Thị trường kinh doanh mỹ phẩm tại Châu Á
COLOUR COSMETICS IN ASIA PACIFIC August 2019 INTRODUCTION REGIONAL OVERVIEW LEADING COMPANIES AND BRANDS FORECAST PROJECTIONS COUNTRY SNAPSHOTS INTRODUCTION Scope Disclaimer ll values expressed in this report are in US dollar terms, using a fixed exchange rate (2013) 013 figures are based on part-year estimates ll forecast data are expressed in constant terms; inflationary effects are Beauty and Personal Care - 2013 in current discounted Conversely, all historical data are expressed terms; inflationary effects areUS$454.4 taken intobillion account Baby and ChildSpecific Products Bath and Shower Deodorants Oral Care Fragrances Skin Care Hair Care Colour Cosmetics Men's Grooming Depilatories Sun Care Sets/Kits © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors Figures in tables and analyses are calculated from unrounded data and may not sum Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised Colour cosmetics in Asia Pacific grew significantly over 2013-2018, driven by urbanisation, growing consumer sophistication and rising purchasing power Facial make-up and lip products were the best performers in the region, supported by fashion trends Store-based retailers have a strong position in the distribution of colour cosmetics in the region, but internet retailing is rapidly gaining relevance among consumers PASSPORT INTRODUCTION Scope Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors Figures in tables and analyses are calculated from unrounded data and may not sum Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised Colour cosmetics in Asia Pacific grew significantly over 2013-2018, driven by urbanisation, growing consumer sophistication and rising purchasing power Facial make-up and lip products were the best performers in the region, supported by fashion trends Store-based retailers have a strong position in the distribution of colour cosmetics in the region, but internet retailing is rapidly gaining relevance among consumers © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT INTRODUCTION Key findings Asia Pacific outperforms all Asia Pacific is the largest regional market for colour cosmetics globally, with other regions in terms of sales reaching USD21.5 billion in 2018 Urbanisation and increased growth in colour cosmetics purchasing power have heavily influenced category growth China and India are key markets for companies expanding in Asia Pacific Despite strong value sales growth in China and India in recent years, these markets still offer considerable opportunities for future retail value growth, as they are relatively immature and far from before becoming saturated Younger generations become a strategic target Younger generations represent an opportunity for companies operating in the region in the form of a broader consumer base and the potential to gain loyal consumers in the long term This will be particularly important for companies operating in more mature markets, such as Japan and South Korea E-commerce and social Internet retailing continues to gain share from store-based retailers in Asia media will continue to drive Pacific, attracting consumers with a broader range of products, price sales of colour cosmetics promotions and convenience This has been further supported by the use of social media and local celebrities to engage and educate consumers on makeup routines and the latest products Localisation is key © Euromonitor International Leading international companies, including Estée Lauder and LVMH Moët Hennessy Louis Vuitton, have strengthened their positions through localisation strategies BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT INTRODUCTION REGIONAL OVERVIEW LEADING COMPANIES AND BRANDS FORECAST PROJECTIONS COUNTRY SNAPSHOTS REGIONAL OVERVIEW Asia Pacific leads in colour cosmetics sia Pacific is the largest regional market for colour cosmetics globally, with sales of USD21.5 billion in 2018 sia Pacific outperformed all other regions in terms of growth in colour cosmetics over 2013-2018, with a 7% CAGR, driven by urbanisation, growing consumer sophistication and rising purchasing power owever, in terms of per capita spending, Asia Pacific is 10 times smaller than North America and Australasia, indicating substantial potential for growth olour cosmetics usage in Asia Pacific is still largely confined to consumers in urban areas, with higher disposable incomes and who have become more fashionand beauty-conscious © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT REGIONAL OVERVIEW Colour cosmetics will continue to growth in the next five years olour cosmetics sales rose steadily over 2013-2018, as consumer sophistication grew and incomes rose In some markets, such as China, premiumisation was a key driver of growth, in line with rising purchasing power and improved living standards he steep growth between 2014 and 2018 was largely the result of increased penetration of colour cosmetics in China A change in consumers’ attitudes to the use of colour cosmetics attracted the interest of industry players, with many investing significantly in marketing, developing products for the local market, with digital engagement and use of local social media platforms, such as WeChat, Weibo and Miaopai, as well as multiple channels of distribution These strategies resulted in growth rates of 30% over 2013-2018 for companies such as Oriflame, LG Household & Health Care, Estée Lauder and AmorePacific © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT REGIONAL OVERVIEW Social media drives growth of facial make up among Japanese males acial make-up performed well in most major Asia Pacific markets, including Japan, China and South Korea, driven by younger consumers, who tend to be more self-aware and are highly exposed to, and influenced by social media n Japan, sales of facial make-up increased significantly in 2018, driven by the emergence of the concept of men’s cosmetics This was further accentuated by greater exposure to social media, with a significant proportion of men believing that a well-groomed appearance contributes to their confidence and, in turn, to their professional success ip products outperformed facial make-up in India, supported by new product development and successful collaborations between companies and celebrities © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT REGIONAL OVERVIEW Colour cosmetics sales fall in Taiwan, following rapid growth rowth in facial make-up and lip products in Taiwan faltered in 2018, after three consecutive years of strong growth The popularity of South Korean TV dramas had created a trend that resulted in consumer regularly using facial make-up and lipstick to match styles seen on the shows, but in 2018 the trend faded n Thailand and Hong Kong, growth in facial make-up and lip products was driven by busy urban professionals opting for multifunctional make-up products and multi-use colour cosmetics For instance, in Thailand, Kiss Thailand launched BB cream offering to smooth skin, treat acne and act as sun protection Similarly, in Hong Kong, Etude House launched its Play lip and cheek mix and match tint, which can be used as both a lip colour and a blush © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 10 COUNTRY SNAPSHOTS Philippines: competitive and retail landscape © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 46 COUNTRY SNAPSHOTS Singapore: market context © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 47 COUNTRY SNAPSHOTS Singapore: competitive and retail landscape © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 48 COUNTRY SNAPSHOTS South Korea: market context © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 49 COUNTRY SNAPSHOTS South Korea: competitive and retail landscape © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 50 COUNTRY SNAPSHOTS Taiwan: market context © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 51 COUNTRY SNAPSHOTS Taiwan: competitive and retail landscape © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 52 COUNTRY SNAPSHOTS Thailand: market context © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 53 COUNTRY SNAPSHOTS Thailand: competitive and retail landscape © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 54 COUNTRY SNAPSHOTS Uzbekistan: market context © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 55 COUNTRY SNAPSHOTS Uzbekistan: competitive and retail landscape © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 56 COUNTRY SNAPSHOTS Vietnam: market context © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 57 COUNTRY SNAPSHOTS Vietnam: competitive and retail landscape © Euromonitor International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 58 FOR FURTHER INSIGHT PLEASE CONTACT Julia Illera Consultant Julia.Illera@Euromonitor.com Experience more This research from Euromonitor International is part of a global strategic intelligence system that offers a complete picture of the commercial environment Also available from Euromonitor International: Global Briefings Timely, relevant insight published every month on the state of the market, emerging trends and pressing industry issues Interactive Statistical Database Complete market analysis at a level of detail beyond any other source Market sizes, market shares, distribution channels and forecasts Strategy Briefings Executive debate on the global trends changing the consumer markets of the future Global Company Profiles The competitive positioning and strategic direction of leading companies including uniquely sector-specific sales and share data Country Market Insight Reports The key drivers influencing the industry in each country; comprehensive coverage of supply-side and demand trends and how they shape future outlook © Euromonitor International Learn More To find out more about Euromonitor International's complete range of business intelligence on industries, countries and consumers please visit www.euromonitor.com or contact your local Euromonitor International office: Bangalore +91 (80) 67740500 Cape Town +27 21 524 3000 Chicago +1 312 922 1115 Dubai +971 372 4363 Dusseldorf +49 211 890 0944 Hong Kong +852 3796 3604 London +44 20 7251 8024 Santiago +56 22 915 7200 São Paulo +55 11 2970 2150 Seoul +82 6123 0209 Shanghai +86 21 6032 1088 Singapore +65 6429 0590 Sydney +61 9581 9200 Tokyo +81 3436 2100 Vilnius +370 243 1577 BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT 60 ... COLOUR COSMETICS IN ASIA PACIFIC PASSPORT INTRODUCTION REGIONAL OVERVIEW LEADING COMPANIES AND BRANDS FORECAST PROJECTIONS COUNTRY SNAPSHOTS REGIONAL OVERVIEW Asia Pacific leads in colour cosmetics... terms of per capita spending, Asia Pacific is 10 times smaller than North America and Australasia, indicating substantial potential for growth olour cosmetics usage in Asia Pacific is still largely... International BEAUTY AND PERSONAL CARE: COLOUR COSMETICS IN ASIA PACIFIC PASSPORT REGIONAL OVERVIEW Colour cosmetics will continue to growth in the next five years olour cosmetics sales rose steadily over