Laudon’s e commerce 13th edition 2017

E-commerce 2017 business technology society Laudon Traver E-commerce business technology society www.pearsonhighered.com ISBN-13: 978-0-13-460156-4 ISBN-10: 0-13-460156-4 2017 0 0 780134 601564 THIRTEENTH EDITION Kenneth C Laudon Carol Guercio Traver THIRTEENTH EDITION Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER THE REVOLUTION IS JUST BEGINNING Opening Case: Uber: The New Face of E-commerce? Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Startup Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: Pinterest: A Picture Is Worth a Thousand Words CHAPTER E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Tweet Tweet: Twitter’s Business Model Insight on Society: Foursquare: Check Your Privacy at the Door Insight on Business: Crowdfunding Takes Off Insight on Technology: Will the Connected Car Become the Next Hot Entertainment Vehicle? Case Study: Freemium Takes Pandora Public CHAPTER E  -COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: The Apple Watch: Bringing the Internet of Things to Your Wrist Insight on Society: Government Regulation and Surveillance of the Internet Insight on Technology: The Rise of HTML5 Insight on Business: AI, Intelligent Assistants, and Chatbots Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand CHAPTER BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS Opening Case: The Wall Street Journal: Redesigning for Today’s Platforms Insight on Business: Weebly Makes Creating Websites Easy Insight on Society: Designing for Accessibility Insight on Technology: Carnival Cruise Ships Go Mobile Case Study: Dick’s Sporting Goods: Taking Control of Its E-commerce Operations CHAPTER E-COMMERCE SECURITY AND PAYMENT SYSTEMS Opening Case: Cyberwar: MAD 2.0 Insight on Society: The Ashley Madison Data Breach Insight on Technology: Think Your Smartphone Is Secure? Insight on Business: Bitcoin Case Study: The Mobile Payment Marketplace: Goat Rodeo CHAPTER E-COMMERCE MARKETING AND ADVERTISING CONCEPTS Opening Case: Video Ads: Shoot, Click, Buy Insight on Business: Are the Very Rich Different From You and Me? Insight on Technology: The Long Tail: Big Hits and Big Misses Insight on Society: Every Move You Take, Every Click You Make, We’ll Be Tracking You Case Study: Programmatic Advertising: Real-Time Marketing www.pdfvalley.com CVR_LAUD1564_13_SE_FEP.indd 21/11/16 3:20 PM CHAPTER SOCIAL, MOBILE, AND LOCAL MARKETING Opening Case: Facebook: Putting Social Marketing to Work Insight on Technology: Optimizing Social Marketing with Simply Measured Insight on Society: Marketing to Children of the Web in the Age of Social Networks Insight on Business: Mobile Marketing: Ford Goes 3-D Case Study: ExchangeHunterJumper.com: Building a Brand with Social Marketing CHAPTER ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE Opening Case: The Right To Be Forgotten: Europe Leads on Internet Privacy Insight on Technology: Apple: Defender of Privacy? Insight on Business: Internet Sales Tax Battle Insight on Society: The Internet Drug Bazaar Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER ONLINE RETAILING AND SERVICES Opening Case: Blue Nile Sparkles for Your Cleopatra E-commerce in Action: Amazon Insight on Technology: Big Data and Predictive Marketing Insight on Society: Phony Reviews Insight on Business: Food on Demand: Instacart and GrubHub Case Study: OpenTable: Your Reservation Is Waiting CHAPTER 10 ONLINE CONTENT AND MEDIA Opening Case: Cord Cutters and Cord Shavers: The Emerging Internet Broadcasting System (IBS) Insight on Society: Are Millennials Really All That Different? Insight on Business: Vox: Native Digital News Insight on Technology: Hollywood and the Internet: Let’s Cut a Deal Case Study: Netflix: How Does This Movie End? CHAPTER 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS Opening Case: Social Network Fever Spreads to the Professions Insight on Society: The Dark Side of Social Networks Insight on Technology: Trapped Inside the Facebook Bubble? Insight on Business: Verizon Doubles Down on Portals Case Study: eBay Evolves CHAPTER 12 B  2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE Opening Case: Amazon Takes on B2B with Amazon Business Insight on Society: Where’s My IPad? Supply Chain Risk and Vulnerability Insight on Technology: Your Shoes Are in the Cloud Insight on Business: Walmart Develops a Private Industrial Network Case Study: Elemica: Cooperation, Collaboration, and Community www.pdfvalley.com CVR_LAUD1564_13_SE_FEP.indd 21/11/16 3:20 PM OTHER MIS TITLES OF INTEREST Introductory MIS Decision Support Systems Experiencing MIS, 7/e Kroenke & Boyle ©2017 Business Intelligence, Analytics, and Data Science, 4/e Sharda, Delen & Turban ©2018 Using MIS, 10/e Kroenke & Boyle ©2018 Management Information Systems, 15/e Laudon & Laudon ©2018 Business Intelligence and Analytics: Systems for Decision Support, 10/e Sharda, Delen & Turban ©2014 Data Communications & Networking Essentials of MIS, 12/e Laudon & Laudon ©2017 Applied Networking Labs, 2/e Boyle ©2014 IT Strategy, 3/e McKeen & Smith ©2015 Processes, Systems, and Information: An Introduction to MIS, 2/e McKinney & Kroenke ©2015 Information Systems Today, 8/e Valacich & Schneider ©2018 Digital Business Networks Dooley ©2014 Business Data Networks and Security, 10/e Panko & Panko ©2015 Electronic Commerce Introduction to Information Systems, 3/e Wallace ©2018 Database E-Commerce: Business, Technology, Society, 13/e Laudon & Traver ©2018 Enterprise Resource Planning Hands-on Database, 2/e Conger ©2014 Modern Database Management, 12/e Hoffer, Ramesh & Topi ©2016 Database Concepts, 8/e Kroenke, Auer, Vandenburg, Yoder ©2018 Database Processing, 14/e Kroenke & Auer ©2016 Enterprise Systems for Management, 2/e Motiwalla & Thompson ©2012 Project Management Project Management: Process, Technology and Practice Vaidyanathan ©2013 Systems Analysis and Design Modern Systems Analysis and Design, 8/e Hoffer, George & Valacich ©2017 Systems Analysis and Design, 9/e Kendall & Kendall ©2014 Essentials of Systems Analysis and Design, 6/e Valacich, George & Hoffer ©2015 www.pdfvalley.com CVR_LAUD1564_13_SE_FEP.indd 21/11/16 3:20 PM E - c ommerce business technology society T H I R T E E N T H E D I T I O N Kenneth C Laudon Carol Guercio Traver New York University Azimuth Interactive, Inc www.pdfvalley.com EC13_FM.indd 11/23/2016 3:37:20 PM VP Editorial Director: Andrew Gilfillan Senior Portfolio Manager: Samantha Lewis Content Development Team Lead: Laura Burgess Program Monitor: Ann Pulido/SPi Global Editorial Assistant: Michael Campbell Product Marketing Manager: Kaylee Carlson Project Manager: Revathi Viswanathan/Cenveo Publisher Services Cover Designer: Cenveo Publisher Services Cover Image: Ikon Images/Alamy Stock Photo Chapter and Part Opener Images: Marinini/Fotolia Full Service Project Management: Azimuth Interactive, Inc Composition: Azimuth Interactive, Inc Printer/Binder: RRD Willard Cover Printer: Phoenix Color Text Font: ITC Veljovic Std Book, 9.5pt Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose All such documents and related graphics are provided “as is” without warranty of any kind Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from the services The documents and related graphics contained herein could include technical inaccuracies or typographical errors Changes are periodically added to the information herein Microsoft and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time Partial screen shots may be viewed in full within the software version specified Microsoft® Windows® and Microsoft Office® are registered trademarks of Microsoft Corporation in the U.S.A and other countries This book is not sponsored or endorsed by or affiliated with Microsoft Corporation Copyright © 2018, 2017, 2016 by Kenneth C Laudon and Carol Guercio Traver Published by Pearson Education, Inc All rights reserved Manufactured in the United States of America This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise For information regarding permissions, request forms and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearsoned.com/permissions Acknowledgments of third-party content appear on the appropriate page within the text and/or page C-1, which constitute an extension of this copyright page Unless otherwise indicated herein, any third-party trademarks that may appear in this work are the property of their respective owners and any references to third-party trademarks, logos or other trade dress are for demonstrative or descriptive purposes only Such references are not intended to imply any sponsorship, endorsement, authorization, or promotion of Pearson’s products by the owners of such marks, or any relationship between the owner and Pearson Education, Inc or its affiliates, authors, licensees or distributors Library of Congress Cataloging-in-Publication Data Names: Laudon, Kenneth C., 1944- author | Traver, Carol Guercio, author Title: E-commerce 2017: business, technology, society / Kenneth C Laudon,   New York University, Carol Guercio Traver, Azimuth Interactive, Inc Description: Thirteenth EDITION | Boston: Pearson, [2017] | Revised edition   of the authors’ E-commerce 2016 | Includes index Identifiers: LCCN 2016035789| ISBN 9780134601564 | ISBN 0134601564 Subjects: LCSH: Electronic commerce | Internet marketing | Information  technology Classification: LCC HF5548.32 L38 2017 | DDC 658.8/72 dc23 LC record available at https://lccn.loc.gov/2016035789 ISBN-13: 978-0-13-460156-4 ISBN-10: 0-13-460156-4 www.pdfvalley.com EC13_FM.indd 11/29/2016 9:05:02 AM P RE FA C E E-commerce Business Technology Society 13E provides you with an in-depth introduction to the field of e-commerce We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy Just as important, we have tried to create a book that is thought-provoking and current We use the most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter, Amazon, YouTube, Pinterest, eBay, Uber, WhatsApp, Snapchat, and many more that you will recognize, as well as some exciting startups that may be new to you We also have up-to-date coverage of the key topics in e-commerce today, from privacy and piracy, to government surveillance, cyberwar, social, local, and mobile marketing, Internet sales taxes, intellectual property, and more You will find here the most up-to-date and comprehensive overview of e-commerce today The e-commerce concepts you learn in this book will make you valuable to potential employers The e-commerce job market is expanding rapidly Many employers expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence Every industry today is touched in at least some way by e-commerce The information and knowledge you find in this book will be valuable throughout your career, and after reading this book, we expect that you will be able to participate in, and even lead, management discussions of e-commerce for your firm WHAT’S NEW IN THE 13TH EDITION Currency The 13th edition features all new or updated opening, closing, and “Insight on” cases The text, as well as all of the data, figures, and tables in the book, have been updated through October 2016 with the latest marketing and business intelligence available from eMarketer, Pew Research Center, Forrester Research, comScore, Gartner Research, and other industry and government sources In addition, we have added new, expanded, and/or updated material throughout the text on a number of e-commerce topics that have appeared in the headlines during 2016, including the following: • The latest developments with respect to on-demand service companies such as Uber, Airbnb, Instacart, and many others (Chapters 1, 2, and 9) • Twitter’s difficulties in finding a workable business model, new federal equity crowdfunding regulations, developing new business models based on the Internet of Things (Chapter 2)  iii www.pdfvalley.com EC13_FM.indd 11/23/2016 3:37:20 PM iv Preface • Developments in wearable computing, including Apple Watch 2; Border Gateway Protocol; HTTP/2; depletion of IPv4 Internet addresses; Tier 1, Tier 2, and Tier ISPs and peering arrangements; Facebook’s satellite Internet access plans; the transition of control over IANA from the U.S Department of Commerce to ICANN; 5G wireless; Google’s Project Loon and Facebook’s Internet access drone Aquila; IoT developments; the rise of mobile messaging applications and mobile search; virtual and augmented reality; artificial intelligence, intelligent personal assistants, and chatbots (Chapter 3) • Open source Web and app development tools; mobile-first and responsive design; large companies, such as Dick’s Sporting Goods, reclaim their e-commerce infrastructure (Chapter 4) • New research on tensions between ease of use and security; new security threats (such as the growth of ransomware; hacktivist attacks such as Wikileaks; the Yahoo data breach; the DDoS attack on Dyn); bug bounty programs; HSTS; Cybersecurity Information Sharing Act; end-to-end encryption and national security issues; mobile wallets; Bitcoin and blockchain technology; P2P (Venmo; Facebook Messenger) and mobile payment systems (Chapter 5) • Google search engine algorithm updates; FTC regulation of native advertising; ad fraud issues; new proposed rules on mobile ad viewability; the continuing rise in usage of ad blocking software; mobile supercookie issues; industry and FTC guidelines on cross-device tracking; big data and marketing (Chapter 6) • Mobile marketing spending overtakes spending on desktop advertising; new social marketing and social e-commerce tools from Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Snapchat; proximity marketing; BLE; Google Eddystone; Apple iBeacons (Chapter 7) • New, revised section on privacy issues, including facial recognition issues; the impact of the Supreme Court’s Spokeo decision; new E.U General Data Protection Regulation (Privacy Shield); new FCC privacy regulations on ISPs; Apple/U.S government iPhone privacy fight; Google Library Project final court decision; new DMCA litigation; Apple/Samsung patent battles new section on trade secrets and federal Trade Secrets act; Internet sales tax developments; net neutrality developments; online fantasy sports gambling issues (Chapter 8) • The rise of social e-commerce; investments in fintech companies and online lending services; consolidation in the online recruitment industry; on-demand service companies (Chapter 9) • Cord cutters, cord shavers, and cord nevers; industry structure convergence (AT&T/Time Warner; Verizon/Yahoo mergers); native digital news sites; FCC open set top box plan; streaming of pirated content; streaming music services; streaming TV devices; the impact of Pokemon GO (Chapter 10) • Acquisition of LinkedIn by Microsoft; new section on the the use of algorithms by social networks, such as Facebook’s algorithm for generating personalized content; Facebook Workplace; Verizon acquires AOL and Yahoo (Chapter 11) • Amazon Business; the rise of B2B sell-side marketplaces; supply chain visibility; cloud-based B2B; mobile B2B; B2B marketing (Chapter 12) www.pdfvalley.com EC13_FM.indd 11/23/2016 3:37:20 PM Preface v  Themes E-commerce has significantly evolved over the last decade The iPhone was introduced in 2007 The iPad tablet was first introduced in 2010 and has already gone through several generations! Cloud services for storing and streaming content, and hosting thousands of apps, were not widely available until 2011 Smartphone and tablet devices have changed e-commerce into a social, local, and mobile experience The 13th edition spotlights the following themes and content: Headlines • Social, Mobile, Local: We include an entire chapter describing social, mobile, and local marketing Content about social networks, the mobile platform, and local e-commerce appears throughout the book »» The mobile platform composed of smartphones and tablet computers takes off and becomes a major factor in search, marketing, payment, retailing and services, and online content, as well as on-demand service companies Mobile device use poses new security and privacy issues as well »» Social networks such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Snapchat continue their rapid growth, laying the groundwork for a social network marketing platform »» Location-based services lead to explosive growth in local advertising and marketing • Online privacy continues to deteriorate, driven by a culture of self-revelation and powerful technologies for collecting personal information online without the knowledge or consent of users A growing number of consumers adopt ad blockers • Internet security risks increase; cyberwarfare becomes a new way of conducting warfare among nation-states and a national security issue A growing perception of online risk supports a growing lack of trust in e-commerce firms and transactions Business • E-commerce revenues surge, despite slow economic growth • Internet advertising growth continues to outpace traditional advertising, including television • Social marketing grows faster than traditional online marketing like search and display advertising • E-books sales plateau but continue as a major channel for books Consumers increasingly use smartphones and tablets as reader devices • Newspapers struggle to define a digital first news service • Streaming of popular TV shows and movies (Netflix, Amazon, YouTube, and Hulu com) becomes a reality, as Internet distributors and Hollywood and TV producers strike deals for Web distribution that also protects intellectual property • “Free” and “freemium” business models compete to support digital content Subscription services show unexpected strength www.pdfvalley.com EC13_FM.indd 11/23/2016 3:37:21 PM vi Preface • New mobile payment platforms continue to emerge to challenge PayPal, including Apple Pay, Android Pay, Samsung Pay, and Venmo • B2B e-commerce exceeds pre-recession levels as firms become more comfortable with digital supply chains Technology • Smartphones, tablets, and e-book readers, along with associated cloud-based software applications, and coupled with 4G cellular network expansion, fuel rapid growth of the mobile platform • Investment in cloud computing increases, providing the computing infrastructure for a massive increase in online digital information content, and e-commerce • Cloud-based streaming services for music and video challenge sales of downloads and physical product • Software apps fuel growth in app sales, marketing, and advertising; transforming software production and distribution • The cost of developing sophisticated websites continues to drop due to declining software and hardware prices and open source software tools • Internet and cellular network capacity is challenged by the rapid expansion in digital traffic generated by mobile devices; the use of bandwidth caps tier-pricing expands Society • The mobile, “always on” culture in business and family life continues to grow • Congress considers legislation to regulate the use of personal information for behavioral tracking and targeting consumers online • European countries develop much stronger privacy policies, including Right to be Forgotten laws, add a new General Data Protection Regulation (Privacy Shield), and continue to expand the rights of citizens vis-à-vis Internet data giants • States heat up the pursuit of taxes on Internet sales by e-commerce firms • Intellectual property issues remain a source of conflict with significant movement toward resolution in some areas, such as Google’s deals with Hollywood and the publishing industry, and Apple’s and Amazon’s deals with e-book and magazine publishers • Net neutrality regulations forbid Internet providers from discriminating against types of content, or providing differential service to large players • P2P piracy traffic declines as paid streaming music and video gains ground, although digital piracy of online content remains a significant threat to Hollywood and the music industry • Governments around the world increase surveillance of Internet users and web sites in response to national security threats; Google continues to tussle with China and other countries over censorship and security issues Europe ends safe harbor protections for U.S Internet firms www.pdfvalley.com EC13_FM.indd 11/23/2016 3:37:21 PM Index  I-33 implementation barriers, 810 objectives of, 805–806 Walmart, 807–808 private key, 288 private trading exchange (PTX) See private industrial network pro forma earnings, 598 probabilistic cross-device tracking, 392 Procter & Gamble (P&G), 82, 414, 438, 791, 805 procurement managers, 775 procurement process, 772, 775–776 profiling, 393, 513–515 profit, 91 profitability, 88 profits, monopoly, 30 programmatic advertising, 364 case study, 411–414 programming/scripting languages, open source, 219 Progressive, 622 property rights, 500 Prosper, 621 Protect Act, 563 Protect America Act, 276 protocol, 118 Proxama, 480 proximity marketing, 476, 478–480 proxy bidding, 744 proxy server (proxy), 216, 299 public cloud, 126–127, 284 public key, 288 public key cryptography, 288–295 digital certificates, 293–295 digital envelopes, 291–292 digital signatures, 290–292 hash digests, 288–291 PKI, 293–293 simple case, 289 public key infrastructure See PKI public policy, e-commerce security and, 303–307 public safety and welfare, 562–568 public safety vs anonymity, e-commerce security and, 261–262 public-private cooperation efforts, e-commerce security, 304, 306 publishing industry See print industry Pulse Secure Mobile Threat Center, 282 PUPs (potentially unwanted programs), 268 purchasing funnel, 409 pure digital news sites See native digital news sites Python, 230 Q QoS (quality of service), 140, 144 QQ, 720 QR codes, 325, 371, 479–480 quality of service See QoS query-driven data mining, 396 Quibb, 718 QuiBids, 740 Quick Response (QR) codes See QR codes QuickQuote, 622 Quill v North Dakota, 559–560 Qzone, 720 R Racersauction, 737 Racked, 677 Rackspace, 72, 207, 228 radio, 10, 19 radio broadcasting industry, 686–688 Rails See RoR raising capital, 68, 69–70 Rakuten, 45 Rakuten Linkshare, 72, 369 Rakuten Shopping, 160 Ramnit, 267 Randolph, Marc, 708 ransomware, 256, 265, 267 Rappi, 25 RC series encryption, 288 RDES, 288 Rdio, 99, 701 Re/code, 677 reach,18, 19, 401, 402, 745 Reading Rainbow TV show, 69 Real Player, 170 Really Simple Syndication See RSS real-time bidding (RTB) process, 364 real-time customer service chat systems, 380 Realtor.com, 623–624 recency, 401, 402 rechargeable payment cards, regulation of, 314–315 recommender systems, 60–61, 342, 388 Red Hat Linux, Web server software, 72 Reddit, 34, 674 Redfin, 623 RedLaser, 753 redundancy, 134 Reeder, 162 Refinery29, 414 registration form, 390 Regulation A+, JOBS Act, 68 Rehabilitation Act of 1973, 233 REI, 72 relational database, 393 release window, 695, 697 remote sales, taxation of, 558, 559–560 RenRen, 720 www.pdfvalley.com EC13_BM1_Index.indd 33 11/23/2016 4:10:30 PM I-34 Index Reputation.com, 527 responsibility, 502 responsive Web design with server-side components (RESS) See AWD responsive Web design See RWD Restalo, 641 restaurant delivery industry, 635–636 Restaurants on the Run, 636 Restocks, 34–35 retail e-commerce See online retail retail industry See also online retail statistics, 23, 24, 72, 460, 462, 587 types of firms, 587–588 web-influenced sales, 347 retailers, luxury, 374–375 retargeting, 336, 377 retention rate, 402, 403 Reveton, 267 revenue model(s), 58–59, 62, 66 advertising, 58, 62 affiliate, 59, 62 choosing, 190–191 community providers, 73, 74 content providers, 73, 75 e-tailer, 73 freemium strategy, 58 market creator, 73, 79 online content, 657–658 portals, 73, 76 sales, 59, 62 service provider, 73, 80–81 subscription, 58, 62 transaction broker, 73, 79 transaction fee, 59, 62 Rezbook, 641 RFC, 128–129 RFID, IoT and, 152 Rhapsody, 701 Rheingold, Harold, 721 rich media ads, 358–360 rich media providers, 72 richness, 19, 20, 22, 85, 389, 499 right to be forgotten (RTBF), 495–497, 505, 524, 525 right to delist See right to be forgotten Right to Financial Privacy Act, 509 RightSignature, 275 Riot Games, 706 risk assessment, 302 risk aversion, as ethical principle, 504 rivalry among existing competitors, 86, 87 Roberts, Larry, 113 Robins, Thomas, 515–516 robo-advisors, online financial services, 619 Rocket Mortgage, 621 RocketHub, 69 RocketLawyer, 73, 81 RockShop.com, 583 Roku, 689, 691 root servers, 121 Ropars, Olivier, 753 ROPO (research online, purchase offline), 342 RoR (Ruby on Rails), 218, 230 Rosetta Stone, 553, 725 router, 117 routing algorithm, 117 RSA SecurID token, 303 RSS (Really Simple Syndication), 161–162 Rue La La, 386, 600 Ruby, programming language, 230 Ruby on Rails See RoR Rusenko, David, 205 Russia, 140, 142, 251, 252–253, 316, 720 Rustock botnet, 266 RWD (responsive Web design), 158, 237, 239 Ryan Haight Online Pharmacy Consumer Act, 565 S SaaS (software as a service), 126, 218, 765, 778, 785, 787, 789, 810, 813 safe harbor, 524 Sailing Anarchy, 730 Sailnet, 73, 76 sales revenue model, 59 Salesforce, 55, 72, 400 Salesforce Force.com, 126 Salesforce Commerce Cloud, 218 Salesjobs, 631 SalesPredict, 754 Sality.AE, 267 Sam’s Club, 736 Samsung, 72, 109, 447, 543–544 Samsung Galaxy Tab, 174 Samsung Gear VR, 111, 173 Samsung Otto, 176 Samsung Pay, 308, 313, 315, 323 Samsung S Voice, 174 SAP, 72, 215, 400, 778, 779, 787, 788, 790, 799 SAP Ariba, 763, 766, 771, 787, 799 SAP Ariba Spot Buy, 763 satellite Internet, 137 satellite television providers, 649–650, 651, 652, 656, 661, 686, 689, 690, 691 See also specific providers Saucony, 788 Saudi Arabia, 556 SBNation, 677 scalability, 222 scale economies, 83 scareware See ransomware SCGI, 228 Schaeffler, 84 www.pdfvalley.com EC13_BM1_Index.indd 34 11/23/2016 4:10:30 PM Index  I-35 Schilling, Taylor, 707 Schmidt, Eric, 170, 717 Schneiderman, Eric, 568 Sciarra, Paul, 44 Scientific Games, 241 SCM (supply chain management), 778 concepts and challenges, 777 trends in, 778–791 visibility, 777 scope strategy, 93 Scribd, 34, 58 , 59 SDLC (systems development life cycle), 198 search, 111 search, visual, 170 search advertising See search engine advertising search costs, 19, 37 search engine(s), 11, 28, 167–170 See also search engine advertising; SEM (search engine marketing) data retention policies, 520 Google, how it works, 168, 169 keyword indexes, 167, 168 natural language queries, 168 organic search, 168 sponsored links, 168 statistics, 354 top five providers, 167 tracking by, 511, 512 search engine advertising, 354–356 See also SEM (search engine marketing) issues, 357–357 mobile, 460, 467 Pinterest and, 46 social search, 357 types, 354–356 search engine marketing See SEM search engine optimization See SEO Sears, 73 Seattle Internet Exchange (SIX), 135 Seattle Seahawks, 441–442 Seaworld, 727–728 SEC, 68, 70, 190 Second Life, 315 secret key cryptography See symmetric key cryptography Section 508, 233 secure negotiated session, 295, 296–297 Secure Sockets Layer See SSL Secure Sockets Layer (SSL)/Transport Layer Security (TLS), 129, 163 Securities Act of 1934, 598 Securities and Exchange Commission See SEC security, online See e-commerce security security audit, 303 security organization, 302 security policy, 302 security tokens, 303 seed capital, 67 seed funding, 34–35 SeedInvest, 70 self-driving cars, 153 seller’s lament, 743 seller-side solutions, 768 sell-side web application servers, 216 Selvadurai, Naveen, 60 SEM (search engine marketing), 72, 168, 354–358 sensors, IoT and, 152 sensory input filtering, 360 SEO (search engine optimization), 226–227, 355, 387 Sephora, 337, 480 Series A financing, 67 Sermo, 718 Sertifi, 290 servers, 122, 300 server-side programming, 228 service provider 73, 80–81 service sector, overview, 614, 617 Sesame Enable, 234 session key, 296 SET (secure electronic transaction) protocol, 311 SGML (Standard Generalized Markup Language), 154 shadow economy market See underground economy marketplace Shadowcrew, 261 sharing economy companies, See on-demand service companies Sharp, Evan, 44, 46 Shell, 811, 815 Shellshock, 228, 280 shill bidding, 743 shill feedback, 743 Shoebuy, 600 shopBeacon, 480 Shopgoodwill, 737 Shopify, 203, 205, 218, 450 Shopkick app, 480 shopping cart database, 390 shopping cart, 216, 217 abandonment, 37, 380, 402, 403, 410 privacy issues, 512 Shopzilla, 75–76 Short Messaging Service See SMS Showbizjobs, 631 Showtime, 650, 689, 691, 693, 709 Shypmate, 35 Siemens, 84 signed certificate, 294 Silanis eSignLive, 275 Silbermann, Ben, 44 Silicon Valley, 34, 35 Silk Road, 315, 316, 566 www.pdfvalley.com EC13_BM1_Index.indd 35 11/23/2016 4:10:30 PM I-36 Index SIMILE Widgets, 231 Simon & Schuster, 680 Simple, 617, 618 Simple Mail Transfer Protocol See SMTP Simply Measured, case study, 441–442 SimplyHired, 627, 631, 633 Sina Weibo, 720 Singapore, 136, 556 Sinu, 141 Siri (Apple), 14, 153, 173, 176, 689 site management tools, 212–213 site transaction logs, 512 Sitecore, 215 Sitecore Commerce Server, 203, 218 Skype, 142, 165, 166–167, 383, 792 Slack, 26, 176 Slammer, 265, 267 SlideShare, 47 Sling TV, 691 Slippery Slope, 504 Small Parts, 761 smart credit cards See EMV credit cards smart houses, 152 smart televisions, 152 smart things, 152 SmartBear, 72 smartphone(s), 7, 10–16, 25, 28, 32, 38, 123, 147, 456–466 See also mobile apps; mobile devices; mobile platform; specific devices as example of disruptive technology, 95 privacy issues, 512 statistics, 123, 147 Uber and, 4, smartwatches, 107–109, 153 See also Apple Watch SmartyPig, 617, 620 smishing, 281 SMS (Short Messaging Service), 165 SMS spoofing, 281 SMTP (Simple Mail Transfer Protocol), 118, 129 SnagAJob, 631 Snake, malware, 253 Snapcash, 313 Snapchat, 15, 16, 26, 165, 722, 729 demographics, 721 engagement, 430 FTC consent order, 518 social marketing, 456–457 statistics, 721 top 25 app, 463 user engagement, 723 Vox and, 678 Snapchat Lenses, augmented reality, 173 sniffer, 276 Snowden, Edward, 142, 261–262, 277, 283, 306, 524, 528, 530 social advertising, 370–371 See also social marketing social commerce See social e-commerce social contagion, 341–342 Social Contract rule, 504 social density, 434 social e-commerce, 15, 16, 25, 26, 28, 46, 587, 595–596, 613–614 Buy buttons, 432 examples, 28 Facebook and, 15, 25, 26, 28 growth in U.S., 15, 16 Instagram and, 15, 26 Pinterest and, 15, 26, 46, 47 statistics, 16, 26, 27 Twitter and, 55 YouTube and, 337 social engineering, 268 Social Finance Inc., 621 social issues See also ethics model for organizing, 499–501 overview, 499–505 understanding in e-commerce, 498–505 social marketing, 370–371, 429–457 See also social advertising; social networks analytics, 440, 441–442 downside, 457 ExchangeHunterJumper.com case study, 483–484 Facebook, 423–425, 432–440 Instagram, 454–455 LinkedIn, 454, 455–456 Pinterest, 448–454 players, 430–431 process, 431–432 service providers, 72 Snapchat, 456–457 statistics, 427–429 to children, 458–459 Twitter, 433–448 social media Blue Nile and, 584–585 newspaper industry and, 665–669, 672 online travel industry and, 627 Social Media 500, Internet Retailer, 26 social network(s),171, 719, 720–735 See also specific social networks advertising and, 38, 370, 724, 725 B2B and, 793 branding and, 725 business models, 724 collaborative commerce and, 792 dark side of, 727–729 demographics, 721–722 during Reinvention period of e-commerce, 32 early, 719–720 e-commerce and, 7, 15, 25, 26, 28, 46 www.pdfvalley.com EC13_BM1_Index.indd 36 11/23/2016 4:10:30 PM Index  I-37 employee privacy protection, 728–729 engagement, 430, 722, 723 entertainment industry and, 687 features of, 730–733 for professionals, 717–718 growth of, 721–724 impact on businesses, 725 marketing to children and, 458–459 participation by adults, 15, 16 privacy and, 15, 16, 516–517 security issues, 280 social contagion, 341–342 statistics, 171, 720, 721 technologies, 730–733 types of, 726, 729–730 use as listening tool, 725 use in recruiting, 718 social recruiting, 632–633 social search, 26, 357 social sign-on, 25 social technologies, 21, 22, 85, 389, 499 social TV, 690–691 Social Vibe, 424 social-mobile-local, 370–372 as defining characteristic of Reinvention period of e-commerce, 32 marketing, introduction, 426–429 social/mobile peer-to-peer payment systems, 313–314 SocialFlow, 72 society, major trends, 15, 16, 111, 339, 652, 766 SoftLayer (IBM), 207 software See also specific types copyright protection, 535 poorly designed, 279–280 vulnerabilities, 279–280 software as a service See SaaS software as a service (SaaS) providers, 83 Sohu, 141 Solvay, 811 Sony, 37, 266, 698, 705 Sony BMG, 687 Sony Music, 99 Sony Pictures, 252, 273 Sony Playstation VR, 173 Sony PlayStation Vue, 691 SoundCloud, 522 South Korea, 136, 142 Soverain Software, patents, 547 SpaceX, 137 Spacey, Kevin, 707 Spain, 495–496, 525, 720 spam, 16, 165, 367–368 spam (junk) Web sites, 276 spammers, 367 Spark, 398 spear-phishing, 256, 269 Spencerstuart, 631 Spider Webs Ltd., 550 spiders, 167 split testing See A/B testing Spokeo, 515 Spokeo v Robins, 516 sponsored communities, 730 sponsorship, 361, 407 spoofing, 275 sporting goods, 242–245 Sports Authority, 244 spot purchasing, 775, 795, 799 Spotify, 58, 58, 99, 170, 388, 424, 463, 658, 686, 687, 700, 701, 702 Sprint, 114, 133, 134, 150, 747 SpyEye, 266 spyware, 268, 512 spyware blockers, 526, 527 SQL (structured query language), 393 SQL injection attack, 279 Square, 205, 307, 313, 321, 322, 323, 636 Square Cash, 313 Square Reader, 323, 324 Square Register (Point of Sale), 324 Squarespace, 72, 203, 205, 206 Sri Lanka, Google and Project Loon, 151 SSL (Secure Sockets Layer), 295–297 SSL/TLS, secure negotiated session and, 296–297 Stack, Dick, 242 Stack, Edward, 242, 243 Stacksbowers, 737 Standard Generalized Markup Language See SGML Staples, 72 Starbucks, 281, 324, 791 StartEngine, 70 startup(s), 34–35, 66–68 See also entrepreneur(s) Starz, 698, 709 State Farm, 622 State Farm Bank, 618 State Street Bank & Trust v Signature Financial Group, Inc., 545–546 stateless, 221 static content, 192, 213 Station Casinos, 567 Sterling Commerce, 806 stickiness, 45, 401, 402 Stirling, Lindsey, 388 Stitch Fix, 600, 615–616 Stockr, 718 stolen data, value and market for, 256–257 Stored Communications Act, 728 Storm, 267 strategic analysis, factors in, 596–597 StreamCast, 571 www.pdfvalley.com EC13_BM1_Index.indd 37 11/23/2016 4:10:30 PM I-38 Index streaming media, 72, 170–171 streaming music, 701–703 Streamlined Sales and Use Tax Agreement, 559 Stripe, 34, 312–313 structured query language See SQL StubHub, 754 Stuxnet, 252 Subaru, 361 subscription revenue model, 58, 59, 62, 657 substitute products, 86, 87, 192 substitution cipher, 287 sucks domain, 549 SugarCRM, 400 Sumitomo Chemical, 811 Sun Microsystems, 228 Sunde, Peter, 571 supercookies, 392, 394, 512 Superfish adware, 268 suppliers, in marketplace, 192 supply chain(s), 767, 775–778 accountable, 780–782 adaptive, 779–780 labor issues, 780–782 multi-tier, 776–777 risk, 773–774 role of enterprise systems in, 777–778 role of legacy computer systems in, 777–778 sustainable, 782–783 vulnerabilities, 773–774 supply chain competition, 765 supply chain management See SCM supply chain management (SCM) systems, 787, 790 supply chain simplification, 779 supply chain visibility, 777 SupplyOn, 82, 84, 796, 804, 894 supply-push model, 611 surge pricing, 385 surveillance government, 528–530, 531–533 Internet, 111, 140–142 online communications, 15, 16 sustainable supply chain, 782 sustainable supply chains, 782–783 sustaining technologies, 95 Swarm app, Foursquare, 60, 61 Sweden, 308, 570 Swift, Taylor, 99, 702 switching costs, 30, 93–94 SWOT analysis, 193–194 Sybase, 215 Symantec, 256, 264, 269, 270, 273, 280, 281 security statistics, 266, 269–270, 273, 280, 281 Symantec Norton AntiVirus, 300 Symbian, 123 symmetric key cryptography, 287–288 syndication, of online content, 75 system architecture, 210 system design, 199–200 system design specification, 199 System Doctor, 268 system functionalities, 199 system testing, 208 systems analysis/planning, 198–199 building, 200–207 design, 199–200 maintenance, 208–209 SDLC, 198 testing, 208 systems analysis building a mobile presence, 236 typical e-commerce site, 199, 200 systems analysis/planning, 198–200 systems development life cycle See SDLC T T1, 137, 146 T3, 137, 146 tablet computer(s), 7, 10, 11, 12, 13, 14, 15, 16, 25, 28, 32, 38, 95, 123, 147 See also specific devices; mobile devices; mobile platform Taco Bell, Slack app, 176 Tagged, 723 tags, 156 takedown notices, DMCA, 537, 539, 540, 542, 551 TapCommerce, 54 Target, 108, 233, 243, 256, 321, 468, 479 target audience, identifying, 191 TaskRabbit, 634 taxation See also sales tax; VAT (value-added tax) e-commerce, by states, 559–560 Europe, 557, 558 online sales, 15, 16, 557–558, 559–560, 585 taxi industry, Uber and, 3–6, 13 TBS, 650 TCP/IP, 112, 113, 116, 119, 120, 131–132 TDEA (Triple DES Encryption Algorithm), 288 TechCrunch, 748 technological convergence, 662 technology, e-commerce, infrastructure, 38–39, 111 trends in, 15, 16, 111, 339, 652, 766 unique features of, 17–21, 22 TechStars, 67 Telehouse, 135 Telephone Consumer Protection Act, 509 telephone, as a commerce technology, 21 telepresence, 167, 792 television, 10, 19 smart, 110, 284, 601, 689, 690 www.pdfvalley.com EC13_BM1_Index.indd 38 11/23/2016 4:10:30 PM Index  I-39 streaming devices for, 689 television industry, 686–687, 688–692 TellApart, 54 Telnet, 129 template test, 208 Terms of Use policies, 506, 522–523 textile industry, 782 Texture (Next Issue Media), 679 Thailand, 556, 774 Thales, 84 Thawte, 72 The Impact Team, hacktivism and, 270, 271, 272 The Onion, 231 The Pirate Bay (TPB), case study, 569–572 The Seam, 82, 796, 803, 804 The Verge, 677 The Washington Post et al., v TotalNews, Inc., et al., 550, 554 The Weather Channel, 463 The Well, 74, 719, 721 TheKnot, 190, 191 Thing Labs, 748 3G (Third Generation), 148 3.5G (3G+), 148 Third Floor, 763 third-party cookies See cookies This American Life, Serial podcast, 170 Ticketmaster, 553 Ticketmaster Corp v Tickets.com, 550, 553–554 Tickets.com, 553 Tidal, 99, 170 Tide.com, 730 Tier Internet Service Providers (Tier ISPs), 132, 180 Tier Internet Service Providers (ISPs), 134 Tiffany & Co., 374, 375, 583–585 tiger teams, 273 tight coupling, 779 Tilt, 69 Timberlake, Justin, 722 time starvation, 81 Time Warner Cable, 134, 137, 650, 652, 661, 664, 692 timeline, developing an e-commerce presence, 195 TinyCo, 459 Titan Aerospace, 150 TLS (Transport Layer Security), 295–297 T-Mobile, 148, 150, 747 TNT, 650 Tomlinson, Ray, 113 Topsy Labs, 54 Tor, 257, 513, 527 566 Torpig, 266 TotalNews, 554 Toys R Us, 243, 752, 784 Tracert, 130 trackbacks, blog, 172 tracking files, 391–393, 394–395 trade secrets, 554–555 Trademark Dilution Revision Act, 548 trademarks, 546–554 transaction broker, 73, 79 transaction brokering, 614 transaction costs, 18, 37 exchanges, 83 online auctions and, 737 vision of during Invention period of e-commerce, 30 transaction fee revenue model, 59, 62 transaction log, 390 transaction(s) commercial, digitally enabled, transit ISPs, 132 Transmission Control Protocol (TCP), 118 Transmission Control Protocol/Internet Protocol (TCP/ IP), 118 trans-organizational business process, 804 transparency cost, 20 price, 20 Transport Layer Security See TLS Transport Layer, of TCP/IP, 118, 119, 129 Transport Services and Representation layer, 131, 132 transposition cipher, 287 TransUnion Corporation, 530 travel industry, 624–627, 628–629 See also hotel industry; airline industry impact of e-commerce on, 87 m-commerce, 460 Travellers, 622 Travelocity, 37, 63, 73, 87, 625, 626 Tribune Company, 665 Trident, iOS vulnerability, 282 TripAdvisor, 626, 627, 628–629 Triple DES Encryption Algorithm See TDEA triple play, 166 Trivago, 626, 627 Trojan downloaders and droppers, statistics on, 265 Trojan horses, 265–266, 267 True Value, 806 Trueffect, 397 Trulia, 623 trust, in online markets, 348 TRUSTe, 525 Trusted Computing Environments, privacy issues, 512 Trustwave, 181 Truth in Lending Act (Regulation Z), 315 TruTV, 706 Tuenti, 720 Tumblr, 7, 172, 430, 720, 723, 750 www.pdfvalley.com EC13_BM1_Index.indd 39 11/23/2016 4:10:30 PM I-40 Index Turkey, 142 tweet(s) statistics, 53 Twitter, 444 TweetDeck, 448 21st Century Communications and Video Accessibility Act (CVAA), 233–234 Twenty-First Century Fox, 687, 709 Twitalyzer, 448 Twitch, 34, 160, 706 Twitter, 7, 32, 45, 46, 60, 65, 73, 74, 564, 720 advertising revenue, mobile, 428 Amplify, 54, 445, 446 basic features, 443, 444 business model, 724 Buy Now button, 55 case study, 53–55 cybersquatting and, 551 demographics, 721 engagement, 430 Enhanced Profile Pages, 64, 445, 446 financial results, 443 followers, 444 hashtag, 444 Lead Generation Cards, 445, 446, 447 links, 444 marketing campaigns, 446–447 marketing tools, 443–446 measuring marketing results, 448 mention, 444 message (DM), 444 mobile ads, 445–446, 465, 466 mobile users, statistics, 427 Moments tab, 444 partnership with Foursquare, 60 Periscope app, 542 privacy issues and, 495, 517 Promoted Accounts, 54, 443–444, 446 Promoted Trends, 54, 443, 446, 447 Promoted Tweets, 53–54, 443–444, 446, 447 Promoted Video, 54, 445, 446 reply, 444 retweet, 444 similarity to WeChat, 141 social marketing, 433–448 statistics, 53, 171, 721 television ad retargeting, 445, 446, 447 Timeline, 444 top 25 app, 463 tweets, 53, 444 user engagement, 723 2001: A Space Odyssey, 173 twofers, 384 two-tier architecture, 211 TypePad, 172 typosquatting, 552 U U.S Computer Emergency Readiness Team See US-CERT U.S Copyright Office, 535, 539 U.S Copyright Royalty Board, 99 U.S Cyber Command See USCYBERCOM U.S Department of Commerce, 139, 140, 524 U.S Department of Defense, 112, 113, 165, 251, 253 U.S Department of Homeland Security, 134, 306 U.S Department of Justice, 99, 233, 796 U.S Federal Communications Commission See FCC U.S Federal Trade Commission See FTC U.S Foreign Intelligence Surveillance Court (FISC), 276 U.S National Institute of Standards and Technology (NIST), 124 U.S Office of Personnel Management, data breach, 252, 273 U.S Patent and Trademark Office (USPTO), 544, 547, 548 U.S Pentagon, 253 U.S Postal Service, 91, 293, 294, 314 U.S SAFE WEB Act, 305 U.S Small Business Administration, 67 U.S Treasury, 312 Uber, 7, 13, 15, 16, 24, 28, 27, 32, 80, 463, 586, 587, 634, 635, 636, 637 Apple Pay and, 323 case study, 3–6 digital disruption and, 95 dynamic pricing, 385 UberBlack, UberCargo, UberEats, 3, 636 UberPool, 3, UberRush, UberX, uBid, 737 ubiquity, 18, 22, 85, 389, 499 Ukraine, 253, 727 Ulbricht, Ross, 566 Ultraviolet, 694, 698 Unbound Commerce, 72 Under Armour, 790 underground economy marketplace, 256–257 unfair competitive advantage, 30, 64 unfit fitness, 96 unicorns, 34 Uniform Rapid Suspension (URS) system, 548–549 Uniform Resource Locator(s) See URL(s) UNIQLO, 452 unique visitors 401, 402, 426, 745 www.pdfvalley.com EC13_BM1_Index.indd 40 11/23/2016 4:10:30 PM Index  I-41 unit testing, 208 United Kingdom, 45, 46, 497, 567 See also England, Great Britain United Nations, 140 United Parcel Service See UPS United States cyberarms, 251 economy, statistics, 315 freedom of speech, 507, 531, 542, 557, 561, 562, 563 See also First Amendment freedom of the press, 496, 497, 508, 557 See also First Amendment government regulation and surveillance of Internet, 142 retail market, statistics, 761 views of privacy compared to Europe, 497 United States, Bill of Rights, 507, 557 United States, Constitution, 507, 518, 530, 534, 557, 562 First Amendment, 507, 531, 536, 537, 562, 563 Fourteenth Amendment, 507 Fourth Amendment, 507, 518 universal computing, 155 Universal Music Group, 99 universal standard, ethical, social and/or political implications, 19, 22, 85, 389, 499 universalism, 504 University of California at San Diego (UCSD), 763 Unix, 162, 212, 217, 227 Unlawful Internet Gambling Enforcement Act, 567, 568 unsubscribe rate, 402 Unus Tactus, 234 UpLynk, 748 UPS (United Parcel Service), 91, 564, 565 Urbanspoon, 640–641 URL (Uniform Resource Locator), 11, 120, 155 See also domain name(s); hyperlink(s) malicious, 264 US Airways, 728 USA Freedom Act, 143, 508, 529 USA Network, 650 USA PATRIOT Act, 276, 304, 305, 529, 557 USA Today, 187, 669 USAA, 618 Usablenet, 72 USAJobs, 631 US-CERT (United States Computer Emergency Readiness Team), 306 USCYBERCOM (United States Cyber Command), 253 user-generated content, 80, 193 utility, in online markets, 348 utility computing, 127 utility program, Internet, 130 UUNet, 114 V V.me See Visa Checkout Valiant Capital Partners, 45 value chain, 88 value chain management (VCM) services, 799 value proposition, 4, 57, 92 Amazon, 58 business model(s) and, 57–58, 66 community providers, 74 e-tailers, 73–74 service providers, 81 value web, 90 value-added taxes (VAT), 557, 558 Vamos, Raquel, 205 Vargas, Dov, 205 variable costs, 381 Vawtrak, 266 VBScript, 229–230 Veltri, Dan, 205 Vendio, 218 Venmo, 307, 313, 314, 321, 322, 323 venture capital, 29, 31, 33, 34–35, 67–68 See also startups venture capital investor(s), 29, 31, 34–35, 45, 67–68 Instacart and, 635 native digital news sites, 674 Pinterest and, 45 Reserve and, 641 robo-advisor firms, 619 Simply Measured and, 441–442 Stitch Fix and, 616 Twitter and, 54 Uber and, 3, visions of e-commerce, 30–31, 37 Vox Media and, 677 Weebly and, 206 Y Combinator, 34–35 Verified Internet Pharmacy Practices Sites (VIPPS), 566 Verio, 207 VeriSign, 72, 294, 295 Verizon, 133, 134, 270, 521, 746, 747–748 acquisition of AOL, 661, 747–748 case study, 747–748 proposed acquisition of Yahoo, 661, 664, 748, 751 Verizon Cloud, 207 Verizon FiOS, 146, 649 Verizon Wireless, 392 Veronica Mars movie, 69 versioning, 383–384 vertical market, 769 vertical market portals, 749, 750, 751 vertical marketplace, 84 vertical scaling, 222 Vevo, 723 www.pdfvalley.com EC13_BM1_Index.indd 41 11/23/2016 4:10:30 PM I-42 Index Viacom, 459, 540–541, 605, 691 Viber, 165, 166 Vice, 656, 666, 674 video advertising, 32, 46, 54, 335–337, 360–361 video chatting, 167 video conferencing, 167 Video Privacy Protection Act, 509 video server, 163 Vidible, 748 view time, 402, 403 viewability See ad viewability viewability rate, 401, 402 view-through rate See VTR view-to-cart ratio, 402, 403 Vimeo, 47, 542 Vine, 55 viral marketing, 369 virtual communities, 719, 721 virtual currencies, 315 virtual merchant, 600–607 virtual private network See VPN virtual reality (VR), 111, 172–731 virus, 264, 267 Visa, mobile payments, 321, 322, 323 Visa Checkout, 312 VisaNow, 73 vishing, 281 VisualRoute, 130, 131 Visualware, 130, 131 Viv, AI platform 176 Vive, HTC, 173 VK, 720, 727 Voice over Internet Protocol See VoIP VoIP (Voice over Internet Protocol), 166–167 Vonage, 166 vortal, 73, 76 Vox Media, 414, 656, 666, 674, 675, 676, 677–678 Vox Populi Registry Ltd., 549 Vox.com, 656, 666, 675, 674, 676, 677–678 VPN (virtual private network), 125, 257, 297 VTR (view-through rate), 401, 402 Vudu, 690, 693, 698 Vzaar, 487 W W.W Grainger, 82, 93, 796, 797–798 W3C (World Wide Web Consortium), 128, 139, 159, 160, 161 W3C (World Wide Web Consortium) Web Content Accessibility Guidelines (WCAG) 2.0, 234 W3Techs, 230 Wacker, 811 Wagstaff, Dr Robert, 336 Walgreens, 273, 323, 566 Wall Street Journal, 21, 73, 75, 187, 362, 406, 669, 673, 674 case study, 187–189 walled garden, 14, 282, 661 Walmart, 72, 73, 82, 84, 94, 321, 325, 784, 791 competition with Amazon, 808 private industrial network, 805, 807–808 profit margin compared to Netflix, 708 top 25 app, 463 use of big data and predictive marketing, 616 Walmart, supply chain issues, 774, 808 Walmart Global Replenishment System (GRS), 807 Walmart Pay, 325 Walmart Retail Link, 807–808 Warby Parker, 94 Warg, Gotfried Svartholm, 571 Warner Brothers, 709 Warner Music, 54, 570 Warner Records, 687 Washington Post, 188, 554, 661, 669, 674, 677 Washio, 3, 634 Wassenaar Arrangement, 306 watch lists, online auctions, 744 watering hole attack, 252 Wave, 73, 81 Wayfair, 46, 337, 591, 600 Wealthfront, 619 wearable computing, 107–109, 152 Web (World Wide Web), 8, 10, 111 See also websites communication tools, 164–167 deep, 11 features and services, 164–174 future of, 13–14 growth of, 11 invention of, 114, 154–155 overview, 154–164 statistics, 11 Web 2.0, 32, 171–172 web analytics, 16, 72 web application server, 210, 212, 216 web apps See mobile apps web beacons (web bugs), 391–392, 394–395, 512 web browser, 114, 164 See also browser(s) web camera See webcam web client, 164 web performance management providers, 72 web server(s), 72, 162–163, 223 web server software, 72, 162–163, 212–216, 219 web surfing, anonymous, 526 web transaction logs, 390–391 webcam, 167, 277 Webcollage, 72 WebCrawler, 167 WebEx, 167 WebGL, 470 WebIntellects, 72 weblog See blog www.pdfvalley.com EC13_BM1_Index.indd 42 11/23/2016 4:10:30 PM Index  I-43 WebMD, 74, 361 webroom, Blue Nile, 585 webrooming, 36 website(s) architecture, simple vs multi-tier, 210–212 as marketing platform, 351–352 building in-house vs outsouring, 200, 202–207 choices in building and hosting, 202 components of budget, 196 content for, 192–193 creating with Weebly, 205–206 demand on, 220–221 during Invention period of e-commerce, 28 hosting own vs outsourcing, 204, 207 implementation, 208–209 maintenance, 208–209 pre-built templates, 200, 202, 203 scaling techniques, 222, 224 SDLC, 198 site management tools, 212–213 testing process, 208 tools for building, 203 website design annoying features, 225 basic considerations, 225 ExchangeHunterJumper.com, 488 important factors, 225, 226 providers, 72 tools for interactivity and active content, 227–232 Wall Street Journal, 187–189 website optimization, 209–210 website performance improving processing architecture, 224 optimization, 209–210 Webtrends, 72, 213, 214, 410, 440 Webtrends Analytics, 214 WebTrust, 525 Webvan, 37, 635 WeChat, 141, 166 Weebly, 34, 72, 203 case study, 205–206 Weinstein Company, 709 Wenig, Devin, 754 WEP (Wired Equivalent Privacy), 297 Westchestergov.com, 730 Westergren, Tim, 98 Western Union, 312 WhatsApp, 15, 16, 26, 165, 722 privacy policy, 517 purchase by Facebook, 425 similarity to WeChat, 141 VoIP and, 166 white hats, 47, 273 Whitman, Meg, 752 wholesale model, 682 widgets, 188, 202, 231, 450, 451 Wi-Fi, 148–150, 152, 477–478, 747 Wi-Fi networks, securing, 297 Wi-Fi Protected Access See WPA wiki, 172 Wikibooks, 172 Wikileaks, 270 Wikimedia Foundation, 172 Wikinews, 172 Wikipedia, 87, 172, 394 Wiktionary, 172 Willet Advisors, 35 Williams-Sonoma, 218, 591, 594 WiMax, 148, 149 Windows Media Player, 170 Windows mobile app, development platform, 177 Wingspan Bank, 618 winner’s regret, 743 WIPO Copyright Treaty, 539 Wired Equivalent Privacy See WEP wireless (Wi-Fi), Internet access, technologies, 147–148, 149 See also mobile, Internet access wireless access point (hot spot), 148, 149 wireless local area network See WLAN WireLurker, 282 Wix, 72, 203, 205, 206, 239 WLAN (wireless local area network), Internet access, 148–150 WNYC Studios, 170 Wolfram Connected Devices Project, 154 Wolfram/Alpha Widgets, 231 Wolverine World Wide, supply chain issues, 788–789 WordPress, 172, 202, 203, 204, 205, 215, 231 Words With Friends app, 424 working capital, 599 World Bank, 69 World Commission on Environment and Development (WCED), 782 World Intellectual Property Organization (WIPO), 538, 539, 548 World Trade Center, 261 World Trade Organization, 779, 781 World Wide Web See Web Worldwide Web Consortium See W3C worm, 263, 265, 267 WPA (Wi-Fi Protected Access), 297 WPA2, 297 WU Pay, 312 Wyndham, 304 X Xanga, 172 X-cart, 219 Xcode, 281 XeroxParc Labs, 113 www.pdfvalley.com EC13_BM1_Index.indd 43 11/23/2016 4:10:30 PM I-44 Index Xiaomi, 109 XING, 720 XKeyscore program, 142, 277 XML (eXtensible Markup Language), 161, 162 XSEDE, 145 Y Y Combinator (YC), 33, 34–35 67, 206 Y Combinator Continuity Fund, 35 Yahoo, 58, 60, 62, 73, 76, 164, 168, 669, 679, 687, 710, 711 acquisition by Verizon, 748, 751 advertising revenue, 723 as portal, 744, 745, 746, 747–748, 749, 750 as search engine, 723, 746 China and, 140 data breach, 273 Hadoop and, 398 mobile marketing revenue, 465, 466 privacy issues and, 495, 514, 517, 522–523, 528, 532 privacy policy, 522–523 proposed purchase by Verizon, 661, 664 right to be forgotten, 495 Yahoo Aabaco Small Business, 202, 203, 218 Yahoo Finance, 620 Yahoo Mail, app, 463 Yahoo Messenger, 165 Yahoo Stocks, app, 463 Yang, Jerry, 168 Yardbook, 35 Yelp, 356, 372, 378, 459, 628–629, 641, 673 yield management, 385 Yodlee, 319, 620 Yoox Net-a-Porter, 374, 375, 600 Yousef, Ramzi, 261 YouTube, 7, 26, 47, 65, 561, 649, 651, 652, 655, 656, 659, 661, 664, 678, 689, 706 online advertising on, 335–337 statistics, 171, 178 top 25 app, 463 Viacom lawsuit against, 540–541 YouTube Kids, 459 YouTube TrueView, 336–337 YP, 372, 466, 475 Z Zales, 585 Zano, 69 Zappos, 361 Zayo Goup, 133 Zeel, 634 Zen Cart, 219 Zenefits, 34 zero-day vulnerability, 264, 279 09Droid, 283 zettabyte, 179 Zeus, 266, 267 Ziegfeld, Ziggy, 384 ZigBee, 152 Zillow, 623 Zimmerman, Phil, 294 Zinio, 679 ZipRealty, 623 Zomato, 641 zombie computer, 266 zombie cookies See supercookies Zong, 753 Zotob, 267 Zubie, 153 Zuccarini, John, 552 Zuckerberg, Mark, 34, 41, 425, 532 Zulily, 590, 600 Z-Wave, 152 www.pdfvalley.com EC13_BM1_Index.indd 44 11/23/2016 4:10:31 PM C r edi ts CHAPTER p.3, Uber, © Lenscap/Alamy; p.44, Pinterest, © Blaize Pascall/Alamy 7.9, based on data from eMarketer, Inc., © 2016, used with permission; p.483, ExchangeHunter­Jumper.com, © 2014 Eohippus, LLC CHAPTER CHAPTER p.53, Twitter, © Kennedy Photography/Alamy; p.97, Pandora.com, © NetPhotos/Alamy CHAPTER p.107; Apple Watch, © Iain Masterton/Alamy; Figure 3.10, © Visualware, Inc., 2014 Used with permission CHAPTER Figure 4.12, screenshot of Webtrends Analytics 10, © Webtrends, Inc., 2014 Used with permission; p 242, Dick's Sporting Goods, © Ian Dangall/Alamy CHAPTER p.251, CyberAttack, © Rafal Olechowski/Fotolia; Figure 5.4, © keith morris/Alamy; Figure 5.13, based on data from eMarketer, Inc., ©, 2016, used with permission; Figure 5.15, based on data from eMarketer, Inc., ©, 2016; used with permission; p.320, Apple Pay, © Anatolii Babii/Alamy CHAPTER p.495, Google and the Right to be Forgotten, © Lee Avision/Alamy; p.569, Pirate Bay, © Tommy (Louth)/Alamy CHAPTER p.583, © Ken Gillespie Photography/Alamy; Figures 9.3 and 9.5, based on data from eMarketer, Inc., © 2016, used with permission; p 638, OpenTable, © Justin Sullivan/Getty Images CHAPTER 10 p.649, Hulu, © NetPhotos/Alamy; Figure 10.17, based on data from eMarketer, Inc., © 2016; used with permission; p 703, Pokemon GO, © Anna Stowe/ Alamy; p 707, Netflix, © digitallife/Alamy CHAPTER 11 p.709, courtesy of Carol Traver; Figure 11.2, based on data from eMarketer, Inc., © 2016, used with permission; p.752, eBay, © Iain Masterton/Alamy p.335, YouTube TrueView Video Ads © NetPhotos/ Alamy; Figure 6.1, adapted from Kotler and Armstrong, Principles of Marketing, 13e, 2009 Reprinted by permission of Pearson Education, Inc., Upper Saddle River, NJ; Figures 6.5 and 6.8, based on data from eMarketer, Inc.,© 2016; used with permission; Table 6.4, based on data from eMarketer, Inc © 2016, used with permission CHAPTER p.421, Facebook © digitallife/Alamy; Figures 7.8 and  C-1 www.pdfvalley.com EC13_BM2_PhotoCredits.indd 11/22/2016 4:54:07 PM This page intentionally left blank www.pdfvalley.com A01_MISH4182_11_GE_FM.indd 10/06/15 11:46 am E-commerce 2017 business technology society Laudon Traver E-commerce business technology society www.pearsonhighered.com ISBN-13: 978-0-13-460156-4 ISBN-10: 0-13-460156-4 2017 0 0 www.pdfvalley.com 780134 601564 THIRTEENTH EDITION Kenneth C Laudon Carol Guercio Traver THIRTEENTH EDITION ... technology, and the social and legal context of e- commerce These three themes permeate all aspects of e- commerce, and therefore, in each chapter, we present material that explores the business, technological,... to E- commerce, ” provides an introduction to the major themes of the book Chapter defines e- commerce, distinguishes between e- commerce and e- business, and defines the different types of e- commerce. .. Research Literature  This text is well grounded in the e- commerce research literature We have sought to include, where appropriate, references and analysis of the latest e- commerce research findings,