The paper describes the process of applying qualitative and quantitative methods to study the competitiveness of urban market business entities in general and in Danang in particular. Research findings have pointed out 6 constructing elements with positive correlation to competitiveness, including: organization and management capacity; infrastructure; service quality; marketing; finance competence and business performance. On this basis, core issues have been identified to help create a foundation for administration agencies and urban market business entities to make policies and solutions to raise the competitiveness of urban market business entities
Editor in chief Deputy Editor in Chief SECTRETARY OF EDITORIAL OFFICE Editor in English Editorial SCIENTIFIC COUNCIL THE Members Journal of Trade Science CONTENTS ISSN 1859-3666 journal of Trade Science 5:2 (2017) - 12 Riceived: 22th March 2017 TMU’S JTS Revised: 18th April 2017 Approved: 24th April 2017 he paper describes the process of applying qualitative and quantitative methods to study the competitiveness of urban market business entities in general and in Danang in particular Research findings have pointed out constructing elements with positive correlation to competitiveness, including: organization and management capacity; infrastructure; service quality; marketing; finance competence and business performance On this basis, core issues have been identified to help create a foundation for administration agencies and urban market business entities to make policies and solutions to raise the competitiveness of urban market business entities Keywords: urban market business entities, competitiveness of urban market business entities 1.1 Research approach JOURNAL OF TRADE SCIENCE ISSN 1859-3666 Journal of Trade Science TMU’S JTS 1.2 Research methods : Proposed research model JOURNAL OF TRADE SCIENCE ISSN 1859-3666 journal of Trade Science TMU’S JTS : Measurement scales of research elements JOURNAL OF TRADE SCIENCE Journal of Trade Science JOURNAL OF TRADE SCIENCE ISSN 1859-3666 TMU’S JTS journal of Trade Science ISSN 1859-3666 TMU’S JTS :Cronbach's Alpha testing results 2.1 Cronbach's Alpha testing results JOURNAL OF TRADE SCIENCE ISSN 1859-3666 Journal of Trade Science 2.2 Exploratory Factor Analysis (EFA ) TMU’S JTS : KMO and Barlett's tests : Component matrix with Principal Varimax Rotation Method Rotated Component Matrixa Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in iterations JOURNAL OF TRADE SCIENCE ISSN 1859-3666 journal of Trade Science TMU’S JTS : KMO and Barlett's tests on dependent variables : Component matrix 2.3 Results of correlation analysis, regression and hypothesis testing * The results of correlation analysisare presented in Table : Adjusted research model JOURNAL OF TRADE SCIENCE ISSN 1859-3666 Journal of Trade Science TMU’S JTS : Matrix of variable correlations * Regression results are presented in Table 3.1 General evaluation 10 JOURNAL OF TRADE SCIENCE ISSN 1859-3666 journal of Trade Science TMU’S JTS : Summary of regression coefficients 3.2 Some proposals Firstly Secondly JOURNAL OF TRADE SCIENCE 11 ISSN 1859-3666 Journal of Trade Science TMU’S JTS Competitive Advantages Competitiveness of Firms: Review of Theory Measures of International Competitiveness: A Critical Survey "The Resource - Based Theory of competitive advantage: Implications for strategy fomulation" Summary Strategic Management Methodologies to Evaluate Competitiveness and International Economic Integration of Enterprises Competitive Strategies 12 JOURNAL OF TRADE SCIENCE Bài báo mô tả trình vận dụng phương pháp đònh tính đònh lượng để nghiên cứu lực cạnh tranh (NLCT) tổ chức kinh doanh chợ đô thò (TCKDCĐT) nói chung đòa bàn Thành phố Đà Nẵng nói riêng Kết nghiên cứu yếu tố cấu thành tác động chiều đến lực cạnh tranh chung là: lực tổ chức quản lý; sở vật chất; chất lượng dòch vụ; marketing; lực tài kết hoạt động Trên sở đó, xác đònh vấn đề cốt lõi tạo sở cho quan quản lý, TCKDCĐT hoạch đònh sách, giải pháp thích ứng khả thi nâng cao NLCT củaTCKDCĐT ... foundation for administration agencies and urban market business entities to make policies and solutions to raise the competitiveness of urban market business entities Keywords: urban market business. .. process of applying qualitative and quantitative methods to study the competitiveness of urban market business entities in general and in Danang in particular Research findings have pointed out... constructing elements with positive correlation to competitiveness, including: organization and management capacity; infrastructure; service quality; marketing; finance competence and business performance