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Ngày đăng: 20/01/2020, 08:13
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4. Is there anything like it on market? Who is the “competition” and how successful are they? Are they a well-known brand? Could you sell the idea to them | Sách, tạp chí |
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27. Create buzz! It can take three to six months or more to get magazines to print a blurb or an article about your product. The easiest way to speed up the process is to find celebrities to endorse your product or take a photo using it. Once you’ve selected a celebrity, send your product to their press person, asking them to get it in front of their famous client. You can also give one to a writer, a bodyguard, a makeup artist, the person responsible for props orcostumes...whatever it takes, do it.Sometimes press will not sell the products for you — and that can be disappointing. Try to remember that any press is better than none, then seek out new avenues to get the buzz going. Go | Sách, tạp chí |
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1. Has your idea ever been done, and if so, can you improve upon it? You need to change the invention by at least 10 to 20 percent to call it a new invention. Could it be smaller, lighter, packed with more features, made digital, given a new design, or distributed differently | Khác | |||
2. Is there a market for it? Who? How big? Search online to find out how many people look for the niche in which you want to design/invent. There needs to be at least a few thousand peoplesearching monthly for the product or something similar. Personally, I like a niche that has at least 100,000 searching for it monthly | Khác | |||
3. What problem does it solve? You are going for a mass market, ideally, because it is often expensive and time-consuming to develop and market a new product | Khác | |||
5. What is unique about your product? If it is not unique, it might not sell as well because competition will lower your profit margin. Check online to get the best price and the most market share — be sure you compete on price versus quality and value. Consider that most people are looking for the best deal regardless of quality | Khác | |||
6. Where will it be sold? Know ahead of time if your product or service will be marketable worldwide or locally. If you will market locally, you may want to find out about your potential clients/ customers and ask questions so you are clear on issues local individuals are regularly trying to solve and what they want to pay for the solution. Take pre-orders from local stores, giving confidence to investors and vendors.WARNING: The more you tell and show, the more it's possible that someone could take your idea. Always have them sign a non-disclosure and/or a non-compete form. If they end up manufacturing and don’t pay you royalties, you have written proof you showed them the idea first | Khác | |||
7. Has your idea been patented? Check at www.uspto.gov. Even if it has, you can speak with the patent owner and get paid to market it. You will have a lot of ideas from this book they won’t know about | Khác | |||
8. Create, design, and name your product. Test it — do people like the name? Get a website with the name — ideally a dot com since more people still search for a .com than any other domain choice (.net, .biz., .mobi, .me, .info, .org, etc.) | Khác | |||
9. Trademark the name of the product or service. Think of the value of names like Google,Microsoft, Pepsi or McDonalds. A trademark ensures that, for a limited time, no one else can use the name. Check online for websites already using the name — if you find none, take it as a good first sign. Visit www.uspto.gov and search trademarks to see if it has been registered. Be aware that the site can be a bit behind — even if you don’t find anything, someone else may have recently applied for a trademark that has yet to post. There may also be a variety of applicable categories | Khác | |||
10. Copyright if you can. This will cost less than $50 and will protect you better, faster, and cheaper than getting a patent. It’s also much easier to defend in court | Khác | |||
11. If your idea doesn’t qualify for a copyright, get patent-pending status by getting a provisional patent. A patent is a 20-year monopoly hold on a product. You can license your product and make a royalty. You can check online to find out more, but basically you pay a few hundred dollars to hold a position in line for a design or utility patent. This lets you test your design, find a market for it, and possibly get investors. It often takes a few years to get a patent; they are very, very expensive to defend, and you have to defend it to keep it. Get insurance — if it’s available — because people and companies will knock you off if your product becomes a success. This represents the underbelly of the invention business | Khác | |||
12. Hire a top intellectual-property attorney — and don’t skimp! Make sure they are a trial attorney, too, since you may need to defend your patent. See if you can find someone who has worked as a reviewer within the patent office because they have the extra, winning insights you will need | Khác | |||
13. Have your invention made into a prototype. Who will design and create it? Use the Internet to source options and check with your new inventor friends, forums, groups, meet-ups, etc. You want to find an ethical company who believes in your product so much that they pay to create the prototype then expect to be paid back and make money on their investment. They may amortize the cost of the prototype and ask you to buy a minimum so they not only get paid back but also make a profit for taking the risk. Big manufacturers often have deals with the large chain stores and international sources | Khác | |||
14. How much will it cost per unit? How much for design, mold, and product? Be sure to pad your estimate a bit because things always cost more than what was quoted — you want to beprepared. You can always overestimate and ensure that you are making money at the higher rate so you are protected. It will be great news when it turns out more profitable than you planned | Khác | |||
15. Is it profitable? Five to one is ideal ($4 is your cost, $20 is the retail price); four to one is okay. Don’t break this rule — it’s just not worth it. Retailers will double your price; and kiosks, infomercials, MLM companies, and other venues will want to buy cheaply | Khác | |||
17. Design the packaging. You’ll need to hire a graphic artist and a copywriter — locally or overseas — and you’ll need photos. Be sure to get references and prices ahead of time, as well as samples of their work. Be certain that the work is theirs and not that of an old partner or colleague. Visit my site at www.nowheretomillionaire.com to find bidders for the job | Khác | |||
18. Get orders. Pre-sell your product then create it after you have enough people ready to pay for it now — at a price for which you know you will make a profit. Get letters of intent andtestimonials from these individuals — this will impress buyers, vendors, and/ or investors by creating a strong demand | Khác | |||
19. Know the turnaround time. How long will it take to test the prototype, tweak it, and get it shipped and into stores or your distribution centers? Unless your name is Rip Van Winkle, you want your product ASAP | Khác | |||
20. Set up a merchant account — you want to be able to accept credit cards. Getting a merchant account can be difficult, depending on your credit and experience; sometimes banks won’t give you one until you have a track record. Use www.paypal.com . It’s easy to create an account and start taking money fast | Khác |
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