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... intangible assets Describe the accounting for various types of intangible assets Describe accounting and presentation for research and development and similar costs Explain the accounting issues for recording... the accounting issues for recording goodwill 12-2 PREVIEW OF CHAPTER 12 12-3 Intermediate Accounting 16th Edition Kieso ● Weygandt ● Warfield INTANGIBLE ASSET ISSUES Characteristics The Coca-Cola... this inconsistency in accounting, noting that information about the value of a brand is important to investors in consumerproduct companies Those supporting the difference in accounting cite the