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Lecture Economics (18th edition): Chapter 8 - McConnell, Brue, Flynn''s

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Cấu trúc

  • Slide 1

  • Chapter Objectives

  • Economic Costs

  • Profit

  • Profits Compared

  • Short and Long Run

  • Production Relationships

  • Law of Diminishing Returns

  • Slide 9

  • Slide 10

  • Short-Run Production Costs

  • Per-Unit Production Costs

  • Slide 13

  • Slide 14

  • Slide 15

  • Graphical Relationships

  • Long-Run Production Costs

  • Long-Run ATC Curve

  • Slide 19

  • Long Run Production Cost

  • Long-Run ATC Shapes

  • Slide 22

  • Slide 23

  • Industry Structure

  • Sunk Costs

  • Key Terms

  • Next Chapter Preview…

Nội dung

Chapter 8 - The costs of production. In this chapter, students will be able to: Explain why economic costs include both explicit (revealed and expressed) costs and implicit (present but not obvious) costs; relate the law of diminishing returns to a firm’s short-run production costs; describe the distinctions between fixed and variable costs and among total, average, and marginal costs; use economies of scale to link a firm’s size and its average costs in the long run.

Chapter The Costs of Production McGraw­Hill/Irwin         Copyright © 2009 by The McGraw­Hill Companies, Inc. All rights reserved Chapter Objectives • • • • Explicit and implicit costs Law of diminishing returns Fixed and variable costs Total, average, and marginal costs • The firm’s size in the long run 8-2 Economic Costs • Equal to opportunity costs • Explicit + implicit costs • Explicit costs – Monetary payments • Implicit costs – Value of next best use – Self-owned resources – Self-employed resources 8-3 Profit • Accounting profit – Total revenue less explicit cost • Normal profit – Equal to implicit cost • Economic or pure profit – Total revenue less economic cost 8-4 Profits Compared Economic Implicit Costs (Including a Normal Profit) Explicit Costs Total Revenue Economic (Opportunity) Costs Economic Profit Accounting Accounting Profit Accounting Costs (Explicit Costs Only) 8-5 Short and Long Run • The short run – Fixed plant capacity – Variable intensity of plant use – Variable output • The long run – Variable plant capacity – Firms enter and exit 8-6 Production Relationships • Total product (TP) • Marginal product (MP) Change in Total Product Marginal Product = Change in Labor Input • Average product (AP) Average Product = Total Product Units of Labor 8-7 Law of Diminishing Returns • Fixed technology • Add variable resource to fixed resource • Marginal product will decline – Beyond some point • Rationale 8-8 Law of Diminishing Returns (1) Units of the (2) Variable Resource Total Product (Labor) (TP) 10 25 45 60 70 75 75 70 ] ] ] ] ] ] ] ] (3) Marginal Product (MP), Change in (2)/ Change in (1) 10 15 20 15 10 -5 Increasing Marginal Returns Diminishing Marginal Returns Negative Marginal Returns (3) Average Product (AP), (2)/(1) 10.00 12.50 15.00 15.00 14.00 12.50 10.71 8.75 8-9 Total Product, TP Law of Diminishing Returns 30 20 10 Marginal Product, MP TP Increasing Marginal 20 Returns Negative Marginal Returns Diminishing Marginal Returns 10 AP MP 8-10 Short-Run Production Costs $1100 TC 1000 900 TVC 800 Costs 700 600 Fixed Cost 500 400 Total Cost 300 200 Variable Cost 100 TFC 10 Q 8-13 Short-Run Production Costs $200 MC Costs 150 ATC AVC 100 AFC 50 AVC AFC 10 Q 8-14 Production Relationships • Marginal cost and diminishing returns • Marginal cost and marginal product • Marginal cost and average variable cost • Marginal cost and average total cost • Production curves and cost curves • Shifts in cost curves 8-15 Graphical Relationships Average Product and Marginal Product Production Curves AP MP Quantity of Labor Cost (Dollars) MC AVC Cost Curves Quantity of Output 8-16 Long-Run Production Costs • Choose your plant size • Minimize ATC • Different ATC curves – Short run • Long run ATC – Envelope of short run ATC 8-17 Average Total Costs Long-Run ATC Curve ATC-1 ATC-5 ATC-2 ATC-3 ATC-4 Output Any number of short-run optimum size cost curves can be constructed 8-18 Average Total Costs Long-Run ATC Curve ATC-1 ATC-5 ATC-2 ATC-3 ATC-4 Long-Run ATC Output The long-run ATC curve just “envelopes” the short run ATCs 8-19 Long Run Production Cost • Economies of Scale – Labor specialization – Managerial specialization – Efficient capital • Diseconomies of Scale • Constant Returns to Scale 8-20 Average Total Costs Long-Run ATC Shapes Constant Returns To Scale Economies Of Scale Diseconomies Of Scale Long-Run ATC q1 q2 Output Long-run ATC curve where economies of scale exist 8-21 Average Total Costs Long-Run ATC Shapes Economies Of Scale Diseconomies Of Scale Long-Run ATC Output Long-run ATC curve where costs are lowest only when large numbers are participating 8-22 Average Total Costs Long-Run ATC Shapes Economies Of Scale Diseconomies Of Scale Long-Run ATC Output Long-run ATC curve where economies of scale exist, are exhausted quickly, and turn back up substantially 8-23 Industry Structure • Minimum efficient scale (MES) • Natural monopoly • Applications and illustrations – Price of corn – Successful start-up firms – The Verson stamping machine – The daily newspaper – Aircraft and concrete plants 8-24 Sunk Costs • Irrelevant in decision making • Cannot be recovered • Do not affect marginal benefit and marginal cost • Firm example: – R&D costs 8-25 Key Terms • economic (opportunity) cost • explicit costs • implicit costs • normal profit • economic profit • short run • long run • total product (TP) • marginal product (MP) • average product (AP) • law of diminishing returns • fixed costs • • • • • • • • • • variable costs total cost average fixed cost (AFC) average variable cost (AVC) average total cost (ATC) marginal cost (MC) economies of scale diseconomies of scale constant returns to scale minimum efficient scale (MES) • natural monopoly 8-26 Next Chapter Preview… Pure Competition 8-27 ... run ATC 8- 17 Average Total Costs Long-Run ATC Curve ATC-1 ATC-5 ATC-2 ATC-3 ATC-4 Output Any number of short-run optimum size cost curves can be constructed 8- 18 Average Total Costs Long-Run ATC... Average Total Costs Long-Run ATC Curve ATC-1 ATC-5 ATC-2 ATC-3 ATC-4 Long-Run ATC Output The long-run ATC curve just “envelopes” the short run ATCs 8- 19 Long Run Production Cost • Economies of... change in TC/change in Q 8- 12 Short-Run Production Costs $1100 TC 1000 900 TVC 80 0 Costs 700 600 Fixed Cost 500 400 Total Cost 300 200 Variable Cost 100 TFC 10 Q 8- 13 Short-Run Production Costs

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