Stop abusing your imagination with delusions of grandeur and delusions of disaster tài liệu, giáo án, bài giảng , luận v...
by Brad HillBuilding Your Businesswith GoogleFORDUMmIES‰01_571435 ffirs.qxd 5/21/04 11:24 PM Page iii 01_571435 ffirs.qxd 5/21/04 11:24 PM Page ii Building Your Businesswith GoogleFORDUMmIES‰01_571435 ffirs.qxd 5/21/04 11:24 PM Page i 01_571435 ffirs.qxd 5/21/04 11:24 PM Page ii by Brad HillBuilding Your Businesswith GoogleFORDUMmIES‰01_571435 ffirs.qxd 5/21/04 11:24 PM Page iii Building Your Business with GoogleFor Dummies®Published byWiley Publishing, Inc.111 River StreetHoboken, NJ 07030-5774Copyright © 2004 by Wiley Publishing, Inc., Indianapolis, IndianaPublished by Wiley Publishing, Inc., Indianapolis, IndianaPublished simultaneously in CanadaNo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form orby any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permittedunder Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permis-sion of the Publisher, or authorization through payment of the appropriate per-copy fee to the CopyrightClearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. 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Some content that appears in print maynot Stop abusing your imagination with delusions of grandeur and delusions of disaster Stop abusing your imagination with delusions of grandeur and delusions of disaster Bởi: Joe Tye “Letting go of old stories requires changing the perspective from which you view not only yourself, but also how you observe other people and the way the world operates in general.” Margie Warrelle: Find Your Courage! Imagination is the second cornerstone of Core Action Value #8, Vision, in our course on The Twelve Core Action Values Imagination is a God-given gift which only we humans have been given: the ability to see things in our minds that are not (at least not yet) visible in the physical world As Jonathan Swift said, vision is the art of seeing the invisible Unfortunately, most of us tend to abuse our imaginations in two ways: fantasy and worry Fantasy is imagining wonderful things happening to you without any effort on your part: winning the lottery or being discovered by Oprah are common themes Worry is imagining something awful that you don’t want to happen; “awfulizing” about losing a job or losing one’s health are common themes Delusions of Grandeur (DoG): Fantasizing often takes the form of Delusions of Grandeur (if you’ve read the famous short story The Secret Life of Walter Mitty by James Thurber you’ll know what I’m talking about), the sort of magical thinking in which all of your dreams are realized and all of your problems are resolved without any real effort on your part Delusions of Disaster (DoD): Worry often takes the form of visualizing the worst possible outcome without recognizing the actions you can take to prevent that outcome from occurring (such as learning new skills to make yourself more valuable on the job or replacing donuts with pushups to prevent health problems) 1/2 Stop abusing your imagination with delusions of grandeur and delusions of disaster A little bit of fantasy and a little bit of worry can be good things if they propel you to action, but they can be debilitating when they’re just mental churning that prevents you from thinking clearly and taking effective action Making it worse, fantasy and worry are frequently below the level of conscious awareness, so you don’t even see the cognitive dead-ends into which you are being led It’s harder than you would think to pull the plug on this sort of thinking because it’s human nature to let your mind wander down the path of least resistance – which is where fantasy and worry will take you, because just fantasizing or worrying about something is easy because there is no real work involved I’ve started a practice that is helping me stop wasting time and precious mental energy on Delusions of Grandeur and Delusions of Disaster Whenever I catch my mind wandering into fantasy or worry (I have RBADD – Really Bad! – so this is a frequent occurrence), I identify the thought pattern and then say the word DoG or DoD I actually say it out loud unless I’m in a place where blurting out DoG! or Dod! would be too embarrassing The simple act of giving that thought pattern a name is the first step in redirecting my thinking into a more construction direction It helps me transform Delusions of Grandeur into thinking about the next steps I need to take in order to achieve important goals It helps me transform Delusions of Disaster into a realistic assessment of my situation, and the next steps I should take to prevent whatever I’m worried about from happening Give it a try yourself Pay attention to your own thinking, and whenever you start falling into fantasy or worry, label it as a delusion of grandeur or a delusion of disaster, and call it out with the word DoG or DoD and refocus your thinking on the actions you must take next in order to achieve your goals and prevent your worries from becoming your reality 2/2 unlock the roi of your marketing with analytics 1 WWW.HUBSPOT.COM Share This Ebook! UNLOCK THE ROI OF YOUR MARKETING WITH ANALYTICS HOW TO Monitoring the Right Metrics for Business Growth A publication of unlock the roi of your marketing with analytics 2 WWW.HUBSPOT.COM Share This Ebook! Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. Read our “Introduction to Inbound Marketing Analytics.” INTRODUCTORY IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read. Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples. 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More: See marketplace for apps and integrations LEAD GENERATION U BLOGGING & SOCIAL MEDIA q EMAIL & AUTOMATION M SEARCH OPTIMIZATION s MARKETING ANALYTICS Y LEAD MANAGEMENT g Request A Demo Video Overview unlock the roi of your marketing with analytics 4 WWW.HUBSPOT.COM Share This Ebook! INTERMEDIATE INBOUND MARKETING ANALYTICS By Corey Eridon Corey Eridon manages the HubSpot Inbound Marketing Blog, focusing on creating content around SEO, social media, analytics, business blogging, email marketing, and marketing automation. She graduated with a Bachelor of Arts in English and European History from Boston University. Before starting at HubSpot, Corey worked as a Marketing Manager in both the B2B and B2C space, and consulted for businesses ranging from Startup to Midsize to Enterprise. FOLLOW ME ON TWITTER @COREY_BOS unlock the roi of your marketing with analytics 5 WWW.HUBSPOT.COM Share This Ebook! CONTENTS IMPROVING LANDING PAGES WITH MARKETING ANALYTICS /8 IMPROVING SEO WITH MARKETING ANALYTICS /17 IMPROVING BUSINESS BLOGGING WITH MARKETING ANALYTICS /25 IMPROVING SOCIAL MEDIA WITH MARKETING ANALYTICS /32 IMPROVING EMAIL WITH MARKETING ANALYTICS /37 IMPROVING LEAD NURTURING WITH MARKETING ANALYTICS /46 CONCLUSION & ADDITIONAL RESOURCES /53 unlock 210 CURB = Confusion, Urea, Respiratory rate, Blood pressure; ICU = intensive care unit; MET = medical emergency team; NIV = non-invasive ventilation. Critical Care August 2004 Vol 8 No 4 Semple and Forni He that would know what shall be must consider what has been. Thomas Fuller, MD, Gnomologia (1732) Scoring systems are beloved by some intensivists. They can provide a means by which patients may be compared between facilities, therefore enabling sensible trials to be conducted. They may also play a role in directing treatment plans for patients. However, the Holy Grail for many enthusiasts remains their potential use as prognostic tools among the critically ill in an attempt to predict the future. One would hope that clinical acumen also plays a role in determining treatment and the study by Rocker and coworkers [1] is somewhat reassuring in this respect. That prospective study, which included some 851 mechanically ventilated patients, was performed to evaluate the predictive ability of, and outcomes associated with, daily clinician estimates of a probability of intensive care unit (ICU) survival under 10%. The usual baseline characteristics were recorded, together with daily Acute Physiology and Chornic Health Evaluation II score and Multiple Organ Dysfunction Score. After morning ward rounds the attending physician and each bedside nurse were asked to predict the clinical probability of ICU survival as one of the following: under 10%, 10–40%, 41–60%, 61–90%, or over 90%. Just over 35% of the cohort died on the ICU. Of those patients deemed to have a greater than 10% chance of surviving ICU, 87.8% survived. Of those with an expected survival chance of under 10%, 29% did actually survive their ICU stay, although no data are given regarding whether they survived their hospital stay. The physicians tended to have a bleaker outlook than the nursing staff, but when both observations were combined this was, unsurprisingly, a more powerful predictor. Indeed, the clinical prediction was more powerful than illness severity, use of inotropes and vasopressors, or organ dysfunction. However, the group thought to have a poor outlook was also more likely to have some form of life support withdrawn. Therefore, it appears from this study that clinical assessments of prognosis remain strongly influential in determining outcome. A study conducted by Ewig and coworkers [2] takes prediction a step further (or back?) onto the medical wards. In a 3-year prospective study of 696 sequential patients Commentary Recently published papers: Take your predictions with a drop of saline … and breathe deeply before turning on your phone David J Semple 1 and Lui G Forni 2 1 Specialist Registrar Renal Medicine, Department of Critical Care, Worthing General Hospital, Lyndhurst Road, Worthing, West Sussex, UK 2 Consultant Physician, Department of Critical Care, Worthing General Hospital, Lyndhurst Road, Worthing, West Sussex, UK Correspondence: David J Semple, david.semple@wash.nhs.uk Published online: 3 July 2004 Critical Care 2004, 8:210-212 (DOI 10.1186/cc2915) This article is online at http://ccforum.com/content/8/4/210 © 2004 BioMed Central Ltd Abstract Early recognition of sick patients with a poor prognosis, and the rapid institution of appropriate therapy are tenets of good medical management across all specialties. Here we highlight five recent papers that aid us in achieving such goals in and around the intensive care unit (ICU). Both score-generating clinical tools and clinical acumen are championed for identifying the sick, while appropriate, early intervention in acute deterioration is shown to be beneficial, before and after ICU admission. Saline or albumen for resuscitation? The answer became clearer in May, as did what to do about all those mobile phones… Keywords artificial respiration, cellular phone, predictive value of tests, resuscitation, risk assessment, risk factors, severity of illness index 211 Available online http://ccforum.com/co #SocialBoom @PegFitzpatrick Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 #SocialBoom @PegFitzpatrick #SocialBoom @PegFitzpatrick #SocialBoom @PegFitzpatrick Photo by Capture Queen ™ https://www.flickr.com/photos/94334030@N00 #SocialBoom @PegFitzpatrick Photo by Kevin N Murphy - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/14404175@N00 #SocialBoom @PegFitzpatrick Photo by Justin van Zyl - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34098142@N03 #SocialBoom @PegFitzpatrick #SocialBoom @PegFitzpatrick Photo by uncoolbob - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/22066594@N04 #SocialBoom @PegFitzpatrick #SocialBoom @PegFitzpatrick Photo by martinak15 - Creative Commons Attribution License https://www.flickr.com/photos/64636777@N03 #SocialBoom @PegFitzpatrick Photo by julochka - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/24209378@N03 #SocialBoom @PegFitzpatrick #SocialBoom @PegFitzpatrick #SocialBoom @PegFitzpatrick .. .Stop abusing your imagination with delusions of grandeur and delusions of disaster A little bit of fantasy and a little bit of worry can be good things if they... delusion of grandeur or a delusion of disaster, and call it out with the word DoG or DoD and refocus your thinking on the actions you must take next in order to achieve your goals and prevent your. .. started a practice that is helping me stop wasting time and precious mental energy on Delusions of Grandeur and Delusions of Disaster Whenever I catch my mind wandering into fantasy or worry (I have