Experiencing MIS 10th by m kronenke part 3

Using MIS 10 th Edition Part Using IS for Competitive Advantage Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved P3-1 Augmented Reality Exercise System (ARES) • ARES allows users to bike holographic routes with friends in a virtual environment • ARES collects and integrates user data from AR headsets, stationary exercise bikes, and fitness bands • ARES then allows users to share their data with friends, trainers, and employers Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved P3-2 Augmented Reality Exercise System (ARES) (cont’d) • Zev Friedman, the owner of ARES, purchased an early prototype of the system from his cardiologist – Helped Flores treat his patients – Wasn't being adopted outside of Flores’s own medical practice • Zev was watching the emergence of augmented reality and thinking about potential applications Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved P3-3 Cast of Characters • Zev, a successful entrepreneur, bought the company for a small amount of cash and a royalty agreement with Flores • Ashley Turnwood, new general manager • Cassie Castellon, marketing professional • Henri Kivi, technology manager • Raj Agarwal, augmented reality guru Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved P3-4 Why Study the ARES Case • Future business professionals need to be able to assess, evaluate, and apply emerging information technology to business • ARES system will allow you to practice that key skill Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved P3-5 Next Three Chapters • Chapter discusses processes and overall enterprise and inter-enterprise processes and information systems The benefits and challenges of creating such information systems are addressed • Chapter addresses social media information systems The role of such systems, their basis for creating revenue and their risks are considered • Chapter deals with business intelligence systems Beneficially applying business intelligence tools to the large amount of data that an organization possesses is addressed Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved P3-6 ... processes and information systems The benefits and challenges of creating such information systems are addressed • Chapter addresses social media information systems The role of such systems, their basis... Reserved P3 -3 Cast of Characters • Zev, a successful entrepreneur, bought the company for a small amount of cash and a royalty agreement with Flores • Ashley Turnwood, new general manager • Cassie... friends, trainers, and employers Copyright © 2018, 2017, 2016 Pearson Education, Inc All Rights Reserved P3-2 Augmented Reality Exercise System (ARES) (cont’d) • Zev Friedman, the owner of ARES,