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Marketing for dummies

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Marketing for dummies

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... more marketing tips and suggestions at www .dummies. com by using the search box to look for Marketing For Dummies cheat sheet.” These, plus the numerous narrow topic books on marketing in the For. .. 36555 (ebk); ISBN 978 119 36558 (ebk) Marketing For Dummies To view this book's Cheat Sheet, simply go to www .dummies. com and search for Marketing For Dummies Cheat Sheet” in the Search box Table... Content Marketing and Marketing Content An Overview of Content Marketing Creating a Credible Content Marketing Plan Taking Advantage of User Generated Content Flipping to Marketing Content Content Marketing

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Mục lục

  • Title Page

  • Table of Contents

  • Introduction

    • About This Book

    • Foolish Assumptions

    • Icons Used in This Book

    • Beyond the Book

    • Where to Go from Here

    • Part 1: Marketing in a Consumer‐Driven World

      • Chapter 1: Understanding Consumers Today and What Matters Most

        • Coming to Terms with the State of the Consumer Mind

        • Addressing the Generation Gaps

        • Creating Trust Equity among Today’s Consumers

        • Improving Customer Experiences for Sustainability

        • Pushing Boundaries with Guerilla Marketing

        • Chapter 2: The Psychology of Choice and How to Trigger It for Lifetime Value

          • The Unconscious Mind: The Real Driver of Consumer Choice

          • Psychological Drivers That Drive Sales

          • Aligning with Powerful Social Influencers

          • Appealing to Consumers’ Happiness and Purpose

          • Putting It All Together

          • Chapter 3: Laying a Foundation for Growth

            • Measuring the Growth Rate of Your Market

            • Responding to a Flat or Shrinking Market

            • Finding Your Best Growth Strategies

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