DSpace at VNU: Buiding competitive strategy in the rice farming industry the case of An Dinh company

Buiding competitive strategy in the rice farming industry the case of An Dinh company Nguyễn Khắc Trung Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Kinh doanh quản lý; Mã số: 60 34 05 Người hướng dẫn: TS Tạ Ngọc Cầu Năm bảo vệ: 2010 Keywords: Chiến lược kinh doanh; Cạnh tranh; Sản xuất; Lúa gạo Content TABLE OF CONTENTS ACKNOWLEDGEMENT i ABSTRACT ii TOM TAT iv TABLE OF CONTENTS vi LIST OF TABLES AND FIGURES ix LIST OF ABRREVEATIONS xi INTRODUCTION 1 The thesis title The thesis necessity Objectives Method Data sources Significance Limitations Expected results The thesis structure 10 Suggestion for future research CHAPTER 1: LITERATURE REVIEW 1 Competitive strategy 1.1.1 Strategy and business strategy 1.1.2 Competitive strategy 1.2 Strategic management 10 1.2.1 Vision and mission 11 1.2.2 Strategy formulation and selection 12 1.2.3 Strategy implementation 27 1.2.4 Strategy evaluation 28 CHAPTER : RICE FARMING INDUSTRYIN VIET NAM 30 2.1 An overview of rice farming 30 2.2 The developing of rice farming industry in VietNam 32 2.3 Factors effecting rice farming 35 CHAPTER : BUILDING COMPETITIVE STRATEGY 39 3.1 Company profile 39 3.2 Strategy formulation 41 3.2.1 External environment analysis 41 3.2.2 Industry environment analysis 51 3.2.3 Internal environment analysis 56 3.2.4 SWOT analysis 63 3.2.5 Strategy formulation and selection 64 3.2.5.1 Production expanding 65 3.2.5.2 Japanese rice farming and Vietnamese 65 highquality rice processing 3.2.5.3 Rice seed producing 65 3.2.5.4 Marketing enhancing 65 3.3 Implementing the competitive strategy 66 3.3.1 Objectives 66 3.3.2 Solutions 67 3.3.3 Action plan 68 3.3.4 Recommendations to AnDinh Company 70 3.3.5 Recommendation to the government 71 CONCLUSION 72 REFERENCES 73 APENDDICES 75 References: Vietnamese AD Company (2009), Annual report AD Company (2007, 2008, 2009), Financial statements Ministry of agriculture and rural development (2009), Annual report Ministry of agriculture and rural development (2008), Climate change impacts on agriculture Vietnam General Statistics Office (1990 - 2009), “Annual socio-economic statistical data” Viet Nam economy development update report (2009, 2010), World Bank 2010 Viet Nam State bank report (2007 - 2010), “The USD/ VND exchange rate” “GDP Viet Nam in quarterly 2008, 2009, 2010”, VCCI report 2010 English Asia-Pacific Economic Cooperation (APEC, 2007), “Viet Nam Economy Report” Lloyd L Byars, Leslie W Rue, Shaker A Zahra (1996), “Strategic management”, Irwin, Chicago Henry Mintzberg (1994), “The Rise and Fall of Strategic Planning” Jiri Dusik, Jian Xie (2009), “East and Southeast Asia - A Progress Review and Comparison of Country Systems and Cases”, World Bank FAO (2009), “World agriculture production” 6 http://wikipedia.org/ wiki/ Strategy Alex Miller, Gregory G Dess (1996), “Strategic management”, McGraw- Hill, New York Fred Nickols (2000), “Strategy: www.nickols.us Fred Nickols (2000), “Strategy is Execution”, www.nickols.us Definitions and Meaning”, 10 Oxford English Dictionary (2009) 11 Michael Porter (1998), “Competitive strategy”, Free Press, New York 12 Michael Porter (1996), “What Is Strategy?”, Harvard Business Review, NovemberDecember 1999, Harvard university, Massachusetts 13 R Charan, G Colvin (1999), “Why CEOs Fail”, Fortune Magazine, 21 Jun 1999 14 I Cobbold & G Lawrie (2001), “Why only one third of UK companies achieve strategic success?”, 2GC Ltd., May 2001 15 Kai Riemer (2002), “Teaching note on strategy”, European socio-economic IST research project 16 Vietnam: 2010 Article IV Consultation—Staff Report and Public Information Notice, IMF 2010 17 “Principles and practices of rice production”, Surajit K De Datta 1981 18 United States Department of Agriculture (2010), “Rice year book table” 19 “Sustainability of rice in global food system’”, N.G.Downing, S.M Greenfield and K.S Fischer 1997 20 http://www.maxi-pedia.com/EFE+matrix+external 21 http://www.maxi-pedia.com/IFE+matrix+internal ... of rice farming 30 2.2 The developing of rice farming industry in VietNam 32 2.3 Factors effecting rice farming 35 CHAPTER : BUILDING COMPETITIVE STRATEGY 39 3.1 Company. .. 1.2.2 Strategy formulation and selection 12 1.2.3 Strategy implementation 27 1.2.4 Strategy evaluation 28 CHAPTER : RICE FARMING INDUSTRYIN VIET NAM 30 2.1 An overview... LITERATURE REVIEW 1 Competitive strategy 1.1.1 Strategy and business strategy 1.1.2 Competitive strategy 1.2 Strategic management 10 1.2.1 Vision and