The situation of Facebook Marketing Campaigns at NOI LA LAM Education Joint Stock company during 3 years

Table of Contents PREFACE CHAPTER 1: OVERVIEW OF NOI LA LAM EDUCATION JOINT STOCK COMPANY .3 1.1 Introduction of the company 1.1.1 History and development process of the company .3 1.1.2 Company’s profile 1.1.3 Organizational structure 1.1.4 Functions and activities 1.1.5 Main products 1.2 Main business activities in years (from 2011 to 2013) CHAPTER 2: SOME SOLUTIONS FOR FACEBOOK MARKETING CAMPAIGNS OF NOI LA LAM EDUCATION JOINT STOCK COMPANY FOR THE NEXT YEARS (FROM 2014 TO 2019) 2.1 Current state of Facebook marketing campaigns of the company 2.1.1 Main customers and their online habits .10 2.1.2 Marketing methods for approaching potential customers 11 2.1.3 Market and 4Ps (Product, Promotion, Place, Price) 17 2.1.4 Process of marketing campaigns on Facebook 21 2.2 Evaluation of Facebook marketing campaigns of NOI LA LAM Education Joint Stock Company (SWOT) 22 2.3 Some five-year term solutions for Facebook marketing campaigns of the company 22 2.3.1 The company’s vision on future course of actions in the next years .22 2.3.2 Some personal suggestions for the company 23 2.3.3 Some suggestions for relevant State authorities 24 CONCLUSION .26 REFERENCES LIST OF FIGURES Figure 1.1: Organizational structure of NOI LA LAM Education Joint Stock Company 05 Figure 2.1: Customer decision making process 16 Figure 2.2: Marketing mix 4Ps 18 LIST OF TABLES Table 2.1: Facebook monthly users from 2004 to 2013 09 Table 2.2: Percent of Internet users in different income brackets on each social net work in the USA 10 Table 2.3: Total page “Bán hàng chuyên gia” likes from 01/12/2013 to 28/07/2014 13 Table 2.4: Net likes of page “Bán hàng chuyên gia” from 01/12/2013 to 28/07/2014 13 Table 2.5: Where “Bán hàng chuyên gia” likes come from (from 01/12/2013 to 28/07/2014) 14 Table 2.6: Post reach of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014 14 Table 2.7: Likes, Comments and Shares of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014 .15 Table 2.8: Hide, Report as Spam and Unlikes of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014 .15 Table 2.9: The number of people who like “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014 .16 10 Table 2.10: The number of fans arranged to country, city and language of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014 16 11 Table 2.11: The success of different post types based on average reach and engagement of“Bán hàng chuyên gia”page from 01/12/2013 to 28/07/2014 .17 12 Table 2.12: SWOT analysis of Facebook marketing campaigns of NOI LA LAM Education Joint Stock Company 22 PREFACE Rationale In recent years, more and more Small and medium enterprises (SMEs) are being founded in Vietnam According to the report of Vietnam SMEs Association, the number of SMEs has increased gradually year by year In particular, in 2005, there were 300 SMEs as membership and provincial cooperative alliances as members of Association After over operating years, in 2011, this number climbed up to 32,000 SMEs as membership, 70 members in which 52 members as municipal, provincial SME Associations Despite the fact that Global Economy as well as Vietnamese Economy has experienced a lot of difficulties since 2008, there is still a huge demand of start-up in business, especially Small and medium enterprises start-up In this situation, the market has witnessed a bloom of the companies working in various fields NOI LA LAM Education Joint Stock Company is one of these companies in Small and medium enterprises Association, established in 2009, based in Hanoi, with hope to improve human development as the field which the company has been chasing Aims of the study Needless to say, the more enterprises are established, the more competitiveness is given out Therefore, it is obvious that in a very competitive market like Vietnam, to enhance the competitiveness and increase the revenue of the company, each company need to have a lot of strategies to develop itself, specially a smart marketing campaign so that it can provide the customers the best service Specifically speaking, NOI LA LAM Education Joint Stock Company should be clear about its Facebook marketing campaigns, which is the most important channel in marketing campaign of the company Objective As a result, during the time doing my internship in NOI LA LAM Education Joint Stock Company, I choose the topic: “The situation of Facebook Marketing Campaigns at NOI LA LAM Education Joint Stock company during years (from 2010 to 2013)” as my objective to understand deeply about the Facebook marketing of NOI LA LAM Education Joint Stock Company Methodology Using both quantitave and qualitative research method, I would like to show the current situation of Facebook marketing campaigns of NOI LA LAM Education Joint Stock Company via survey results of customers, statistics of Facebook page of the company and analysis them to have the whole review of the objective which Iam studying Scope of the study While studying this topic, I only focus on the time mentioned above (from 2010 to 2013) when the hierarchy of social media is expanded to the fullest ever Besides, the scope of the study is opened to the customers only in Hanoi – where almost of the potential customers are living and working Design of the study My internship report has two chapters as follows: Chapter 1: Overview of NOI LA LAM Education Joint Stock Company Chapter 2: Some solutions for Facebook marketing campaigns of NOI LA LAM Education Joint Stock Company for the next years (2014 – 2019) In the process of implementing this report article, although I have tried my best, the errors are inevitable Therefore, I very much look forward to receiving comments from my teacher and my supervisor In the end, instead of the epilogue, I would like to thank the Foreign Trade University and NOI LA LAM Education Joint Stock Company has facilitated me to complete this report In particular I would like to thank teacher: M.A Hoang Thi Doan Trang for showing me how to write the report, Mr Do Duy Hung – Chief Executive Officer of NOI LA LAM Education Joint Stock Company for guiding me during the internship CHAPTER 1: OVERVIEW OF NOI LA LAM EDUCATION JOINT STOCK COMPANY 1.1 Introduction of the company 1.1.1 History and development process of the company 1.1.1.1 History of the company NOI LA LAM Education Joint Stock Company was founded in September, 2011 by Mr Do Duy Hung - a graduate of National Economics University intent on providing an effective brand of human education and human development assistance At that time, there was not very many enterprises working in this field even though human education and human development are two of the most important factors each country need to care about on the way to become high growth economics In more details, according to the report of NOI LA LAM Education Joint Stock Company in 09/2011, when was being asked the question: “Have you ever heard about human development?”, 80% of the survey participants (100% of them are students and office staffs) answered: “Not yet” It showed that just a very little of them knew about that definition Hence, NOI LA LAM Education Joint Stock Company was established to be pioneer for this field, not only to make profit for itself but also to devote for the development of society In other words, this company’s mission is to deliver social and economic development on a first-moving, cost-effective, best-value basis – an enterprise that is self – sustaining because it is still profitable 1.1.1.2 Development process of the company: phases Phase 1: 09/2011: The company was officially founded by Mr Do Duy Hung – a graduate of National Economics University Phase 2: From 09/2011 to 03/2012: Organizing skill development training programs for students every weeks Phase 3: From 03/2012 to 10/2013: Setting partnership with famous public speakers in Vietnam, such as: Quach Tuan Khanh, Francis Hung, Phan Quoc Viet and so on to organize skill development training sessions for office staffs every weeks Phase 4: From 10/2013 until now: Organizing sale skill training courses every month 1.1.2 Company’s profile NOI LA LAM Education Joint Stock Company was based in Hanoi, with salesperson as focused customers and ecommercial business as its main market In the first year, the company was the pioneer one in training skills for human education and human development From 10/2013 onwards, NOI LA LAM Education Joint Stock Company has provided training courses only in sale skill Although being the young company in this area, the NOI LA LAM has received a lot of good views from customers and had a great reputation among salesperson in Hanoi The consistent mission of company is honesty, responsibility, modesty, creativity and commitment to put the client first 1.1.3 Organizational structure NOI LA LAM Education Joint Stock Company has departments as the chart below: Figure 1-1: Organizational structure of NOI LA LAM Education Joint Stock Company 1.1.4 Functions and activities 1.1.4.1 General functions and activities of company After a period of time of fixing the working way, at present, NOI LA LAM Education Joint Stock Company specializes in organizing training courses for salesperson in Hanoi Each course includes sessions and learners are requested to join sessions per week on every Monday, Wednesday and Friday To prepare for a course, all the staffs are responsible for main tasks: marketing the course, customer relation, event organizing and directly reporting on manager of the company 1.1.4.2 Each departments’ function and activities  Sale & Marketing Department: staffs  Sale: staffs They work as both telesales and direct-sale Their main tasks are to receive the calls, consult the customers, deal with customer questions, register for the customers who want to join the course, meet customers in person to close the sale  Marketing: staffs and intern They are responsible for marketing campaigns of the company, including trade marketing and social media marketing  Research & Development department: staffs They are responsible for researching and developing products of the company basing on market demand and competitors’ potentials They also create training curriculum for each course  Human Resource Department: staffs They manage all internal activities of the company: recruitment process, salary, bonus, nutrition and other support policies for staffs of the company  Finance Department: staff She is in charge of controlling money inflow and outflow of the company, reporting income statement and balance sheet of the activities in the company for Chief Executive Officer  Event Department: staffs They are responsible for organizing the course: finding out the place for course, preparing equipments, controlling the timeline and arranging human resource in each course 1.1.5 Main products NOI LA LAM Education Joint Stock Company works with experts who have experiences in both saling and teaching to organize the courses for salesperson The company’s main product is “Bán hàng chuyên gia” course, which is held every month The course includes training sessions:     Sale skill training courses Customer service training courses Market Expansion training courses Sale Management training courses The focused second product is after-sale product After joining the course, learners have the chance to meet experts once time a month for sharing their lessons, experiences, ideas and receiving the advice from the experts 1.2 Main business activities in years (from 2011 to 2013) 1.2.1 Phase 1: 09/2011: The company was officially founded by Mr Do Duy Hung – a graduate of National Economics University 1.2.2 Phase 2: From 09/2011 to 03/2012: The company focused on organizing skill development training programs for students every weeks The topic of training programs was: Presenting skill, Financial management skill and Communication skill These training programs were not successful According the to business activities annual report of the company, the number of students joined these programs were 10 students each course Then, the company’s leader found out the following reasons to be failed in this phase: - Made mistakes in positioning and segmenting the market - Did not fully understand the target customers - The products were not in high quality - The mindset of leader was wrong 1.2.3 Phase 3: From 03/2012 to 10/2013: After realizing the mistakes of the previous phase, NOI LA LAM Education Joint Stock company moved to another business working way It set partnership with famous public speakers in Vietnam, such as: Quach Tuan Khanh, Francis Hung, Phan Quoc Viet and so on to organize training sessions for office staffs every weeks The topic of sessions were: How to create motivation at work, how to keep good relationships at work, how to teach children in the right way, how to communicate and present effectively In this period of time, the company targeted office staffs as its focused customers These customers had ability to pay money for the course, the products were good enough along with the talented public speakers were famous in market, all of these things gave some successes for the company However, after that, the revenue of the company decreased gradually The reasons for this decrease were that target customers preferred more real courses, which bring more profit for less time Therefore, this phase was the first step for the next one 1.2.4 Phase 4: From 10/2013 until now: The company specialized in organizing sale skill training courses every month The products has been: Sale skill training courses, Customer service training courses, Market Expansion training courses and Sale Management training courses Until now, the company has received a lot of good view from customers and great reputation among salesperson in Hanoi CHAPTER 2: SOME SOLUTIONS FOR FACEBOOK MARKETING CAMPAIGNS OF NOI LA LAM EDUCATION JOINT STOCK COMPANY FOR THE NEXT YEARS (FROM 2014 TO 2019) 2.1 Current state of Facebook marketing campaigns of the company  Literature review of Facebook: Facebook is a social network for connecting people with those around them: friends, family, coworkers, or simply others with similar interests As with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects Nowadays, Facebook is becoming one of most powerful marketing platforms By the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year According to Facebook, 757m users log on to Facebook daily, as of 31 December 2013 Source: Facebook Newsroom Table 2.1: Facebook monthly users from 2004 to 2013 Comparing with other social media like Twitter, Pinterest, Instagram or Tumblr, the percentage of U.S.Internet Users accounted for more than a half of total social networks Table 2.7: Likes, Comments and Shares of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014) Table 2.8: Hide, Report as Spam and Unlikes of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014 Visit rate: 14 Table 2.9: The number of people who like “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014) Table 2.10: The number of fans arranged to country, city and language of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014) 15 Table 2.11: The success of different post types based on average reach and engagement of “Bán hàng chuyên gia” page from 01/12/2013 to 28/07/2014 Source: NOI LA LAM Education Joint Stock Company Report (2013 – 2014) It can be seen that the statistics of “Bán hàng chuyên gia” page showed exactly the situation of the company It also illustrated the result of Facebook marketing campaigns at each period of time 2.1.3 Market and 4Ps (Product, Promotion, Place, Price) To fully understand the market and analysis marketing mix 4Ps of the company, firstly it is essential to have a literature review of customer behavior, customer decision making process, factors affecting customer behavior and application to the products of the company  Literature review of customer behavior According to Solomon R.Micheal, consumer behavior is “the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs and desires” 16 According to Kotler and Keller, consumer behavior is “the study of how individuals, groups or organization select, buy, use or dispose goods, services, ideas, or experiences to satisfy their needs and wants” In other words, customer behavior is the process that allows people to buy, select, use or dispose things (products, services, ideas, or experiences) That process includes thoughts, feelings, attitudes and buying, selecting, using activities of the customers, influenced by many factors such as characteristics and psychology conditions according to Kotler  Literature review of customer decision making process To observe customer behavior, it is necessary to emphasis on the customer decision-making process to clarify how consumers recognize the problem, or need for a product; their search for information about product choices; and the ways in which they evaluate alternatives to arrive at a decision Figure 2.1: Customer decision-making process The decision making process includes five main stages and is affected by four groups of factors, namely cultural, social, characteristics and psychology factors Problem recognition occurs when the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state The consumer perceives there is a problem to be solved, which may be large or small, simple or complex Information search is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision After recognizing their own needs and searching for information, the customer evaluates and chooses their most suitable option The outcome of the customer’s decision-making process refers to the feelings of the customer when using the product/service  Literature review of factors affecting customer behaviour 17 According to Kotler, there are four groups of characteristics affecting customer behavior They are cultural, social, personal and psychological factors Among them, the cultural group that includes the customer’s culture, sub culture has the greatest impact on the customer behavior Besides, customer behavior is It is also affected by social factors such as social class, groups and family expected that people in the same class tend to behave in the same way, clearly different from other classes Groups of friends or colleagues or family can have a direct or indirect influence on how the customer decides, but member of family is believed to have a greater influence More obvious, all factors like sex, age and life style, economic circumstances belonging to the personal characteristics have a certain impact on customer behavior Last but not least, psychology factors, motivation, perception, knowledge, belief and attitude, is considered to be an important reason  Application to the products of the company After analyzing customer behavior, customer decision-making process and factors affecting customer behavior, the company shows the marketing campaigns which comply as much as possible with customer behavior and its decision  Marketing mix 4Ps: Figure 2.2: Marketing mix 4Ps 18  Products: According to McDonald, the important thing to remember when offering service to customers is that they have a choice They have a huge number of ways of spending their money and places to spend it Therefore, NOI LA LAM Education Joint Stock Company emphasis on developing the courses which customers want In order to meet the fast changes in the needs of customers, the NOI LA LAM has introduced new products and phased out old ones, and will continue to so  Prices: The company chose the penetration pricing strategy, which means at the first period of development, the price for each course was not very high However, the danger of using low price as a marketing tool is that the customer may feel that the quality is being compromised Therefore, after specializing in sale skill training courses, the price increased a little higher than other competitors By the way, the new price is fixed perfectly with other expenses of the company  Promotions: The promotions aspect of marketing mix covers all types of marketing communications These promotional methods include: sales promotion, point of sale display, telemarketing, direct mail and so on In this situation, the company chose Facebook advertising as its main promotion method Besides, other social media like YouTube, Google+, Twitter, Website and point of sale display are also the important promotion methods of the company  Place: Place is involved physical locations, distribution points and bringing the products to end consumers In this company, staffs organized training courses at Nguyen Trai University, and the products (training courses) are brought directly to end consumers 2.1.4 Process of marketing campaigns on Facebook  Before the training course: - Run Facebook ads - Post information about the course on fan pages, Facebook accounts, Facebook groups 19 - Post articles and stories on fan pages and Facebook accounts every days with the impressive content - Update the reach rate, talking about this rate, conversation rate and likes of fan pages everyday - Reply to all questioning comments of Facebook users on fan pages - Announce to customers about the upcoming course: time, venue, preparation  In the training course: - Keep updating the information about the course - Post photos of learners, teachers while training - Tag these photos to make more impact on public - Attract other customers by posting interesting and funny stories related to the course  After the training course: - Keep posting photos and tagging learners for those photos - Post good feedbacks of learners - Inbox to learners for their comments and advice 2.2 Evaluation of Facebook marketing campaigns of NOI LA LAM Education Joint Stock Company (SWOT) Strengths Weaknesses – Manager of the company is young and - Manager, marketing staffs are young readily accept challenges so that they not have many - Marketing staffs are young, talented experiences and acquisitive - Marketing staffs have not found out - Products of company are high quality yet the decisive marketing strategy on 20 and high-application enough to attract Facebook to make a difference from customers via Facebook competitors Opportunities Threats - More and more people are using - Facebook is becoming messy with a Facebook daily lot of low quality fan pages, groups, - There are a lot of tactics and tips to spam inboxes raise likes, reach rate of Facebook - Facebook team is trying to minimize advertising on Facebook Table 2.12: SWOT analysis of Facebook marketing campaigns of NOI LA LAM Education Joint Stock Company 2.3 Some five-year term solutions for Facebook marketing campaigns of the company 2.3.1 The company’s vision on future course of actions in the next years 2.3.1.1 The company’s vision on future course of actions in general business activities in the next years The world is changing all around everyone To continue to thrive as a business over the next years and beyond, the company must look ahead, understand the trends and forces that will shape its business in the future and move swiftly to prepare for what’s to come It must get ready for tomorrow today The vision from 2014 to 2009 creates a short-term destination for its business and provides the company’s staffs a roadmap for winning together in a very competitive market like Vietnamese market at present In more specific, the – year future plan of the company is divided in phases:  Phase 1: From 2014 – 2016: Continue building and organizing sale training courses, connecting salesperson all over Vietnam, dealing with the problems of providing sale teams, specializing in providing salesperson for other companies upon business seasons Besides, improving the quality and quantity of training courses with a variety of product levels, expanding scale of the service 21  Phase 2: From 2016 – 2018: First step of approaching elearning market: Founding a private university to provide human resource in business and economics field for Vietnam, compete directly with public university of Vietnam  Phase 3: From 2018 – 2019: Continue managing the business activities of the company and building up education curriculum of university 2.3.1.2 The company’s vision on future course of actions in Facebook marketing campaigns in the next years  Phase 1: From 2014 to 2016: Improve the content of posts on two fan pages and two Facebook accounts, create events for each course to invite friends, learn more about the tips of Facebook marketing to make more impact to the sale society in Hanoi as well as Vietnam  Phase 2: From 2016 – 2018: Link the posts on Facebook to Elearning Website, create a new page of the private university and promote for it  Phase 3: From 2018 – 2019: Keep updating the new rules of Facebook, study the market research and analysis the situation of social media at that time to find out suitable solutions 2.3.2 Some personal suggestions for the company 2.3.2.1 Human resources It is undeniable that human resources in a company is the key factor to run the business of that company In my opinion, NOI LA LAM Education Joint Stock Company should hire more staffs for each department As can be seen that at present, marketing staffs, event staffs and finance staff of the company are taking care a lot of workload, it can result in the over-loading and reduce the result of work Therefore, more staffs or interns should be hired to decrease the stress in work and facilitate their advantages 2.3.2.2 Market research At the moment, staffs in research and development department are responsible for researching the market and developing the products of the company It is recommended that these staffs should pay more attention in researching other competitors, especially in sale field To this, these staffs may participate in other 22 sale training courses to get experiences, overcome the company’s disadvantages and utilize its advantages in a very competitive market like Vietnamese market now 2.3.2.3 Marketing campaigns In the near future, marketing campaigns should be more focused on In more details, marketing staffs need to build up campaigns on Facebook, YouTube, Google+, Twitter and other social media In particular, Facebook marketing campaigns should be expanded to rise likes, reach rate, talking about this rate and conversation rate To fulfill this, the content and the context of each article need to be written professionally and knowledgably Besides, manager of the company may disburse money for more Facebook advertising to attract potential customers 2.3.3 Some suggestions for relevant State authorities 2.3.3.1 Some suggestions for Ministry of Plan and Investment In current situation of Vietnamese economics, the Government is focusing more on State enterprises and FOREIGN DIRECT INVESTMENT enterprises According to General Statistics Office, the proportion of enterprises with 100% foreign direct investment accounted for 83% in 31/12/2013 while the contribution rate to GROSS DOMESTIC PRODUCT got from these enterprises was just 19,6% On the other hand, Small and medium enterprises is a dynamic and potential group which contributes for GROSS DOMESTIC PRODUCT more than 40% (according to Ministry of Plan and Investment) Therefore, NOI LA LAM Education Joint Stock Company suggests that Small and medium enterprises VietNam should be paid more attention and received more policies from Ministry of Plan and Investment to develop in the future 2.3.3.2 Some suggestions for Ministry of Education In the near future, NOI LA LAM Education Joint Stock Company is going to be a private university which directly competes with public universities of Vietnam Hence, it is recommended that Ministry of Education should give out more support policies for enterprises to business without a lot of limits 23 24 CONCLUSION NOI LA LAM Education Joint Stock Company has received many good reviews from customers who working in sale field To achieve this result, both the manager and staffs have worked hard with commitment to put the satisfaction of the customer first since the first day the company was started up In the situation of the bloom of social media, (according to State of Inbound Marketing Hubspot 2012, 62% of marketers said social media became more important to their marketing campaigns in the last months), without any doubts, social media was forecast to keep developing in the future That is the reason why the Vietnamese Facebook marketing still has a lot of potentials Consequently, NOI LA LAM Company is going to have many opportunities to expand its business and get a higher profit by learning and updating the new ways to approach customers Although being one of the most reliable and famous company in Hanoi specializing in business education and training, NOI LA LAM Company still has some drawbacks that are needed to be changed as mentioned above To reach a greater achievement, the whole company has to make a greater effort and always make a highest priority to the customers’ satisfaction 25 REFERENCES Philip Kotler, 2004, Principles of Marketing 3rd edition Mc graw hill edition Michael Solomon, 2006, Customer behavior: A European perspective, 3rd edition Prentice Hall PGS TS Nguyễn Hồng Ánh, 2010, Tìm hiểu hành vi người tiêu dung Hà Nội tiến trình tồn cầu hóa Hội thảo khoa học quốc tế Hà Nội Websites accessed from 22 July to 04 August, 2014  Hiệp hội doanh nghiệp vừa nhỏ Việt Nam http://vinasme.vn/: accessed at 10:43pm, 22 July 201  Tình hình kinh tế xã hội Việt Nam 2011 http://chinhphu.vn/portal/page/portal/chinhphu/noidungtinhhinhthuchien? categoryId=10000520&articleId=10047956: accessed at 10am, 23 July 2014  Khủng hoảng kinh tế giới năm 2008 http://kinhdoanh.vnexpress.net/tin-tuc/quoc-te/5-nam-khung-hoang-kinh-te-thegioi-noi-dau-chua-dung-2863445.html: accessed at 10:25am, 23 July 2014  Effects financial crisis http://www.economist.com/news/schoolsbrief/21584534-effects-financial-crisis-arestill-being-felt-five-years-article: accessed at 11:02am, 23 July 2014  Công ty Cổ phần Đào tạo Nói Là Làm http://NOI LA LAM.com.vn/ : accessed at 11:57am 24 July 2014  Building your company vision http://hbr.org/1996/09/building-your-companys-vision/ar/1: accessed at 9:18pm, 25 July 20148 http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketingprocess/introduction.html#axzz39ZdcFwrP: accessed at 01:30 am, 25 July 2014  Facebook marketing https://www.facebook.com/business/overview: accessed at 3:47pm, 25 July 2014  Facebook in numbers statistics http://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbersstatistics: accessed at 4:10pm, 25 July 2014  Tổng cục thống kê http://www.gso.gov.vn/default.aspx? tabid=382&idmid=2&ItemID=15062: accessed at 10h42, 28 July 2014  State inbound marketing http://www.stateofinboundmarketing.com/: accessed at 01 August 2014 ... campaign of the company Objective As a result, during the time doing my internship in NOI LA LAM Education Joint Stock Company, I choose the topic: The situation of Facebook Marketing Campaigns at NOI. .. Campaigns at NOI LA LAM Education Joint Stock company during years (from 2010 to 20 13) ” as my objective to understand deeply about the Facebook marketing of NOI LA LAM Education Joint Stock Company Methodology... the report, Mr Do Duy Hung – Chief Executive Officer of NOI LA LAM Education Joint Stock Company for guiding me during the internship CHAPTER 1: OVERVIEW OF NOI LA LAM EDUCATION JOINT STOCK COMPANY