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ase Engage prospects better, see metrics on interactive vs static, and gather information about what does and does not interest your audience by presenting more personal questions and CTAs – all with the same core asset! Did you know? In a recent study by DemandGen Report, 91% of B2B buyers reported preferring visual and interactive content formats during their buying process 11 CONCLUSION Just like an amusement park – don’t wear yourself out in the first hour A full rehaul of all your upcoming marketing campaign strategies isn’t the most productive next step Taking full advantage of interactive content means deploying it within and alongside your existing content, and identifying which goals will really benefit Obviously not all of the approaches we covered can be executed immediately, but when focusing your strategies, the bottom line should always be: “How will this serve my customer?” Start getting more out of your marketing automation Interactive content gives you the agility and flexibility to have one-onone dialogues with your prospects throughout your marketing channels that boost the effectiveness of your marketing automation By repurposing and repackaging the content you already have into engaging interactive experiences, you’ll build stronger relationships with your customers and be able to meet their needs more efficiently SCHEDULE A DEMO www.snapapp.com/demo 12 SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device SnapApp lets you more with what you already have – and get better results 1-855-SNAP-APP or www.SnapApp.com Modern Marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation along with hundreds of pre-integrated app and data partners Leading brands use our award-winning expertise and technology to deliver personal experiences on a system that marketers love and IT trusts They transform marketing by eliminating data silos, simplifying digital marketing, and spending more time innovating and less time integrating Visit oracle.com/marketingcloud