REPORT: The field trip KOREA, tourism and hospitality service

REPORT: The field trip KOREA, tourism and hospitality service This document involved major contents: Describe the field trip to KOREA 2017, all services like transportation, accommodation, meal, sightseeing, recreation and so on. Point out some mistakes of tours schedule and some problems that deligation faced to. Suggest a new tour. Hope it will be helpful to you.

A/ Korean travel industry

1 Resource values of Korea

1.1 Natural resource values

* Islands:

 Nami Island (남남남): Nami is a semicircular river island located in Chuncheon, SouthKorea Since 2001, Nami Island has become one of the most popular tourist

attractions in Asia thanks to the success of the drama Winter Sonata On the island

there is a lot of entertainment and there are exhibits of artwork made from recycledmaterials

Nami Island

 Jeju Island (남남남): Jeju Island is the largest island off the coast of the KoreanPeninsula, and the main island of Jeju Province of South Korea The island lies in theKorea Strait, south of South Jeolla Province The island contains the natural WorldHeritage Site Jeju Volcanic Island and Lava Tubes

Jeju Island

 Seoraksan Moutain (남남남): Seoraksan Mountain is the tallest mountain in theTaebaek Mountains and is the symbol of Korea The summit is calledDaechongbong, 1708 meters high, the third highest in Korea This mountain is nearthe city of Sokcho, Gangwon Province, northeastern Korea The whole mountain isconsidered as Seoraksan Nature Reserve, attracting many domestic and internationalvisitors.

Hallasan Moutain

* Beachs:

 Haeundae Beach (남남남): Haeundae Beach is a beach in Haeundae-gu district, Busan,Korea With 12 km in length, the Haeundae beach is one of the most favorite andfamous beach in Korea.

Gyeongbokgung Palace

 Changdeokgung Palace (남남남): Changdeokgung is a palace located in a large park ofSeoul, Korea Changdeokgung Palace was recognized as a World Cultural Heritage

in 1997

Changdeokgung Palace

 Deoksugung Palace (남 남 남 ): Deoksugung Palace is also known as GyeongungungPalace The palace is located near the Seoul City Hall and is home to the NationalArt Museum

Deoksugung Palace

 Changgyeonggung Palace (남남남): Changgyeonggung Palace is a palace located inSeoul, Korea

Changgyeonggung Palace

* Others:

 Jongmyo Shrine (남남): Jongmyo is a shrine of the Kings and Queens of the Joseondynasty According to UNESCO, this shrine is the oldest imperial shrine to bepreserved and rituals have continued in the tradition established since the 14thcentury Jongmyo was recognized by UNESCO as a World Heritage Site in 1995

Jongmyo Shrine

 Bulguksa Temple (남남남): Bulguksa is an ancient temple in North GyeongsangProvince of Korea In 1995, Bulguksa Temple and Seokguram Cave (4 km away)was recognized by UNESCO as a World Heritage Site

Bulguksa Temple

 Hwaseong Citadel (남남): Hwaseong is an ancient citadel located in Suwon, SouthKorea, 30 km far from Seoul It was recognized by UNESCO as a World HeritageSite in 1997 The citadel is very beautiful with ancient stone wall

 Gyeongju National Museum (남남 남남 남남남): Gyeongju National Museum is a museum

in Gyeongju, North Gyeongsang Province, Korea It holds a large number ofmonuments of the Silla dynasty, with Gyeongju as the capital

Gyeongju National Museum

 Hanok Village in Bukchon (남 남 남 남 남 남 ): Hanok Village is a traditional Korean villagewith a long history, located between Gyeongbokgung Palace and ChangdeokgungPalace Today, it is used as a traditional cultural center, allowing visitors toexperience the same scene as that of the Joseon Dynasty

Hanok Village in Bukchon

1.3 Entertaining resource values

* Amusement Parks:

 Everland (남남남남 남남남): Everland is a park in Yongin, a city in Gyeonggi Province,Korea Everland is the largest theme park in Korea In 2007, Everland was rankedtenth in the world in amusement parks Along with its main attractions, Everland alsoincludes a zoo and a Caribbean Bay water park Everland is often compared toDisneyland in terms of number of visitors to entertainment, architecture, scale, themeand atmosphere

Everland

 Lotte World (남남 남남): Lotte World is a major entertainment complex in Seoul,

Guinness World Record, open all year round, an outdoor recreation area called

"Magic Island," an artificial island inside a lake Monorail, shopping complexes,luxury hotels, a Korean folk museum, sports facilities, cinemas Opened on July 12,

1989, Lotte World serves more 7.6 million visitors a year with Tokyo Disney Resort

is considered one of the world-class amusement parks in Asia

Lotte World

* Streets & Night Markets:

 Myeongdong (남남): Myeongdong is one of the major shopping districts of Seoul withshopping centers and retail stores of international brands For young people, this is aspecial area with a fashion center and nightlife Myeongdong is the ninth mostexpensive shopping street in the world Myeongdong has four large departmentstores: Migliore, Lotte Department Store, Avatar, and High Harriet

Myeongdong

 Dongdeamun (남남남): Dongdaemun is a large commercial district including traditionalmarkets and shopping centers in Jongnogu district, Seoul, Korea As a popular touristand shopping destination, it has been designated as a 'Special Tourism Area' since

2002 The market sells all kinds of goods, but it is worth mentioning that silk and

fabric, clothing, shoes and leather goods, sportswear, plumbing and electronics,support offices, fortune tellers, toys and food areas.

Dongdeamun

* Others: Namsan & N Seoul Tower

 Namsan Mountain (남남): Namsan is a 262 meter high mountain in the Junggu district

of central Seoul, South Korea This is a tourist destination with hiking, entertainment,and visitor access to downtown Seoul's skyscrapers N Seoul Tower is located at thetop of Namsan

 N Seoul Tower (남 남남 남남): N Seoul Tower is a communications tower andobservatory located in Namsan Mountain, central Seoul, Korea It is marked as thehighest point in Seoul

Namsan & N Seoul Tower

2 Korean State Apparatus

PRESIDENT Moon Jae In

GOVERMENT NATIONAL

NATIONAL ASSEMBLY

CHAIRMAN OF NATIONAL ASSEMBLY

Chung Sye Kuyn

VICE CHAIRMAN OF

NATIONAL ASSEMBLY

Shim Jae Chul

VICE CHAIRMAN OF NATIONAL ASSEMBLY

Park Ju Seon

BOARD & COMMITTEE

Board of the National

Assembly

Parliamentary Library

Budget Budgeting Committee

of the National Assembly

Legislative Census Committee

of the National Assembly

STANDING COMMITTEES

Committee on Culture, Sports and Tourism

…

The Righteous Party (6)

New People's Party (2)

Patriotic Party (1)

Independence (1)

Empty:

Drum (1)

 GOVERMENT:

Ministry of Planning and Investment

(Deputy Prime Minister)

Kim Dong Yeon

Ministry of Education

(Deputy Prime Minister)

Kim Sang Gon

Ministry of Science and Information Technology Yoo Young Min

Ministry of Public Administration and Security Kim Boo Kyum

Ministry of Agriculture, Forestry and Livestock Kim Young Rok

Ministry of Commerce, Industry and Energy Beak Woon Gyu

Ministry of Land, Infrastructure and Transport Kim Hyun Mi

Ministry of Maritime Affairs and Fisheries Kim Young ChunMinistry of Small & Medium Venture Business Choi Su Gyu

(Temporary rights)

→ The Ministry of Culture, Sports and Tourism (Korea) (남남 남남 남남남) is a Ministry

within the Government of Korea, which is in charge of culture, sports, tourism, arts andreligion The Ministry was established on February 29, 2008 on the basis of the functionalintegration of the Ministry of Culture, Sports and Tourism, the Policy PropagandaDepartment, the Ministry of Information and Communications (digital content service)

The ministry has one minister, two deputy ministers and more than 60 subordinateunits The department employs approximately 2,200 people Some units under the Ministry

of Culture, Sports and Tourism are the National Museum, the National Theater and theNational Library

The Ministry of Culture, Sports and Tourism has a minister, under which is twodeputy ministers Directly under the ministry, there are also Policy Advisors, Spokesman(Director of Propaganda Department) and Chief Inspector (Head of Inspection)

PRIME MINISTER Lee Nak Yeon

 Under the 1st Deputy Minister:

 Office of Adjustment Plan

 Office of Religion

 Office of the Cultural Content Industry

 Bureau of Cultural Policy

 Department of Arts

 Tourism Bureau

 Library Policy Planning Group

 Under the 2nd Deputy Minister:

 Public Information Division

 Department of Sports

 Department of Communication Policy

 Asian Cultural Center for Promoting Culture

3 Business Travel Network in Korea

3.1 The Seven Components of the Travel Industry

The travel industry comprises thousands of companies that produce products andservices for travelers These companies range in size from small businesses to multinationalcorporations The roadside hamburger stand is just as much a part of the industry as is a

The combined efforts of all these travel and tourism companies enable people to travel fromone location to another The companies can be organized into seven groups; or components.according to their function.

Air transportation and services

Maritime transportation and services

Ground transportation and services

The hospitality industry

The tourism industry

Whosale and distribution companies

The travel mart

Three components provide the most basic service transportation There are the componentsthat get people where they’re going:

Air transportation and services

Maritime transportation and services

Ground transportation and services

Two components care for and entertain travelers:

The hospitality industry

The tourism industry

Two components provide the means for distributing the products and services of the othercomponents to travelers:

Whosale and distribution companies

The travel mart

3.2 Business Travel Network in Korea

* Air transportation and services:

Speaking of Korea's biggest and most famous airline, many people will think ofKorean Air However, in addition to the airline, there are still three Korean airlines areequally famous in the country Kim Chi in particular and in Asia in general Just know theinformation about the flight of the four Korean airlines below you will be easier to travel inthe country of Kim Chi and neighboring countries

Korean Air

Topping the list of the largest Korean airlines is Korean Air It is also known as one

of the largest and most popular airlines in Asia The company was established in 1962 bythe Korean government with the initial name of Korean Air Lines However, in 1969, thecompany was bought by Hanjin Shipping and named Korean Air Since then, Korean Airhas become a privately owned and growing airline

Currently, Korean Air has 158 aircraft All of them are equipped with modernfacilities to serve the large air routes of 129 cities of more than 45 foreign countries Inaddition, with the experienced staff, enthusiasm and attractive services on the flight has

helped Korean Air bring many prestigious awards Outstanding among them is the title ofone of the 30 best airlines in the world in 2014.

Asiana Airlines

Following the popularity and growth of Korean Air is Asiana Airlines This is one ofthe seven famous 5 star airlines in the world With the motto of "maximum safety andprovide customer satisfaction services", Asiana Airlines has quickly captured the hearts oftravel enthusiasts in the world, especially in Asia

Asiana Airlines was founded on February 17, 1988, but it took nearly 10 months forthe new carrier to make its first flight Its head office is located at Incheon InternationalAirport and the inland hub at Gimpo International Airport The airline's fleet is also quitepowerful with 85 advanced aircraft, specially designed seats, 2.6 m long, called Oz QuadraSmartium in the merchant bay

Not only that, but also on the passenger flights, the team's staff also teach origami,magic show, violin and make fashion shows for passengers Therefore, in 2012, AsianaAirlines has been recognized by Skytrax as the best airline in Asia

Air Busan

Although only established in 2007, Air Busan is one of the most famous Koreanairlines The official name is Busan International Airlines, headquartered inBeomcheondong Road, Busanjingu District, Busan With its modern design, luxury andclass services, Air Busan has captured a greater number of passengers from Seoul to Busanthan Korean Air

Over the years, Air Busan has more than 10 aircraft, operating in domestic flights:Busan - Gimpo, Busan - Jeju, Busan - Seoul and foreign flights with more than 10 otherdestinations each other around the world, mainly in Asia And in Vietnam, passengers willalso easily buy Air Busan tickets to major Korean cities such as Busan, Jeju, Seoul, atrelatively low prices.

Jeju Air

At the end of the list of Korean airlines famous land of Kim Chi is Jeju Air Founded

in 2005, Jeju Air is a Korean airline based in Jeju City, Jeju-do It is owned by AekyungGroup (81.7%) and Jeju Provincial Government (4.54%) On July 11, 2008, Jeju Air madeits first international flight from Jeju to Hiroshima

Initially, the company focused exclusively on domestic routes between Jeju and theKorean mainland via Jeju International Airport or Gimpo International Airport in Seoul,South Korea However, in recent years, Jeju Air has developed international routes in Asiasuch as Bangkok, Philippines, Hong Kong, Japan and Vietnam There are more than 10 JejuAir aircraft in between and some of them are ordered

* Maritime transportation and services:

Seaports/ Cruise Ports in Korea

Cruise tourism, unlike a ferry whose purpose is to transport, includes the concepts of

a hotel, tourism, resort and transportation A cruise ship refers to a ship that provides quality services while cruising, regularly or irregularly, to beautiful tourist spots locatedrelatively far away As the structures and functions of a cruise ship incorporate thecharacteristics of hotels and resorts from the construction phase, cruise tourism possessesdistinct characteristics that are associated with a variety of industries It is an industry, anamalgamation of several industries, which creates added values through the goods andservices related to cruises

high-The cruise market is considered to be a promising industry of the 21st century It isthe fastest-growing high-value added tourism industry and is growing globally at an annualaverage rate of 7% (Cruise Industry News, 2016-2017) The total number of cruisepassengers has grown rapidly: 13.24 million passengers in 2005, 17.87 million passengers

in 2010, 20.42 million passengers in 2013 and 23.60 million passengers in 2016 It isexpected that the cruise tourism market in 2017 will reach 26.02 million passengers, a 10%increase over 2016, and will continue to grow steadily annually: 27.40 million passengers in

2018 and 29.64 million passengers in 2019

Up until now, the cruise tourism market has been formed around North America andEurope However, with the rapid development of China and the development of the tourismindustry in the Asia region, it is deemed that the cruise tourism market of the Asia regionwill grow.

Recently in China, the desire to travel abroad among the Chinese population has beenincreasing following its economic growth The major foreign cruise operators, realizing thetrend in China, are actively offering cruise tourism products originating from the ports ofTianjin and Shanghai: All three major international cruise operators, Royal Caribbean,Princess Cruises and Costa Cruises, are based in Shanghai.

* Ground transportation and services:

Ground transportation in Korea is provided by extensive networks of Railways,Highways, Bus routes and Ferry services Korea is the third country in the world to operate

a commercial maglev train

service Tonggeun (commuter train, not to be confused withsubways) serves some selectedlines They stop in all stations and seat reservation is not available On routes where KTXoperates, air travel significantly declined with less passengers choosing to fly and airlinesoffering less flights.

New Nuriro-ho service was recently added between Seoul and Sinchang Station.Nuriro-ho serves commuters around Seoul Metropolitan Area, providing shorter travel timethan Seoul Subway The rapid trains have same cost and seat reservation as Mugunghwa-ho.Korail plans to expand the service area There's also a plan to introduce ITX-Saemaul,which is supposed to replace Saemaul-ho It began its operating in June 2014, and the trainwill replace Saemaul one by one until 2025

The networks reached its peak in 1941, but was abandoned in favor of cars and thedevelopment of a subway system in 1968 Seoul Subway Line 1 and Line 2 follow the oldstreetcar routes along Jongnoand Euljiro, respectively

Buses

Regional services: Virtually all towns in South Korea of all sizes are served by

regional bus service Regional routes are classified as gosok bus (남남남남, "high speed" express bus) or sioe bus (남남남남, "suburban" intercity bus) with gosok buses operating over

the longer distances and making the fewest (if any) stops en route Shioe buses typicallyoperate over shorter distances, are somewhat slower, and make more stops

Local services: Within cities and towns, two types of city bus operate in

general:jwaseok (남남, "coach") and dosihyeong (남남남, "city type") or ipseok (남남,

"standing") Both types of bus often serve the same routes, make the same (or fewer) stopsand operate on similar frequencies, but jwaseok buses are more expensive and offercomfortable seating, while doshihyeong buses are cheaper and have fewer and lesscomfortable seats Many small cities and towns do not have jwaseok buses and their buses

are officially callednongeochon (남남남, "rural area" bus).

Other services: Incheon International Airport is served by an extensive network of

high-speed buses from all parts of the country Beginning in the late 1990s, manydepartment stores operated their own small networks of free buses for shoppers, butgovernment regulation, confirmed by a court decision on June 28, 2001, have banneddepartment stores from operating buses However, most churches, daycare centres andprivate schools send buses around to pick up their congregants, patients or pupils

* The hospitality industry:

Seoul

Last year, new hotel openings were mainly in the economy and midscale segments,comprising international brands such as Ibis Styles, Holiday Inn Express, Four Points by Sheraton,Best Western and local brands including Shilla Stay The only luxury hotel opening in 2015 was the317-room Four Seasons Hotel Seoul The upcoming hotel pipeline consists of a few internationalbrands including the Hyatt Place Seoul and the Courtyard Seoul Namdaemun

In 2015, approximately 647 rooms opened in Busan, the majority of which were classified

as economy and midscale hotels Over the next two years, approximately 2.800 rooms are expected

to be completed in Busan with several notable international brands including Hilton and Kempinski set to debut in the market If all hotels materialise, Busan’s hotel supply will increase by a CAGR of8,7%

Jeju

Existing hotel supply in Jeju is dominated by Korean hotel brands such as Shilla andLotte as well as several owner-operated hotels International brands are rare and limited tothe Ramada Plaza and the Hyatt Regency However, with the development of the integratedresorts such as Resorts World Jeju and Jeju Airest City, more international operators areconsidering the longer term potential of Jeju as a regional resort tourism destination

4 Travel companies and travel agenies in Korea

Korea Travel Company Co.,LTD

Representative: Woosik Chung

Business Inquiries: Soonchul Jang

Address: 65-5 S&S Bldg, Gyeoji-dong, Jongno-gu, Seoul, Korea

Phone: 82 2 737 5661

Fax: 82 2 735 8452

Homepage: http://www.goktc.com

Email : ceo@goktc.com

Korea Travel Company Ltd are veterans in the travel industry We were the firstKorean DMC to host a series of school excursions from Japan all the way back in 1974 andhave been helping visitors from all across the world enjoy what our country has to offer eversince In addition to education tours, we also specialize in corporate incentive tours andindividual tours, F.I.T, and other kinds of package tours.

Korea Travel Company Ltd is adding to its comprehensive database all the time toensure all our clients have access to the best accommodation, transportation, restaurants,resorts, and tourism facilities in the country

Sarah Korea Co.,Ltd

Representative: Jinwook Sarah Lee

Business Inquiries: Jinwook Sarah Lee

Address: 303 A dong Brownstone Yeonhuiro 82, Seodaemungu, Seoul, Korea

Phone: 82 2 333 8364

Fax: 82 2 333 8365

Homepage: http://www.sarahkorea.kr

E-mail : operation@sarahkorea.kr

Sarah Korea Co., Ltd is an event management company with 20 years of experiences

in the travel industry as a local supplier in South Korea We deliver our service not to theutmost range of client's satisfaction, but to those of touching with unforgettable memories

Fulfilling Partners’ needs is our top priority knowing that little things make bigdifference of result in business Our most competitive professionalism which is based oncost effectiveness and time efficiency with profound local networking would take intosatisfaction of global guests

We are committed to provide a wide range of hospitality services including Meetings

& Conferences, Incentives, Business trip, Event management, Mega Sports Events, VVIPservices as well as Medical tourism

Our highly trained staffs in every language will make guests’ business easier andefficient

Loyal guests could experience top privilege of our loyalty as rewards

ENJOY KOREA TRAVEL AGENCY

Representative: Hye-ju Han

Business Inquiries: Sung-jin Sim

Address: Lotte castle 101-1204 Gongdeok-dong Seoul Korea

Branch Office: Bangkok, Singapore, Beijing, Guangzhou, Ho Chi Minh City

Mainly Activities: Medical tours, VIP tours, Package tours, DMZ tours, Businesstours, Foreign Investment

JoongAng Express Tour

Representative: Byeong Chan, Kwon

Business Inquiries: SHIN KYUNG TAE

Address: 30, Eulji-ro, Jung-gu ,Seoul, Korea

We specialize in military and security tour courses and are are licensed to escorttourists to the Joint Security Area We offer skilled English and Japanese tour guides withover 10,000 participants on our tour yearly.

GLOBAL TOUR LIMITED

Representative: William Sanghui Oh

Business Inquiries: Young Rai Cho

Address: 6th Fl Golden Tower Bldg.191 Chungjeongno 2-ga, Seodaemun-gu, Seoul

5 Number of tourists in Korea from 2014 to 2016

Total foreign tourists 13,932,925 10,135,489

B/ Description of field trip

1 Itinerary

1.1 Framework itinerary

5 days 4 nights

Day 1 Hanoi - Seoul

Day 2 Seoul - Nami Island

Day 3 Gyeongbokgung Palace - Myeongdong Night Market

Day 4 Namsan & N Seoul Tower - Everland - Bibap Show

Day 5 Seoul - Hanoi

1.2 Detailed itinerary

Hanoi - Seoul - Nami Island - Everland

Time: 5 days 4 nights / VIIETJET AIR

With its beautiful nature, unique cultural and historical heritage, Korea offersmany interesting international visitors Located on the Korean Peninsula, there is a distinctfour-seasons climate, Korea is a picture of scenery, mountains, valleys, rivers and the sea.Throughout Korea there are thousands of temples, shrines, palaces, reliefs, pagodas,archaeological sites, fortresses, folk villages and museums Korea is one of the mostdeveloped economies in Asia Coming to Kim Chi countryside, visitors will enjoy a diverseand unique journey: visit the vibrant capital of Seoul, mixed with modern and ancientfeatures, abundant shopping at the Dongdeamun market rich capital Modern style suits bothAsian and Asian tastes The journey also connects to the island of Nami - a romantic andnatural beauty, which is home to famous Korean films

SPECIAL POINTS IN ITINERARY:

 Experience the Kimchi class and wear traditional Hanbok free

 Enjoy the Bibap show

 Visiting Nami Island - the birthplace of many famous Korean dramas

 Visit, have fun at Everland Park, Korea's largest and one of the largest parks in theworld

 Panoramic view of Seoul city on the Namsan Tower

 Enjoy the food and shopping at the famous shops and shopping centers

 Stay in 3-star or 4-star international standard hotel

DAY 1: HANOI - SEOUL

 7:00 pm - Focused at the gate of the National Economics University

 8:00 pm - Comes to Noi Bai International Airport