The lecture provides knowledge on responsibilities of organization and strategies employed to meet objectives of stakeholders through Social Responsibilities Environmental Responsibilities Ethics and Business Management Responsibilities Public Relations and Corporate
RESPONSIBILITIES OF ORGANIZATION AND STRATEGIES EMPLOYED TO MEET OBJECTIVES OF STAKEHOLDERS BUSINESS ENVIRONMENT_Task 1c Responsibilities of Organisations Social Responsibilities pages 48-52 Environmental Responsibilities pages 53-60 Ethics and Business pages 61-66 Management Responsibilities pages 66-70 Public Relations and Corporate Image pages 71-73 Social Responsibilities Defined as he obligations that the organisation has towards the people & the environment in which the company operate To Shareholders To maximise profit To Employees Certainty and regularity of wages (organisation must honor the employment contract) Concern and respect for workplace and work practices (healthy and safe) Provision of a coherent career and training structure Adaptation to other pressures on employee’s lifestyles e.g workplace creches Equal opportunities to all, e.g Avoid discrimination-sex, racial, disability More information about responsibility to employees on pages 106-123 Social Responsibilities To Customers Environmental impact of an organisation’s activities open to public comment such as reduce CFCs in aerosol cans, introduce rangers of goods that are supposed to be friendly to the environment More information about responsibility to consumers on pages 77-100 To Suppliers A supplier may make restrictions on the end-use of products a condition of sale, e.g a supplier of high-technology items may require that these are not re-exported to the enemies of the nation where the supplier is based To Professional Bodies Control is exercised over certain members of management by their membership of professional bodies, which have standards of ethics and conduct 1 Social Responsibilities To Neighbours Every effort should be made to prevent any pollution of the environment, e.g noxious gases, noise & traffic disturbance To Elected Authorities By legislation By influencing the climate of public opinion By trying to persuade commercial organisations to follow a particular line or policy 2 Environmental Responsibilities Legislation and regulation Organisation must follow the law on environmental protection, e.g Develop waste management plan Ecological issues Environmental Issues Relevant to Business Resource depletion – damage to soil, water, trees, plant-life, energy availability, mineral wealth, animal and marine species Genetic diversity – damage to wild species Pollution concerns – water, air, land, noise Acid rain Ozone depletion Waste Climatic change Energy resources Environmental Responsibilities Green concerns Primary sectors (mining companies) Secondary sectors (manufacturing companies) should preserve natural ecosystem should produce “green” products, e.g biodegradable packaging Tertiary sectors (retailers, service providers, small businesses) environmental auditing, greet training, waste management, pollution control specialists Ethics and Business Ethics - codes of moral principles that people follow with respect to what is right or wrong Obey the law Be fair Avoid harming others Prevent harm to others Help those in need Do not lie or cheat Ethics and Business Examples of Business Ethics: Criteria for distribution of profit The relative pay and rewards for all employees Decisions about priorities Loan charges The sale of harmful products Ethical Problems Facing Managers: Extortion Bribery Grease money Gifts Management Responsibilities To Employees Good pay & working conditions Good training & development schemes Fair recruitment policy Retirement policy – pension, training courses Redundancy policy – redeploy staff without making them redundant, provide training to learn new skills for the new job, take steps to help employees to get a job elsewhere To Consumers Providing good product/service Dealing honestly and fairly Management Responsibilities To Employees Good pay & working conditions Good training & development schemes Fair recruitment policy Retirement policy – pension, training courses Redundancy policy – redeploy staff without making them redundant, provide training to learn new skills for the new job, take steps to help employees to get a job elsewhere More information about responsibility to employees on pages 106-123 To Customers Providing good product/service Dealing honestly and fairly More information about responsibility to consumers on pages 77-100 Public Relations & Corporate Image Corporate Image – image of the company in the mind of the general public, specifically in the minds of potential customers Reasons why organisation might attempt to build up a corporate image: To strengthen customer loyalty To create customer awareness To strengthen employee’s attachment to the company To be socially responsible To win public & political support To have a sound, well-established company Public Relations & Corporate Image Environmental Pressure Groups Information-based activity – publicity campaigns Direct action – peaceful protests Partnership & Consultancy – groups aim to work with businesses to pool resources and help improve environmental performance Employees – increasing pressure on business; they work for own safety & to improve company’s public image Legislation – growing pressures from the green-influenced vote Media pressure – focuses on large-scale disasters & more technical issues, e.g global warming Workshop Instructions: Write your answers on your WORKSHOP NOTEBOOK Always keep your notebook neat and organized for easy reference when doing your assignments Use the same organisation that you have selected in Workshop 1 In a tabular form, identify the responsibilities of your selected organisation and strategies employed to meet them Below the table, briefly explain your answers in paragraphs Sample Table for Workshop Specific Responsibilities of Organisation Strategies Employed to Meet Them Example: 1.Provide good products to customers 2.Provide good pay to employees Develop quality control standards Develop good salary scheme Social Responsibilities Environmental Responsibilities Ethical Responsibilities Management Responsibilities Public Relations & Corporate Image Homework: Create a Leaflet Pick up a product from the list below or think of your own: Bleach Biological soap powder Disposable nappies Diesel cars Mahogany furniture Beef burgers Eggs Mobile telephones Cable television Pesticides Etc Identify the environmental concerns associated with the product Create a LEAFLET with product information for issue to consumers who have concerns about the product Make your leaflet as “user-friendly” as possible and give a balanced view on the product ... Ethics and Business Examples of Business Ethics: Criteria for distribution of profit The relative pay and rewards for all employees Decisions about priorities Loan charges The sale of harmful... end-use of products a condition of sale, e.g a supplier of high-technology items may require that these are not re-exported to the enemies of the nation where the supplier is based To Professional...Responsibilities of Organisations Social Responsibilities pages 48-52 Environmental Responsibilities pages 53-60 Ethics and Business pages 61-66 Management Responsibilities