Building strong nonprofits new strategies for growth and sustainability

New Strategies for Growth and Sustainability BUILDING STRONG NONPROFITS EDITED BY JOHN C OLBERDING and LISA BARNWELL WILLIAMS Building Strong Nonprofits Building Strong Nonprofits NEW STRATEGIES FOR GROWTH AND SUSTAINABILITY Edited by John C Olberding and Lisa Barnwell Williams John Wiley & Sons, Inc Copyright # 2010 by Skystone Ryan All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose No warranty may be created or extended by sales representatives or written sales materials The advice and strategies contained herein may not be suitable for your situation You should consult with a professional where appropriate Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002 Wiley also publishes its books in a variety of electronic formats Some content that appears in print may not be available in electronic books For more information about Wiley products, visit our web site at www.wiley.com Library of Congress Cataloging-in-Publication Data Building strong nonprofits : new strategies for growth and sustainability / edited by John C Olberding and Lisa Barnwell Williams p cm Includes bibliographical references and index ISBN 978-0-470-58787-4 (cloth) Nonprofit organizations—Management Nonprofit organizations I Olberding, John C II Williams, Lisa Barnwell HD62.6.B85 2010 658.4 012—dc22 2009050967 Printed in the United States of America 10 The editors and authors dedicate this volume to Robert L Thompson, legendary head of the respected fundraising consulting firm of Ketchum, Inc., and long-time colleague, partner, and member of the Skystone Ryan Board of Directors Contents Acknowledgments xi Introduction Chapter xiii A New Day for Philanthropy John C Olberding The Big Picture What Will Be Different What Will Not Change Conclusion Chapter A Person of Influence, A Sculptor of the Universe: How Women Are Changing the Face of Philanthropy Lisa Barnwell Williams Women Are in the Game There’s Power in Numbers Let’s Get Together and Give! Moving onto the Big Stage Who Are the Women on Your Team? Conclusion vii 11 13 15 16 20 22 26 27 33 Contents Chapter The New Nonprofit: How Human Nature, Business Principles, and Financial Realities Are Transforming the Missions, Management, and Finance of Nonprofit Organizations Charley Ansbach A Period of Significant Change in the Nonprofit Sector Why Are Things Changing? What Is Changing? Conclusion Chapter High-Impact Nonprofit-Corporate Partnerships Eugenia V Colo´n Trends in Corporate Giving Areas of Corporate Funding Interest High-Impact Partnerships: Investing for the Upturn Conclusion Chapter Casting Your Net into the Social Media Ocean Paul Ghiz What Is Social Media? Social Media by the Numbers Planning Your Social Media Strategy Social Media Tips to Consider A Closer Look at Social Media Tools Raising Money with Social Media Social Media Impact on Search Marketing Major Donors in Social Media Conclusion viii 35 35 38 42 53 55 56 59 67 71 73 74 74 76 77 79 81 83 84 90 Index A Abbe, M Anne, 32 Accountability, 39, 58, 60, 65–66 among NGOs abroad, 141 fiscal, 69 ACFRE, 108 Affinity group, Africa Grantmakers Affinity Group, Alliance for Effective Social Investing, 70 Alumni, 29 American Association of FundRaising Counsel, American Foundation for Suicide Prevention, 85–90 American Red Cross, 31, 78 Angelou, Maya, 22 Annual giving, 39, 44 Appeal, personal, 12 Arizona State University, 30 Asia Pacific Philanthropy Consortium, 140 Asian Giving Circle, 148, 149 Asian Women’s Giving Circle, 25 Assessment diversity in donor pool, 29 for country when entering international market, 138 Association of Fundraising Professionals, 8, 110, 121, 147 Attitude collaborative, 111 donor, 36, 38, 45 philanthropic, 111 professional, 108–109 shift in public, 107 Auxiliary, 27 Aviv, Diana, 37 B B Corporation, 52 Ball State University, 30 Baltimore Giving Project, 23 Barclay’s Wealth, 18 Barron, Barnett F., 140 Behavior change, 38 donor, 27 employee, 126 philanthropic, 111 social, 125 173 Index Benchmarking, 66 Beneficiary, 29 Bequest, 32 Best practices employment, 94 human interactions, 108 relationship, 108 social media, 77–79 Beyond Fundraising, 40 Biography, 97, 98, 99 BlackPlanet, 81 Blogs, 74, 80, 84 Board diversity, 27 gender, 27 Boston College’s Center on Wealth and Philanthropy, 17, 124 Boston Foundation, 67 Boston Scientific Corporation, 59 Boutique charity, 6, Brand, 36, 42, 52, 60, 63, 64, 84, 136 Branding, 61, 67 co-branding, nonprofit/ for-profit, 63 Brazilian Association of Fund-Raising, 147 Bridges, Chris ‘‘Ludacris,’’ 120 Budget reduction, 55 Burrito Project, 79 Business methods for for-profit in the nonprofit world, 41–42, 43 Business model characteristics of the new nonprofit, 36 C California State Parks, 48 Campaign capital, 39, 97 major gift, 39 marketing and communication, 66 mobile giving, 83 social media, 77, 78, 79, 81 Cantor, Eddie, Capacity building, 60, 67 Career in nonprofit field, 40 success, 94 Carnegie, Dale, 57 Carnegie Foundation, Carson, Emmet D., Ph.D., 116, 117, 120, 125 CASE Summer Institute, 121 Catanese, Anthony, 127, 128 Catholicism, role in Latin American philanthropy, 144–145 Center on Philanthropy, 9, 19 Center for Women’s Business Research, 17 Centro Colombiano de Responsabilidad Social, 146 Certificate programs, 100–101 Certification for professional fundraisers, 121 CFRE, 120, 121, 122, 123 CFRE held by minorities per, 121 Change in the nonprofit sector, 35–55 174 Index measurable, 39 nonprofit organization’s ability to adapt to, 40–41 organizational behavior, 38 reasons for, 38 systemic, 56, 62 Change or Die, 38 Charity Society (Argentina), 145 Chinatown, Chittister, Joan, OSB, 29 Chronicle of Philanthropy, 118 Churches in the black community, 116–117 as grantmakers, 116 grantmakers to education, 118 role in philanthropy, 116–117 role in the community, 116–117 Cincinnati Business and Professional Women’s Scholarship Fund, 22 Civil Rights movement, 125 Claflin University, 128 Clinton Global Initiative, 68 Coaching circles, 103 Collaboration(s), 47, 63, 67 corporate, 56, 61 cross-sector, 58, 59 intra-sector, 62 philanthropic, 72 U.S and Latin American organizations, 147 Collective giving by women, 20–34 Colleges and universities established as historically black, 116 Collins, Jim, 43 Committee Encouraging Corporate Philanthropy, 69 Community Chest, 2, Community giving program, corporate, 36, 47 Compensation market rate, between nonprofit organizations, professional development, Competition individual, 94 organizational, 94 Conduct, interpersonal, 108 Conference Board, 69 Consolidation in the nonprofit sector, 5, 6, 11, 62 Consumption, conspicuous, Content, social media, 76–77, 78, 90 Contribution cash, 65 noncash, 57, 60, 64, 65 Corporate citizenship, 55, 72 Corporate responsibility, 63 Corruption, 147 Cosby, Bill and Camille, 120 Cost administrative, 39 of doing service, 39 Council for Advancement and Support of Education, 121 Crisis economic, 3, 56, 59, 60, 61 staffing, 10 175 Index Crowdsourcing, 75 Culture conflict between nonprofit and for-profit, 41 of giving in Latin America, 137 workplace, 126 Cummings, Julie Fisher, 23 D Dartmouth Center for Marketing Research, 75 Darwin, Charles, 35 Dees, J Gregory, 49 Degree programs for nonprofit professionals, 100–101, 107 Designs for Fundraising, Deutschman, Alan, 38 Developing Women & Girls Leadership Fund, 22 Discover the Delta in California, 51 Diversity in fundraising profession, 115–132 Domain name, 84 Donation online, 82, 83 product, 57 Donor(s) advocacy, advocacy services, 46 attracting women, 27, 29 base, cause-oriented, 19 international retention, 136 loss of interest in organization, 37 low-income women, 31, 32, 34 needs and expectations, 43 recognition, 40, 45 relations, 71 retention, 29 younger, 43 Donor-advised funds, 2, 3, 6, 18 DonorDrive, 81 Downes, Michael, 11 Duplication of service, 39, 47, 54, 62 E Easter Seals, Economic Security Initiative Fund, 22 Economy global, new, 37 Education adult, 99 black, 118 formal fundraising, 104 Educational practices, 97 El Centro Mexicano para la Filantropı´a, 146 E-mail, 75, 80, 81, 84 Empathetic Givers, 19 Employment continuity and effect on fundraising, 94–95 Enterprising Nonprofits, 49 Entrepreneurship, 60 Eons, 81 Estate planning, Ethics, 43 176 Index F Facebook, 73, 75, 78, 80, 81, 85 Facebook Causes, 81 Fidelity Charitable Gift Fund, 18 Financial Accounting Standards Board, 11 Fisher, James L., 121, 128 501(c)(3), 23, 37 Fletcher, Alphonse, Jr., 120 Fletcher Foundation, 120 Flickr, 75 Florida Institute of Technology, 127 Florida Memorial University, 128 Focus group, 29 Ford, Edsel, Ford, Henry, 2, 67 Ford Foundation, 2, 5, Ford Motor Company, Forrester, 74 Forum of Regional Associations of Grantmakers, 23, 70 Foundation community, 23, 103 corporate, 57 mega, 36 private, 2, 18, 36 religiously affiliated, 21 Foundation Center, 40, 57, 124 Franklin, Benjamin, 96 Freytag, Vanessa, 27 Frontline Outreach, 127 Funder corporate, 56, 58, 61, 63 government, 36 Funders’ collaborative, 61 Funding corporate areas of interest, 59–67 shift from public to private sector, systemic change, 58 Fundraiser diverse backgrounds, 121 virtual, 81 Fundraising China, 142–144 entering an international market, 136–139 Hong Kong, 144 India, 139–142 international, 133–150 Latin America, 144–148 page, 81 peer-to-peer via social media, 81, 85 as a profession, 2, 3, 5, 8–11 Fundraising School at Indiana University in Latin America, 147 G Gary, Willie, 120 Gates Foundation, Bill and Melinda, 3, General Electric, 59 Gift as investment, 40 matching, 32 sacrificial, 12 177 Index Giving African American, 118 anonymous, 18 collaborative, 28 corporate, 36, 65 corporate foundation, 56 corporate grants, 57 corporate sponsorship, 57 decision making based on gender, 180 diaspora populations, 148–150 diversification of, 120 gender comparison for motivation of high-income, 18 gender differences, 27 international religious, 137 online, 45 percentage of wealth based on gender, 17–18 percentage of wealth by African Americans, 118 personal, Giving circles, 6, 20, 22 activities and benefits to donors, 25 characteristics of, 22–26, 149 diaspora populations, 148 higher education, 30 history of, 23–24 initiated by organization, 150 Giving criteria, Giving New England, 24 Giving USA, 13 Glass ceiling, 9, 10 Global Center for Social Enterprise Development, 50 Global Faces & Networked Places, 75 Global Fund for Women, 21 Goal(s) aligning philanthropic and business, 58 learning, 101 setting for new international programs, 136 social media, 76, 90 stretch, 25 Good to Great in the Social Sectors, 43 Google, 83 Grand Valley University, 128 Grant Thornton, 17 Great Depression, 3, 13 Greysen Industries, 50 Growth in international fundraising, 140 Growth of Social Technology Adoption 2008, 74 Grupo de Institutos, 146 Guild, 27, 31 H Hard currency’s effect on fundraising in China, 143 Harvard University, 8, 50, 120 Hemispheric Fundraising Congress, in Latin America, 147 Hewlett Foundation, William and Flora, Hewlett-Packard Corporation, 45 Holy House of Mercy, 145 178 Index Koch, James V., 118 Kresge Foundation, Houston, John, Hunt, Ambassador Swanee, 26 Hunt, Helen LaKelly, 26 Hutcheson, Sumner, 128 I Income discretionary percentage per ethnicity, 118 donated, 37 earned, 36, 37, 41, 51, 64 women’s median, 17 Independent Sector, 37, 146 Indiana University, 128 Information sharing, 74, 78 Institute at Dartmouth College, 122 Instituto Argentino de Responsabilidad Social Empresaria, 146 Instituto Ethos de Respoinsabilidade Social, 146 Internet, 6, 44, 74, 83 IRS, 17 J JA Worldwide, 134 Jackson, Rodney, 116 Jewish Federation of Seattle, 31 Jewish Women’s Foundation, 31 K Kellogg Foundation, 2, Kennedy, President John F., 128 King, Dr Martin Luther, Jr., 55 L Law(s) affecting fundraising in China, 142–143 affecting nonprofits abroad, 139 affecting philanthropy in India, 140 charitable solicitation, 11 Learning connection with work, 99–100 formal programs, 100–101 lifelong, 96–106 methods of, 101 mutual, 103–104 traditional methods, 96 self-directed, 101–103 state of mind, 97–98 style, 99 Lee, Hali, 25 Leland Stanford Mansion Foundation, 48 Leland Stanford State Park, 48 Lewis, Reginald, 120 Li, Ka-Shing, 142 Link popularity, 83, 84 LinkedIn, 78 Lion of Judah, 31 Lovelight Foundation, 23 Ludacris Foundation, 120 M MacArthur Foundation, John D and Catherine T., 5, 179 Index Mainstream Givers, 18, 19 Major gifts, 29, 30 through social medial, 81, 84 Management effects of change to nonprofit model, 36 established traditions in the nonprofit sector, 35 nonprofit, 71 March of Dimes, Market analysis, 65, 66 McCarty, Osceola, 120 Mead, Margaret, 72 Measurement, 65–66 Measuring fundraising success, 136 Megachurch, 119 Mellon Foundation, Andrew W., Mentor, 111, 113 and mentee relationship, 111 virtual, 80 Mentoring, 110–111, 126 professionals of diverse backgrounds, 129 Mentorship, 30 Merger of nonprofit organizations, 6, 36, 59, 62 Message board, 84 Metrics, 36, 47, 66, 70, 139 business, 42 social media, 77 social networking, 75 Mexican Center for Philanthropy, 147 Microblogging, 80 Middle class, rise of, 139–140 Ministry of Education and Health (Brazil), 145 Minnesota Council on Foundations, 24 Mission, 36, 39, 47, 49, 59, 63, 71, 94, 95 Mission drift, 39 Mission statement, 44 Mobile giving, 83 Mobile Giving Foundation, 83 Montessori, Ms Foundation for Women, 20 Murray, Terry, 133, 150 Mutual aid societies, 116 MySpace, 79, 81, 85 MySpace Impact Award, 79 N National Center on Black Philanthropy, 116 National Foundation for Infantile Paralysis, National Society for Crippled Children, National Society of Fund Raising Executives, New Ventures in Philanthropy, 23 Nicholson, Jack, Ning, 81 Nonprofit Finance Fund, 117 Nonprofit organization proliferation, 62 Northwestern University, 50 180 Index O Ohio State University, 30 Old Dominion University, 118 Orlando Sentinel, 119 Outcomes, 58, 62 measuring giving, 55–56, 58 program, 39, 43 Outsourcing, 66 Overholser, George, 117 Overseas Development Aid, 146 P Packard, William, 45 Page ranking, 80, 83, 84, 85 Partnership(s), 41, 59 corporate, 47, 62 cross-sector, 47–49, 59, 61, 62, 68, 72 funding, 58 high-impact, 67–71 limitations and advantages, 49 nonprofit/corporate, 36, 55–72 public/private, 36, 48, 67 strategic, 6, 68 People, 23 Performance tracking of programs, 37 Personnel developing professionals with diverse backgrounds, 127–128 qualified of diverse backgrounds, 122–123 reduction of, 55 retaining qualified, 66 retention, 69 shortage of qualified, 8, 142 underrepresentation of diverse backgrounds, 122, 126, 129 Philanthropic Initiative, Inc., 70 Philanthropy business, 146 corporate, 2, 3, 55–72 corporate in India, 141 corporate noncash, 60 diaspora, 148 history of black, 115, 116–120 India, 139–142 social venture, 22 South Africa, 133 transactional, 60 transformational, 60 Western-style in the East, 142 women’s changing role, 15–34 Photo sharing, 74 Pioneering Givers, 19, 26 Plan marketing and communication, 65, 66–67 partnership, 67 social media, 76 strategic, 63, 65 Planned gifts, 29, 31, 32 Planned giving, 53, 103 Planning campaign, 16 partnership, 63–64 social media, 78–79 strategic, 60 tactical, 138 Pollack, Sidney, 95 181 Index Polycarpe, Marjorie, 120 Ponzi scheme, 11 Power of Partnership, 46 PRIDE Industries, 50 Priorities corporate philanthropy, 58 philanthropic, 57 strategic, 59 Pro bono, 57, 62, 64, 65, 66 Procura, 147 Profession diversity in the, 115, 129 evolution of fundraising as a, training and standards, Professional, challenges facing the, 93–96 Professional advancement, 127 Professional associations, 111 China, 144 Latin America, 147 Professional development, 9, 93–113, 121 Professional growth, 96 Professionalism, 93–113 cultivating, 109–110 erosion of, 110 Latin America, 146, 147 preconditions of, 109 role of, 107–113 Professionalization of fundraising in Latin America, 147 Programs academic, 128, 129, 147 mentoring, 110–111 ProHumana, 146 Public benefit, 44 R Ralser, Tom, 43 Reading clubs, 103 Real Simple, 23 Recession, 3, 17, 55, 56, 59, 61, 150 global, 40 Regional Association of Grantmakers, 70 Regulation, 8, 11 Regulatory agencies, 41 Reinventing Fundraising: Realizing the Potential of Women’s Fundraising, 19 Relationalships corporations, 68 personal, 2, 9, 11–12 via social media, 75, 90 Return on investment, 40, 42 international fundraising, 137, 139 Revenue Act of 1935, Revenue streams, 59 diverse, 71 Rockefeller, John D., Rockefeller Foundation, 5, ROI for Non-Profits, 43 Roosevelt, Eleanor, 60 Roosevelt, President Franklin Delano, 1, Roosevelt Thomas Consulting and Training, 126 Rubicon, 50 182 Index S Sampradaan Indian Centre for Philanthropy, 141 Scandal, 10, 39 Search engine, 7, 80, 84, 85 optimization tactics, 84 Sector banking and finance, 56 for-benefit, 52 for-profit, 41, 61, 93 fourth, 52 nonprofit, 56, 59, 93 philanthropic, 3, 4, third in Mexico, 145 Self-sufficiency, 117 Serve America Act, 64 Servic¸o Nacional de Aprenziagem Comercial, 146 Seton Hall, 100 Seymour, Harold J ‘‘Sy,’’ Shaw University, 120 Shaw-Hardy, Sondra, 33 Shinseki, General Eric, 43 Silicon Valley Community Foundation, 116 ‘‘6 Cs: Women’s Motivations for Giving, The,’’ 19 Skystone Ryan, 9, 13, 133, 150 Smith, Richard, 126 Social benefit, 40, 42 corporation, 35–37, 41 Social book marking, 74 Social enterprise, 49, 50–52, 60 Social entrepreneur, 49 association, 3, Social entrepreneurism, 40, 49, 50 Social entrepreneurship, 3, 6, 49 Social media, 3, 73–91 adoption, 75 content, 84 fundraising, 81 tools, 79 Social network, 7, 74, 80 page, 84 Social networking, 81, 83, 96 Social responsibility, 66, 68, 146 corporate in Latin America, 146 Social Sector Forum, 146 Social Venture Partners International, 22, 43 Spelman College, 120 Sponsorship corporate, 48 event, 57 Sprinkle-Grace, Kay, 40 St Xavier High School, Stanford University, 48 Stanford, Governor and Mrs Leland, 48 State Street Corp., 58 Stephens, Charles, 121, 127, 129 Strategy business, 60 development and marketing with social media, 76 diversity in the profession, 126 international, 138 philanthropic, 70 183 Index Turnover, 10, 67, 94 Tweet, 75, 80, 85 12for12K Challenge, 81 Twitter, 73, 75, 78, 80 Strategy (continued ) social media, 73, 78, 84, 85, 90 social media planning, 76–77 technology, 75 for volunteering, 112 Web content, 84 Stretch gift, 32 Study groups, 103 Sustainability, 56, 59, 60, 62, 72 T Target Market News, 118 Tax deduction for mobile giving, 83 Tax incentive, 53, 147 Tax law India, 140 U.S., 2, 41, 53 Tax relief, 52 Taylor, Martha, 19, 33 Technology, social, 74, 75, 78 Third Sector Forum, 146 Time, Western concepts in the East, 136–137 Tithe, 118, 134 Title tag, 84 Tocqueville, Alexis de, 105 Traditions family giving, 18, 27 gender-specific volunteer, 27 Trustee, 105, 111 Trusteeship, 99 as individual learning opportunity, 104–106 suggested requirements, 106 U U.S Census Bureau, 118 U.S Department of Commerce, 118 UNICEF, 144 United Jewish Communities Report, 31 United Negro College Fund, 118, 119 United Way, 30, 46 United Way America’s Women’s Leadership Council, 30 United Way Worldwide, 134 University of Arizona, 128 University of California Berkeley, 50 University of Kentucky, 30 University of Kwazulu-Natal, 134 University of Minnesota, 30 University of Mississippi, 30 University of Natal, 134 University of North Texas, 32 University of South Florida, 30 University of Southern Mississippi, 120 University of Tennessee, 30 University of the Pacific, 50 University of Wisconsin, 30 Up from Slavery, 96 184 Index V Value proposition, 36, 47–48, 67 Value(s) cultural, 137 in the nonprofit sector, 47 personal, 94 work, 94 Venture Philanthropy, 49, 50 Virginia Tech, 30 Voices of Leadership Campaign, 22 Volunteer(s) as donors, 27 recruitment via social media, 76 solicitor, 97 structure, 27 support, 57 Volunteering importance of in professional development, 113 for professionals, 111 Volunteerism, corporate, 57, 64–65, 68 W Walkathon, 134 Wal-Mart Foundation, 58 Washington, Booker T., 96 Washington Women’s Foundation, 22 Wealth accumulation by African Americans, 120, 126 control by diverse populations, 118 disappearance of, gender control of, 17, 124 rise among minorities, 117 Wealth transfer, 4, effect on women, 17, 124 gender differences, 17 Web site visitor traffic, 83 Widget, 85 Widow’s mite, 12 Wikipedia, 73, 74, 75 Winfrey, Oprah, 120 Winston-Salem Community Foundation, Women in philanthropy, 15–34 higher education, 30 Jewish, 31 Latin America, 145 Women Moving Millions, 26, 27, 34 Women changing economic power, 17 characteristics as donors, 18–20 expectations from philanthropy, 33 financial power, 17 giving first formalized, 20 giving programs by and for, 32 high-net-worth, 26 median income, 17 motivation to give, 19–20, 25 role as fundraising professional, 123–125 top-level philanthropy, 27 185 Index Women’s fund, 20, 21, 22, 25, 124 funding priorities, 21 grantmaking, 21 research, 21 Women’s Fund General Pool, 22 Women’s Fund of the Greater Cincinnati Foundation, 21, 22, 28 Women’s Funding Network, 20, 21, 26, 124 Women’s Giving Circles: Reflections from the Founders, 23 Women’s Philanthropy Council, 30 Women’s Philanthropy Institute, 17, 19 Woodley, Arto, 127 Woods Foundation, Tiger, 120 Woods, Tiger, 120 World Vision, 134 Y Yale University, 50 YouTube, 75 186 Praise for BUILDING STRONG NONPROFITS “When I review a new book on nonprofit management I look for three things: Does it contribute new knowledge? Is it based on solid research? Is it practical? This book gets a thumbs-up on all three Building Strong Nonprofits is full of research stats, case studies, pithy quotes, and practical ideas from experienced and knowledgeable professionals You need to read this book!” —CATHLENE WILLIAMS, PHD, CAE, Principal, Cathlene Williams LLC; former Vice President, Education and Research, Association of Fundraising Professionals “At last, a book that breaks away from the pack and looks at the current state of the art and what the future may hold for the nonprofit sector This book addresses key areas such as the new economy, partnerships, new philanthropic models, technology, professionalism, diversity, new ways to business, and international philanthropy The authors also provide specific steps, tips, and ideas that your nonprofit and you can take to strengthen your organization and better fulfill its mission.” —EUGENE A SCANLAN, PHD, author of Fundraising Consultants: A Guide for Nonprofit Organizations and other publications; retired senior consultant and educator “Building Strong Nonprofits provides practical advice and techniques to help nonprofit organizations big and small, old and new, to embrace innovation and creativity; at the same time, it reminds us that our strength as a sector is rooted in our missions to promote the public good.” —EUGENE R TEMPEL, President and CEO, Indiana University Foundation; Professor of Philanthropy Studies and Higher Education Discover the proven strategies to get your nonprofit GROWING! It’s time—time for your nonprofit to energize its advocates and benefactors, to set and surpass challenging financial goals, and to realize its greatness Whether you are a nonprofit leader, executive director, board member, or development director, Building Strong Nonprofits is your must-read, featuring the expertise and contributions of the renowned Skystone Ryan team of fundraising consultants, including John Olberding, Lisa Barnwell Williams, Charles Ansbach, Eugenia Colón, Paul Ghiz, Martin Novom, James Tyson, Daniel Yoffe, Laura Zylstra, and Donna Leigh King Discover revealing strategies for the coming generation of philanthropy Build the path to your nonprofit community’s future Watch your nonprofit grow Do it all with the professional guidance found in Building Strong Nonprofits ... Building Strong Nonprofits Building Strong Nonprofits NEW STRATEGIES FOR GROWTH AND SUSTAINABILITY Edited by John C Olberding and Lisa Barnwell Williams John Wiley... Cataloging-in-Publication Data Building strong nonprofits : new strategies for growth and sustainability / edited by John C Olberding and Lisa Barnwell Williams p cm Includes bibliographical references and index... with you who are our professional colleagues in a new way, through the publication of Building Strong Nonprofits: New Strategies for Growth and Sustainability Once or twice each year we will be