BA0677 how to use that typeface tủ tài liệu bách khoa

BAmagazine.com Before&After ® i U X How to use that typeface That font you love won’t work just anywhere; it has a style that needs to be complemented Here’s how to work to its strengths Continued  Continued  How to use that typeface 0677 BAmagazine.com Before&After ® i U X How to use that typeface That font you love won’t work just anywhere; it has a style that needs to be complemented Here’s how to work to its strengths Ever spot a typeface that you really like and can’t wait to use? It’s exciting, but go slow Before you buy it, you’ll want to know if the lines, shapes and little doodads that make it so appealing here will work as well over there How to tell? Reading a typeface is a little like reading a real face Tiny differences in the arch of an eyebrow, the curve of a lip and the contour of a cheekbone convey real presence, personality and attitude These need complementary presence and “attitude” from the other visual elements, or the result will be awkward, weak or just funny looking Here’s how to that University Roman Spotted on Monterey’s famous Cannery Row, funky University Roman on this slab of a gift-shop sign is out of its element Its offbeat letterforms, opulent curlicues and toothpick serifs are like a mardi-gras costume in political science class Not a match This is a typeface that wants to party! Let’s find it one! of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Make a visual overview Set the full alphabet and make a visual overview Write down what you see Why write it down? To make sure you’ve actually seen it Seriously A and e have extremely small counters, or enclosed spaces Flamboyant University Roman was developed in 1983 by the Letraset Type Studio It’s quirky and popular as a display typeface, especially on greeting cards It’s good for more than that, as we’ll see Other letters have REALLY BIG counters AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz 1234567890!$%&? Swashy tails Characters like N and O that in ordinary alphabets are the same width are very different in University Roman Conversely, characters like M and T that are normally different are alike here Opulent swirls and curlicues Thick-to-thin stroke differences are subtle but present on every character If the signmaker on the previous page had been writing this stuff down, he wouldn’t have affixed the V to his signboard backward of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Look at the details University Roman is full of swashy idiosyncracies that give it a hand-made, Christmasy style especially suitable for fanciful and romantic topics Serif extensions rise above cap height and drop below baseline N O Ee PRAB Quilt Asymmetrical serifs Exaggerated sizes Oddball character widths All straight letters are thin Really thin All round letters are wide Really wide—so wide that round lowercase letters are wider than their uppercase counterparts! (Ee, above right) Radical 50°- angle serifs and terminals! But only in lowercase! Wacky x-heights Bulbous, rubbery letters have an Alice-in-Wonderland quality; some have HUGE tops, some have HUGE bottoms, no apparent rhyme or reason A tail long enough to tickle three characters over of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Note strengths and weaknesses The irregular proportions and embellishments that make University Roman an entertaining display face make it very hard to read in text Key is to keep it big University Roman, a display face Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp Bembo, a text face Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture Its irregularities make University Roman unsuitable for text, where a rhythmic, medium typeface works best (above) University Roman can be used for very brief passages (left), but for anything more than a sentence or so, use a real text face Best of the Season to you! Chris & Robin Big, tight, even University Roman looks best big Its enormous, round letters create a lot of internal white space that looks better when it’s squeezed out, so set your words tightly and as evenly spaced as possible (below) aloe Even spacing Put more space between straight letters, less between round of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Put it to work The challenge now is to combine type with graphics in a coherent whole To learn how, let’s start at the end—with two cards that illustrate University Roman perfectly tuned to its environment Card Card NOW THROUGH MARCH 28 Two beautiful cards The lines, shapes and colors of type and image are so tightly integrated that the designs appear completely natural and unforced Both type and image are strong but together are greater than the sum of their parts MASQUERADE YOUR PRESENCE IS REQUESTED FOR A FESTIVE EVENING OF INTRIGUE, MYSTERY AND FANTASY of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Look for common shapes To find an image that goes with your typeface, start with shapes Round letters go naturally with round images Avoid triangles, squares and ambiguous shapes, which will compete and weaken your design Circles (Right) Round shapes are obvious in the round letters, but look at the smaller parts, too—the loops and swirls and negative spaces that are also round Teardrops (Below) Teardrops in the image mirror those in the swashy S NOW THROUGH MARCH 28 OC Dbae Complementary typeface (Above) Pair a fancy display face with an ordinary typeface for contrast plus readability at small sizes Look for similarities What’s interesting here is how different Futura is from University Roman, yet they have roundness in common of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Blend type and image using color and “edge” Now bring the image into the type, which in this case means literally Wrap the type around the edge contours, then apply its beautiful gradients to the lettering Blend using color Magenta to yellow (above) and cyan to green (left) are light, fresh combinations Sample color pairs from the image, add to the color palette as gradient swatches, then apply to the type, which will take on a natural radiance that blends beautifully into the image NOW THROUGH MARCH 28 NOW THROUGH MARCH 28 Blend using a common edge Wrap the words tightly to the contours of the image (left) As a rule with display type, you’ll this by eye, paying attention to the nooks, crannies and other details that the software would miss of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Lay out the card Place type and image on the small card, which confines and focuses the design A small, duplicate image activates the opposite corner and completes the layout Splashy composition is beautiful in open space (left), but its elements must work on a card, which confines them Set as big as possible, bleeding beyond the lower right corner (below) Faint image activates a space A smaller, lighter duplicate image in the upper left activates the passive white and balances the design NOW THROUGH MARCH 28 NOW THROUGH MARCH 28 NOW THROUGH MARCH 28 of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com 10 of 13 i U X Party down! MASQUERADE YOUR PRESENCE IS REQUESTED Intrigue, mystery, fantasy For card 2, our fanciful typeface goes looking for an ideal party image and finds it in a gold mask FOR A FESTIVE EVENING OF INTRIGUE, MYSTERY AND FANTASY Picking the right image is key To illustrate a masquerade party, a mask is a natural choice, but which one? A quick search brought up a multitude of lavish creations, all visually interesting Flowers, flourishes and detailed textures mimic the extravagant forms of University Roman Monochromatic gold is direct and intense and will partner well with the typeface Multicolor masks (left, top) are so engaging they require the stage to themselves Real faces are similarly distracting; instead of a powerful design, the viewer will be wondering who it is Remember: common lines and shapes 10 of 13 How to use that typeface 0677 ... Before&After ® i U X How to use that typeface That font you love won’t work just anywhere; it has a style that needs to be complemented Here’s how to work to its strengths Ever spot a typeface that you really... of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Put it to work The challenge now is to combine type with graphics in a coherent whole To learn... AND FANTASY of 13 How to use that typeface 0677 Before&After ® How to use that typeface BAmagazine.com of 13 i U X Look for common shapes To find an image that goes with your typeface, start with