100 Practical Tips for Copywriting John T Gibson Alex Meshaykin Methods and technologies for writing articles for network writers All rights reserved © John T Gibson, Alex Meshaykin 2016 Fotos by © John Gibson, © Phil Date, Dreamstime Stock Photos This book is a small collection of tips and notes that will be sung by novice copywriters Perhaps some of them seem too simple or obvious But my older comrades always told me - repetition the mother of the teaching! I hope that the advice given in this book will soften the hard work of a copywriter, a blogger and just a writer of short articles The tips I mentioned here are divided into several sections, in accordance with the various parts of the copywriter's work Content: PREPARATION PORTFOLIO SUBMITTING THE APPLICATION FOR THE ORDER Work with orders WORK AFTER EXECUTION OF THE ORDER SALE OF READY ARTICLES SELF-BUILDING Introduction Hello, friends! Especially they are useful to the beginning copywriter or the author who is in the process of becoming Now the network has published a lot of articles and posts, in which the authors give advice and recommendations to the beginning copywriter Of course, they are valuable and useful It's good that the authors of such materials share their experience with other colleagues It's really very cool I myself sometimes discover important things for myself, which I did not pay attention to for some reason Therefore, I decided to devote some time to give out one extensive and detailed text, which, of course, will help any novice copywriter who wants to take the path of earnings by writing articles Yes, I can declare that I have some experience in this direction I went a very long way, which started from the very bottom I fired, stuffed my then soft place with new cones, and conducted various experiments All this was done, in order for me to achieve my goal This text is a summary of my personal experience in the field of writing texts I not claim to be called the only correct one I just share my views And I really want this book to be valuable and useful Believe me; I prepared it for this purpose In my time, when I first started, I personally did not have enough of such materials And I promised myself when I achieve a certain success in the field of copywriting, I will certainly write a similar text And now it's time to fulfill your promise! Meet - 100 tips for a beginner copywriter! Unfortunately, the English - not my mother tongue I maintain my blogs in Spanish and Portuguese Some notes may appear overly formalized, but that does not deprive them of their valuables PREPARATION You should determine your personal creative name It can be your real data or the chosen author's pseudonym The main criterion is euphony and memorability It is best to simultaneously register several accounts of performers in different places where potential customers can find you (these can be content exchanges, freelancing forums and other sites) Before filling out the profile, it is MANDATORY to study the rules of work on one or another resource, in 69 When writing an article, follow the recommendations in paragraphs 42-51 70 It is advisable to use thematic keywords Practice shows that articles optimized for specific search queries are very popular To determine them, use special search engine services 71 Prepare an attractive description for your article, in which you can tell why you should buy your article It is important to show the value of the material If you have optimized the text for certain keywords - be sure to specify it 72 Before publishing, check to see if similar articles exist from other authors If so, carefully study the title and description If you compose a more "catchy" name and a more attractive description - you get a weighty competitive advantage 73 Practice writing several articles of a similar theme - so you get a chance to attract a thematic buyer and a customer who can redeem all the texts at once 74 Do not put knowingly low, as well as inflated prices Practice shows that at the start you can safely sell finished articles at a price of 5-10 $ / 1000 characters 75 If you see that your articles are not for sale for a long time - try changing the title and creating another description 76 After selling your article, be sure to write a thank-you personal message to the buyer and tell him about your readiness to write the necessary texts for him on request 77 If you placed finished articles at once for sale in several stock exchanges of content, then upon the purchase of one of the articles, immediately remove it from sale in other sites 78 If you sold one article - write one more text on this topic and put it on sale Just remember, this should not be a trivial rewrite Try to follow the path of uniqueness 79 If you failed before the customer - not despair Each author had a bad experience Remember the truth of Friedrich Nietzsche - "What does not kill me, makes it even stronger." It is better to draw the appropriate conclusions, so as not to allow such missteps in the future 80 As soon as you feel that you are starting to improve, as an author, think about raising prices for your services Do not it on the principle of "once in times" - be consistent and gradual In doing so, be prepared for the fact that you need to argue this increase 81 Take part in contests for copywriters This is a great opportunity to test your talents If you become a winner or prize-winner of some competition - this is already a worthy argument in favor of your abilities Additionally, such a winning job will become a real decoration of your portfolio 82 If you are contacted directly by the customer with a proposal to write a text in the subject matter of which you are not strong - not rush to take it Why provide poor-quality material? Be frank with him; say that you are not an expert in this field In return, tell your profiling topics Practice shows that customers will appreciate this approach and will turn to you the next time 83 If criticism is sent to your address, not immediately take offense and prepare a counterattack Learn to separate constructive moments from frank envy Objective criticism is aimed at helping you, not to question your skill 84 Determine for yourself a specific portrait of the customer You must clearly decide which employers you should not cooperate with (for example, this may be a price criterion, speed requirements, work without prepayment, etc.) 85 Do not forget about your customers - carefully study their websites Also study the resources that belong to their competitors Practice shows that if you take the initiative to write additional articles - employers will be friendly to this After all, they think about how to make their resource more valuable and useful 86 If the option of advertising an account is available on the content or freelance exchange, use this option Do not make a banal ad You want to become a copywriter? So be it! Draw attention to the word written in the ad 87 Do not try to write articles if you are in a bad mood Excess aggression, expressed in words, will not give your work an attractive shade 88 If to you the customer addresses directly - you have the opportunity to persuade him to cooperate at higher rates After all, he turned to you himself, and then he wants to cooperate with you 89 Avoid working with intermediaries Otherwise, such cooperation can add to you an extra headache 90 If you work at the freelance exchange - get all available means of communication (do not just limit your e-mail) 91 In the case when you cooperate with customers without participation of exchanges, get your wallets in several payment systems Do not limit yourself to PayPal 92 If you are busy writing one order, not hurry to apply and agree to the performance of others if you are not sure that you will be able to provide all the work on time and without losing quality 93 Do not give all your strength to work at the computer Rest is an important part of productive work If you drive yourself like a dray horse there is a high probability of making mistakes SELF-BUILDING 94 Subscribe to the updates of several blogs on copywriting, which attracted you by their value It will be useful for you to get acquainted with the materials that are covered by more experienced comrades 95 Remember that a competent author is always engaged in selfeducation Get useful literature, copywriting courses If you have the opportunity - sign up for the master classes In order to learn, you need to learn, not you? 96 If you have the opportunity get an author's blog or website This is an excellent platform for sharing your thoughts with others, placing texts in the form of a portfolio and attracting new customers 97 Join the thematic communities of social networks 98 Write as often as possible After all, with every written word, you are already improving, as an author 99 Set specific goals They should be clear, achievable and contain a set timeframe 100 Study your past work The best study is given on their own mistakes Afterword I dare hope that these tips will help you become the best bloggers and copywriters in the entire network In the near future I will write a few more small books devoted to this issue, and then I will assemble them into a collection With best wishes, John Gibson .. .100 Practical Tips for Copywriting John T Gibson Alex Meshaykin Methods and technologies for writing articles for network writers All rights reserved ©... promise! Meet - 100 tips for a beginner copywriter! Unfortunately, the English - not my mother tongue I maintain my blogs in Spanish and Portuguese Some notes may appear overly formalized, but... portfolio it is desirable to place works performed in several genres (for example, text for the main page of a site, a description of some product, an information-analytical article, a review of