Preface
Contents
Theoretical Aspects of Experimental and Behavioral Economics
1 Mainstream Economics Versus Behavioral Economics—A Contribution to Reflection
Abstract
1.1 Introduction
1.2 Mainstream Economics—Introductory Issues
1.3 Behavioral Economics—Introductory Issues
1.4 Mainstream Economics from the Perspective of Behaviorists
1.5 Behavioral Economics from the Perspective of Mainstream Economists
1.6 Mainstream Economics and Behavioral Economics—Differentiating Aspects
1.7 Conclusion
References
2 Behavioral Aspects of Cost Management
Abstract
2.1 Introduction
2.2 Costs as a Subject of Management
2.3 Areas and Tools of Cost Management and Behavioral (Factors) Impacts
2.4 The Use of Selected Psychological Theories in Managing Enterprise Costs
2.5 Conclusions
References
3 The Financial Management of Households—Behavioral Economics Perspective
Abstract
3.1 Introduction
3.2 Selected Issues Relating to Household Decisions—A Classical Approach
3.3 Household Behavior in Light of Income
3.4 The Financial Management of Modern Households
3.5 Conclusion
References
4 Propensity to Risk and the Prospect Theory
5 Some Theoretical Aspect of Equilibrium in Behavioral Economics
Abstract
5.1 Introduction
5.2 Determination of the Equilateral Cone Using a Hyperbolic Spiral
5.3 Stock Exchange States, the Boundary Matrix of Equilibrium for the Ideal Economy
5.4 Symmetry of Economic Quantities, Surfaces of Equilibrium
5.5 Conclusions
References
Methods and Tools of Contemporary Economics
6 Intuitive Methods Versus Analytical Methods in Real Estate Valuation: Preferences of Polish Real Estate Appraisers
7 Methodology for Choosing the Location for In-Game Advertising Billboards
Abstract
7.1 Introduction
7.2 Research Experiment
7.3 Conclusions
References
8 Neuromarketing Tools in Studies on Models of Social Issue Advertising Impact on Recipients
9 Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas
Abstract
9.1 Introduction
9.2 Research on the Use of Negative Emotions in Social Campaigns
9.3 Experimental Research—Assumptions and Design
9.4 Results of the Pretest
9.5 Conclusion
Acknowledgements
References
10 Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet
Abstract
10.1 Introduction
10.2 Computer Games Used for Purposes of Social Campaign, Focusing Attention on Reliability of Information in the Internet
10.3 Examining Playability and the Campaign Message Reception
10.4 Conclusions
Acknowledgements
References
11 Application of the Survival Trees for Estimation of the Propensity to Accepting a Job and Resignation from the Labour Office Mediation by the Long-Term Unemployed People
Abstract
11.1 Introduction
11.2 Data Used in the Research
11.3 Research Methodology
11.4 Results of the Empirical Analysis
11.5 Conclusions
References
12 Expressing Our Preferences with the Use of AHP: The Game Is not Worth the Candle?
13 Experimental Study of Consumer Behavior Using Agent-Based Simulation
Abstract
13.1 Introduction
13.2 Agent-Based Simulation in Marketing Research
13.3 Methodology for Consumer Behavior Analysis Using ABS
13.4 The Structure of ABS Model
13.4.1 A Set of Agents and Their Attributes and Behaviors
13.4.2 A Set of Agent Relationships and Methods of Interaction
13.4.3 The Agent’s Environment
13.5 Model for Case Study
13.6 Discussion of Experimental Results
13.7 Conclusion
References
Practical Issues—Case Studies
14 The Relationship Between Doctors’ Communication and Trust in Doctor: Some Behavioural Data
15 Wine Tasting: How Much Is the Contribution of the Olfaction?
Abstract
15.1 Introduction
15.2 Methodology and Sample
15.3 Results
15.4 Discussion: Perception, Action, and Emotion
15.5 Conclusion
Acknowledgements
References
16 Information Assimilation as a Decisive Factor About Website User’s Behaviors
Abstract
16.1 Introduction
16.2 Information Concept
16.3 Information Assimilation Concept in the Context of Different Approaches
16.4 The Research Assumptions of Information Assimilation Evaluation
16.5 Evaluation Methodology of Information Assimilation on Internet Services
16.6 Conclusions
References
17 Participatory Budgeting as Example of Behavioural Impact of Public Policies
Abstract
17.1 Introduction
17.2 Behavioural Approach in Public Policies
17.3 Participatory Budgeting Theory as Object of Impact of Behavioural Economics
17.4 Practical Example of Behavioural Approach Applied in Local Public Policies in Szczecin and in Community of Police
17.5 Conclusions
References
18 Confirmation Bias in Valuation of Footballers’ Performance Rights
Abstract
18.1 Introduction
18.2 Professional Football, Journalists and Spectators Reactions—The Background of Confirmation Bias
18.3 Methodology of the Research
18.4 Empirical Results
18.5 Conclusion and Final Remarks
References
19 Comparison of the Order-Picking Route and Time Obtained by Using the TMAL Method with Results of Selected Take-Out Strategies
20 Simulation Game “Step into the Future” as a Tool of Experimental Economics—Case Study
21 Behavioral Economics and Rationality of Certain Economic Activities: The Case of Intra-Community Supplies
Abstract
21.1 Introduction
21.2 Intra-community Trade Actions Consistent with Behavioral Economics Theory
21.3 Data and Methodology
21.4 Differences Between Aggregate ICS and ICA in Comext Database
21.5 Irregularities in Intrastat Data
21.6 Conclusions
References
22 Cognitive Reflection Test in Predicting Rational Behavior in the Dictator Game
23 A Scientific Experiment as a Research Method in the Tourism Sector in the Context of Increased Terrorism Risks
24 The Role of Behavioral Methods Used in Research on Tourism Development
Abstract
24.1 Introduction
24.2 The Role of Emotions in Tourism
24.3 Neurocognitive Studies and Tourism
24.4 Methodology and Results
24.5 Conclusions
References