Growing Your Library Career with Social Media This page intentionally left blank Chandos Advances in Information Series Growing Your Library Career with Social Media DANIELLA SMITH Associate Professor, Department of Information Science College of Information, University of North Texas, United States Chandos Publishing is an imprint of Elsevier 50 Hampshire Street, 5th Floor, Cambridge, MA 02139, United States The Boulevard, Langford Lane, Kidlington, OX5 1GB, United Kingdom Copyright r 2018 Elsevier Ltd All rights reserved No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein) Notices Knowledge and best practice in this field are constantly changing As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record for this book is available from the Library of Congress ISBN: 978-0-08-102411-9 (print) ISBN: 978-0-08-102412-6 (online) For information on all Chandos Publishing publications visit our website at https://www.elsevier.com/books-and-journals Publisher: Glyn Jones Acquisition Editor: Glyn Jones Editorial Project Manager: Mariana L Khul Production Project Manager: Debasish Ghosh Cover Designer: Matthew Limbert Typeset by MPS Limited, Chennai, India CONTENTS Biography Acknowledgments ix xi Social Media in Society 1.1 Defining Social Media 1.2 Work 1.3 Politics 1.4 Education 1.5 Child Development and Family Dynamics 1.6 The Legal Implications of Social Media 1.7 Conclusion 1.8 Chapter Challenges References Further Reading Libraries and Social Media 2.1 How Libraries Are Using Social Media 2.2 A Study of Librarians’ Perspectives on Social Media for Career Development 2.3 Discussion and Conclusion 2.4 Chapter Challenges References Social Media and Personal Branding 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 Introduction What is Personal Branding? Using Social Media for Personal Branding The Benefits of Using Social Media to Grow Your Career Defining the Personal Learning Network (PLN) Developing Your Professional Presence Creating an Infrastructure Trends and Branding Learn to Fail Decide on Your Niche 11 11 11 13 15 15 20 25 25 26 27 27 28 35 37 38 41 42 43 43 44 v vi Contents 3.11 Conclusion 3.12 Chapter Challenges References Social Media Networks for Personal Branding and Career Development 4.1 Facebook 4.2 LinkedIn 4.3 Twitter 4.4 YouTube 4.5 Conclusion 4.6 Chapter Challenges References Further Reading Automating Your Social Media 5.1 RSS Feeds 5.2 If This Then That 5.3 HootSuite 5.4 Scoop.it 5.5 Chapter Challenges References Copyright Considerations 6.1 Introduction 6.2 Creative Commons License Conditions 6.3 Types of Licenses 6.4 Conclusion 6.5 Chapter Challenges References Creating Content 7.1 Infographics 7.2 Chapter Challenges References 44 44 45 47 47 56 64 80 87 87 88 89 91 91 94 99 101 103 104 105 105 107 108 110 110 110 111 115 127 128 Contents Social Media Safety and Privacy 8.1 Privacy and Social Media 8.2 Protecting Your Privacy 8.3 Social Media Mistakes 8.4 Recognizing Scams 8.5 Knowing When You Have Been Hacked 8.6 Chapter Challenges References Blogging 9.1 Getting Started with WordPress 9.2 Stats 9.3 Settings 9.4 Writing a New Post 9.5 Conclusion 9.6 Chapter Challenges References 10 Bringing It All Together 10.1 10.2 10.3 10.4 Appendix Appendix Appendix Appendix Appendix Appendix Appendix Appendix Appendix Appendix Index Introduction Being Professional Online About the Social Media Experts Conclusion 1: 2: 3: 4: 5: 6: 7: 8: 9: 10: Sources for Data and Statistics Websites With Pictures United States Library Associations on Social Media Social Media Networks and Tools Online Professional Development Sources for Librarians Blogs for Librarians Hashtags for Librarians Librarians on Twitter Library Job Websites and Social Media Links Fair Use Myths and Facts vii 129 129 130 132 135 136 137 137 139 139 140 141 143 144 144 145 147 147 148 150 151 153 157 159 165 171 177 179 181 185 189 193 This page intentionally left blank BIOGRAPHY Dr Smith is an Associate Professor in the Department of Information Science at the University of North Texas She is a member of several state, national, and international organizations, including the American Library Association and the American Association of School Librarians She currently serves as an ALA Councilor At-Large and is a blogger for AASL (http://knowledgequest.aasl.org/author/dsmith/) Dr Smith has worked in various facets of librarianship and education, including being a research program coordinator in a university center, a classroom teacher, a youth services public librarian, and a school librarian Her research interests include the leadership behaviors of librarians, youth information seeking behaviors, technology implementation in schools, and the use of social media for information seeking ix APPENDIX Library Job Websites and Social Media Links There are many jobs available for library and information science (LIS) professionals Yet, it can be difficult to search through multiple websites for these jobs Twitter and Facebook host several pages for organizations that have jobs posted relevant to LIS This appendix includes a list of some of these organizations The title of each organization, their website link, and their social media links are included It is possible to subscribe too many of the websites and blogs using RSS feeds Services like HootSuite and IFTTT can be used to curate a list or automate the search process for jobs as well 185 Library job websites and social media links Organization Website Social media link Association of College & Research Libraries (ACRL) Residency Interest Group American Library Association (ALA) Jobs American Theological Library Association http://acrl.ala.org/residency/ https://twitter.com/ACRL_RIG https://joblist.ala.org/ https://www.atla.com/Members/ development/jobs/Pages/default aspx http://www.arl.org/ https://twitter.com/ALA_JobLIST https://twitter.com/YourATLA https://www.facebook.com/ AmericanTheologicalLibraryAssociation https://twitter.com/ARLnews https://www.facebook.com/association.of research.libraries/ https://twitter.com/asist_org Association of Research Libraries (ARL) Association for Information Science & Technology (ASIS&T) Against the Grain: Job Bank American Association of Law Libraries Career Center Association of Research Libraries Australian Library and Information Association British & Irish Association of Law Librarians British Columbia Library Association https://asist-jobs.careerwebsite.com/ http://www.against-the-grain.com/ category/jobs/ http://careers.aallnet.org/jobs/ http://www.arl.org/leadershiprecruitment/job-listings#searchform/ https://www.alia.org.au/jobs https://biall.org.uk/careers/jobs/ https://partnershipjobs.ca// https://www.cilip.org.uk/ https://twitter.com/ATG_NewsChannel https://twitter.com/aallnet https://twitter.com/ARLnews https://twitter.com/ALIANational https://www.facebook.com/ALIANational/ https://twitter.com/biall_uk https://twitter.com/bclaconnect https://twitter.com/CILIPinfo Library job websites and social media links Organization Chartered Institute of Library and Information Professionals (CILIP) Consortium of Academic and Research Libraries in Illinois Glen Recruitment Hiring Librarians INALJ (I Need A Library Job) JINFO Website Social media link https://www.facebook.com/CILIPinfo/ https://www.carli.illinois.edu/jobs https://twitter.com/CARLIoffice http://www.glenrecruitment.co.uk/ https://hiringlibrarians.com/ http://inalj.com/ https://www.jinfo.com/ https://twitter.com/GlenRecruitment https://twitter.com/HiringLib https://twitter.com/inaljnaomi https://twitter.com/JinfoResearch/ https://www.facebook.com/Jinfo-Limited33926274353/ https://twitter.com/lacfederal https://www.facebook.com/liscareer/ https://twitter.com/libgig https://twitter.com/LibJobs_board https://www.facebook.com/libjobs4you/ https://twitter.com/libraryireland https://www.facebook.com/LibraryAssociation-of-Ireland-104478683224/ https://twitter.com/ala_lita?lang en https://www.facebook.com/LITA.ALA/ https://twitter.com/libraryjobline/ https://www.facebook.com/ libraryjournalmagazine/ https://twitter.com/LibraryJournal https://twitter.com/librarycongress LAC FEDERAL LIScareer.com LibGig Libjobs https://lacfederal.com/ http://www.liscareer.com/ https://www.libgig.com/ http://www.libjobs.com/ Library Association of Ireland http://www.libraryassociation.ie/ career/find-and-advertise-jobs Library and Information Technology Association Library Job Online Library Journal Job Zone http://www.ala.org/lita/professional/ jobs/looking https://www.libraryjobline.org/ http://jobs.libraryjournal.com/ Library of Congress Opportunities https://www.loc.gov/careers/ Library job websites and social media links Organization Website Social media link Libraryjobs.ie MLA (Medical Library Association) http://libraryjobs.ie/ http://www.mlanet.org/jobs/ NASIG Jobs http://www.nasig.org/ Pacific Northwest Library Association http://www.pnla.org/jobs Society of American Archivists http://careers.archivists.org/jobs Special Libraries Association Job Listings https://careers.sla.org TFPL https://www.tfpl.com/job-search/ https://twitter.com/libraryjobs https://twitter.com/MedLibAssn https://www.facebook.com/ MedicalLibraryAssn https://nasigjobs.wordpress.com/ https://twitter.com/NASIG https://twitter.com/PNLA_Org https://www.facebook.com/pnla.org/ https://twitter.com/archivists_org https://www.facebook.com/archivists https://www.linkedin.com/company/sla https://www.facebook.com/slahq https://twitter.com/slahq https://twitter.com/tfpl_Ltd APPENDIX 10 Fair Use Myths and Facts Copyright and Fair Use are topics that can be intimidating on the surface Copyright law is a constitutional law which automatically offers legal protection to the original work of authors Fair use offers exceptions to copyright law under specific conditions Fair use is defined as “a legal doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances” (U.S Copyright Office, 2017, p 6) This appendix consists of an infographic created by the Association of Research Libraries (2017) The infographic discusses myths and facts about Fair Use to help scholars understand best practices 189 190 Appendix 10 Figure A10.1 (A) Fair use Myths and Facts Infographic Part (B) Fair use Myths and Facts Infographic Part Appendix 10 191 Figure A10.1 (Continued) REFERENCES Association of Research Libraries (2017) Fair use myths and facts Retrieved from hhttp://fairuseweek.org/wp-content/uploads/2017/02/fair-use-myths-and-facts-infographic-feb2017.pdfi (accessed 2018.02.21) U.S Copyright Office (2017) Copyright basics Retrieved from hhttps://www.copyright.gov/circs/circ01.pdfi (accessed 2018.01.21) This page intentionally left blank INDEX Note: Page numbers followed by “f,” “t,” and “b” refer to figures, tables, and boxes, respectively A About.me, 148 Academic librarians, use of social media, 17À18, 25 Adobe Dreamweaver, 148 Aggregators, 91 Alston, Dr Jason, 112b, 114b, 150 Amazon Web Services (AWS) Public Data Sets, 156 American Library Association, 153 Amy Hestir Student Protection Act, 9À10 Attribution CC BY license, 108À109 Attribution-NoDerivs CC BY-ND, 109 Attribution-NonCommercial-NoDerivs CC BY-NC-ND, 110 Attribution-NonCommercial-ShareAlike CC BY-NC-SA, 109 Attribution ShareAlike CC BY-SA, 109 Automated task service website, 94 B Barnes, J A., Berners-Lee, Tim, Blogging using WordPress, 139À140 Categories & Tags section, 144 Comments section, 142 Content Types section settings, 142 Default Article Settings, 142 Discussion Settings page, 142À143 Featured Image, 144 Footer Credit, 141 General tab in Settings, 141 More Options section, 144 Paragraph button, 143 Preview or Publish section, 144 Settings link, 141À143 Sharing section, 144 Stats link, 140 Theme Enhancements control, 142 Traffic Settings page, 143 writing a new post, 143À144 Writing Tab settings, 141À142 boyd, danah, 2À3, 126 “The Brand Called You”, 32 Burst, 157 C Canva, 112, 123 Chart-centric infographic, 120 Chen, Steve, 80À81 The Circle (movie), 27À28 Clickjacking, 136 ClipArt Etc., 157 Clker, 157 CoffeeCup, 148 Comparison infographics, 119 Conflict on social media, avoiding, 150b Contents consistency of, 111 Copyrighted material, use of, 106À107 Copyright law, 105À106 legal rights and protection of works, 105À106 U.S., 107 Creative Commons Licenses, 107À108 attribution (by), 108 NoDerivatives license, 108 NonCommercial license, 108 ShareAlike, 108 D Data.Gov.Uk, 155 DBpedia, 155 Diagram Editor, 126 Digital tablets, 15f Discovery Education Clipart Gallery, 157 Doxing, 136 193 194 Index E Easel.ly, 124 Egyptian revolution, Ellison, Nicole, 2À3, 126 ESPN, 5À6 European Union Open Data Portal, 156 Eurostat, 155 F Facebook, 4, 10À11, 16, 18À19, 24À25, 40, 47À56, 130 Add Friend button, 52 basic information on, 50 branding and professional development opportunities, 48 daily active users, 47À48 Events, 50 Find Friends button, 52 finding Facebook groups, 55 Explore/Groups, 55 filter groups, 55 Friend lists, 50 Games, 50 getting started with, 48 “About” page, 49 commenting on post, 51À52 creating profile, 48À49 entity pages, 54 following an entity, 54 Friends page, 52À53 Like a page, 54 Make Post option, 50 Post button, 51 posts getting more likes, 51b reviewing friend requests, 53 searching for friends, 52 signing up, 48 unfriend a person, 53 uploading picture, 48À49 writing a post, 50À51 Groups, 50 joining Facebook groups, 55À56 News Feed, 50 original incarnation of, 47 Pages, 50 suggestions for people, 50 On This Day, 50 virtual reality experiences, 47À48 Fact Monster, 153 Fair use, 106À107 myths and facts, 189À192 Flicker, 16 #1 Free ClipArt, 157 Freedom House, 6À7 Freerange, 157 FreeStockPhotography, 157 G Gapminder, 153 Geoba.se, 154 Geographic infographic, 119 George W Bush Institute State of Our Cities, 156 Global Health Observatory, 154 GoDaddy, 148 Google , 4, 147 Google Charts, 124À125 Google Drive, 123 Google Maps app, 19À20 Google Plus, 40 Google Public Data, 155 Government of Canada Data, 156 Gratisography, 157 H Hacking by fake profiles, 134 by posing as recruiters, 134 signs of being hacked, 136À137 Hardin, Greg, 17b, 29b, 34b, 42b, 66b, 112b, 114b, 149b, 150, 150b Hashtags, creating, 72À73 definition, 72 for librarians, 179À180 Hassle Free Clipart, 157 Hecox, Ian, 81 Hester, Kimberly, 10 Hestir, Amy, Hierarchical infographics, 119À120 Hill, Jemele, 5À6 HootSuite, 94, 99À101, 111 Index columns for different accounts, 100À101 monitoring conferences and events, 100 paid versions of, 101 Hoppe, Kelly M., 38b, 40b, 135b, 151 Hurley, Chad, 80À81 I Iband, 157 If This Then That (IFTTT), 19 If this then that (IFTTT), 94À99 activity page, 97 applets, 96 creating own, 97À98 setting up, 96À97 benefits, 98À99 search page, 96 services, 95À96 IGen, 8À9 IM Free, 157 Infogram, 124 Infographics, 115À127 brief history of, 116 creating tips for, 121À122, 127 websites and tools for, 122À126 definition, 116 development of, milestones, 116À117 online safety, 131f research results and statistics in, 126 significance of, 115À116 types of, 117À121 chart-centric, 120 comparison, 119 geographic, 119 hierarchical, 119À120 informational, 118 process, 118À119 resume, 120 statistical, 118 timeline, 118 video, 120À121 in USA Today, 116 Informational infographic, 118 Information Please, 155 Instagram, 19, 148 195 J Jordan, Michael, 43 K Karem, Jawed, 80À81 Keeton, kYmberly, 9b, 34b, 51b, 112b, 114b, 149b, 151 Keralis, Dr Spencer, 42b, 51b, 114b, 151 Knoema, 156 L Librarians blogs for, 177À178 hashtags for, 179À180 online professional development sources for, 171À176 perspectives on social media for career development, study of, 20À24 findings, 22À25, 24f participants, 21 on Twitter, 181À184 Libraries digital branches, 16 Foursquare, 16 Goodreads, 16 Google Plus, 16 Pinterest, 16 YouTube, 16 use of social media, 15À20, 34b academic librarians, 17À18 for instructional design, 20 Jonker’s study, 18À19 rebranding of librarians, 20 school librarians, 18À19 Library job websites and social media links, 185À188 Licenses attribution CC BY license, 108À109 attribution-NoDerivs CC BY-ND, 109 attribution-NonCommercial CC BYNC, 109 attribution-NonCommercial-NoDerivs CC BY-NC-ND, 110 attribution-NonCommercial-ShareAlike CC BY-NC-SA, 109 attribution ShareAlike CC BY-SA, 109 196 Index LinkedIn, 3, 24À25, 56À64, 99, 115 aim of, 56 establishing group rules, 62À63 definition of group, 62 member criteria, 62À63 finding groups, 60À61 by browsing, 61 by invitation, 60À61 by searching, 61 groups, 59À60 things to know about, 63 learning about companies, 58À59 access to features for company pages, 58t searching for people on, 64 setting own groups, 62 setting up profile, 57À58 example of words overused in profiles, 58f types of connections for members, 63À64 LIS News, 93 Listservs, 24 M Massachusetts Association of School Committees, 10 Memes, 114 Microblogging platforms, See also Twitter Microsoft programs, 123 Missouri State Teachers Association, 9À10 Muse, 148 MyCuteGraphics, 157 N Nixon, Jay, 10 NoDerivatives license, 108 NonCommercial license, 108 O Occupy Wall Street, Ohio University Libraries, 17 Online Chart Tool, 125 Online Learning Consortium, 39 Online scams, 135À136 OpenClipArt, 157 Open Data Network, 156 Open Government Data Working Group, 156 P Padilla, Anthony, 81 Password protection, 132 Personal branding, 27f, 47f creation of content and identity, 29 definition, 28À34 as a part of leadership development, 28À29 risk in, 43 steps to developing, 30À32 approach to problems, 33À34 assessment of image, 31 attributes, 31 development of plan, 31À32 establishing a niche, 32, 44 identify goals and objectives, 30 infrastructure for, 42 perform research, 30À31 trends and, 43 using social media, 35À37 Personal learning network (PLN), 38À40 building using social media, 39 online, 39À40 Peters, Tom, 32 Pew Research Center, 155 Pexels, 157 Pharming or phishing, 136 Picjumbo, 157 PicMonkey, 112, 123 Pics4Learning, 157 Piktochart, 125 Pixabay, 157 Privacy of social media, 129À130 protecting, 130À132 Process infographic, 118À119 Professional online, being, 148À149 Professional presence, developing, 41 Profiles, Protection on social media, 149b PublicDomainVectors.org, 157 Index R Resume infographic, 120 Ribbet, 123 Rone, Cammie, RSS feeds, 91À94 basics of subscribing to an, 92À93 benefit of, 91 browsing capabilities, 92 free RSS readers, 92t S Sanders, Sara Huckabee, 5À6 Scoop.it, 101À103 configuring, 102 improving content for, 103 publishing results, 102 review of curated scoops, 103 tips for using, 103 using, 102 Screening of employees using social media, 5À6 Security Alarms, 136 ShareAlike, 108 Snapchat, 3À4, 8À9, 147 Social capital, 27 Social media accounts, organizing, 99b Social media content, developing, 114b Social media dashboard system brand management See HootSuite Social media experts, 150À151 Social media followers following, 113 strategies to increase, 73b, 112b Social media literacy, 20 Social media mistakes, 132À135 Social media networks, 1f benefits of, 37À38 Brookbank’s study, 18 changes in child development and family dynamics, 8À9 definition, 1À4 example, 17b legal implications of, 9À11 multiple languages, to organize political protests, personal branding using, 35À37 in political discourse, 6À7 197 profiles, importance of, reaching out to people, 66b resources for teaching social media, 148t restrictive social media policies and, 10À11 screening of employees using social media, 5À6 sending public and private messages, sharing videos and pictures, 3À4 sources for data and statistics, 153À156 tools, 165À170 use in education system, 7À8 as web-based services, Social media posts, 112b contact form and allowing comments, 113À114 posting own tweet, 70À71 schedule of topics, 113 at specific time intervals, 112 uploading videos on YouTube, 83 using graphics to enhance, 112 Social networking theory, Statista, 153 Statistical infographic, 118 Stat Planet, 153 Stein, Ayla, 4b, 9b, 34b, 38b, 65b, 73b, 99b, 135b, 149b, 150b, 151 Stencil, 123 Sumopaint, 112 Sweet Clip Art, 157 T Tibbets, Linden, 95 Timeline infographic, 118 ToonyTool.com, 125 Trump, President Donald, 5À6 Tumblr, 4, 148 Twenge, Jean, 8À9, 126 Twitter, 4, 6, 16, 18À20, 24À25, 42, 64À80, 132 access to high-profile people, 66 adding location to tweets, 80 chats, 77À80 examples of discussions, 78 following using basic search, 78 good things about, 78 participation in, 79 198 Index Twitter (Continued) tips for, 79À80 following an entity, 66, 68À69 finding people to follow, 76À77 getting started with, 67 global community, 66 handle with “@” sign, 67À68 home page, 67À69 issue of fake content, 66À67 librarians on, 181À184 lists, 69 “Media” link, 69 “Moments” icon, 69 “Moments” in creating own, 75À76 reasons to use, 76 navigating home page, 69 notifications on, 69 password protection, 132 personalizing content, 67 posting own tweet, 70À71 reading tweets, 69À70 reason for using, 65b resources, 80 retweeting, 71 Tweets adding multimedia to, 73À74 identities on, 74À75 interacting with, 71À72 length of, 68À69 making a Quote Tweet, 71À72 U UK National Health Service (NHS) Digital, 156 UNICEF, 154 United States Bureau of Justice, 154 United States Bureau of Labor Statistics, 155 United States Bureau of Transportation (BTS), 154 United States Census Bureau, 153 United States Data.Gov, 154 United States HealthData.Gov, 154 United States Library Associations on Social Media, 159À164 United States National Center for Education Statistics (NCES), 154 Unroll.me, 129À130 Unsplash, 157 US Environmental Protection Agency (EPA), 154 V Venngage, 124 Video infographic, 120À121 Vimeo, 86 Visme, 124 Vizualize.me, 124 W Web 2.0 technologies, Weebly, 148 WikiLeaks, WordClouds.com, 125 Wordle, 126 WordPress See Blogging using WordPress World Bank, 155 World Factbook, 155 World Statistics, 153À154 World Wide Web (WWW), WYSIWYGs, 148 Y YouTube, 80À86 features of, 82 additional benefits, 82À83 analytics, 84À85 audio, 85 captions for, 84 cards, 86 channels, 84 End Screens & Annotations, 85À86 live streaming, 86 video enhancements options, 85 Google Partner Program and, 81 Nike’s involvement in, 81 popularity of, 81 for professional development, 82 tips for using, 86 Translations page, 83 uploading videos, 83 Z Zuckerberg, Mark, 47 .. .Growing Your Library Career with Social Media This page intentionally left blank Chandos Advances in Information Series Growing Your Library Career with Social Media DANIELLA SMITH... Internet Growing Your Library Career with Social Media DOI: https://doi.org/10.1016/B978-0-08-102411-9.00001-7 © 2018 Elsevier Ltd All rights reserved Growing Your Library Career with Social Media. .. They connect with the library s social media account because they want to know more and most likely “like” the library for what it offers Growing Your Library Career with Social Media DOI: https://doi.org/10.1016/B978-0-08-102411-9.00002-9