How to become a coach

How to Become a Coach and build a thriving practice Ton de Graaf Download free books at Ton de Graaf How to Become a Coach and build a thriving practice Download free eBooks at bookboon.com How to Become a Coach: and build a thriving practice 1st edition © 2013 Ton de Graaf & bookboon.com ISBN 978-87-403-0600-2 Download free eBooks at bookboon.com How to Become a Coach Contents Contents 1 Introduction 1.1 Characteristics of a GREAT coach… A Brief History of Coaching The Purposes of Coaching 10 3.1 Personal Coaching is not new 10 What is coaching all about? 12 4.1 WABC Business Coaching Definition 13 What Coaching is not 5.1 Coaching and Therapy 5.2 Homework 360° thinking 15 15 16 5.3 Coaching and consulting 5.4 Coaching and mentoring 5.5 What is the difference between an Executive, Corporate or SME Coach? 360° thinking 18 19 19 360° thinking Discover the truth at www.deloitte.ca/careers © Deloitte & Touche LLP and affiliated entities Discover the truth at www.deloitte.ca/careers Deloitte & Touche LLP and affiliated entities © Deloitte & Touche LLP and affiliated entities Discover the truth at www.deloitte.ca/careers Click on the ad to read more Download free eBooks at bookboon.com © Deloitte & Touche LLP and affiliated entities Dis How to Become a Coach Contents The Role of a Personal Coach 24 How Does Coaching Work? 25 7.1 One-on-one Coaching 26 7.2 Group coaching 26 7.3 Homework 27 7.4 28 Key skills of a coach 7.4 Assessment 30 8 The key competencies of a Personal Coach 34 9 The key competencies of a Business Coach 40 9.1 41 The Most Advanced Credential for Senior Business Coaches™ 10 Self-Management – Knowing Oneself and Self-Mastery 42 11 46 Core Coaching Skill-Base 12 Business and Leadership Coaching Capabilities 51 13 57 Questions and Answers Increase your impact with MSM Executive Education For almost 60 years Maastricht School of Management has been enhancing the management capacity of professionals and organizations around the world through state-of-the-art management education Our broad range of Open Enrollment Executive Programs offers you a unique interactive, stimulating and multicultural learning experience Be prepared for tomorrow’s management challenges and apply today For more information, visit www.msm.nl or contact us at +31 43 38 70 808 or via admissions@msm.nl For more information, visit www.msm.nl or contact us at +31 43 38 70 808 the globally networked management school or via admissions@msm.nl Executive Education-170x115-B2.indd 18-08-11 15:13 Download free eBooks at bookboon.com Click on the ad to read more How to Become a Coach Introduction 1 Introduction Coaching is one of the fastest growing industries in the world Everyday new coaches enter the market Schools, institutes and academies offer coach training programs and consultancy firms quickly add coaching and offer it to their clients as one of their new key services There is a reason for this Apparently coaching is booming because of the results and the tremendous value that is to be gained by being coached The majority of full-time coaches around the world have not received formal coach training and are not certified by any governing body Does this mean that they are not great coaches? No, of course not They became great coaches because they get results And how did they that? 1.1 Characteristics of a GREAT coach… • Great coaches generally don’t have huge egos • Great coaches are excellent listeners, and not just everyday listening, but listening at a deep level • Great coaches ask great questions and they know when to ask them • Great coaches love life and love coaching • Great coaches see potential in their coachees and then hold onto that potential and whatever they can to encourage their coachee to reach it • Great coaches are responsible for their lives – they know that they have the power and the choices to create the sort of life they want to live • Great coaches are non-judgmental They understand their job and they know that their coachees know what is best for them Great coaches really care about their coachees And by empowering them, they empower themselves and the world in general I firmly believe that when people around the globe start embracing a more coaching approach as a new way of interacting with others, the world would become a much nicer place to live in Today there are multiple ways to become a professional coach You can enroll in a coach training program, get certified and start running your own coaching practice Every coach training facilitator will tell you that it’s almost a ‘no brainer’ to start a thriving coaching practice Well, here’s a news flash, it’s just not that easy It’s not enough to be a great coach, you have to be a great entrepreneur as well You’re running a business But when you are considering coaching as a new career, you want to know more about it and would like to find out if it ‘is for you’, this course will give you all you need to know and more This is a great place to start Download free eBooks at bookboon.com How to Become a Coach Introduction Learn all about coaching with this “How to become a coach” e-course This book gives you the answers on how to pave your way to become a successful coach, guiding people to happier and more triumphant lives Have fun reading it and when you’re finished…start coaching The world needs you! I hope to salute you one day as one of my fellow coaching practitioners Feel free to stay in touch with me! Cheers, Ton de Graaf Chartered Business Coach™ www.youcoachnow.com info@tondegraaf.com Download free eBooks at bookboon.com How to Become a Coach A Brief History of Coaching A Brief History of Coaching All coaching is, taking a player where he can’t take himself Bill McCartney Coaching has its roots in the area of sports, of course, and, as such, dates back at least as far as ancient Greece where well-paid coaches trained many of the athletes competing in the original Olympic games Carpenter, 2004 As it applies to the workplace, however, coaching is a much more recent development There has been individualized training in the form of apprenticeships for hundreds of years, but the earliest form of such coaching as we know it today was called “developmental counseling” From 1940 to 1979, coaching tended to be performed by organization consultants During this initial period, coaches were primarily psychologists and organization development (OD) professionals who were focused on OD issues There was often an informal aspect to it For example, an executive coach who remembers this period recalls a CEO stopping her in a hallway and asking if she could stop by and chat for an hour or two From 1980 to 1994, the field of coaching experienced rapid growth, quickly expanding into many new areas of service (personal coaching, outplacement, career coaching, etc.) Download free eBooks at bookboon.com How to Become a Coach A Brief History of Coaching Our field was accelerated by complexities associated with increased downsizing, mergers, acquisitions, and outplacement The leader’s role evolved to deal with rising levels of ambiguity and pressures to perform in an increasingly global context Top managers were asked to be both strategic decision makers and masters of the “soft” skills required to effectively manage people From 1995 to the present, the amount of executive and workforce coaching has continued to grow There has been an increase in the number of publications devoted to coaching, in organizations that offer training to coaches, in the establishment of coaching organizations, and in the focus placed on coaching research by academia Because the field is wide open to anyone who wants to enter, it is difficult to know the exact number of people performing coaching services Today’s coaches come from variety of backgrounds and professions, including business, law, teaching, psychology, therapy, human resources, and sports and they don’t necessarily join coaching organizations GOT-THE-ENERGY-TO-LEAD.COM We believe that energy suppliers should be renewable, too We are therefore looking for enthusiastic new colleagues with plenty of ideas who want to join RWE in changing the world Visit us online to find out what we are offering and how we are working together to ensure the energy of the future Download free eBooks at bookboon.com Click on the ad to read more How to Become a Coach The Purposes of Coaching The Purposes of Coaching According to the literature, leadership development is often viewed as the purpose of most coaching assignments Organizations also employ coaches to help with leader transitions (such as promotions, lateral moves, or international assignments), to retain high potentials, to improve performance that is off track, and to help individuals assess where their career is now and where it may go next Some coaching focuses on honing specific business skills For example, one company helps leaders learn to be more productive by giving them coaching on improving their organizational skills Coaching is tied to training programs in some companies For example, a manager attends training for some specified number of hours and then gets individual coaching to reinforce and apply things learned in the workshop There is also “Personal coaching,” which helps clients set and achieve goals in aspects of their lives other than just business Personal coaching is usually funded by the individual 3.1 Personal Coaching is not new Coaching is a thought provoking, structured process that assists people and or teams to perform at the peak of their ability, achieving goals faster, with increased clarity and purpose In Middle English the word ‘coche’ meant “a wagon or carriage”, with the literal translation of ‘coach’ being a vehicle taking a person or group of people from one location to a desired destination Even though it’s value is becoming more and more widely acknowledged, it is interesting to hear how people have different ideas about what coaching exactly constitutes Many people seem to link coaching to counseling or performance management and think if they have coaching is about fixing their problems rather than enhancing their potential Like sports coaching people get that it’s about reaching goals, but still sometimes they don’t translate how this could work for them in their professional or private life 10 Download free eBooks at bookboon.com How to Become a Coach Core Coaching Skill-Base c) Communicating clearly • Prepare in advance for the coaching session • Ensure that feedback to the client is clear and meaningful in terms of the client’s intended outcomes • Present alternative ways of viewing the client’s situation that are useful and meaningful to the client • Clearly state the coaching objectives, and the rationale for using particular techniques or exercises • Use language appropriate and respectful to the client (e.g., non-sexist, non-racist, nontechnical, non-jargon) • Use analogies, metaphors and examples to help the client grasp an idea • Clarify and review with the client the information obtained during sessions d) Facilitating depth of understanding • Understand and respond to the client’s unspoken feelings and concerns • Identify patterns and discrepancies in the client’s thoughts and/or behaviors • Enable the client to discover the thoughts, feelings and behaviors that will help him/her to achieve meaningful outcomes • Add order, clarity, depth of understanding and perspective to problematic situations • Help the client to look at the broader context of issues or problems Increase your impact with MSM Executive Education For almost 60 years Maastricht School of Management has been enhancing the management capacity of professionals and organizations around the world through state-of-the-art management education Our broad range of Open Enrollment Executive Programs offers you a unique interactive, stimulating and multicultural learning experience Be prepared for tomorrow’s management challenges and apply today For more information, visit www.msm.nl or contact us at +31 43 38 70 808 or via admissions@msm.nl For more information, visit www.msm.nl or contact us at +31 43 38 70 808 the globally networked management school or via admissions@msm.nl Executive Education-170x115-B2.indd 18-08-11 15:13 48 Download free eBooks at bookboon.com Click on the ad to read more How to Become a Coach Core Coaching Skill-Base • Create an environment that supports exploration and change • Help the client to recognize the impact of his/her thoughts and feelings on behavior • Recognize the client’s strengths and areas for learning and growth • Help the client to identify the most important issues to address during coaching • Contribute your knowledge, experience and expertise without giving advice • Employ a variety of perspectives when trying to make sense of a situation Facilitating the Personal Transformation a) Promoting action • Help the client to identify actions that will enable him/her to demonstrate and strengthen new learning • Encourage the client to think deeply and creatively, to look for new or different approaches to take • Help the client to systematically evaluate identified concerns, options and opportunities • Encourage the client to make appropriate decisions after exploring possible outcomes • Ensure that the coaching session leaves the client feeling motivated to apply what was learned in his/her life setting • Recognize and celebrate the client’s successes • Encourage and support the client to apply new knowledge or skills immediately (i.e., during the coaching session) • Help the client to determine a challenging yet realistic pace of learning b) Focusing on goals • Work with the client to develop a coaching plan and goals for development • Encourage the client to keep focused on concerns and opportunities relevant to agreedupon goals • Ensure that the coaching plan and development goals address the client’s concerns and major areas for learning and development • Create development goals that are specific, measurable, action-oriented and resultsoriented, and that have an appropriate time frame • Assess coaching progress and adjust goals based on interim results and changing priorities • Help the client to evaluate and access the learning resources (e.g., people, books, courses) that will support his/her desired outcomes • Help the client to focus and build on his/her successes 49 Download free eBooks at bookboon.com How to Become a Coach Core Coaching Skill-Base c) Building resiliency • Help the client to remain on track between sessions (e.g., to take the actions needed to accomplish his/her goals) • Spend time in subsequent sessions checking the client’s progress regarding actions committed to previously • Acknowledge what the client has and has not done, learned and become aware of since the previous session • Positively confront the client when he/she does not take agreed-upon actions • Effectively relate what is being discussed to where the client wants to be • Promote self-discipline in the client by holding the client responsible and accountable for agreed-upon actions • Develop the client’s ability to coach him/herself d) Managing termination of coaching • Assess the client’s readiness for termination of coaching • Take whatever steps are necessary to ensure that the client can continue his/her development • Clarify with the client any follow-up arrangements • Guide the client and other stakeholders in devising a long-range development plan • Recommend internal and external means of development that best fit the needs of the client and the organization • Communicate with the client’s manager or other stakeholders to ensure commitment to the client’s future development, including regular progress reviews • Make yourself available for questions and clarification after the coaching ends • Check in with the client occasionally, as appropriate, to maintain the relationship Professional Development a) Maintaining and improving professional skills • Regularly seek out client feedback on your performance to help you develop your practice • Recognize your own limitations as a coach and seek supervision when appropriate • Use supervision on a regular basis to maintain and improve your coaching skills • Consult with supervisors and colleagues regarding client and coaching issues and issues related to your own professional development as a coach • Attend conferences and workshops to develop your coaching skills, expertise and knowledge • Read books, journals and articles to keep abreast of current developments in coaching 50 Download free eBooks at bookboon.com How to Become a Coach Business and Leadership Coaching Capabilitie 12 Business and Leadership Coaching Capabilities Alignment a) Understanding the business and displaying a strong grounding in business knowledge and competencies • Bring to the coaching situation a wide range of relevant knowledge about, and experience in, large corporations • Bring to the coaching situation a wide range of relevant knowledge about, and experience in, SMEs and start-up/entrepreneurial businesses • Understand the broader business context in which the client operates (e.g., market outlook, competition, products and services, clients and customers) • Become familiar with the vision, goals and objectives of the organization and its stakeholders • Understand the organization’s practices and policies as they relate to achieving business objectives • Understand how the organization evaluates the client’s performance and results • Understand the client’s role and position relative to the organization’s overall mission, strategy, and key business initiatives • Become familiar with the organization’s human resource policies and procedures (e.g., on sensitive issues such as sexual harassment, diversity and incident reporting) • Become aware of how decisions are made and implemented within the organization (e.g., corporate governance principles, structures and channels for conducting business) b) Demonstrating proficiency in systems thinking • Be equally comfortable discussing broad conceptual issues and specific practical issues • Encourage the client to look at the wider picture • Help the client to see his/her position and the organization through various viewpoints and perspectives • Apply a systems perspective to identify wider patterns of activity (internal and external) that help or hinder achievement • Recognize the client’s interdependence with other people and processes in the organization • Identify patterns or meanings in events and data that are not obviously connected • Identify parallels between the dynamics in the coaching relationship and the client’s impact on people and processes in the organization • Approach each problem situation with a clear perception of the political reality • Be comfortable coaching in a turbulent and constantly changing business system, filled with ambiguity 51 Download free eBooks at bookboon.com How to Become a Coach Business and Leadership Coaching Capabilitie c) Aligning coaching initiatives with the business • Identify and set coaching and development priorities within the context of business plans • Ensure that coaching is primarily concerned with the client’s development in the context of organizational needs • Be clear about the responsibility of the client and other stakeholders to take action • Challenge the client, when necessary, to relate his/her behavior back to company aims • Strive to maximize the client’s contribution to the organization’s needs • Be flexible in adapting the client’s development needs to changing business priorities • Be able to ask tough, challenging questions that make the client think along new strategic lines • Be comfortable coaching around international issues and agendas Leadership Knowledge and Credibility a) Acting as a strong and influential role model • Be able to inspire and motivate others at the highest levels • Help the client to create and communicate a compelling and inspirational picture of the future • Model and demonstrate leadership behaviors in ways that enable the client to enact these behaviors for him/herself • Practice leadership and integrate leadership qualities and behaviors into your working practice GOT-THE-ENERGY-TO-LEAD.COM We believe that energy suppliers should be renewable, too We are therefore looking for enthusiastic new colleagues with plenty of ideas who want to join RWE in changing the world Visit us online to find out what we are offering and how we are working together to ensure the energy of the future 52 Download free eBooks at bookboon.com Click on the ad to read more How to Become a Coach Business and Leadership Coaching Capabilitie b) Possessing thorough working knowledge of the world of the executive leader and leadership development • Know how leaders learn and the processes that facilitate leadership learning • Understand the challenges of effective leadership • Be thoroughly familiar with the demands faced by leaders in their particular business • Identify appropriate leadership development processes • Identify and select coaching techniques appropriate to the client’s leadership developmental tasks • Identify and articulate the difference between a manager and a leader • Facilitate the client’s transition from manager to leader • Understand and communicate the qualities required for effective leadership c) Displaying highly developed communication and interpersonal competencies • Display a high level of confidence in working within the leadership arena • Discuss issues in a language appropriate to the business context • Understand the points of influence within the organization • Work beneath the strong ego of the leader • Challenge the leader to raise standards in all areas Coach as Leader and Developer of Own Business a) Creating and managing business relationship networks • Be able to win new clients • Be able to generate referrals from other professionals • Be able to generate new business through word of mouth • Provide the organization and the client with background information about yourself and your practice (e.g., references, fees and business practices) • Maintain a large network of contacts with other qualified professionals • Refer clients when you are not the best possible resource b) Collaborating with other coaches • Establish alliances with other coaches to enable delivery of large contracts • Identify and develop resources and referrals • Share values and ethics with other coaches • Share best practices with other coaches • Promote the coaching profession • Learn about and develop the coaching profession 53 Download free eBooks at bookboon.com How to Become a Coach Business and Leadership Coaching Capabilitie c) Developing yourself in a business capacity • Attend events (e.g., workshops and conferences) to develop your understanding of leadership and business ideas • Read professional books and trade journals (e.g., Harvard Business Review) to keep up with business developments • Read business newspapers (e.g., Financial Times) and business pages to stay informed about business and economic conditions Creating and Maintaining Partnerships with all Stakeholders in the Business Coaching Process • Proactively develop a network of relationships and strategic partnerships within the organization, and maintain it through regular contact and follow-up • Understand and effectively discuss with the client and decision-maker the guidelines and parameters of the coaching contract (e.g., logistics, fees, inclusion of others if appropriate) • Recognize and involve Human Resources and other stakeholders as appropriate when agreeing on accountability • Understand the needs and requirements of the coaching sponsor • Participate in the organization’s process for selecting, matching and orienting business coaches • Develop a formal written confidentiality agreement before the coaching begins (e.g., specify which information will and will not be shared, in which circumstances, with whom and how) With us you can shape the future Every single day For more information go to: www.eon-career.com Your energy shapes the future 54 Download free eBooks at bookboon.com Click on the ad to read more How to Become a Coach Business and Leadership Coaching Capabilitie • Communicate openly about coaching progress with the client and other stakeholders (within the limits of the agreed-upon confidentiality) • Facilitate communication between the client and the organization about what the client is working on, his/her progress and his/her support needs • Abide by the organization’s values, ethical practices, confidentiality agreements, business practices and human resource policies; withdraw if these are incompatible with your own values Understanding Organizational Behavior and Organizational Development Principles • Understand organizational processes and how to improve their efficiency and effectiveness • Analyze the elements, principles and relationships in organizational structure, culture and change management • Know how to facilitate the creation of vision and the clarification of direction • Know how to facilitate the development and implementation of strategic and operational plans • Know how to facilitate the development of strategies for leading and managing organizational change Assessment a) Assessing the client • Select from a wide variety of assessment instruments (e.g., 360-degree feedback and measures of personality, learning styles, interests, leadership style) • Carry out additional assessments of variables such as the organizational culture, team communication, organizational trust, quality, employee satisfaction, efficiency and profitability • Administer only those instruments for which you have been fully trained, certified or otherwise prepared • Explain clearly the strengths and limitations of assessment instruments • Maintain the client’s confidentiality by protecting assessment data • Provide a safe, supportive environment in which to deliver assessment feedback • Deliver feedback in ways that encourage the client to act upon the assessment • Help the client to use assessment data to create a development action plan b) Assessing the individual and organizational benefits of business coaching • Know how to measure the effectiveness of coaching • Demonstrate commitment to measuring coaching success • Create relevant return on investment (or other models) for identifying added value • Use pre- or post-coaching assessments (e.g., 360-degree feedback) to measure results • Offer reliable and valid means for measuring the results and outcomes of coaching • Establish goals in the contracting phase so that the performance of both you and the client can be measured 55 Download free eBooks at bookboon.com How to Become a Coach Business and Leadership Coaching Capabilitie Having Respect for and Knowledge about Multicultural Issues and Diversity • Adapt the language and/or approach you use during coaching to racial and cultural differences • Be aware of how cultural dynamics influence business processes, interactions and outcomes • Help to form effective strategies consistent with the organization’s position in a global economy • Help the client to recognize the value of diversity, and to maximize the benefits of racial and cultural differences in ways that improve outcomes • Demonstrate personal commitment to treating people equally and with respect and dignity • Clearly understand the business benefits of effectively managing racial and cultural diversity • Understand potential preferences and biases associated with your own racial and cultural identity, and how these might enhance or impede your delivery of services And there you have it Just show the above described competencies during your coaching sessions and some day you might become a WABC Chartered Business Coach™ like me! Overwhelmed? You should be :-) Coaching is not just having great conversations It takes a lot more to become a Master Certified Coach whether it is as a Personal Coach or as a Business Coach But keep in mind that every great journey starts with the first step… Describing these competencies is not to scare you off but to show you what you need to focus on as a coach So, you just keep on walking and enjoy every step of the way while you learn to become the best coach you can be! 56 Download free eBooks at bookboon.com How to Become a Coach Questions and answers 13 Questions and Answers Hope you are still enjoying yourself Let’s move on then There are a lot of questions asked when it comes to looking for training in Personal Coaching Here’s the all-inclusive Q & A on Personal Coaching www.job.oticon.dk 57 Download free eBooks at bookboon.com Click on the ad to read more How to Become a Coach Questions and answers Is Personal Coaching any similar to therapy, counseling or psychology? Just in case you jumped over to this section without reading the first part of this book Coaching derives itself from a number of disciplines like sociology, psychology, career counseling, and numerous other types of counseling But where it differs from these disciplines is the quest for results rather than gaining a deep understanding of the past To put it simply, coaching involves focusing on future oriented action It’s about “what you want” and not “why you are like this” The bottom line is that coaching involves making better those areas of a coachee’s life, which need strengthening or focusing on already strong areas and excel it to the next level Who can become a coach? Anybody! There are no strict regulations on who can become a Personal Coach Since each individual has varying qualities it would be fair to say that a willingness to contribute and a commitment to personal growth are the most basic qualities a Personal Coach should have What’s the life style of a coach like? Quite rocking!!! A full time coach has total control over his work hours The freedom to set your own hours at work is something every individual is looking for With coaching, it becomes a reality You can make a difference to people’s lives and it at your own pace! Since all you need is a phone and a computer, you can take working holidays, lounge in a garden and work, and even network with your coaching community while deducting the cost of all your personal development courses and books on your tax return! Is it possible to work from home? Working from home requires loads of discipline, and that applies to all fields of work Therefore, working from home is a decision you have to make, keeping all the distractions in mind 58 Download free eBooks at bookboon.com How to Become a Coach Questions and answers What coaches charge? An individual coach may charge somewhere around £100–£300 per month in the UK or $200–$600 in the US and €600–€800 in Europe These may include sessions over the telephone that may last anywhere from 30 to 90 minutes In the US more than 90% of the coaches have sessions by phone only whereas in Europe it is the exact opposite; more than 90% of the coaching is done face to face Some more numbers 52% of all coaches charge by the month, 20% by the hour and 13% by the project, the rest is done for free or for a barter system 73% of all new coaches make less than $10,000.- in their first year Only 60% of all second-year coaches have managed to find 10 paying clients Less than 11% of all coaches make more than $50,000.- by their second year in practice In general 53% of all coaches make less than $20,000.- a year 30% of all coaches are still not able to find 10 paying clients Only 9% of all coaches make more than $100,000.- a year doing coaching Note here that executive coaching and corporate coaching are charged higher, and group coaching costs much less per person I personally know executive coaches who charge $250,000.- for one year coaching And there even is a coach who charges a fee up to $ 1,200,000.- (that’s 1.2 million) for one year coaching And yes, they are fully booked… Talk about great marketing! How long will it take for me to make a living out of Personal Coaching? Like in every other field of work, in Personal Coaching too it will take a while to settle down and make a comfortable living out of it Roughly you could take anywhere from to years Be prepared to devote 20% of your time to actual coaching and 80% of your time to marketing, networking, writing, speaking etc just to get your name out there It is advisable to start small while you are with a regular job 59 Download free eBooks at bookboon.com How to Become a Coach Questions and answers Is there specialization in any particular aspect of coaching? Yes And usually successful coaches specialize If you choose a niche where you have specialized experience then you are most likely to get instant credibility on it I have describes a method of finding out what your niche is further on Although the basics of coaching are the same in every niche, it’s important for your coachees to be able to get in touch with you Marketing wise it’s smart to brand yourself in a certain niche What kind of qualifications or training I need? In the current scenario of coaching there is no specified requirement of qualifications or training But with increasing competition this is likely to change As public awareness grows the demand for “technically” qualified coaches is making an entry Individual clients and companies want to have some kind of certainty that the coaches they hire are indeed professionals and not just good willing amateurs How I get my first clients? It’s easiest to first start with friends and colleagues You can begin with offering them free or low-cost coaching services While they get to talk about themselves and their lives, you get to train It is give and take! 60 Download free eBooks at bookboon.com Click on the ad to read more How to Become a Coach Questions and answers Gradually, you can move on to other marketing methods like referrals/ word of mouth, Advertising, Mailing, Alliances, Public Speaking, Internet, and Publicity Weigh the pros and cons of each and apply those that suit you the best Some more pointers: • Develop a marketing plan and stick to it • Start working with a number of coachees for free, this way you will gain experience and build up your self esteem and at the same time you’ll get your name out there! • Start with a free coaching session (complementary session or trial session) for prospects (potential coachees) • Spread the word about your new career, tell everybody you know what you and how they can benefit • Speak to every group you can Invite people from your neighborhood for coffee and cakes and ask them if they can help you out to spread the word • Have your own coach This really is a ‘must have’ for every coach who take themselves seriously • Get a website, write newsletters offer free products • Define your niche and adapt your marketing plan accordingly • Get out of your house • Network, both physically and virtually • Get in contact with successful coaches • Interview prospects in your target market • Practice, practice, practice, practice Success depends on focus Focus depends on energy Find your energy, create your focus, and success will follow Are there any regulations that govern this industry? As of now there is no system that oversees the coaching industry And that is why you may come across both efficient and incompetent coaches out there But in any case clients will stick to only those coaches who are nothing less than first-rate Who would want to spend $800+ per month and get awful services in return? 61 Download free eBooks at bookboon.com How to Become a Coach Questions and answers The coaching industry is a self-regulating industry An ongoing discussion around the globe is taking place about the direction of coaching in general An important initiative to address the issues around regulations is the Global Convention on Coaching (GCC) that took place in July 2008 in Dublin I think it’s important enough to tell you a bit more about this initiative because it shows that coaching is becoming a real profession and that professional coaches around the world walk their talk And since you are to become one of us, I think you ought to know this Please read Part II of How to become a coach on bookboon.com Turning a challenge into a learning curve Just another day at the office for a high performer Accenture Boot Camp – your toughest test yet Choose Accenture for a career where the variety of opportunities and challenges allows you to make a difference every day A place where you can develop your potential and grow professionally, working alongside talented colleagues The only place where you can learn from our unrivalled experience, while helping our global clients achieve high performance If this is your idea of a typical working day, then Accenture is the place to be It all starts at Boot Camp It’s 48 hours that will stimulate your mind and enhance your career prospects You’ll spend time with other students, top Accenture Consultants and special guests An inspirational two days packed with intellectual challenges and activities designed to let you discover what it really means to be a high performer in business We can’t tell you everything about Boot Camp, but expect a fast-paced, exhilarating and intense learning experience It could be your toughest test yet, which is exactly what will make it your biggest opportunity Find out more and apply online Visit accenture.com/bootcamp 62 Download free eBooks at bookboon.com Click on the ad to read more ... therapist Barbara is an area sales manager for a chain of toy stores, a position she has held for years Her primary role at work is to lead a team of store managers and to analyze sales trends and develop... Download free eBooks at bookboon.com How to Become a Coach A Brief History of Coaching A Brief History of Coaching All coaching is, taking a player where he can’t take himself Bill McCartney Coaching... you all you need to know and more This is a great place to start Download free eBooks at bookboon.com How to Become a Coach Introduction Learn all about coaching with this How to become a coach