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... reached by free trade in ideas- that the best test of truth is the power of the thought to get itself accepted in the competition of the market and that truth is the only ground upon which their... part of the actual promotion of shoes In this example, the idea of nature hikes is within the scope of this study, while the idea of shoe comfort is not Moreover, in this book ideas and social issues. ..2 The Marketing of Ideas and Social Issues Seymour H Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL