Tổng quan Sales and marketing
http://www.youtube.com/watch?v=sGrfLQVVI8A http://www.youtube.com/watch?v=sGrfLQVVI8A “ “ This time for Africa” This time for Africa” 1 1 Growing your sales and Growing your sales and marketing skills…today! marketing skills…today! Guest Lectures: Guest Lectures: Chaz Seale Chaz Seale Dustin Seale Dustin Seale November 2011 November 2011 2 2 Like it or not… Like it or not… We are all in sales, We are all in sales, and and if we want to be good in sales, if we want to be good in sales, we better understand marketing. we better understand marketing. 3 3 Who we are… Who we are… Chaz Chaz A “marketing expert” who knows less A “marketing expert” who knows less every year than he did the year before. every year than he did the year before. Dustin Dustin Never thought of himself a salesperson. Never thought of himself a salesperson. Now Now sells sells to world business leaders. to world business leaders. 4 4 5 5 What we need from you What we need from you Tell us what you want to learn Tell us what you want to learn Have fun Have fun Be here now Be here now Walton-Isaacson Website Walton-Isaacson Website http://www.waltonisaacson.com/ http://www.waltonisaacson.com/ 6 6 Key point in the video Key point in the video Selling themselves as they would clients Selling themselves as they would clients Separate themselves from others Separate themselves from others They don’t limit themselves They don’t limit themselves As marketers, they As marketers, they “ “ do one thing… do one thing… whatever needs to be done” whatever needs to be done” 7 7 Be undefeatable Be undefeatable Don’t worry about your mistakes. Don’t worry about your mistakes. We all make them. We all make them. Just learn from them and then find ways to Just learn from them and then find ways to make a difference. make a difference. 8 8 An example of taking advantage An example of taking advantage of marketing mistakes of marketing mistakes Bank (Majestic) recovering Bank (Majestic) recovering from financial problems (bad loans) from financial problems (bad loans) Slipped from 2 Slipped from 2 nd nd to 8 to 8 th th place in the market place in the market Marketing campaign to regain consumer Marketing campaign to regain consumer confidence failed completely confidence failed completely Employees lost belief in the company Employees lost belief in the company My job (as the “expert”) was at risk My job (as the “expert”) was at risk What would you have done? What would you have done? 9 9 The steps we took The steps we took New New consumer research consumer research A A new new brand with the same name brand with the same name Gained “shared respect” with Gained “shared respect” with new new spokesperson spokesperson New New symbol using the “state” flag symbol using the “state” flag New New customer retention program customer retention program All centered around the concept… All centered around the concept… 10 10 . some basics on marketing and sales basics on marketing and sales 13 13 Basics - Marketing and Sales Basics - Marketing and Sales Marketing Marketing Everything. in sales, we better understand marketing. we better understand marketing. 3 3 Who we are… Who we are… Chaz Chaz A marketing expert” who knows less A “marketing