Business to business marketing

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Capitolul 1 MARKETINGUL ŞI PIAŢA BUNURILOR PRODUCTIVE

1.2.1 MOMENTE ALE EVOLUŢIEI MARKETINGULUI

1.2.2 APARIŢIA ŞI DEZVOLTAREA MARKETINGULUI INDUSTRIAL

1.2.3 PARTICULARITĂŢI ALE MARKETINGULUI INDUSTRIAL

Capitolul 2 ÎNTREPRINDEREA ŞI MEDIUL SĂU EXTERN

2.1 CONŢINUTUL ŞI STRUCTURA MEDIULUI EXTERN AL ÎNTREPRINDERII

2.1.1.2 Relaţiile întreprinderii cu micromediul

2.2 PIAŢA ŞI MEDIUL EXTERN

2.2.1 PIAŢA ÎNTREPRINDERII ŞI PIAŢA PRODUSULUI

2.2.2 DIMENSIUNILE PIEŢEI ÎNTREPRINDERII

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