Chapter 11 The Strategy of International Business

... and profit growth  Profitability refers to the rate of return the firm makes on its invested capital  Profit growth is the percentage increase in net profits over time 11- 4 Strategy and the Firm... firm must support the firm’s strategy  The organizational architecture of the firm must match the firm’s operations and strategy  If market conditions shift, so must the firm’s strategy, operations,.. .Chapter 11 The Strategy of International Business Introduction  Question: What actions can managers take to compete more effectively in a global economy?  Managers must consider  the benefits