Report art direction

REPORT ART DIRECTION LECTURE : Bui Hoa Ha SUBJECT : Art Direction STUDENT : Vu Bao Ngoc GDH18354 Le Thi Que Anh GDH17580 Pham Thanh Dat GDH18923 Nguyen Manh Thang GDH18291 SUMMER 2019 C O N T E N T ART DIRECTOR A RESEARCH Research about tasks in team Research about photography Research about artists & magazines B PROCESS Introduction Concept idea Concept layout Interview with Namphung Mission & Learning outcome C FINAL DESIGN A RESEARCH ART DIRECTOR Art directors are responsible for the visual style and images, they create the overall design and direct others who develop artwork or layouts Art directors typically the following: - Develop the overall look or style - Determine concept visually - Review and approve designs developed by other staff members - Talk to clients to develop an artistic approach - Develop detailed budgets and timelines - Present designs to clients ART DIRECTOR Specific qualities: - Most art directors work years or more in another occupation (graphic designers, fine artists, editors, photographers,…) before being selected for positions as art directors - Communication skills - Creativity - Leadership skills - Time-management skills COPYWRITER - Advise customers on how to develop strategies Identify and develop messages to describe - choose textures, text styles, use software or hand-drawn - Present the design to clients or the art director Incorporate changes recommended by the clients into the final design - Review design for errors before printing or publishing them Necessary skills for a graphic designer - Communication skills - Typography skills - Knowing how to use adobe’s apps - branding - Delivering presentations - Creativity ART DIRECTOR ST YLIST Responsibilities: - Work collaboratively with models, photographers, studio coordinators, content managers, producers and creative directors - Achieve daily and weekly targets and deadlines - Be capable of working on ad-hoc projects while maintaining your core job role - Provide expert knowledge on products and styling ensembles - Communicate workflow and discuss any issues with the senior stylist - Create mood boards ART DIRECTOR Necessary skills for a graphic designer - Communication skills - Typography skills - Knowing how to use adobe’s apps - branding - Delivering presentations - Creativity PHOTOGRAPHER RESEARCH Henri Cartier-Bresson Artworks Composition: Henri uses the fibonacci spiral and golden spiral to convey a sense of depth His subjects are seeming to be the children but the main subject is actually the geometry its self in the spiral, the children just act as an aid to the naturally occurring lead in lines of the spiral as we start from the first face and follow the spiral “upwards” Our mind naturally follows the spiral all the way to the centre and sometimes we ignore the children due to the strong geometrical shapes Style Street photography: humane, spontaneous photographs helped establish photojournalism as an art form Cartier-Bresson preferred never to use the darkroom to adjust his photographs He used only one camera, in 1933 he purchased his first 35-mm Leica, a Leica rangefinder and one lens for almost all of his life’s work Career Co-founder of Mangum Photos alongside Robert Capa and David Seymour, Henri Cartier-Bresson is one of the most respected street photographers in the field Styling Fibonacci spiral and Sometimes credited as the golden spiral father of the street photogra- Colour Black & White phy movement He is also broadly known for coining the term “The Decisive Moment,” which states that if you’re able to see the moment, you likely won’t capture it and, instead, must learn to anticipate social happenings to best capture them ART DIRECTOR PHOTOGRAPHER RESEARCH Hillary Younger Lighting, color, lens While she did not use filters for many of my photographs, filters definitely expand possibilities Haida filters are perfect for she for several reasons They have color caste Moreover, they make the filter holders adaptable, with adaptor rings so they fit all her lenses Thus, there is no need to car- Career After a few years of living and traveling abroad, in 2006, Hillary returned to her hometown of Tasmania and began pursuing photography Hillary is a well-accomplished landscape photographer; educator and speaker; and Haida ambassador She has held exhibitions in her career It was In the ry multiple filters to fit different lenses Overall, the main filters she used are ND filters and a circular polarizer mountains, By the sea, In the Lowlands and NewYork ART DIRECTOR Photographic style & technique Her photos are all natural photos So the element of natural light is extremely important First, search for remarkable light, find something earthbound with which to match it Also, keep in mind that light leads the eye And in that journey, your photograph can tell a story and engage the viewer in a very magical way PHOTOGRAPHER RESEARCH Herb Ritts August 13,1952 to December 26, 2002 An American fashion photographer and director prolific for his photographs of celebrities, models, and other cultural figures His work concentrated on black and white photography and portrait its, often in the style of classical Greek sculpture, which emphasized the human shape Worked for Interview, Esquire, Harper’s Bazaar Rolling Stone Time, Vogue, Allure, Vanity Fair, Ritts’s fashion work was distinguished most of all for its worship of the body The clothes, or the setting, seemed almost peripheral Ritts distinguished himself from his East Coast counterparts with his clean, minimal aesthetic and knack for Southern California light and landscapes Details, and Elle Ritts’s work extended beyond celebrity portraiture to fashion photography, aríful nndes and the direction of television commercials and music videos ART DIRECTOR PHOTOGRAPHER RESEARCH Kristian Schuller Kristian Schuller is a Romanian fashion photographer, whose work has included photographing Duran Duran Schuller shoots wide, allowing space for the garment to move, adding context to a scene and otherwise encour-aging any bit of theatricality to find its way into the frame 10 ART DIRECTOR Schuller was born in Romania Hisearly childhood in Eastern Europe had a profound impact on both his life and work “It must have some thing to with being born in the Communist world,” he says “You’resurrounded by gray, you’re surrounded by a little bit of depression, and then you come to Western Europe, to Germany, and suddenly everything is so colorful and so bold I got this flash I saw all these colors, and I loved the colors, and I loved the energy and the optimism It was like, grab life and take it Say yes to life! Suddenly you’re in the middle of it and everything is possible, and you start playing.” C FINAL DESIGN FINAL DESIGN Banner 36 Size: A2 420 x 594mm ART DIRECTOR FINAL DESIGN Poster standee Size: 1800 x 800mm ART DIRECTOR 37 FINAL DESIGN Flyer Size: A5 148 x 210mm Front Back 38 ART DIRECTOR FINAL DESIGN Advertising Size: 1200 x 628px ART DIRECTOR 39 Reference links https://www.google.com/imgres?imgurl=https%3A%2F%2Fstatic01.nyt.com%2Fimages%2F2013%2F06%2F19%2Fblogs%2F20130619-lens-bresson-slide-LLE1%2F20130619-lens-bresson-slideLLE1-superJumbo.jpg&imgrefurl=https%3A%2F%2Flens.blogs.nytimes.com%2F2013%2F06%2F20%2Fhenri-cartier-bresson-living-and-looking%2F&docid=PevCcodZBAV9xM&tbnid=hX634DyRAjUNOM%3A&vet=10ahUKEwjfiq3SmqfkAhUZfXAKHS6hCNkQMwhuKCAwIA i&w=1777&h=2048&bih=447&biw=992&q=Henri%20 Cartier-Bresson&ved=0ahUKEwjfiq3SmqfkAhUZfXAKHS6hCNkQMwhuKCAwIA&iact=mrc&uact=8 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https://www.google.com/imgres?imgurl=http%3A%2F%2Fwww2.pictures.zimbio.com%2Fgi%2FCanvas%2BBar%2BOpening%2BNight%2BBerlin%2BMojYBPxTuOEx.jpg&imgrefurl=http%3A%2F%2Fwww.zimbio com%2Fphotos%2FKristian%2BSchuller%2FCanvas%2BBar%2BOpening%2BNight%2BBerlin%2FMojYBPxTuOE&docid=kI8LNGdSQ_2-FM&tbnid=DxbnPC5xfpu5wM%3A&vet=10ahUKEwjmrrKq86fkAhWKH3AKHS0pAX8QMwidAShTMFM i&w=795&h=1024&itg=1&bih=436&biw=954&q=Kristian%20Schuller&ved=0ahUKEwjmrrKq86fkAhWKH3AKHS0pAX8QMwidAShTMFM&iact=mrc&uact=8 16 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjH8PrE-KfkAhUVIIgKHSQADCoQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.disicouture.com%2Fdc-book-kristian-schuller-tales-for-oscar%2F&psig=AOvVaw0u_w8EblH6bzEuy4_r6aVI&ust=1567161947025159 17 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=&url=https%3A%2F%2Fbaomoi.com%2Fboc-gia-loat-do-hieu-cua-soobin-trong-mv-moi-toan-tien-ta-tien-tan-gia-ca-ty-dong%2Fc%2F30381099.epi&psig=AOvVaw2qEQeL2H70f-JC-hOO2CJX&ust=1567164879396210 ... the Department of Graphic Design at FPT University FPT University ART DIRECTOR 11 ARTISTS & MAGAZINES RESEARCH About artists NAM PHUNG (born in 1994) Designer and owner of Yonndon and parttime... and you start playing.” ARTISTS & MAGAZINES RESEARCH About artists PHAM HOANG HIEP ( born on 1996 in Hai Phong) is a Designer, Illustrator and Stylist He has talent and passion in art since he... DESIGN A RESEARCH ART DIRECTOR Art directors are responsible for the visual style and images, they create the overall design and direct others who develop artwork or layouts Art directors typically