Ready to be a thought leader how to increase your influence, impact, and success

Table of Contents More praise for Ready to Be a Thought Leader? Title Page Copyright Dedication Foreword Introduction: What Do You Want to be Known For? What Is a Thought Leader? Why Become a Thought Leader? Thought Leaders Needed My Journey to Thought Leadership Seven Steps to Thought Leadership How to Use This Book The Time Is Now Notes Getting Started: From Leader to Thought Leader How Am I Doing So Far? What Makes a Successful Thought Leader? Getting Started: A Quick Review CHAPTER 1: Find Your Driving Passion Find Your Niche Envision Your What If? Future Align With (or Buck) Trends Find Your Driving Passion: A Quick Review Notes CHAPTER 2: Build Your Ripples of Influence Start Your First Ripples Case Study: Van Ton-Quinlivan Case Study: Steve Craft Find Your Stakeholders It's About Them Don't Give Up Too Easily Build Your Ripples of Influence: A Quick Review Notes CHAPTER 3: Activate Your Advocates Case Study: Mary Hughes and the 2012 Project Identify Potential Supporters Consider What's in It for Them Discover What Might Hold Them Back Prepare to SPAR What to Do When It's Time to Engage Activate Your Advocates: A Quick Review Notes CHAPTER 4: Put Your “I” on the Line “If Not Me, Then Who?” Find Your Imperative Case Study: Zoe Dunning Overcome Your Fears Foster Your Resilience Find (Lots of) Help Let Go of Your “Yeah, But” Put Your “I” on the Line: A Quick Review Notes CHAPTER 5: Codify Your Lessons Learned Understand How Change Happens Overcome the “Not Me” Attitude Capture What You Know Create Your Intellectual Property Codify Your Lessons Learned: A Quick Review Notes CHAPTER 6: Put Yourself on S.H.O.U.T Case Study: Avinash Kaushik, Google SELECT YOUR AUDIENCE AND VENUE HONE YOUR MESSAGE OVERCOME RESISTANCE UNDERSTAND POTENTIAL PITFALLS TRANSFORM INDIVIDUALS INTO A COMMUNITY Start with the Basics Put Yourself on S.H.O.U.T.: A Quick Review Notes CHAPTER 7: Incite (R)Evolution Audit Your Impact Accelerate Your Influence Amplify Your Voice Take Care of Yourself Incite (R)Evolution: A Quick Review Notes Conclusion Notes Acknowledgments About the Author More from Wiley Index More praise for Ready to Be a Thought Leader? “Denise Brosseau's ground-breaking book teaches us how to make our careers matter, changing ourselves and others for the better If you are ready to live your life to its full potential, I highly recommend Ready to Be a Thought Leader?.” —Sheryle Bolton, CEO, Sally Ride Science, Inc “At 85 Broads, we help smart women develop the leadership skills they need to dramatically increase the lifetime return on the investment they make in their careers To that, they need to know how to build a network of dedicated followers around their game-changing ideas Ready to Be a Thought Leader? is just the kind of savvy, inspirational, and engaging guide to help anyone break out of the pack and stand out for all the right reasons.” —Janet Hanson, founder, 85 Broads “As a long-time technology executive who has experienced several career transitions, I have learned the importance of thought leadership to raise my own profile within the industry and open the door to new opportunities for myself and others Ready to Be a Thought Leader? offers just the sort of practical advice that I could have used along the way I highly recommend this book for every executive.” —Beth Devin, chief information officer, Silicon Valley Bank “To climb the corporate ladder, you not only have to know where you are going, but you have to bring people along with you Denise Brosseau teaches you how to enhance your credibility and find encouragement from a broad constituency supporting you.” —Lydia I Beebe, corporate secretary and chief governance officer, Chevron Corporation “Whether you're an entrepreneur, an executive, or running a nonprofit, Ready to Be a Thought Leader? will help you establish your credibility within and outside your organization and create a tribe of dedicated followers.” —Sheryl O'Loughlin, executive director, Center of Entrepreneurial Studies, Graduate School of Business, Stanford University; cofounder and former CEO, Plum, Inc.; and former CEO, Clif Bar and Company “As the CEO of a large nonprofit, I know the importance of finding and engaging with a passionate set of people who believe in and will engage with our work, and one way for me to that is by establishing myself as a thought leader Ready to Be a Thought Leader? provides the strategies and resources entrepreneurs need to have their ideas not only heard, but acted on I recommend it as a must-read.” —Telle Whitney, president and CEO, Anita Borg Institute “Ready to Be a Thought Leader? provides tips, tools, and resources that will help you articulate your passion, demonstrate your leadership, and engage others in accelerating new and creative initiatives Denise provides a step-by-step process to gain strategic visibility for your ideas and your work and in turn the vital contribution you make to improving the world A must-read for anyone who wants to be more strategic and systematic in their work as a change agent.” —Ellen Snee, EdD, vice president, leadership programs, VMware “Is it time to stand out from the crowd and gain more recognition for your achievements? Ready to Be a Thought Leader? will open your eyes to new possibilities for increasing your visibility and credibility within any organization—just what every savvy executive needs to get ahead.” —Miranda Lin, senior vice president, Bank of America “To rise above the noise, you need to stand out as a trusted and reliable resource for your customers Denise Brosseau's timely and engaging new book, Ready to Be a Thought Leader?, shows just what it takes for executives and CEOs to become that go-to guru Her strategies will ensure that customers flock to your door.” —Mike Gill, vice president, US Sales and Customer Care, Medtronic Diabetes “As a Silicon Valley executive talent agent, Denise Brosseau has a front-row seat on what it really takes to stand out from the crowd In Ready to Be a Thought Leader?, she shares that know-how in an easy-to-read, down-to-earth, and approachable style.” —Kit Yarrow, consumer psychologist; coauthor, Gen BuY; and professor, Golden Gate University “Whether you're an up-and-coming entrepreneur or an established executive, Denise Brosseau will provide you specific guidance and invaluable insights to help you take control of your business and career Denise's stories, examples, templates, and tools have—to quote one of her case studies— the ‘strong smell of reality.’ She's been there, done that, and helped hundreds of clients get to where you want to go.” —David Newman, author, Do It! Marketing “If you're ready to break out as the ‘go-to’ person in your niche, Ready to Be a Thought Leader? will cut ten years off your learning curve With actionable advice, a step-by-step execution plan, and inspirational stories of leaders, this book will help you put your career on overdrive!” —Dan Schawbel, author, Me 2.0 and Promote Yourself “Denise Brosseau's Thought Leadership Lab is helping leaders break out of the pack In Ready to Be a Thought Leader?, she shares the stories of executives and entrepreneurs who went from complete obscurity to national prominence, and provides you with the game plan to the same.” —Hajime Tada, vice president and assistant general counsel, Agilent Technologies, Inc “Thought leadership is an essential weapon for standing out in today's time-starved, alwaysconnected economy Ready to Be a Thought Leader? is a must-read for executives who want the kind of career insurance that expedites amazing opportunities.” —Adrian C Ott, author, The 24-Hour Customer, and CEO, Exponential Edge, Inc Cover design by Adrian Morgan Copyright © 2013 by Denise Brosseau All rights reserved Published by Jossey-Bass A Wiley Brand One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594— www.josseybass.com No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/go/permissions Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose No warranty may be created or extended by sales representatives or written sales materials The advice and strategies contained herein may not be suitable for your situation You should consult with a professional where appropriate Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read Jossey-Bass books and products are available through most bookstores To contact Jossey-Bass directly call our Customer Care Department within the U.S at 800-956-7739, outside the U.S at 317572-3986, or fax 317-572-4002 Wiley publishes in a variety of print and electronic formats and by print-on-demand Some material included with standard print versions of this book may not be included in e-books or in print-ondemand If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com For more information about Wiley products, visit www.wiley.com Library of Congress Cataloging-in-Publication Data Brosseau, Denise, 1959Ready to be a thought leader : how to increase your influence, impact, and success / Denise Brosseau — First edition online resource Includes index ISBN 978-1-118-79506-4 (pdf)— ISBN 978-1-118-79511-8 (epub)— ISBN 978-1-118-64761-5 (hardback) Leadership Creative thinking Thought and thinking Organizational change I Title HD57.7 658.4′092— dc23 2013039255 Becoming a thought leader: checklist for overcoming obstacles; evaluating your skills for; finding your imperative; fostering resilience; getting help; overcoming fears; overview; releasing self-doubt See also Thought leaders Beier, Carol A Being discoverable Bhatti, Nina Bianchini, Gina Big Picture Learning Blakely, Sara Blecherman, Beth Blogging: building your community with; finding role models for; focusing message when; principles of; sharing expertise with; starting; with video Bloor, Joana Bono Brain trusts Brand: aligning personal and corporate; aligning with other; as trust factor; building personal; creating a high-quality; engaging social media to develop; making agreements to use; strengthening with blogging; types of See also Intellectual property (IP) Brand Yourself Brazen Careerist Bricolage Briggs, Katharine Brown, Brene Brown, Jerry Building ripples of influence See Ripples of influence Burke, Yvonne Business considerations: contributing to motivation; creating one-page action plan See also Industry Business Innovation Factory (BIF) Busque, Leah Button to Billboard engagement strategy C Calderon, Nancy Camp To Belong Carter, Jimmy Case studies: Avinash Kaushik; Mary Hughes; Steve Craft; Van Ton-Quinlivan; Ward's use of; Zoe Dunning Celebrating Center for American Women and Politics (CAWP) Center for Women and Enterprise Champions: defined; developing; finding; getting coaches; getting help from; giving credit to; preparing See also Activating advocates; Allies; Audience; Community; Ecosystem; Fans; Followers; People; Stakeholders; Tribe Change: accelerating; auditing how message affects; bucking current trends for; celebrating small wins; commitment to personal; developing relationships for sustained; how it happens; overcoming objections to; persistence required for; setting goals for; small steps toward; show proof it is underway; taking action and making; thinking big about See also Evolution Chase, Robin Checklist for Overcoming Obstacles Cisco Clarity: credentials vs clarity of vision; gaining with JuxtaRows Clinton, Bill Coaches Codifying lessons learned: creating intellectual property; debriefing for; developing guiding principles; evaluating your skills for; getting your book written; importance of; overcoming “Not me” attitude; review for; understanding how change happens; ways for Collins, Jim Commitment: defining what you stand for; expanding advocate's; to personal change; pledging yourself to serve others; questions for focusing your; to spread happiness Communications: applying journalistic principles to; approachability in; assessing readability of; avoiding TMI in; being vulnerable in; channeling universal wisdom in; creating intellectual property; engagement strategies using; engaging readers with metaphors; evaluating your skills for; finding target audience for; focusing on own message; getting your book written; message templates for; onepage action plan; with personal advisors; preparing your; rallying others to your; relevancy in; selecting venue for; self-promotion in; simplifying; speaking before writing down; twenty-minute-only rule for; using transparency in Community: building with blogging; communicating to Twitter; connecting to broader ecosystem; creating for followers; developing email list for; developing venues in your; helping people engage in; letting people contribute; norms for; using social media to create See also Activating advocates; Allies; Audience; Champions; Ecosystem; Fans; Followers; People; Stakeholders; Tribe Compression Planning Confidence: building trust with; connection to risk-taking; speaking unprepared with Conley, Chip Connection tools Connectors Consilience (Wilson) Consilient thinking; Steve Jobs expertise at Constant Contact Content See Message Craft, Steve Creative Commons (CC) Creativity: course in; waking up Credentials: clarity of vision vs.; exercise for mapping; questions for finding your Credibility: attributed to thought leaders; increasing; motivating advocates with Crediting others Criticism: finding hidden request in; finding people who disagree with you; firing inner critic; learning from; soliciting for presentations Crowdsourcing Curiosity D Davidson, Jo Ann Debriefings Design: participatory; pretotypes and prototypes for Divergent thinking: bucking current trends; nurturing; ways to nurture; Steve Jobs expertise at Do Cool Sh*t (Agrawal) Documentation: developing from visual framework; why we avoid creating; use Wisdom Journal to begin Documenting your framework Don't Ask, Don't Tell Repeal Act Dragonfly Effect, The (Aaker) Driving passion: aligning with emerging trends; envisioning your What If? future; evaluating your skills for; examples of leaders with; finding your niche; questions for finding; review for See also What If? future Duarte, Nancy Dunning, Zoe E Eat What You Love, Love What You Eat (May) Ecosystem: connecting community to broader; with engaging others in; finding broader See also Activating advocates; Allies; Audience; Champions; Community; Fans; Followers; People; Stakeholders; Tribe “8 Public Speaking Lessons from 57 Inaugural Speeches” (Perlis) Ekiel, Erika Brown Eliot, George Email: cup-of-coffee; developing list for Emotional contagion Empathy telescope Enchantment (Kawasaki) Engaging others: to spread your ideas; stories for; strategies for; transforming fans into community; with your ecosystem See also Activating advocates Engineers without Borders Canada Evaluating your thought leadership progress Evolution: creating your legacy; designating next generation of leaders; empowering community of followers; evaluating your skills for; inciting; measuring your impact; review for; spreading your ideas for; tools for measuring; ways to accelerate; sustaining efforts Exit strategies Experience: adding to Venn diagram; engaging people with your Expertise: adding to Venn diagram; distilling using JuxtaRows technique; questions for finding your; sharing in blog; sharing through speaking F Facebook; Sheryl Sandberg, COO Failure: embracing; learning from; report Fan clubs Fans: auditing impact on; engaging them in community; focusing on true; letting them contribute See also Activating advocates; Allies; Audience; Champions; Community; Fan clubs; Followers; People; Stakeholders; Tribe Fear: overcoming by playing the big game; of public exposure; releasing self-doubt See also Resistance Fears: overcoming Feedback: finding sources of; firing inner critic; risk-respect feedback loop; seeing as gift Ferris, Tim Field, Jonathan Filtzer, Debra Finding your driving passion See Driving Passion Finding your niche; identifying “reasons to believe”; listing credentials; listing expertise; listing what you stand for; narrowing and honing your findings; testing audience in this area; Venn diagram for See also Venn diagram Finley, Ron Five Forces Analysis (Porter) Flesch-Kincaid Grade Level Flesch Reading Ease Fog Scale Level Followers: as leaders; converting fans to; empowering community of; getting feedback from; tracking; where to engage with See also Allies; Activating advocates; Audience; Champions; Community; Ecosystem; Fans; People; Stakeholders; Tribe Followerwonk Forbes Force multiplier for good Ford, Henry Forum for Women Entrepreneurs (FWE) Foster, Hayley Fostering approachability Fostering resilience 4-Hour Work Week (Ferris) Fresh Lifelines for Youth (FLY) Friedman, Thomas Fry, Jason G Galindo, Antonia Gannon, Christa Gillmor, Dan Gilmore, Nikki Ginsberg, Scott Gladwell, Malcolm Goals Goldberg, Rube GonnaBe Good, Ashley Good Life Project Good to Great (Collins) Google analytical tools Google Keyword Planner Google$+$ Guiding principles See Codifying lessons learned H Happiness HARO (Help a Reporter Out) service Harren, Kathleen Hashtags See also Keywords Hawkins, Jeff Heath, Chip Heath, Dan Heckler, Lou Hegel, Charles “Chuck” Help: codifying lessons learned; creating presentations; creating visual framework; readying your arguments; with social media; staying on track “Hierarchy of Needs” (Maslow) Hill, Napoleon $H$one your message: include proof; learn storytelling; let customers tell their story; message template for; rehearse your message; tell customers' stories; tell stories in the press; tell stories online; tell stories on stage; tell stories with pictures; tell your own story; use keywords See also Message Honoring community members HootSuite Horan, Jim Horn, Sam “How to Start a Movement” Hsieh, Tony Hughes, Mary I iContact Ideas: adapting existing; creative ways to present; engaging others to spread your; expanding your; finding additional feedback on new; learning from and aligning to others' interests; nurturing divergent and consilient thinking; persisting with big; presenting to allow different views; quantifying outcomes of; seeking solutions with crowdsourcing; testing on others; using zero-based thinking on See also What If? future Ideators IDEO Ikea effect Inciting (r)evolution See Evolution Industry: developing consortium in your; selecting venues in your Influence: accelerating; building; evaluating your skills for; mapping online; measuring impact of; nurturing; using for philanthropy See also Ripples of influence inGenius (Seelig) Ingerson, Helen Inner critic Innovation Inspiration Intellectual property (IP); defined; documenting visual framework; importance of developing; naming; professional assistance; protecting and controlling; show proof it works; steps for creating; visual representations of Interview technique Isaacson, Arina Itty bitty shitty committee J Jobs, Steve Johnson, Steven Joie de Vivre Hospitality Just-in-time learning JuxtaRows K Kaplan, Saul Karenga, Maulana Kauffman Foundation Kaushik, Avinash Kawasaki, Guy Kelley, Tom Kelly, Gary Kerpen, Dave Keywords: in social media; preparing for message templates; Twitter See also Hashtags Khosla, Vinod Klout KMPG Knowledge Management Professional Society (KMPro) Koplovitz, Kay Kunin, Madeleine L Leadership: by example; evaluating your; followers as leaders; inciting evolution; lessons learned; thought leadership intersection point; women's political See also Thought leaders Lean In (Sandberg) Leanse, Ellen Learning: art of storytelling; building on others; from failure; just-in-time; from others' interests; social media; using stories for Leber, Hank Legacy Lessons See Codifying lessons learned Likeable Social Media (Kerpen) LinkedIn Littky, Dennis LoVerde, Mary M Malcolm Baldrige quality standards Market Motive Maslow, Abraham Mastermind group May, Michelle McNellis, Jerry Me 2.0 (Schawbel) Measuring: impact of your message; objectives; your success; reach; tools for Media attention: attracting; build credibility through; for connecting with customers; for growing followership; motivating advocates with; OpEds; principles of; tracking See also Social media Mediactive (Gillmor) Meetings: convening stakeholders for ideas; etiquette with stakeholders at; gathering community together; enlisting stakeholders in program design; forming industry consortium; gathering ideas for book; mastermind groups; preparing for; training events Memberships Mention Mentors Message: blogging your; choosing platforms for launching; data to support; developing your; framing keywords for; helping others present their; images in; importance of “we” in; learning art of storytelling; making it shareable; measuring impact of; preparing for champions; presenting “customers” stories; press releases for your; relevancy in; renewing regularly; selecting venues for; sharing with video; simplifying; social media for telling; spoken and unspoken; telling your story; using transparency in; “why to buy” See also Communications; Hone your message; Message template; Storytelling Message template Metaphors Metrics See Measuring Millman, Amy Montessori, Maria Morella, Connie Motivation; altruism as; business considerations contributing to; considering; credibility and reputation as; innovation as; media attention as; remembering your own; shared point of view as; skill-building as; social capital as Movements: how to start; persistence in creating See also Fans; Followers; Community; Tribe Myers-Briggs Type Indicator (MBTI) Myers, Isabel Briggs N Naming intellectual property NASA Nashif, Nina National Speakers Association National Women's Business Council Naysayers New Relationship Marketing, The (Smith) Newsle Niche See Finding your niche 99 Designs “Not me” attitude O Obama, Barack Obstacles: checklist for overcoming; finding and facing See also Putting your “I” on the line; Resistance; Understanding pitfalls “Occam's Razor” (Kaushik) One-page action plan One Page Business Plan (Horan) Online influence mapping tools OpEd Project Oprah Orenstein, Katie Organizations: developing venues in; seeking allies and champions within; spinning off; to find help $O$vercoming resistance See Resistance P Pachamama Alliance Pacific Gas and Electric (PG&E) Palm Pilot Pandora Participatory design Passion See Driving passion PEAK (Conley) People: building trust with, engaging with; motivating; starting to lead; winning over See also Activating advocates; Allies; Audience; Champions; Community; Ecosystem; Fans; Followers; Stakeholders; Tribe Perkins, John Perlis, Margaret M Persistence Personal board of directors Personal brand, See brand Peters, Tom Pfeffer, Jeffrey Philanthropy Playing the big game Pop! (Horn) Porter, Michael Power of first draft Power (Pfeffer) PowerPathway Press See Media attention Press releases Pretotype and prototype Price, Lynn Principles See Codifying lessons learned Public speaking: having confidence when unprepared; rehearsing presentations; sharing your message through; to gain followers; to hone your message; to serve as role model; training for; using message templates for; venue selection; venues for See also Message; Storytelling Purmal, Kate Purse club Putting your “I” on the line: checklist for overcoming obstacles; evaluating your skills for; finding your imperative; getting help; importance of; overcoming fears; releasing self-doubt; resilience required when; review for; stepping forward to lead; when to say “we”, not “I” Putting yourself on S.H.O.U.T.: evaluating your skills for; getting started; review for; See also S.H.O.U.T acronym Q Quantifying outcomes of ideas R Reasons to believe: identifying Reframing: fear; ideas while allowing differences in views Relationships: building lasting; developing for sustained change; engaging others to spread your ideas; fostering approachability in; fostering trust in Reputation: build through aligning with others See also Brand; Influence; Tools Resilience: avoid black and white; be comfortable not knowing; celebrating small wins; embracing failure; firing inner critic; focusing on next 24-hours; force multiplier for good; making commitment to personal change; playing the big game; practicing just-in-time learning; refreshment practices for; remembering your goals; required when putting self on line; seeing feedback as gift Resistance: addressing; overcoming; to change; to social media; to starting blog; strategic ubiquity for dissolving; twenty-minute-only rule for dissolving See also Fear, Understanding pitfalls Resonate (Duarte) (R)evolution See Evolution Richards, Ann Rider and Elephant metaphors Ripples of influence: assembling bricolage; building; contributing to philanthropic causes; evaluating your skills for; expanding; expanding adjacent possible; facing naysayers; finding stakeholders; getting feedback on ideas; increasing visibility; loyalty equity and; mapping online influence; meeting with stakeholders; nurturing; review for; using zero-based thinking Risks: being willing to take; embracing failure; moving forward even with; overcoming; re-assessing; required of thought leaders; risk-respect feedback loop; validation of ideas Roberts, Jennifer Gill Roizen, Heidi Role model: finding successful people for; inspiring others as; serving as; thought leader as Roosevelt, Theodore RSS feeds S Sandberg, Sheryl Saporito, Mike Sawyer, Diane Schawbel, Dan Schwartz, Peter Search engine optimization tools Seelig, Tina $S$electing your audience: build quality personal brand; play small venues; study others' success Self-care Self-doubt; overcoming See also Risks Self-promotion Servicemembers Legal Defense Network (SLDN) Shankman, Peter Shared connections See also Trust Shared point of view S.H.O.U.T acronym: basic concepts of; defined; $S$electing your audience; $H$one your message; $O$vercome resistance; $U$nderstanding pitfalls; $T$ransforming individuals into community Silbert, Andrea Sivers, Derek Simplifying communications Skill-building Smith, Mari Social capital Social media: accelerating influence; auditing effect in; branding consistency; community on; converting fans to followers; focusing on true fans; resistance to using; resources on; starting small; staying in your niche; staying relevant; strategic ubiquity in; studying others' successes; telling message via; tools for mapping online influence; transparency in; twenty-minute-only rule; with video See also Hashtags; Keywords; Message; Storytelling Southwest Airlines Spin-offs Spoken messages Springboard Venture Conferences Stakeholders: building loyalty equity within organizations; enlisting in program design; getting feedback from; looking for; meeting with; process for finding; tracking See also Activating advocates; Allies; Audience; Champions; Community; Ecosystem; Fans; Followers; People; Tribe Steinem, Gloria Stevenson, Doug Storyboard Storytelling: becoming visual storyteller; being vulnerable in; channeling universal wisdom in; engaging readers with metaphors; journalistic principles for; learning art of; online venues for; pictures in; presenting “customers” stories; press releases for your; resources for; sharing your story openly; simplifying communications; telling your own story; used by thought leaders; using data to support message; using to engage; wisdom journal to prepare for Strategic ubiquity Stride Rite Success: assessing your; “bright spots” that show; documenting your framework for; empowering followers'; increasing by getting help; learning from; measuring; overcoming fear of; sharing others'; studying others'; tie to others' See also Failure Sun Microsystems Support: brain trusts for; building your personal board of directors; creating community for; creating purse club for; enlisting; seeking See also Help Suzuki Method Switch (Heath and Heath) T Talking points See also Message template TaskRabbit, Inc Teams: building; transforming into community TED talks TEDxNASA events: loyalty equity and success of; organizing; teaching others how to host Ten Faces of Innovation, The (Kelley) The Brand You 50 (Peters) Think and Grow Rich (Hill) Thinking: big and defining WIF; bucking current trends in; expanding your; nurturing divergent and consilient; zero-based Thought leaders: about the term; acknowledging your unique perspective; actions to take; auditing your impact; author's experience; avoiding TMI; becoming force multiplier for good; being discoverable; building lasting relationships; capturing lessons learned; champions for; characteristics shared by; creating purse club for; debriefing lessons learned; defined; designating next generation of; developing venues for new; with driving passion; evaluating your leadership skills; exit strategies for; expanding ideas; finding hidden request in criticism; finding your imperative; fostering approachability; framework for book on; gaining clarity; getting support; identifying trends; importance of codifying lessons learned; inspiring others; keeping wisdom journal; letting people contribute; making commitment to personal change; mastermind group for; measuring own success; multiplier effect; naming your intellectual property; “Not me” attitudes of; overcoming fears; persistence of; personal board of directors for; playing the big game; protecting your intellectual property; releasing self-doubts; reminding yourself why you want to be; renewing message regularly; selecting venues for message; self-care for; setting goals for change; sharing openly; simplifying communications; spreading happiness; stepping forward to lead; steps in becoming; taking action; telling stories; transforming into; using power of first draft; venues for beginners; venues for experts; visual storytelling by; vulnerability in; ways of accelerating influence by; writing your book See also Becoming thought leaders; Case studies Thought leadership intersection point; mapping Thought Leadership Lab TMI (too much information) Ton-Quinlivan, Van Tools: connection and tracking; mapping online influence; measuring impact of your message; search engine optimization Tracking tools Training events $T$ransforming: individuals into community; into thought leader Trends: aligning with; bucking current; identifying Tribe See also Activating advocates; Allies; Audience; Champions; Community; Ecosystem; Fans; Followers; People; Stakeholders Trunk, Penelope Trust: brand helps establish; factors in establishing; required to be thought leader Twenty-minute-only rule Twist, Bill Twist, Lynne Twitter and tweets 2012 Project Twylah U $U$nderstanding pitfalls; crediting others; focusing on own message; importance of using “we”; providing relevant content; renewing message regularly; transparency and “Up until now” V Venn diagram: adding your experience to; credentials in; defining your What If? future; determining thought leadership intersection point; distilling message keywords from; finding niche with; identifying “reasons to believe” in; narrowing and honing your findings for; questions for creating; testing audience in this area; what you stand for in Venues: in the press; online; on stage; selecting Video; blogging; testimonials Videoscribe Vimeo Vision See What If? future Visual framework: documenting; representing intellectual property in W Ward, George Washor, Elliot Watermark Web Analytics (Kaushik) Weber, Alan Websites: creating your own What If? future (WIF): craft commitment to; defined; defining your; distilling adjacent possible to lead to; engagement strategies for you; examples of; finding stakeholders in your; finding supporters for; gaining buy-in for; Hughes' commitment to; obstacles to; overcome objections to; thinking big while defining What the Plus! (Kawasaki) Where Good Ideas Come From (Johnson) White paper: Hughes's 2012 Project; reading others'; writing Whyte, David Wilson, Edward O Wisdom journal WordStream's Keyword tool Writing: assessing readability of; creating conversation with readers; cup-of-coffee emails; first draft; for true fans; fostering approachability; making time for; OpEds; practicing journalistic principles; speaking message before; sharing universal wisdom; venues for; white paper; talking points; wisdom journal; your book See also Blogging; Storytelling Y YouTube Z Zero-based thinking Zipcar Zuccotti, Trish ... nationally, and even internationally As you accelerate and amplify your voice, you''ll increase your influence, expand your impact, and build a sustainable community of followers that will carry... Leader to Thought Leader Are you ready to be the “go to? ?? leader in your community or industry, to wield influence for positive change, have an impact in arenas that matter to you, and leave a. .. on what it really takes to stand out from the crowd In Ready to Be a Thought Leader? , she shares that know -how in an easy -to- read, down -to- earth, and approachable style.” —Kit Yarrow, consumer