DSpace at VNU: Influenced factors on Hanoi consumer's satisfaction for safety and hygiene

Influenced factors on Hanoi consumer's satisfaction for safety and hygiene Đoàn Thị Hương Giang Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Kinh doanh quản lý; Mã số: 61 34 05 Người hướng dẫn: TS Phạm Quý Long, TS Nguyễn Thị Phi Nga Năm bảo vệ: 2010 Keywords: Người tiêu dùng; Thực phẩm; Vệ sinh; An toàn Content TABLE OF CONTENTS ACKNOWLEDGEMENTS i ABSTRACT ii TOM TAT iv TABLE OF CONTENTS vi LIST OF FIGURES viii LIST OF TABLES ix Introduction 1 Necessity of the research Research Objectives Research questions Scope of the research Research methodology Limitations Contributions of the research Expected results Suggestions for future research 10 Research structure Chapter 1: Literature Review 1.1 C onsumer’s satisfaction definition 1.2 Theories of consumer’s satisfaction interpretations 1.2.1 Psychological interpretation 10 1.2.2 Economic interpretations 16 1.2.3 Sociological interpretation 22 1.3 Discussion of related research 25 Chapter 2: Research model and Hypothesis 30 2.1 Research model 30 2.2 Description of factors in the model 32 2.2.1 Media 32 2.2.2 Product’s quality 35 2.2.3 Product’s price 38 2.2.4 Product’s label 42 2.2.5 Compliance levelof food safety andhygiene 44 2.3 Hypothesis of correlation among factors 45 Chapter 3: Research Methodology 48 3.1 Research purpose 48 3.2 Research approach 51 3.3 Measurement index of factors 52 3.4 Sample selection 55 3.5 Data collection 57 3.6 Data analysis 59 3.6.1 Validity 59 3.6.2 Reliability 60 Chapter 4: Data presentation and results 62 4.1 Data presentation 62 4.2 Some results 76 4.2.1 The most important factors of Hanoi consumer’s satisfaction regarding food safety and hygiene 76 4.2.2 Consumer’s satisfaction regarding food safety and hygiene by influenced factors 79 4.2.3 Hypothesis tested 81 CONCLUSION 85 REFERENCES 87 APPENDICES 101 Appendix A: Survey questionnaire for Chinsu sauce product 101 Appendix B: Survey questionnaire for Dr Thanh product 104 REFERENCES Vietnamese Phap lenh Ve sinh an toan thuc pham, Uy ban Thuang vu Quoc hoi khoa XI thong qua 26/07/2003 Nghi dinh so 89/2006/ND-CP ve nhan mac hang hoa, Chinh phu ban hanh 30/08/2006 English Adams, J.S (1963), 'Toward an understanding of Inequity', Journal of Abnormal Social Psychology, 67, pp 422-36 Adler, R.D and ROBINSON, L.M (1980), 'A Consumer Satisfaction Model Based on Job Satisfaction Theory', in H Keith Hunt and Ralph L Day (eds), Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior Bloomington: Indiana University, pp 19-22 Allison, N.K (1977), Consumer Alienation from the Marketplace: Scale Construction and Application Unpublished Ph.D Dissertation, University of Texas at Austin Anderson, R.E (1973), 'Consumer Dissatisfaction: The effect of Disconfirmed Expectancy on Perceived Product Performance', Journal of Marketing Research, 10 (February), pp 38-44 Andreasen, A.R, (1977), 'A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures', in H.Keith Hunt (ed.), Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction Cambridge Mass.: Marketing Science Institute (May), pp 11-35 Ash, S.B (1977), 'A Comprehensive Study of Consumer Satisfaction with Durable Products', in H Keith Hunt (ed.), Advances in Consumer Research Ann Arbor: Association for Consumer Research, pp 254-62 Austin, W and Walster, E (1974), 'Reactions to Confirmation and Disconfirmation of Expectations of Equity and Inequity', Journal of Personality and Social Psychology, 30, pp 131-40 Barksdale, H.C and Darden, W.R (1972), 'Consumer Attitudes toward Marketing and Consumerism', Journal of Marketing, 30 (October), pp 2835 Barron, F (1953), 'An Ego Strength Scale which Predicts Response to Psychotherapy', Journal of Consulting Psychology, 17, pp 327-33 10 Bearden, W.D., and Mason, J.B, (1977), 'Consumer Satisfaction with Utilities', ACCI, 23rd Conference, April 11 Bechtel, G.G (1977), 'A Model for Monitoring Consumer Satisfaction', in H Keith Hunt (ed.), Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, Cambridge, Mass.: Marketing Science Institute (May), pp 187-214 12 Best, A and Andreasen, A.R, (1976), Talking Back to Business: Voiced and Unvoiced Consumer Complaints Washington, D.C.: Centre for Study of Responsive Law 13 Boote, A.S (1975), 'Market Segmentation by Personal Values and Salient Product Attributes', Journal of Advertising Research, 21 (February, 1), pp 29-35 14 Braden, J.L (1977), 'Measuring Consumer Satisfaction with Automobile Repairs', in Ralph L Day (ed.), Consumer Satisfaction, Dissatisfaction and Complaining Behavior Bloomington: Indiana University, p 172 15 Clabaugh, M (1978), Consumer Alienation: An Attribute of Consumer Dissatisfaction and its Influence on Complaint Behavior Unpublished Doctoral Dissertation, University of Alabama 16 Clark, J.P (1959), 'Measuring Alienation within a Social System', American Sociological Review, December, p849 17 Cooper Donald R and Schindler Pamela S.; 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