2018 Meetings & Events Future Trends TOP DESTINATIONS Trends and Tips COST PER ATTENDEE PER DAY [ FOCUS ON ‘WHY’ ] Set clear objectives from the start and use them to define your budget Put a major emphasis on attendee engagement and then measure EMEA NORAM England Spain Germany Canada U.S.A +4% +3% London Barcelona 2 Cupertino/ San Jose [ BUDGET ] Always start with the value the meeting or event can generate A clear ROI for all to see is key to continued investment and successful meetings Singapore Australia Thailand Toronto New York APAC Berlin +5% [ ATTENDEE EXPERIENCE ] Mexico City Make the whole process as simple as possible Bangkok Singapore LATAM Brazil Mexico [ TECHNOLOGY ] Use technology to make conversations easier, and create user-friendly personalized experiences Rio de Janeiro São Paulo Sydney +1% [ SAFETY AND SECURITY ] © CWT 2017 Based on CWT booking data, Cvent data and Smith Travel Research Plan for the amount of risk for each situation including physical and cybersecurity, and not inconvenience attendees