Crafting your employer brand

Crafting Your Employer Brand: Why It Matters and How to Do it Well bamboohr.com Rusty Lindquist Lydia Frank Vice President of Thought Leadership at BambooHR Vice President of Content Strategy at PayScale payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Innovation: The keystone of differentiation bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Competitive Abundance TECHNOLOGY has leveled the playing field GLOBALIZATION LOW ENTRY BARRIER has shrunk the world has increased startups bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well The Commoditization of Innovation bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Differentiation decay bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Value Entropy Remarkable H PERCEIVED VALUE of INNOVATION Expected Expected L TIME bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Focus on Who You Are bamboohr.com PEOPLE CULTURE Relentlessly attracting, inspiring, and empowering great people Creating a great place to work, so great work can take place payscale.com –Bersin by Deloitte Crafting Your Employer Brand: Why It Matters and How to Do it Well ee ee ee ee ee ee WHY ee Your employer brand acts as gravitational waves, reaching out and drawing candidates in… inviting them into the orbit of your organization ee bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well WHY ee ee ee ee ee ee ee ee WHY ee But you’re not the only one drawing them in ee WHY bamboohr.com payscale.com The orbit of employee engagement Crafting Your Employer Brand: Why It Matters and How to Do it Well ee Peak Engagement (Flow) bamboohr.com WHY payscale.com The orbit of employee engagement Crafting Your Employer Brand: Why It Matters and How to Do it Well Journey of Disengagement Galvanizing Resolve Emotional Distancing Departure Trigger Maximum Emotional Sensitivity (lowest gravitational pull) ee Intervention Opportunities Peak Engagement (Flow) WHY Organizational Waste Escape Velocity (20% Productive Power) Optimal Orbit Re-Entry (emotional refueling) bamboohr.com Crystallization of Discontent Decision to Re-engage Journey of Re-engagement payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well bamboohr.com payscale.com COMP Crafting Your Employer Brand: Why It Matters and How to Do it Well (the story of how much we are valued) tends to be one of the most common departure triggers, throwing an employee into a cycle of emotional distancing Emotional Distancing Galvanizing Resolve Maximum Emotional Sensitivity (lowest gravitational pull) Departure Trigger ee Intervention Opportunities Peak Engagement (Flow) WHY Organizational Waste Crystallization of Discontent Escape Velocity (20% Productive Power) Optimal Orbit Decision to Re-engage Re-Entry (emotional refueling) bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Companies With Strong Pay Brands “Fair/Competitive” bamboohr.com “Equitable” “Transparent” payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Top-Performing Orgs Build Their Pay Brand With Intention bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well They Have a Compensation Strategy Alignment to business goals Talent market / competition Data sources Communication bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well They Understand the Value of Pay Transparency bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well They Treat Pay as an Ongoing Dialogue • 56% of top performing orgs have completed a market study within last 12 months • 31% of top performing orgs give bonuses or incentives at least quarterly • 37% of top performing orgs get market data for individual jobs at least monthly bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well They Involve Their Managers Top-performing orgs trust their managers to be a more integral part of the pay process *Agree or Strongly Agree bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Recap on Pay Brand Employees and managers form their own perceptions, so it’s better that you drive the conversation Pay brand impacts talent acquisition, engagement, retention, your reputation in the market, and your bottom line Think about your pay brand in terms of what you pay, how you pay, and why you pay the way you Make pay an ongoing dialogue, not one-off events Manager involvement & effective communication are critical to building a pay brand bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Questions? BambooHR Receive a free job posting on our ATS and full HRIS for one week We will contact everyone within the next few days to set this up PayScale Check out our resources on compensation www.payscale.com/compensation-today bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Thank you! Follow BambooHR and PayScale on social media: bamboohr.com/blog | payscale.com bamboohr.com payscale.com ... pay) bamboohr.com This is Pay Brand payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well So Much of Your Employer Brand Comes Down to Pay Brand Attracting / retaining... bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well The Commoditization of Innovation bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters... PayScale payscale.com Crafting Your Employer Brand: Why It Matters and How to Do it Well Innovation: The keystone of differentiation bamboohr.com payscale.com Crafting Your Employer Brand: Why It Matters