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Marketing scales handbook volume 5 by gordon c bruner
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Book cover 4.pdf
scalesv5.pdf
Marketing Scales Handbook - V5 (reduced & with cover)2.pdf
Marketing Scales Handbook - V5 (reduced & with cover).pdf
Marketing Scales Handbook - V5 (reduced).pdf
Front material
Title page & verso
Table of Contents
Preface
Acknowledgements
Introduction
Scale Reviews
#001 Abstractness
#002 Acceptability of Alternative Service Providers
#003 Account Planner Evaluation (Awards)
#004 Account Planner Evaluation (Market Metrics)
#005 Account Planner Evaluation (Personal Feedback)
#006 Accountability (Outcome)
#007 Accountability (Procedural)
#008 Accountability Degree
#009 Achievement Importance
#010 Action Tendency
#011 Ad-evoked Product Usage Thoughts
#012 Aesthetic Appeal of Interior Design
#013 Aesthetic Evaluation
#014 Affective Response (General)
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