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EVOLUTION OF SUPPLY CHAIN MANAGEMENT Symbiosis of Adaptive Value Networks and ICT This page intentionally left blank EVOLUTION OF SUPPLY CHAIN MANAGEMENT Symbiosis of Adaptive Value Networks and ICT edited by Yoon S Chang KAIST, Republic of Korea Harris C Makatsoris Orion Logic Ltd., United Kingdom Howard D Richards MAPS, United Kingdom KLUWER ACADEMIC PUBLISHERS NEW YORK, BOSTON, DORDRECHT, LONDON, MOSCOW eBook ISBN: Print ISBN: 0-306-48696-2 1-4020-7812-9 ©2004 Kluwer Academic Publishers New York, Boston, Dordrecht, London, Moscow Print ©2004 Kluwer Academic Publishers Boston All rights reserved No part of this eBook may be reproduced or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without written consent from the Publisher Created in the United States of America Visit Kluwer Online at: and Kluwer's eBookstore at: http://kluweronline.com http://ebooks.kluweronline.com Dedication Trust in the Lord with all your heart and lean not on your own understanding; in all your ways acknowledge him, and he will make your path straight (Proverbs 3:5-6) To God, BokYoon Kim, YoonJoo Chang, ChangNam Hong, YoonSun Chang, Ha Young Moon, Pastor Jeon Byung Wook thanks for your love and prayer-Yoon S Chang” “ To Katerina, Helen, George and Kostas – thank you for your support and understanding – Harris Makatsoris, PhD” “ To Cicely – Howard D Richards” This page intentionally left blank Contents Dedication v Preface xi PART Scale and Scope ADAPTIVE VALUE NETWORKS SHOUMEN DATTA, BOB BETTS, MARK DINNING, FERYAL ERHUN, TOM GIBBS, PINAR KESKINOCAK, HUI LI, MIKE LI, MICAH SAMUELS FROM PRODUCTION TO A PRODUCT PERSPECTIVE FLORENT FREDERIX COLLABORATIVE SOLUTIONS IN THE SINGLE EUROPEAN ELECTRONIC MARKET (SEEM) ISIDRO LASO BALLESTEROS 69 79 PART Case Studies 101 SUPPLY CHAIN SOLUTION IMPLEMENTATION JUNO CHANG, MIN-HYUNG KANG 105 SPECIAL NEEDS OF SMES AND MICRO BUSINESSES FLAVIO BONFATTI, PAOLA DANIELA MONARI 135 viii CREATING A RESEARCH AGENDA FRAMEWORK FOR SEMICONDUCTOR SUPPLY NETWORK INTEGRATION 161 THOMAS CALLARMAN, JOHN FOWLER, ESMA GEL, MICHELE PFUND, DAN SHUNK DESIGNTEXNET GUIDO GRAU, MARCUS WINKLER 189 REVERSE MARKETING, CONSUMER VALUE NETWORKS AND THE NEW BRAND INTERMEDIARIES 203 CHRISTOPHER LAWER, SIMON KNOX EXPERIENCES OF WWW SITES AS A DECISION SUPPORT SYSTEM IN DIFFERENT ACQUISITIONS 227 RAINER BREITE, HANNU VANHARANTA PART Confronting New Ways of Working 245 VALUE CHAIN METHODOLOGY FOR DYNAMIC BUSINESS ENVIRONMENTS RAINER BREITE, HANNU VANHARANTA 249 MODELS AND SYSTEMS TO MANAGE HIGH VALUE SOCIO TECHNICAL NETWORKS ANTÓNIO LUCAS SOARES, JORGE PINHO DE SOUSA 265 VALUE NETWORKS DYNAMICS IN ICT SYMBIOSIS PATRIZIA FARISELLI 287 MULTI-CHANNEL MARKETING 319 HUGH WILSON, MATT HOBBS, CHRIS DOLDER , MALCOLM MCDONALD A ROADMAP OF MANUFACTURING SYSTEM EVOLUTION YONGJIANG SHI 341 SUPPLY CHAIN MANAGEMENT USING AUTO-ID SYSTEMS YOON CHANG , DUNCAN MCFARLANE 367 PART Systems and Tools 393 LIVING AGENTS CHRISTIAN DANNEGGER, KLAUS DORER 397 ix ENABLING VALUE NET COLLABORATION GRACE LIN, JUN JANG JENG, KO-YANG WANG 417 SUPPLY CHAIN MANAGEMENT WITH VIRTUAL MARKET IN ICT ENVIRONMENT 431 TOSSHIYA KAIHARA INTEGRATED MANUFACTURING SYSTEM DOUGLAS SCOTT, ROBERT PISA, BG LEE 457 COLLABORATIVE SENSE-AND-RESPOND ICT FOR DEMAND DRIVEN VALUE NETWORK MANAGEMENT 471 CHARALAMPOS MAKATSORIS, YOON S CHANG, HOWARD RICHARDS Epilogue 503 Contributing Authors 522 Index 525 .. .EVOLUTION OF SUPPLY CHAIN MANAGEMENT Symbiosis of Adaptive Value Networks and ICT This page intentionally left blank EVOLUTION OF SUPPLY CHAIN MANAGEMENT Symbiosis of Adaptive Value Networks. .. outcome for the supply chain Thus, supply chain profit of a “decentralized” supply chain composed of multiple, independently managed companies, is less than the total supply chain profit of the “centralized”... quality and information asymmetry between supply chain partners, these errors (of optimization, forecasting) accumulate at successive stages of a supply chain and manifests Adaptive Value Networks
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