B R A N D M A N U A L H A I R A P E S T O M E N S T Y L I N G P R O D U C T S V E R S I O N O C T O B E R B R A N D P H I L O S O P H Y APESTOMEN™ (apes to men) is a Singapore based men’s grooming and lifestyle fashion brand dedicated to the continuation of men’s evolution, one step at a time The modern man is not the last stage of Darwin’s evolutionary process! A true modern man constantly enriches himself more through the enjoyment and experience of the finer things in life The modern man comes in many forms, though always with a positive outlook of life, striving through life in quiet confidence and always impeccably groomed We consider these hallmarks of the modern man Several million evolutionary years may have separated us from our ape ancestors, but after some drinks at the bar even the most sophisticated of us can still act like one But fret not my friends; APESTOMEN is all decked out to assist you in enhancing your life in the moments in-between | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S B R A N D M A N U A L - V E R S I O N | M A N U A L C O N T E N T S APESTOMEN™ (apes to men) is a Singapore based men’s grooming and lifestyle fashion brand dedicated to the continuation of men’s evolution, one step at a time The modern man is not the last stage of Darwin’s evolutionary process! A true modern man constantly enriches himself more through the enjoyment and experience of the finer things in life The modern man comes in many forms, though always with a positive outlook of life, striving through life in quiet confidence and always impeccably groomed We consider these hallmarks of the modern man Several million evolutionary years may have separated us from our ape ancestors, but after some drinks at the bar even the most sophisticated of us can still act like one But fret not my friends; APESTOMEN is all decked out to assist you in enhancing your life in the moments in-between | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S B R A N D M A N U A L - V E R S I O N | B R A N D M A R K M I N I M U M S P A C E F O R L O G O Logo on dark backgrounds Logo on bright backgrounds The APESTOMEN logo is created by a crossover grid and must never be rotated in any situation Logo frame must always be removed on dark backgrounds | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S 1/4 X 1/4 X 1/4 X 1/4 X Our brand logo must always be surrounded by an entirely clear area on any publications This minimum space is demonstrated above X is the height of the APESTOMEN logo B R A N D M A N U A L - V E R S I O N | M I N I M U M A N D S T A N D A R D S I Z E L O G O P O S I T I O N I N G The logo may be left-aligned when horizontal centers is not possible Examples for the use of positioning rules are shown above 1.5cm 2cm 1.7cm V O L C A N I C C L A Y Minimum size for Print Reproduction Standard size for A4 Print M A K E I T P E R F E C T Standard size for A5 and DL Print I T O N L Y M I N U T E S T A K E S W W W A P E S T O M E N C O M W W W A P E S T O M E N C O M The minimum sizes for the use of the APESTOMEN logo are shown above The APESTOMEN logo must always be used in any publications of the APESTOMEN brand | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S The APESTOMEN logo should always be aligned horizontal centers if possible This will ensure proper visual communication and brand position toward customers B R A N D M A N U A L - V E R S I O N | B R A N D M A R K C O L O R S P R O T E C T I N G B R A N D M A R K B L A C K # 5 C R Do not rotate Do not distort in any way Do not condense or expand Do not add stroke Do not turn to stroke Do not change the color Do not use logo for bright backgounds on dark ones Do not use logo for dark backgrounds on bright ones B I S Q U E # b a c a M Y K : / / / 8 G B : / / C M Y K : / / / R G B : / / Let’s go handsome! Do not add elements The Typography APESTOMEN text of the logo on light backgrounds is transparent in every circumstances and must never be placed of dark backgrounds or dark parts of any images of brand pubications | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S To keep the brand’s image safe and consistent to customers, rules for using APESTOMEN logo must be strictly applied on every publications of the brand Above are examples for inappropriate uses of the brand’s logo B R A N D M A N U A L - V E R S I O N | 1 C O L O R P A L E T T E PRIMARY COLORS L O G O SECONDARY COLORS B L A C K # 5 C R P O S I T I O N I N G B L A C K # 5 M Y K : / / / 8 G B : / / C R M Y K : / / / 8 G B : / / B I S Q U E # b a c a B I S Q U E # b a c a C M Y K : / / / R G B : / / C M Y K : / / / R G B : / / To maintain the APESTOMEN appearance consistent through all visual communications, brand’s primary colors must always be used in all publications Secondary colors are used to support the APESTOMEN visual environment | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S B R A N D M A N U A L - V E R S I O N | B U S I N E S S C A R D L O G O P O S I T I O N I N G X Y To maintain the APESTOMEN appearance consistent through all visual communications, brand’s primary colors must always be used in all publications Secondary colors are used to support the APESTOMEN visual environment | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S B R A N D M A N U A L - V E R S I O N | ... of the APESTOMEN logo are shown above The APESTOMEN logo must always be used in any publications of the APESTOMEN brand | A P E S T O M E N - H A I R S T Y L I N G P R O D U C T S The APESTOMEN. .. the brand s image safe and consistent to customers, rules for using APESTOMEN logo must be strictly applied on every publications of the brand Above are examples for inappropriate uses of the brand s... maintain the APESTOMEN appearance consistent through all visual communications, brand s primary colors must always be used in all publications Secondary colors are used to support the APESTOMEN