Mục lục

  • The 800-Pound Gorilla of Sales: How to Dominate Your Market

    • CONTENTS

    • PREFACE

    • PROLOGUE: AWAKENING—DAY ONE

    • ACKNOWLEDGMENTS

    • INTRODUCTION: WHY IT’S GOOD TO BE AN 800-POUND GORILLA

    • CHAPTER 1: LIVE LARGE, TAKE CHARGE: Why 800-Pound Gorillas Think Bigger Than Anyone Else

      • IF YOU DON’T SEE IT, CREATE IT

      • THE ONLY PERSON YOU WON’T SURPRISE IS YOURSELF

      • DOMINANCE DOESN’T ALWAYS MEAN B-I-G

      • TAKEAWAYS

      • CHAPTER 2: WHEN YOU’RE REALLY BIG, IT’S HARD TO HIDE ANYWHERE: Why 800-Pound Gorillas Must Be Authentic

        • BETTER TO BE GENUINE

        • GERBER GETS IT

        • GETTING INTO THE LEARNING HABIT

        • A GENUINE CONTRARIAN

        • TAKEAWAYS

        • CHAPTER 3: THANK YOU, AMERICAN TOURISTER: Why 800-Pound Gorillas Get to Rattle the Cage

          • SHAKE IT UP, BABY

          • KNOW WHEN TO HOLD ’EM

          • IT TAKES CONFIDENCE

          • OFFENSE, DEFENSE, AND COMMON SENSE

          • TAKEAWAYS

          • CHAPTER 4: NO ONE’S EVER DONE IT BEFORE: Why 800-Pound Gorillas Do What Other Won't

            • THE “DOING” SETS YOU APART

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan