Lecture International marketing: Strategy and theory - Chapter 5: Legal environment

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Lecture International marketing: Strategy and theory - Chapter 5: Legal environment

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The purpose of this chapter is to discuss the impact of the legal environment on business decisions and to explain how the legal and political dimensions are interdependent. The chapter examines how countries’ varying laws and interpretations affect imports, exports, and the marketing mix.

Chapter Legal Environment Chapter Outline  Multiplicity of Legal Environments  Legal Systems  Jurisdiction and Extraterritoriality  Legal Form of Organization  Branch vs Subsidiary  Litigation vs Arbitration     Chapter Outline  Bribery - Legal Dimension - Ethical Dimension  Intellectual Property - Categories of Intellectual Property - Legal Rights and Requirements     Legal Systems  Common – – Relying on precedents and conventions E.g., USA, UK, Canada, India  Statute – – – law system law system Code or civil law system Main rules of law embodied in legislative codes Japan and most continental European countries     Jurisdiction  territorial range of authority  a court's legal power to hear a case     Extraterritoriality a country's or court's application of national laws beyond its border – – E.g., USA and Foreign Corrupt Practices Act E.g., Belgium’s universal jurisdiction     How to Settle Commercial Disputes  Negotiation  Arbitration  Litigation     Bribery: Legal Dimension  Foreign Corrupt Practices Act (FCPA)  OECD Convention on Combating Bribery of Foreign Public Officials in International Business Transactions     Foreign Corrupt Practices Act (FCPA) Bribery is "the use of interstate commerce to offer, pay, promise to pay, or authorize giving anything of value to influence an act or decision by a foreign government, politician, or political party to assist in obtaining, retaining, or directing business to any person."  Types of Payment - Permissible: expediting payments to low-level officials who exercise only "ministerial" or "clerical" functions - Illegal: payments to an official exercising discretionary authority      Bribery: Ethical Dimension  Morality as a function of culture  Corporate strategies – – – Codes of conduct Sensitization of ethics in managers through training and education Ethics audit     Transparency International  Corruption Perceptions Index (CPI)  Bribe Payers Index (BPI)     Intellectual Property "creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce"  Trademark  Copyright  Patent – –  Functional patent Design patent Trade Secret     Intellectual Property     - Trademark symbol, word, or thing used to identify a product made or marketed by a particular firm Copyright protection given to an author or artist for literary, musical, dramatic, and artistic works Patent invention of a scientific or technical nature Trade secret know-how that is kept secret within a particular business e.g., manufacturing methods, formulas, plans     ... Arbitration     Chapter Outline  Bribery - Legal Dimension - Ethical Dimension  Intellectual Property - Categories of Intellectual Property - Legal Rights and Requirements     Legal Systems .. .Chapter Outline  Multiplicity of Legal Environments  Legal Systems  Jurisdiction and Extraterritoriality  Legal Form of Organization  Branch vs Subsidiary... business to any person."  Types of Payment - Permissible: expediting payments to low-level officials who exercise only "ministerial" or "clerical" functions - Illegal: payments to an official exercising

Ngày đăng: 18/01/2020, 23:13

Mục lục

  • How to Settle Commercial Disputes

  • Foreign Corrupt Practices Act (FCPA)

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