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A business plan of viva star coffee franchise in ho chi minh

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A business plan of Viva star coffee franchise in ho chi minh city examines the possibility in using competitive advantages of business that is franchising Viva Star brand in the retailing coffee market. It specifically examines the shortcoming in meeting the customers need of franchise system which are the quality service and playing background music by using technology platform via IPad and Spotify’s music supplier. In addition, it also examines and fingers out a good solution for the family hangout at the weekend by using a complex playing room for children’s customer who has an ability to influence to their family in making different decisions depending on the product kind of interest (Foxman et al., 1989; Swinyard and Sim, 1987). These solutions not only create the customer value propositions but also enhance the competitive advantages and gain more profit for business that is franchising Viva Star brand among competitors in the coffee retail chain market within Ho Chi Minh City.

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