Ethics and the conduct of business 8th by john boatright and smith 2017 chapter 6

Ethics and the Conduct of Business Eighth edition Chapter Privacy Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Modules • Introduction: Privacy • 6.1: Challenges to Privacy • 6.2: Meaning and Value of Privacy • 6.3: Privacy Away from Work • 6.4: Privacy of Employee Records • 6.5: Big Data Analytics • 6.6: Using the Internet • Conclusion: Privacy Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Learning Objectives (1 of 2) • • • 6.1: Identify how different business practices challenge the privacy of employees in the workplace and consumers in the marketplace 6.2: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right of all individuals 6.3: Evaluate the reasoning that leads a company to monitor its employees and the measures undertaken to limit such monitoring Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Learning Objectives (2 of 2) • • • 6.4: Determine what ethical issue(s) are associated with a particular handling or use of employee records and whether the action is justified or a violation of the employee’s privacy 6.5: Describe how big data analytics enables companies to profile and target consumers and the potential ethical issues with this process 6.6: Analyze the ethical issues associated with collecting and using information about consumers’ online activities, and the adequacy of the rules and principles created to protect Internet privacy Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Introduction: Privacy • Psychological testing at Dayton Hudson case • Telecommunication companies compelled to provide information • Internet the most recent challenge to privacy • Government surveillance impacts the privacy of individuals • Understanding of right to privacy is important Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.1: Challenges to Privacy Objective: Identify how different business practices challenge the privacy of employees in the workplace and consumers in the marketplace • 6.1.1: Privacy in the Workplace – Available tools – Why companies collect personal data? – Why is evaluation important? • 6.1.2: Privacy in the Marketplace – Information gathering – Database marketing – Issues in database marketing Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.2: Meaning and Value of Privacy (1 of 2) Objective: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right of all individuals • 6.2.1: History of the Concept – Overview – Acceptance • 6.2.2: Defining Privacy – Right to be left alone – Right to control access to personal information – Having secrets remain secrets Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.2: Meaning and Value of Privacy (2 of 2) Objective: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right of all individuals • 6.2.3: Utilitarian Arguments – Arguments – Drawbacks • 6.2.4: Kantian Arguments – Two Kantian themes – Common utilitarian and Kantian arguments Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.3: Privacy Away from Work Objective: Evaluate the reasoning that leads a company to monitor its employees and the measures undertaken to limit such monitoring • 6.3.1: Justifying Monitoring – Personal behavior and ability of employees – Cost of doing business • 6.3.2: Limits to Monitoring – Social media – Ways of monitoring – Limits applicable for government and business Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.4: Privacy of Employee Records (1 of 4) Objective: Determine what ethical issue(s) are associated with a particular handling or use of employee records and whether the action is justified or a violation of the employee’s privacy • 6.4.1: Ethical Issues with Records – Issues to be addressed – Examples Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Figure 6.1: Some Privacy Issues with Employee Records Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.4: Privacy of Employee Records (2 of 4) Objective: Determine what ethical issue(s) are associated with a particular handling or use of employee records and whether the action is justified or a violation of the employee’s privacy • 6.4.2: Justifying a Purpose – Examples – Resolving disagreements • 6.4.3: Disclosure to Outsiders – Overview – Argument Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Figure 6.2 Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.4: Privacy of Employee Records (3 of 4) Objective: Determine what ethical issue(s) are associated with a particular handling or use of employee records and whether the action is justified or a violation of the employee’s privacy • 6.4.4: Gathering Information – Overview – More intrusive means Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Figure 6.3 Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.4: Privacy of Employee Records (4 of 4) Objective: Determine what ethical issue(s) are associated with a particular handling or use of employee records and whether the action is justified or a violation of the employee’s privacy • 6.4.5: Accuracy, Completeness, and Access – Overview – Objection to drug test and polygraph machine Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.5: Big Data Analytics Objective: Describe how big data analytics enables companies to profile and target consumers and the potential ethical issues with this process • 6.5.1: Data Collection – Methods of data collection – Services provided by aggregators • 6.5.2: Ethical Issues with Big Data – Lack of awareness – Difficulty of protection – Loss of privacy Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.6: Using the Internet (1 of 2) Objective: Analyze the ethical issues associated with collecting and using information about consumers’ online activities, and the adequacy of the rules and principles created to protect Internet privacy • 6.6.1: Information Collection – Google – Criticisms of Facebook’s privacy policy • 6.6.2: Ethical Issues with Internet Use – Overview – Two problems – Three responses Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved 6.6: Using the Internet (2 of 2) Objective: Analyze the ethical issues associated with collecting and using information about consumers’ online activities, and the adequacy of the rules and principles created to protect Internet privacy • 6.6.3: Protecting Privacy – Privacy rules – Protection principles – Implementing principles Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved Conclusion: Privacy • Privacy a recent topic • Finding the right means is a challenge • Protecting privacy requires coordinated solution • Developing and implementing is a challenge until solutions are found Copyright © 2017, 2012, 2009 Pearson Education, Inc All Rights Reserved ... Introduction: Privacy • 6. 1: Challenges to Privacy • 6. 2: Meaning and Value of Privacy • 6. 3: Privacy Away from Work • 6. 4: Privacy of Employee Records • 6. 5: Big Data Analytics • 6. 6: Using the Internet... workplace and consumers in the marketplace 6. 2: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right of all individuals 6. 3: Evaluate the. .. and Value of Privacy (1 of 2) Objective: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right of all individuals • 6. 2.1: History of