Recommendations to enhance exported activities of tien phong plastic join stock company in new zealand market

Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market PREFACE I declare that this report is my own unaided work It has not been submitted before If violated, I am solely responsible for and bear the punishments of the Institution and University Student Name and Signature Nguyen ThiAnh Hong Nguyen ThiAnh Hong – GMA02 Page i Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market ACKNOWLEGEMENT Firstly, I would like to express my sincere gratitude to my advisor Msc Tran Thi Minh Trangand Pham Thi Yen for the continuous support of my study and related research, for her patience, motivation, and immense knowledge Her guidance helped me in all the time of research and writing of this thesis I could not have imagined having a better advisor and mentor for my study Nguyen ThiAnh Hong – GMA02 Page ii Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market TABLE OF CONTENTS PREFACE i ACKNOWLEGEMENT ii TABLE OF CONTENTS iii LIST OF ABBREVIATIONS vi LIST OF TABLES vii LIST OF FIGURES viii INTRODUCTION CHAPTER 1: LITERATURE REVIEW 11 1.1 General information of Export 11 1.1.1 Definition 11 1.1.2 Roles of export activities 11 1.1.3 Export forms 14 1.2 The factors affect exported activities 18 1.2.1 Capital 18 1.2.2 Quality and production capacity 18 1.2.3 Technology 19 1.2.4 Human resources 19 1.2.5 Foreign marketing 19 1.3 The legal framework of Vietnam Government for export 19 1.3.1 Export promotion policy 19 1.3.2 Financial and credit policy 20 1.3.3 Trade liberalization policy 22 Nguyen ThiAnh Hong – GMA02 Page iii Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market 1.3.4 Participate in world economic organizations 23 CHAPTER 2: EVALUATION EXPORTED ACTIVITIES OF TIEN PHONG PLASTIC J.S.C IN NEW ZEALAND MARKET 24 2.1 General information of Tien Phong Plastic J.S.C 24 2.1.1 The foundation 24 2.1.2 Achievements 25 2.1.3 Organization 27 2.1.4 Business services 29 2.1.5 Products and markets 29 2.1.6 Results of business activities 32 2.2 New Zealand market and the situation of exported activities in New Zealand market 33 2.2.1 The characteristics of New Zealand market and the legal basic of exported activities between Vietnam and New Zealand 33 2.2.2 The current situation of exported activities in New Zealand market 36 2.3 SWOT analysis of exported activities in New Zealand market 43 2.3.1 Strengths 43 2.3.2 Weaknesses 45 2.3.3 Opportunities 49 2.3.4 Threats 51 CHAPTER 3: RECOMMENDATIONS TO ENHANCE EXPORTED ACTIVITIES OF TIEN PHONG PLASTIC J.S.C IN NEW ZEALAND MARKET53 3.1 Recommendations to solve the immediate problems 53 3.1.1 Use plastic recycled materials 53 Nguyen ThiAnh Hong – GMA02 Page iv Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market 3.1.2 Focus on high quality product lines 53 3.2 Recommendations to promote further in the future 53 3.2.1 Determine clearly marketing strategies for export 53 3.2.2 Establish an export marketing department 58 3.2.3 Develop corporate culture 58 CONCLUSION 61 REFFERENCES 62 Nguyen ThiAnh Hong – GMA02 Page v Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market LIST OF ABBREVIATIONS AANZFTA Asian-Australia-New Zealand Free Trade Agreement ASEAN Association of Southeast Asian Nations EPFR Emerging Portfolio Fund Research FDI Foreign Direct Investment J.S.C Joint Stock Company HPDE High-density Polyethylene PP Polypropylen PPR Polypropylene Random PT Production Team PVC-U Unplasticised Polyvinyl Chloride TPP Trans-Pacific Partnership VPA Vietnam Plastic Association WTO World Trade Organization Nguyen ThiAnh Hong – GMA02 Page vi Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market LIST OF TABLES Table 2.1: Business Results of Tien Phong Plastic J.S.C from 2012 to 2014 32 Table 2.2: Export Turnovers from 2013 to 2014 37 Table 2.3: Export profit rate from New Zealand market 39 Table 2.4: Structure of export goods to New Zealand from 2012 to 2014 40 Table 2.5: Structure of New Zealand market from 2012 to 2014 42 Table 3.6: Percentages of export profit in total revenue 46 Nguyen ThiAnh Hong – GMA02 Page vii Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market LIST OF FIGURES Figure 2.1: Organizational Chart 27 Figure 2.2: Revenue structure in 2014 37 Figure 3.3: Process of making marketing strategy for export 55 Nguyen ThiAnh Hong – GMA02 Page viii Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market INTRODUCTION Vietnam is in the opening period, the domestic firms are gradually integrating into the regional and the world economy In recent years, the economy of Vietnam is constantly evolving following by the increasing sharply of export turnover with the requirements of a highly qualified force of economy and foreign trade.To meet this need, many universities concerning economic and foreign business including ISE are continually improving the economic bachelor training However the study in classroom is not all the studying in fact To really having an actual experience necessary for finding a future job, an economics student should obtains a really rewardinginternship As a student of economics at the Vietnam Maritime University, I aware this is the extremely meaningful internship to gain actual knowledge and experiences To better understand the exportation of Vietnamese firms, I chose TIEN PHONG PLASTIC JOIN STOCK COMPANY for my dissertationbecause it is the place having enough majorfor me to understand and learn After one month, I really get the actual knowledge about theexport activities of the company to New Zealand Therefore I pleased to present my recommendations about enhancing exported business activities in New Zealand in my dissertation Necessity Exporting is an important activity in the integration process of world economy Participating and developing export activities helps Vietnamese businesses to become stronger and more comprehensive development Recognizing such importance, the author understood and analyzed the export activity of Tienphong Plastic J.S.C in a big market such as New Zealand to see the panoramic view of the current export situation of Vietnamese firms Methodology The paper is based on the actual observation and describe the situation of exported activities on the perspective of Tien Phong Plastic J.S.C Besides the author collected the results of business activities related to the activities from export business in New Zealand market Nguyen ThiAnh Hong – GMA02 Page Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market Scope of Research The enterprise has been operating since 1960 However the paper only focuses on the exported activities of the company in New Zealand market over last three years Research Finding The author understands the situation of exported activities results in New Zealand from which evaluate that results then provide recommendations to enhance the export activities in New Zealand market The structure of dissertation There are three main parts in my report: Chapter I: Literature Review Chapter II: Evaluation exported activities of Tien Phong Plastic Join Stock Company in New Zealand Chapter III: Recommendation to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand Nguyen ThiAnh Hong – GMA02 Page 10 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market outsourcing companies with low cost labor is very cheap makes pipe outsourcing of our country meet many difficulties For the Vietnam market, the quality of commercial promotion of our country still in inadequate level, low professionalism and lack of creativity therefore Vietnam enterprises have to take the initiative, leading to a competitive disadvantage for domestic firms 2.3.3 Opportunities a The opportunities to develop plastic exportation in New Zealand: In fact plastic products of Vietnam were present almost worldwide According to VPA (2014), there are 151 countries have used plastic products of Vietnam, in which includes markets having high demand for quality as US, EU and Japan That shows the level of technology and quality of plastic products of Vietnam has gradually formed highly competitive If the export market in Laos is the most easygoing market of the company, New Zealand becoming the most potential market cause much surprise By 2014, the total export turnover of the plastic products company in New Zealand is estimated at $ 248,503 accounting for 58% of total export turnover of the industry and increase 44.3% compared to 2013 By 2015, the export growth of New Zealand is forecasted from 30 to 44% compared with 2014 This high growth rates will last for several next years because China's plastics industry is adapting to the fact that cost of production in this country increased sharply and the monopoly on source plastic raw material declined due to the tariffs for plastic products originating from Southeast Asia fell to 0% According to forecasts of the VPA in 2012, the demand for imports of plastic products in New Zealand each year to about $ billion Therefore, New Zealand is a great potential market for Vietnam plastic firms New Zealand is a modern country with a rapid growth therefore the demand to use plastic materials for modern architecture is very large Currently Vietnam companies are commercial promoting to penetrate this hard market Forecasting, exports of plastic products to New Zealand will increase sharply in the near future According to a survey of Vietnam Trade Office in New Zealand in 2012, the demand for household plastic products as water bowls and outdoor furniture Nguyen ThiAnh Hong – GMA02 Page 49 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market products in this market is very large The result of survey also confirmed the acquisition of the Vietnamese plastic products fully capable of competing with China in this market b The opportunity to reduce the trade barriers Vietnam's exports to the TPP member countries account for about 1% of imports of TPP member countries This is suggested that the TPP countries is a potential market of Vietnam Joining the TPP, Tien Phong Plastic J.S.C and other Vietnam firms will have many opportunities First of all, the TPP will create the best conditions for exports of Vietnamese enterprisesbecause the TPP is a huge market containingother big markets with the benefited commodities, including the export plastic pipeand import plastic raw material from the Australian Moreover, the TPP will support and help of Vietnamese enterprises has actually push to exports through free trade relations with the big markets such as New Zealand and removing PP import duties Besides, AANZFTA was signed in February 2009 and designed including content of trade liberalization and investment protection for ASIAN countries with New Zealand and Australia The Investment program in AANZFTA has the largest scale in the investment commitments that Vietnam has signed In the agreement, New Zealand committed to eliminate 90% tariffs of the export tariff, including plastic exportation Besides, New Zealand also signed agreements to encourage and protect investment in fair treatment, adequate and safety environment for investors c Opportunities to find new cooperative relationships Currently, Tien Phong Plastic J.S.C is an official member of the Vietnam Plastics Association (VPA) VPA is a non-governmental organization with nonprofit activities aimed at cooperating and helping each member to professional develop and protect the legitimate interests of its members Participation in VPA bring more business opportunities to the company Annually, VPA regularly organizes international fairs and exhibitions be held in domestic and foreign countries In which the company will have the opportunities to looking for a potential market or the chance to expand relationships with big partners from around the world, including New Zealand d Opportunities come from longtime partner Nguyen ThiAnh Hong – GMA02 Page 50 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market Until now, Tien Phong Plastic J.S.C has partnered with Iplex Company since 2008 with a good business relationships Iplex- Leading New Zealand manufacturer of plastic pipeline systems Iplex operates manufacturing facilities located in New Zealand, every Australian State, and Singapore With Iplex's position in New Zealand, in the future, Iplex will bring to the company more with higher requirements and higher profits 2.3.4 Threats a Challenges from importers According to the Center of Industry and Commerce Information, in present the designs and types of Vietnamese plastic products still is rather monotonous and not meet the diverse requirements of the importers and the economic sectors using engineering plastics Another very difficult challenge come from New Zealand market is the harshly competition between enterprise Not only the foreign exporters like China, Australia and India but also local companies also are targeting to New Zealand market b Challenges from material sources Additionally, industry of recycling plastic scrap in our country has not yet developed so domestic plastic companies cannot make use of the abundant recycled material sources in production to create products with a competitive value Therefore, domestic companies are still under pressure to compete with FDI enterprises who have advantages in capital, technology, experiences and market share Moreover, the importation of 80% raw materials of input and have to import almost all of the equipment and machinery necessary for the production of plastic products cause the price of exported plastic products of Vietnam is higher than China and India Therefore, the competitiveness of plastic products made by Vietnam decrease and more challenges Consequences are the competitiveness of plastic products made by Vietnam decrease and more challenges despite having a good growth rate on the international market Nguyen ThiAnh Hong – GMA02 Page 51 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market Plastic raw material industry closely dependent on the petrochemical industry As the petrochemical industry has not developed, it is difficult for plastic raw material industry of Vietnam have the opportunity to develop Currently, the Government together with the VPA and other firms of domestic petrochemical industry is planning to step up this sector to increasing the capacity to produce raw materials In few years, some projects such as opening Nghi Son oil refinery factory hopefully will somewhat reduce the dependence of plastic material from foreign imports However, the issue of depending on the imported materials is still last for a long term because the annual growth rate always increases rapidly while the demand of material of domestic production has increased very slowly so still not meet the actual needs of the country c Challenges from the exporter On the side of the Vietnamese exporters, because of lack of experience, lack of information and lack of coordination between the parties governed, the selling prices are mostly lower than in other countries therefore bring less profit as expected Nguyen ThiAnh Hong – GMA02 Page 52 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market CHAPTER 3: RECOMMENDATIONS TO ENHANCE EXPORTED ACTIVITIES OF TIEN PHONG PLASTIC J.S.C IN NEW ZEALAND MARKET 3.1 Recommendations to solve the immediate problems 3.1.1 Use plastic recycled materials The recycling plastic materials industry of Vietnam has gradually developed The dependence on imported raw materials causes the increase product prices and reduce profitability for the business Companies should try to find a recycled plastic firm to exploit the benefits of cost from local resources because the local scrap sources are very abundant Currently, the recycling of PP and HDPE plastic being VPA focus on and encourage to develop Plastic recycling companiesin Vietnam is growing and has established with the advance recycling technology imported from abroad The company should pay more concern in finding a plastic recycling firm through VPA to buy raw material with much lower cost 3.1.2 Focus on high quality product lines Not easygoing as Laos market, products exported to New Zealand require high demands on quality The company should invest additional imported advanced technology from abroad to increase smoothness, shine surface and color diversification of products.Besides, the company should strengthen the controlling quality management more stringent, and regularly conducts quality testing products Besides manufacturing exportproducts according to ISO standards as domestic products, the company should understand the high quality plastic products of competitors from which change and adapt specific requirements of the market to enhance competitiveness 3.2 Recommendations to promote further in the future 3.2.1 Determine clearly marketing strategies for export The company is not yet aware of the importance of determining a specific business strategy, especially in export activities If having a good strategy, the Nguyen ThiAnh Hong – GMA02 Page 53 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market company can survive and grow in a market with fierce competition The strategy does not just rely on the company's situation in domestic but also in the situation of New Zealand market to increase ability to deal with the changes of the market In particular, the best strategy for promoting long-term export activities which the company needs is an export marketing strategy The company should have the marketing activities within the countries in which the company has penetrated The export marketing unlike the domestic marketing because we have to deal with a new type of competition; the behavior of consumers is also different; distribution systems, advertising and promotions are various; and specially, each country has different marketing environment, so the important challenge is that the company must understand the different environment of New Zealand to take appropriate strategies That is why many senior marketingexperts success in one country but be reluctant when be requested towork in another country a.The reasons why the company need to build an export marketing strategy Marketing is the bridge between two basic functions of production and consumption Moreover, marketing is an activity directed to the satisfaction about the things that consumers need and want through exchange activities in the market Marketing will enable export of goods into New Zealand market be more strengthened and increasing the scale of production and reducing the cost b Process of making marketing strategy for export The process of making marketing strategy for export contains five main steps as follow: Nguyen ThiAnh Hong – GMA02 Page 54 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market Research the Market Analyze SWOT Determine targets Make strategies Forecast results Source: Collected by Author Figure 3.3: Process of making marketing strategy for export Step 1: Research Market First of all, the company need to research to understand clearly the economy, policy, culture, etc of New Zealand market The best way to enter and access directly to a foreign market is building a distribution channel in there Through the distribution channels, the company will have conditions to grasp information about the business and the needs demand to easily adapt and improve themselves.Once the company has been organized to serve exported activities, they need to choose the distribution system adapted for each market These systems include commercial representatives, dealers, distributors, retailers and ultimately consumers Particularly, in the first step, the company need to build a representative office in New Zealand The representative office can be allocated at the embassy of Vietnam or any representative office of company’s trade association in New Zealand such as VPA, TTP or AANZFTA Through a representative office, the company can collectand investigate the information about the market, contacting directly with the customers in New Zealand.This is the first step necessary for deeper penetration and foreign market development If the company wants to business directly in New Zealand latter, they will need to additional build of Commercial Representatives, Agents and Distributors, foreign retailers at New Zealand Nguyen ThiAnh Hong – GMA02 Page 55 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market Step 2: Analyze SWOT As the discussions in Chapter 2, New Zealand really is a potential market for the company to export development The most strength of the company is the source of cheap labor and the low production costs Besides, Vietnam taking part in trade agreements such as the TPP and AANZFTA make many tariff barriers be removed and create more opportunities for exported activities become more convenientbe entitled to the preferential policy from export and removal of tariff barriers However, New Zealand is a discerning market with highly competitive, so the company need to try harder in improving production capacity and reducing cost lower Step 3: Determine targets The determination of the sales and profits should be based on elements from both domestic and export markets Business results depends on the economy, politics, culture and bilateral relations between the two countries Step 4: Making marketing strategy First of all, the products produced need to be adapted to the specific demands of the buyer in the New Zealand market The New Zealand market demands may be much different with the domestic market Secondly, the company needs to change the packaging of exported products Packaging has the main task is the protection and promotion for the products inside Currently, the products exported to New Zealand are without a certain standard of packaging Almost products are wrapped in plastic bags or cement papers However, packages of products also play an importation role to decide the competitiveness When designing product packaging, the packaging production based on “VIEW” to apply for design “VIEW” is Visibility-Informative-Emotional impact-Workability - Visibility: the packaging has to make products of the company are easy to distinguish with products of competitors Nguyen ThiAnh Hong – GMA02 Page 56 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market - Informative: packaging must show the immediate information about the nature of the products;eg product name, weight, date of manufacture, composition, storage conditions and instructions on how to use - Emotional impact: packaging design has to make an impression to the customer favorite - Workability:the function of the packaging both protect the product and useful when used at home The standardized packaging will reduce packaging costs because of printing too many types of packaging; reducing investment costs for packaging storage and packaging materials at the manufacturer's warehouse and distribution channels Reducing package costs to help lower the cost of product, making the product more competitive and more attractive to consumers Moreover, ensuring the quality of goods is required in all attributes of goods If the product not meet the requirements of quality, product strategy into New Zealand would not implement in effective way Manufacturing under ISO standarddoes not mean all products meeting the requirements if the checkingimported raw materials process easygoing When the input of a product quality is assurance, the new output will be guarantee For research & development (R&D), the company should pay more attention to R&D because R&D, a scientific research both theory and application, selects and changes the perception of products towards the final development of product and commercial processes Therefore, R&D has discovered the new technique and new products of this invention to bring theminto real market For small and medium exported firms, the focusing to R & D helps these firms to enter their products in the market easier To encourage the work of R&D, the government often forces multinational companies to have this department and grant temporary patent to reward inventors to foster technological progress and promoting economic development Step 5: Forecast the business results Strategists should provide forecasts on export volumes and the financial results for timely preparation and response The forecasts will help companies avoid falling Nguyen ThiAnh Hong – GMA02 Page 57 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market into passive position as lacking or excessing raw materials, lacking of funds or goods 3.2.2 Establish an export marketing department The success of a company in the overseas markets depends on the method of marketing than product quality However, to give a specific marketing strategy and implementing these strategies seriously and effectively, the company need to have a specialized department of foreignsales orthe foreign marketing Currently companies not have a department specializing in export marketing Export performance is only one activity under the direction of business department To build and develop a professional marketing department, the company needs to invest a lot of effort, time and closely dependent on the foreign market access Putting marketing activities to foreign markets will help the company improve its competitive position and improve the quality of services and products The company should separate the management of exported business out of the management of domestic business in order to concentrate professional talents to meet the needs of dealing with the foreign market and the marketing focusing will results in the level of exports would increase Usually some companies will set up a room as International division In this scenario, the manager of international division generally is deputy general manager be responsible for all foreign activities before chief executive officer of the company.In addition, the foreign marketing department needs more from one to two exports marketing experts with the responsibility for export marketing, findingforeign customers; establishing, exploiting and classification of customer data; approaching, negotiating and customer caring; implementation daily, weekly reports under the direction of manager; and advising the direct leadership of the planning and making business strategy These experts need to have the real trips intoNew Zealand to serves the purpose of expanding the market 3.2.3Develop corporate culture Corporate culture refers to the issues concerning the relationships inside a company, the leadership style and behavior manner Company culture also reflected the attitude of the leadership and staff for their works and also affect to the Nguyen ThiAnh Hong – GMA02 Page 58 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market efficiency and profitability of the business It is the intangible assets to decide the future and competitiveness of businesses in foreign market Moreover, corporate culture contributes to the image of the company, creating more trusts and helping the company attract more customers Corporate culture not only allows each individual to fulfill their assigned tasks but also to obtain the confidence of leaders and coworkers from which create the power to put the company’s development forward Therefore, developing the company culture is very necessary activity to promote the export business of the company In an overview, the corporate culture in Tien Phong Plastic J.S.Ccurrently has some limitations First one is that the corporate culture of the company was built on the low educational background from the old society of Vietnam and is affected by other social factors.Secondly, the working environment inside the company has many problems led to a short-term view and no proper conceptions of competition and cooperationthe company leaders, therefore the jobsdo not have the professionalismFinally, the corporate culture was also affected by the radical tendencies of subsidized economy, so there is no interference between the points of training managerial personnel with the development strategies of the company.To overcome the limitations in cultural behavior, the company needs to change cultural behavior in the three main issues as follow: For the culture behavior between superiors and subordinates, first of all, the subordinates must know how to express before superiors or managers and understanding their expectations in order to respond in the best way In addition,the subordinates should try to complete their work more perfect than the expectations of superiors, always ready for new challenges in order to gain more experiences and new knowledge and always willing to work with teamwork On the other hand, the superiors always willing to help and create the best working conditions for staff For the cultural behavior among colleagues, each individual needs to know how to coordinate with their colleagues to create efficient working environment and reducing the work schedule The colleagues need to work under a fair competitive environment and for the general aims of the company They have to always trust and respect each other because ultimately communication behavior is not just sayings, courtesy gesture but also contain the promotion of cooperation oriented toward the jobs Nguyen ThiAnh Hong – GMA02 Page 59 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market For the cultural behavior in working jobs, each person should be assigned a clear job accordance with their majors and fields.During the working, listening to what you not know is very important to gain more knowledge and identify the strengths and weaknesses of the problems, and should concern about the methods that my coworkers believe in it To survive and thrive in an international business environment, each individual in the company must be ready to receive more new tasks, not self-satisfied with current job and always research the new issues to find out the better solutions Nguyen ThiAnh Hong – GMA02 Page 60 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market CONCLUSION The economy of Vietnam and the world are in the process of mobilization and ongoing development Almost Vietnamese firms, especially Tien Phong Plastic Join Stock Company are also in such process of developing In recent years, the export sector of Vietnam has experienced strong growth contributed to the growth of social and economy Though in the immediate, there are still many issues to be solved, but the problems of building a legal foundation suitable with plastic export business activities of Vietnam towards professionalization is gradually being overcome Building modern facilities and techniques must be implemented in parallel with the training and formation of the staff force with professional skills and always be ready to contribute utmost to the development of the company In recent years, although facing many subjective and objective difficulties but Tien Phong Plastics J.S.C has achieved very encouraging results contributed to the growth of national economy The company is gradually completing and insisting their position of the leading plastic export company of Vietnam Based on the study's export situation of Tien Phong Plastics J.S.C into New Zealand in recent years with the guidance of Mr DinhHuy Hoang and Business Department, I had found not only some advantages to avail and a number of difficulties to be overcome in the export activities of the company Because of less understanding and limited visibility, my dissertation certainly has many failings and problems I hope to receive the sincere contribution from teachers and readers Finally, I would like to thank the enthusiastic guidance of Instructor Ms Tran ThiMinh Trang, Instructor Ms Pham Thi Yen and all officers of different departments in Tien Phong Plastic Join Stock Company help me to complete the dissertation Nguyen ThiAnh Hong – GMA02 Page 61 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market REFFERENCES Enterprise Development Department (2015) Loans Policy from Enterprise Development Fund Retrieved from Business Information Gate: http://business.gov.vn/tabid/130/catid/820/item/13717/chinh-sach-vayv%E1%BB%91n-t%E1%BB%AB-qu%E1%BB%B9-phattri%E1%BB%83n-dnnvv.aspx Fanancial Magazine (2014, May) Innovation policies to attract foreign investment in the context of economic restructuring Retrieved from Financial Magazine: http://www.baomoi.com/Doi-moi-chinh-sach-thu-hut-dau-tu- nuoc-ngoai-trong-boi-canh-tai-co-cau-nen-kinh-te/c/13902730.epi Foreign Trade Economy University (n.d.) Roles of Exports Retrieved from http://voer.edu.vn/m/vai-tro-cua-hoat-dong-xuat-khau/a77aba72 Foreign Trade Economy University (n.d.) Types of exports Retrieved from http://voer.edu.vn/m/cac-hinh-thuc-xuat-khau-chu-yeu/461e4c53 New Zealand Ministry of Foreign Affair and Trade (2015, March 26) Socialist Republic of Viet Nam Retrieved from New Zealand Ministry of Foreign Affair and Trade: http://www.mfat.govt.nz/Countries/Asia-South-andSoutheast/Viet-Nam.php The Government News (2015, July) Tax intensives for exports and imports Retrieved from The Government News: http://baochinhphu.vn/Doanhnghiep-Co-quan-chuc-nang/Ve-uu-dai-thue-doi-voi-hang-hoa-XNK-taicho/231470.vgp Vietnam Gorvernment (1995, May 12) The Degree 29 - CP Retrieved from Law Library: http://thuvienphapluat.vn/van-ban/Doanh-nghiep/Nghi-dinh-29-CPkhuyen-khich-dau-tu-trong-nuoc-de-huong-dan-thi-hanh-Luat-39134.aspx Vietnamese Customs (n.d.) Looking up the tariffs Retrieved from Vietnamese Customs Nguyen ThiAnh Hong – GMA02 Page 62 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market Youth Magazine (2005) Unexploited New Zealand Market Retrieved from New Magazine: http://vietbao.vn/Kinh-te/Chua-khai-thac-duoc-thi-truong-NewZealand/40074462/87/ Nguyen ThiAnh Hong – GMA02 Page 63 ... activities of Tien Phong Plastic Join Stock Company in New Zealand Nguyen ThiAnh Hong – GMA02 Page 10 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in. .. enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market CHAPTER 2: EVALUATION EXPORTED ACTIVITIES OF TIEN PHONG PLASTIC J.S.C IN NEW ZEALAND MARKET 2.1General information... – GMA02 Page 27 Recommendations to enhance exported activities of Tien Phong Plastic Join Stock Company in New Zealand market The company operates in the model of Joint Stock Company headed by