1. Trang chủ
  2. Công Nghệ Thông Tin

introduction to electronic commerce and social commerce (2017) (fourth edition)

446 1K 0
introduction to electronic commerce and social commerce (2017) (fourth edition)

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

Ngày đăng: 09/09/2018, 20:23

Xem thêm: introduction to electronic commerce and social commerce (2017) (fourth edition), 2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History, Case 1.1: EC Application Net-A-­Porter: Dress For Success, 5 The Digital and Social Worlds: Economy, Enterprises, and Society, 6 Electronic Commerce Business Models, 7 The Limitations, Impacts, and the Future of E-commerce, 1 Electronic Commerce Mechanisms: An Overview, 3 Customer Shopping Mechanisms: Webstores, Malls, and Portals, 5 Auctions, Bartering, and Negotiating Online, Case 2.2: EC Application Craigslist: The Ultimate Online Classified Community, Web 3.0: What Does the Future Hold?, 1 Internet Marketing and B2C Electronic Retailing, 8 Online Purchasing Decision AIDS, 9 The New Face of Retail Competition: Retailers Versus E-Tailers, 10 Issues in E-Tailing and Lessons Learned, Opening Case: Alibaba.Com—The World’s Largest B2B Marketplace, 1 Concepts, Characteristics, and Models of B2B E-Commerce, 2 B2B Marketing: Sell-Side E-Marketplaces, 4 One-From-Many: E-Procurement at Buy-Side E-Marketplaces, 7 B2B Exchanges (E-Marketplaces): Definitions and Concepts, The Use of Web 2.0 Tools in B2B, 3 Knowledge Management, Intelligent Systems, and Robots, 1 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits, 2 The Enabling Infrastructure: Components and Services of Mobile Computing, 5 Mobile Entertainment, Gaming, Consumer Services, and Mobile Marketing, 7 The Internet of Things and M-Commerce, 9 Implementation Issues in Mobile Commerce: From Security and Privacy to Barriers to M-Commerce, 4 Social Shopping: Concepts, Benefits, and Models, Case 7.1: EC Application Polyvore: A Trendsetter in Social Shopping, 5 Social Advertising: From Viral Advertising to Microblogging and Other Promotions, Case 7.2: EC Application iRobot Uses Social Media for Multichannel CRM, 2 Business-Oriented Public Social Networking, 4 Social Networks-Based Job Markets, 1 Learning About Online Consumer Behavior, Data Collection in Social Networks and Other Web 2.0 Environments, 5 Online Advertising Methods: From E-Mail to SEO and Video Ads, 1 The Information Security Problem, 2 Basic E-Commerce Security Issues and Landscape, 3 Technical Malware Attack Methods: From Viruses to Denial of Service, 4 Nontechnical Methods: From Phishing to Spam and Fraud, 6 Defending Information Systems and E-Commerce, 7 Consumer and Seller Protection from Online Fraud, 8 Implementing Enterprisewide E-Commerce Security, 2 Using Payment Cards Online, 5 Paypal and Other Third-Party Payment Gateways, Example: Starbucks Closed-Loop Wallet (starbucks.com), 10 Solutions to Order Fulfillment Problems Along the Supply Chain, 2 A Strategy for Global E-Commerce, Case 12.1: EC Application Aldi Supermarket Trying E-Commerce in the UK, 7 Privacy Rights, Protection, and Free Speech, Privacy Issues in Web 2.0 Tools and Social Networks

Từ khóa liên quan

Mục lục

  • Preface

    • What’s New in This Edition?

      • Chapters with Major Changes

      • Chapters with Less Significant Changes

      • Online Files

      • Features of this Book

        • Managerial Orientation

        • Social Media and Commerce Orientation

        • Real-World Orientation

        • Solid Theoretical Background

        • Most Current Cutting-Edge Topics

        • Integrated Systems

        • Global Perspective

        • Online Support

        • Links

        • User-Friendliness

        • Organization of the Book

        • Book’s Learning Outcomes

        • How this Book Differs from Electronic Commerce Eighth Edition (EC 2015) from Springer

        • Pedagogical Features and Learning Aids

        • Supplementary Materials

        • Acknowledgments

        • Contents

Tài liệu cùng người dùng

Tài liệu liên quan