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persona chân dung khách hàng là một file hỗ trợ trong việc xây dựng đối tượng khách hàng và giải pháp cung cấp phù hợp với đối tượng xác định qua đó có thể thành công hơn trong việc đưa sản phẩm ra thị trường
3 What are the “Big Ah-ha’s” Big Challenges & Frustrations What did you learn that was unexpected or eye opening? What and who was involved? What obstacles did they experience with their airline experience? What were some of their big complaints? Name & Job Title Quote Gives us a snapshot of the person and what they care about “ 2-3 Goals What did they want to achieve? How did they want to feel? ” why we this Synthesizing stories helps us identify patterns around common behaviors, goals and concerns These patterns help us identify opportunity areas and envision an ideal experience cooper crash course: design thinking in steps