 Law University DH Luat 175 Nguyen Thi Nam 20 Law University DH Luat 176 Hoang Thu Phuong 20 Law University DH Luat 177 26 Law University DH Luat 178 Hanoivang2000 Nguyen Mai Phuong 19 Law University DH Luat 230 Hoang Lan 21 Law University 85 Roser_8x 19 Transport University 86 Le Tien Dung 20 Transport University 87 Hoang Ngoc Anh 21 Transport University DH Luat DHGTV T DHGTV T DHGTV T Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi 101 88 Tran Huu Hieu 20 Transport University 89 Cao Thanh Hai 20 Transport University 90 Tai Pham Van 20 Transport University 91 Nguyen Van Tinh 19 Transport University 92 Pham Minh Thang 20 Transport University 93 Hoang Tuan Anh 20 Transport University 94 Trinh Tuan Hung 20 Transport University 95 Dao Minh Nguyet 20 Transport University 96 Dang Hong Le 20 Transport University 107 Nguyen Van Chien 108 Hoang Thi Hoai 109 Tran Thi Hoai 110 Tran Dung Quy 22 University of Transport University of Transport, 21 IT University of Transport, 22 IT University of Transport, 22 IT DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T DHGTV T 40 nhat linh 21 Academy of bank HVNH 212 Phan Hong Phuong Nguyen Phuong Viet 20 Academy of bank HVNH HVNH 214 216 Le Minh Ha Khong Vu Tuan Minh 217 Dao Viet Anh 20 Academy of bank, Academy of bank, 21 foreign exchange Academy of bank, 20 banking Academy of bank, 20 banking 218 Tran Ngoc Tram 21 Academy of bank, HVNH 219 Nguyen Huong Mai 20 Academy of bank, HVNH 220 Ngo Dac Trung 21 Academy of bank, HVNH 215 HVNH HVNH HVNH Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi 102 221 Le Thi Thu Trang 21 Academy of bank, HVNH 222 Do Thanh Huong 20 Academy of bank, HVNH 223 Nguyen thi Mai HVNH 224 225 Vu thi Kim Quy Nguyen Lam Truong 29 minh 21 Academy of bank, Academy of bank, 5031 International Currency 20 and Credit Academy of bank, 22 foreign exchange National Economic 20 University 44 55 Nguyen Xuan Bao Nguyen Thi Thu Giang Nguyen Thi Thu Hien 106 Pham Ngoc Bach 186 Nguyen Hoang Minh 187 Dang Thanh Mai 45 188 189 Tran Thu Thanh Vu Bich Ngoc 190 Do Manh Hai 191 Nguyen Thi Thu Huyen 192 193 Tran Thu Hanh Chuot Bach 23 NEU, bank 23 NEU, accounting 18 NEU, economic National Economic 19 University National Economic University, banking and 22 finance National Economic University, banking and 24 finance National Economic University, banking and 24 finance National Economic University, banking and 22 finance National Economic University, banking and 24 finance National Economic University, banking and 23 finance National Economic University, banking and 21 finance National Economic University, banking and 21 finance Ha Noi Ha Noi Ha Noi HVNH DHKTQ D DHKTQ D DHKTQ D DHKTQ D DHKTQ D Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi DHKTQ D Ha Noi DHKTQ D Ha Noi DHKTQ D Ha Noi DHKTQ D Ha Noi DHKTQ D Ha Noi DHKTQ D Ha Noi DHKTQ D Ha Noi DHKTQ D Ha Noi HVNH 103 194 Hoang Thien Huong Hoang Tuan Anh Quach thi Dieu Tam 26 Nguyen Thi Thu Hang 28 bluemail 34 196 mytam413 Nguyen Thi Thu Hien Nguyen Quynh Trang 197 Lai Xuan Quynh 198 Vu Trung Phuong 199 Phuong Lien 200 Hoang Anh Nguyen Hoai Phuong Nguyen Quynh Trang 195 201 202 203 Nguyen Kim Cuc 51 52 Phung Thanh Hoa Nguyen Thi Thu Hanh 53 Nguyen Hong Van 54 58 Phan Viet Phuong Dang Thi Huong National Economic University, banking and 21 finance Hanoi University of 23 Foreign Studies, English 21 DHNN_DHQG Ha NOi University of foreign languages for training teacher under Hanoi National University, 25 English language Hanoi university of 22 foreign studies, finance hanoi university of 24 foreign studies, BAIST Hanoi University of 25 Foreign Studies, English Hanoi University of 18 Foreign Studies, Hanoi University of 19 Foreign Studies, Hanoi University of 18 Foreign Studies, Hanoi University of 19 Foreign Studies, Spanish Hanoi University of 19 Foreign Studies, Spanish Hanoi University of 18 Foreign Studies, Spanish Hanoi University of 18 Foreign Studies, Spanish Hanoi University of Foreign Studies, 17 Portuguese Commerce Uni, 21 accounting Commerce Uni, 21 accounting Commerce Uni, 22 accounting Commerce Uni, 21 accounting 23 Commerce Uni, DHKTQ D DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHNN DHTM DHTM DHTM DHTM DHTM Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha 104 59 Tran Hoang Yen 60 Trinh Giao Phuong 61 62 Tran Tu Quyen Hoang Thi Phuong Thanh 63 Nguyen Thi Hanh 64 65 Nguyen Thi Yen Nguyen thi Minh Nguyet 43 Nguyen Mau Ha 97 Le Thi Phuong Lan 98 Pham Quoc Trung 99 Nguyen Nhu Hanh 100 Le Van Minh 101 103 Hoang Anh Tuan Nguyen Hong Nhung Truong thi Thuy Oanh 104 Le Thi Lan Anh 105 Le Thi Loan 102 Phi NGUYEN DUC THIEM 11 12 Do Duc Trung accounting Commerce Uni, 22 accounting Commerce Uni, 21 accounting 22 Commerce Uni, business Commerce Uni, 22 accounting Commerce Uni, 22 accounting Commerce Uni, 20 accounting Commerce Uni, 21 accounting Institute of military 21 technique, Information Military Science 19 Academy, English Military Science 19 Academy, English Military Science 20 Academy, English Military Science 19 Academy, English Military Science 19 Academy, English Military Science 20 Academy, English Military Science 20 Academy, English Military Science 19 Academy, English Military Science 20 Academy, English hanoi university of 19 technology Hanoi University of Technique, Automatic 23 Control Hanoi University of Technology, Electronics 22 and Telecommunications DHBK Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi DHBK Ha Noi DHBK Ha Noi DHTM DHTM DHTM DHTM DHTM DHTM DHTM DHKTQS DHKTQS DHKTQS DHKTQS DHKTQS DHKTQS DHKTQS DHKTQS DHKTQS DHKTQS 105 25 Ha Noi University of Technology, Mechanical Engineering Hanoi University of Technology, Faculty of English for science & technology HaNoi University of Technology, Mechanic University of politecnique, IT Academy of Propagada and Article Academy of Propagada and Article Academy of Propagada and Article Academy of Propagada and Article Academy of Propagada and Article Academy of Propagada and Article Academy of Propagada and Article Academy of Propagada and Article Trade Union University, Business Trade Union University, Social 23 Nguyen Ngoc Son 35 Thieu Thanhdung, tdung83 23 37 TranManh263 23 56 Nguyen Anh Tuan 22 204 Soi Thu Hang 20 205 Pham Thi Hien 22 206 Nguyen Ngoc Ha 21 207 22 208 Phan Quang Manh Tran Thi Thanh Binh 209 Trinh Thi Ly 23 210 Do Thi Phuong Hoa 22 211 Do Quynh Hoa 21 42 Dao Thu Thuy 25 57 22 66 Vu Thi Huong Nguyen Thanh Tuan 27 Trade Union Uni, Social DHCD 67 Nguyen Thi Nga 20 Trade Union Uni, Social DHCD 68 19 Trade Union Uni, Social DHCD 69 quatangtraitim_love Nguyen Thi Thu Huyen 18 Trade Union Uni, Social DHCD 70 Bui Xuan Tuong 19 Trade Union Uni, Social DHCD 71 50 Vo Thi Ngoc Anh Do Trung Kien 21 Trade Union Uni, Social 23 HN Teacher training Uni, DHCD DHSP 21 DHBK DHBK DHBK DHBK PVBC&T T PVBC&T T PVBC&T T PVBC&T T PVBC&T T PVBC&T T PVBC&T T PVBC&T T DHCD DHCD Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha 106 literature Hanoi teacher Training University Hanoi teacher Training University Hanoi teacher Training University Hanoi teacher Training University Hanoi teacher Training University Hanoi teacher Training University Foreign Languages Specializing School hanoi Amsterdam, English Thang Long Upper Secondary School Hanoi-Amsterdam high school, Chemistry Hnjunior teacher training college Hnjunior teacher training college Hnjunior teacher training college Hnjunior teacher training college Hnjunior teacher training college 72 Mai Anh Tuan 21 73 21 76 Vu Phuong Lam Nguyen thi Thuy Ha Dang Thi Linh Ninh Nguyen Thi Van Anh/Meo u 77 Pham Thi Binh 21 13 Dao Viet Hang Nguyen Minh Phuong 17 17 27 Pham Hoai Linh Nguyen Thuy Linh/ Chubby 179 Thu Thuy 21 181 22 182 Haicau1983 Lovevic_becks/Huo ng 183 Angle_smile259 20 184 Nguyen Thuy Linh Dao Thi Hoang Anh 22 14 Nguyen thi Huyen Nguyen Thanh Tung -Nikitakova 31 ts21132003 24 TranThuHa Le Thi Hoa 19 DHQG, HCM Dai Hoc Quoc Gia HN, Information Technology 20 (SV) Hanoi National University, Electronic25 Computer Technical Hanoi Open University, 23 English 23 Hanoi Open University, 74 75 21 25 81 82 22 24 21 16 17 20 23 DHQG, HCM School CD SPHN CD SPHN CD SPHN CD SPHN CD SPHN DHQG, HCM DHQG, HCM Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi DHQG Ha Noi DHSP DHSP DHSP DHSP DHSP DHSP School School School DHQG DH Mo DH Mo Ha Noi Ha Noi Ha 107 English 39 Phi Hoang Hai 231 Tran Minh Phuong Luu Minh Khoi 83 Nguyen Phuong Le 84 Van Duy Cuong 46 Dam Van Quy 47 Nguyen Trung Hop 48 Doan Minh Diep 49 232 Vu Nhat Lam Nguyen Thi Thu Phuong 79 Thang 80 Son BlackGirl 19 Le Anh Phuong 20 Ha Noi Open University Hanoi Open University, 22 Accounting Ha Noi University of 25 civil engineering Hanoi University of Civil 24 Engineering Hanoi University of Civil 23 Engineering Hydro electronic 22 University Hydro electronic 23 University Hydro electronic 23 University Hanoi International Uni, 24 IT DH Mo 24 Victoria - University Hanoi Medical 23 University Hanoi Medical 23 University HaNoi University of Business and 21 Management, Marketing Institue for international 18 relation, DHQT DH Mo DHXD DHXD DHXD DHTL DHTL DHTL DHQT DH Y DH Y QTKD HVQT Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi Ha Noi ...ii Impacts of Information technology to value Chain in ENGLISH TEACHING CENTERS A THESIS SUBMITTED TO THE HANOI SCHOOL OF BUSINESS OF THE VIETNAM NATIONAL UNIVERSITY BY TRAN THI THUY VAN IN PARTIAL... generations of information technology 2.3 VALUE CHAIN As we have mentioned in the earlier part, value chain is the basic tool for diagnosing competitive advantage The ultimate purpose of the value chain. .. strategies of the English Centers to gain competitive advantage in the technology age Keywords: Strategy, Competitive Advantage, Value Chain, Internet, Information Technology, English Centers