Engaging with stakeholders a relational perspective on responsible business

This book presents a synthesis of the most recent work on stakeholder management and opens up new fields of research But, more deeply, it addresses the issue of corporate responsibility from the most relevant and fruitful angle: seeing responsibility as relationship management – Professor Hervé Dumez, École polytechnique and Centre National de la Recherche Scientifique (CNRS) en France The book provides a treasure trove of international scholars’ perspectives on stakeholder engagement Consistent with Jerry Calton’s and Stephen Payne’s seminal work on multi-stakeholder dialogue and reciprocal sensemaking, the contributions address the communicative foundations of stakeholder engagement and examine its implications for organizational performance, throughout the value chain Implicit in these important theoretical and empirical efforts is the increasing importance of relationships with individual stakeholders – rather than broad, generic stakeholder groups or collectives Timely, context-sensitive, and comprehensive – Professor Marc Orlitzky, University of South Australia Business School The editors and authors have brought together an incisive and comprehensive anthology of the role of stakeholder engagement and responsible business The nature of the stakeholder has changed and continues to evolve Real-time and fast moving e-communications have turned recipients of business into shapers and enablers of business, which organisations and agencies must engage with This timely book sets out the modern landscape of responsible business and the relational strategies needed to survive and prosper in the user generated and influenced world – Professor Martin Hingley, University of Lincoln A comprehensive, multi-perspective, research-based anthology, edited and written by an international group of scholars who both critically analyze stakeholder relationships and explore diverse ways to make these relationship lively and effective for the good of businesses, the good of stakeholders, and the good of society Readers of this anthology – both business people and students – can learn much and gain some useful ideas by looking at these essays This is a wonderfully cosmopolitan, thoughtful, and practically oriented book – Dr Frederick Bird, Adjunct Professor, Political Science, University of Waterloo and Distinguished Professor Emeritus, Concordia University This anthology provides a unique overview by leading stakeholder thinkers of recent developments and contemporary issues in managing stakeholder relationships It’s a go-to resource for scholars, students, and managers seeking to understand the frontiers of the theory and practice of stakeholder engagement – Professor Stephen Brammer, Executive Dean, Faculty of Business and Economics, Macquarie University Corporate responsibility is a transactional process building ongoing alignment, across multiple parties This book provides an excellent overview of research to date helping scholars and practitioners better understand the dynamics and learn from empirical and theoretical perspectives to activate effective solutions expected to make business a force shaping a more just and sustainable world – Farid Baddache, Managing Director, Business for Social Responsibility This book is highly recommendable for anyone with an interest in stakeholder engagement It offers novel overviews, valuable insights, and alternative approaches, as it takes the reader through some of the key practical complexities while it introduces new theoretical and empirical perspectives to explore stakeholder engagement Congratulations! – Professor Mette Morsing, Professor at the Copenhagen Business School and the Mistra Chair of Sustainable Markets at the Stockholm School of Economics Engaging with Stakeholders Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management This anthology follows and reaffirms this view, which also establishes the increasing need to explore the subtleties of how companies can respectfully engage their stakeholders in ways that reflect the corporate strategy and contribute to the ongoing development of business activities and creation of value, for themselves and stakeholders, from social, environmental, and economic perspectives Stakeholder engagement practices, however, remain highly complex and difficult to manage; their ability to generate value in an inclusive way requires critical consideration Sound stakeholder engagement efforts also constitute a keystone for responsible business activities Drawing on a wide range of literature and studies, this book addresses key dimensions of stakeholder engagement, through a responsible business lens, and thereby contributes to identifying the opportunities, challenges, and key organizational implications associated with their unfolding The four main topics covered are: • • • • Delineating the nature and multiple raisons d’être of stakeholder engagement Dialogical and communicational foundations of stakeholder engagement Engaging with diverse stakeholders throughout the value chain Reaping organizational returns and relational rewards of stakeholder engagement efforts Dr Adam Lindgreen is Professor at Copenhagen Business School where he heads the Department of Marketing He also is Extra Ordinary Professor at University of Pretoria’s Gordon Institute of Business Science He has published in the California Management Review, the Journal of Business Ethics, the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, and the Journal of World Business, among others Dr Franỗois Maon is Associate Professor at IESEG School of Management He received his PhD from the Catholic University of Louvain (Louvain School of Management) Dr Maon has published in the California Management Review, the Journal of Business Ethics, and the International Journal of Management Reviews, among others Dr Joëlle Vanhamme is a Professor at the Edhec Business School Dr Vanhamme received her PhD from the Catholic University of Louvain She has published in the California Management Review, Industrial Marketing Management, the International Journal of Research in Marketing, the Journal of Advertising, the Journal of Business Ethics, the Journal of Retailing, Marketing Letters, Psychology & Marketing, and Recherche et Applications en Marketing, among others Dr Beatriz Palacios Florencio is Associate Professor at Pablo de Olavide University Her main research focus is corporate social responsibility and tourism She has published in the Journal of Business Research, Total Quality Management & Business Excellence, Management Decision, and the Environmental Engineering and Management Journal, among others Dr Christine Vallaster is Professor at Salzburg University of Applied Sciences where she heads the Marketing & Relationship Management section She has published in the California Management Review, Industrial Marketing Management, the Journal of Business Research, and the Journal of World Business, among others She has also authored articles for the German edition of Harvard Business Manager Dr Carolyn Strong is Senior Lecturer at Cardiff University’s Business School, where she teaches postgraduate marketing and ethical issues in marketing to undergraduate students She received her PhD from the University of Wales She has published in the Journal of Business Research, Marketing Letters, the European Journal of Marketing, and the Journal of Advertising, among others She is the editor of the Journal of Strategic Marketing Engaging with Stakeholders A Relational Perspective on Responsible Business Edited by Adam Lindgreen, Franỗois Maon, Joởlle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, and Carolyn Strong First published 2019 by Routledge Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 711 Third Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2019 selection and editorial matter, Adam Lindgreen, Franỗois Maon, Joởlle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, and Carolyn Strong; individual chapters, the contributors The right of Adam Lindgreen, Franỗois Maon, Joởlle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, and Carolyn Strong to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988 All rights reserved No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record for this book has been requested ISBN: 9781138325579 (hbk) ISBN: 9780429450341 (ebk) Typeset in Bembo by Apex CoVantage, LLC For Anne Marie, who shares and supports my passion for everything Donald Duck – Adam For Boubi and Dodu, Kiki and Flupke, Claude and Philippe who might well be the best sister and the best brother one could have Franỗois For my beautiful daughters, Vic and Zazou – Joëlle For my parents Juan Miguel and Eulogia – Beatriz For my family – Christine For my family – Carolyn Contents ContentsContents List of figuresxii List of tablesxiii About the editorsxiv About the contributorsxviii Foreword and acknowledgmentsxxix PART I Delineating the nature and multiple raisons d’être of stakeholder engagement1 1.1 Integrative stakeholder engagement: a review and synthesis of economic, critical, and politico-ethical perspectives PASI HEIKKURINEN AND JUKKA MÄKINEN 1.2 Moral agency and stakeholder engagement 19 ALAN E SINGER 1.3 Stakeholder engagement to secure legitimacy – the social licence to operate 32 ANNA KATHARINA PROVASNEK AND ERWIN SCHMID 1.4 Measuring and enhancing relational capabilities: in defence of a relational view of the firm 45 CÉCILE EZVAN, HÉLÈNE L’HUILLIER, AND CÉCILE RENOUARD PART II Dialogical and communicational foundations of stakeholder engagement63 2.1 Communicatively constituted stakeholders: advancing a communication perspective in stakeholder relations CHIARA VALENTINI 65 ... of California, Santa Barbara She is a fellow and past president of the International Communication Association and a distinguished scholar for the National Communication Association A leading... Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives with Guillaume Soenen and Organizational Learning and Competitive Advantage with Amy... Management Decisions, and the International Journal of Operations and Production Management This research has earned international recognition, including an Emerald Outstanding Paper Award and