Chapter 3: Social and mobile marketing. After reading this chapter, you should be able to: Describe the 4E framework of social media marketing, understand the types of social media, understand the types of mobile applications, recognize and understand the three components of a social media strategy, understand the methods for marketing yourself using social media.
chapter three social and mobile marketing Copyright © 2015 McGrawHill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGrawHill Education LEARNING OBJECTIVES LO 3-1 Describe the 4E framework of social media marketing LO 3-2 Understand the types of social media LO 3-3 Understand the types of mobile applications LO 3-4 Recognize and understand the three components of a social media strategy LO 3-5 Understand the methods for marketing yourself using social media 32 Technology Evolution over the Life of the Social Web Industrialization: 2000–2006 1997: 37% of households have computers, 18% have internet access 1999: First Blackberry available Invention: Mid-to-late–1990s 2002: Wi-Fi became common 2003: 62% of households have computers, 55% have internet access 2006: