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C
USTOMER
T
HINK
G
UIDE TO
R
EAL
CRM
P
UTTING CUSTOMERS AT THE HEART OF YOUR BUSINESS.
P
ROFITABLY.
January 2003
Published by
© 2003 CustomerThink Corporation. All Rights Reserved.
Reproduction and Distribution Strictly Prohibited.
For reprint permission and fees, email
reprint@crmguru.com
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CustomerThink Guide to Real CRM
Welcome to the CRMGuru Community!
Thanks for becoming a member of CRMGuru.com, the world’s largest online community for
Customer Relationship Management (CRM). Your fellow members are business managers and
professionals who place “customers at the heart of business.”
Our goal is to offer you exceptional content and advice on “Real CRM”—what we call
CustomerThink—so that you can guide your CRM program on the road to success. We want to
make you think and encourage you to challenge our thinking too! It allows us all to learn and
grow as we take the customer-centric journey together.
This CustomerThink Guide to Real CRM showcases a few articles to help you get started. But
there’s much more. If you’re serious about CRM, invest some time exploring CRMGuru’s
knowledgebase—known as the
Gurubase
1
—which contains hundreds of archived articles,
newsletters, discussions, and white papers. All designed to help you practice Real CRM.
After you’ve finished this document, dig deeper by reading GuruBase articles covering:
• Fundamentals of CRM, written by our expert panel
2
• Independent reviews of major CRM solutions
3
Again, welcome. We’ll do our best to make your CRMGuru experience enjoyable and
educational. Let me know how we can help you on your Real CRM journey.
Sincerely,
Carol Parenzan Smalley
Managing Editor, CRMGuru.com
carol@crmguru.com
1
Go to www.crmguru.com/gurubase.
2
Go to http://www.crmguru.com/gurubase/basics.html
3
Go to http://www.crmguru.com/gurubase/solutions.html
© 2003 CustomerThink Corporation
CustomerThink Guide to Real CRM
Table of Contents
What is CRM? 1
Why Climb The CRM Mountain? 4
Build Value For Customers To Create Lasting Relationships 7
Great CRM Hinges on Great Business Processes 10
The Human Dimension: The Key to Success or Failure 13
A Guide to Evaluating CRM Software 14
Glossary of Commonly-Used CRM Terms 19
© 2003 CustomerThink Corporation
CustomerThink Guide to Real CRM 1
W
HAT IS
CRM?
By Bob Thompson
The ideas behind customer relationship management are not new. Today it’s widely
acknowledged that how you treat your customers goes a long way to determining your
future profitability, and companies are making bigger and bigger investments to do just
that. Customers are savvier about the service they should be getting and are voting with
their wallets based on the experience they receive.
The concepts of Customer Relationship Management have been in the air ever since one caveman had a
choice of buying an arrowhead from either Og or Thag, but CRM as a term gained currency in the mid-
1990s. Market analysts squabble over the exact figure, but all agree that in the next few years companies
will pour billions of dollars into CRM solutions—software and services designed to help businesses more
effectively manage customer relationships through any direct or indirect channel a customer opts Carve the statue of you Carve the statue of you Bởi: Joe Tye “A man is both a seed and in some degree also a gardener, for good or ill I am impressed by the degree in which the development of ‘character’ can be a product of conscious intention, the will to modify innate tendencies in desired directions; in some cases the change can be great and permanent.” J.R.R Tolkien: Letters Self Made Man by Bobbie Carlyle, photo used with permission (you can order posters and statues of various sizes at http://www.bobbiecarlylesculpture.com/ ) Michelangelo said he didn’t carve statues, rather he liberated the forms that were always there hidden in the stone That’s a great metaphor for the human process of becoming the person you are meant to be Throughout life you are given tools – at home, at school, at church, at work, in this book You can use those tools to carve away those parts of you that not reflect you at your authentic best and to liberate those parts of you that This magnificent statue by Colorado artist Bobbie Carlyle is a beautiful representation of that metaphor To become your best self is a lifelong process of carving away the excuses that hold you back, the complaining and self-pity that make you small, and 1/2 Carve the statue of you the emotional baggage that holds you down By carving away the small and petty, you liberate the sublime and the wonderful aspects of who you are There are numerous Biblical references to the fact that no one would light a candle and put a basket over it, yet that’s a very apt metaphor for what most of us do, at least on occasion As Marianne Williamson wrote in A Return to Love: Reflections on the Principle of a Course in Miracles (a quote often attributed to Nelson Mandela because he included it in his 1994 inaugural address): “Our deepest fear is not that we are inadequate Our deepest fear is that we are powerful beyond measure It is our light, not our darkness, that most frightens us.” It takes courage to remove the basket from your candle, to carve away the accumulated rubble that conceals your authentic best self In a paradox we shall see repeatedly in this book, it is often when you are flat on your back that you find the courage to stand tall It’s often when you’re flat on your back that you find the courage to stand tall 2/2 Laser-Optimized Fiber:
Built for Price, Bandwidth, and Distance
to Make the Most of Your Investment
Over the past 25 years, Ethernet standards have evolved from 10 Mbps and
100 Mbps to Gigabit and now 10 Gigabit. The rapid growth of Internet use
and bandwidth-intensive applications combined with routine transmission of
large files is driving the need for 10 Gigabit Ethernet (10GbE) in many network
backbone and data center connections. Implementation is happening all
around us. Sales of 10GbE switch ports are increasing dramatically, and will
continue to grow over the next decade.
With increased network speeds comes a rise in the significance of fiber optic
cabling and connectivity. Most data centers today have equal amounts of fiber
and copper terminations, and fiber links are vital to carrying backbone traffic
to and from a large number of sources. With many grades to choose from,
selecting the right fiber type for your network can be an overwhelming task.
Careful consideration of price, bandwidth, and distance is critical to choosing
fiber today that will support requirements in the future. Laser-optimized
50µm multimode fiber offers many benefits for both today's and tomorrow's
network and data center applications, and it may be the key to maximizing
your investment.
An Inevitable Shift
Although 50µm multimode fiber was developed 10 years prior to 62.5µm,
North America adopted fiber distributed data interface (FDDI)-grade 62.5µm
fiber for Ethernet in the late 1980s. At that time, connectorization and
alignment were not as controlled as they are today, and the larger-core 62.5µm
was ideal for use with larger light-emitting diode (LED) transmitters.
As backbone speeds increased to Gigabit Ethernet, LED signaling technology
was no longer a viable solution. With a maximum modulation rate of 622
Mbps, LEDs could not be turned on and off quickly enough to support the
higher bandwidth. This caused the industry to shift to low-cost vertical-
cavity surface emitting laser (VCSEL) transmitters operating at 850nm (short
wavelength). VCSELs have much faster rise and fall times than LEDs with more
power and a smaller spot size.
Laser-Optimized Fiber: Built for Price, Bandwidth, and Distance to Make the Most of Your Investment
Page 2
Unfortunately, the use of VCSELs can cause differential
mode delay (DMD), an effect that happens when the
laser beam launched into a small area of the fiber's core
splits into several modes of light traveling at different
speeds. DMD ultimately causes the transmission pulse
to spread out, which reduces the ability of the receiver
to properly identify the signal and therefore reduces
transmission capacity (see Figure 1).
Figure 1. The Effect of DMD on Transmission
Because a larger fiber core has more modes of light
excited and more modal dispersion, VCSELs do
not perform as well with 62.5µm multimode fiber
as they do with 50µm. So when low-cost 850nm
VCSEL transmission technology was introduced
for higher speeds, the industry moved away from
62.5µm fiber. However, as the 10 Gigabit Ethernet
standard developed, it became apparent that even
50µm multimode fiber could not take full advantage
of the VCSEL point-like precision technology to run
10GbE over a
SPECIAL EVENT
PLANNING GUIDE
Information to assist you in the completion of
your Citywide Special Event Permit Application
______________________________________________________________________________
City of San Diego 2 Special Event Planning Guide
OSE 1.2
TABLE OF CONTENTS
Applying for a Citywide Special Event Permit 5
Citywide Special Event Permit Process 13
Special Event Related Permits 16
Host Organization 23
Event Summary 25
Event Infrastructure—Stages, Tents and Canopies 32
Stages 32
Tents/Canopies 32
Event Infrastructure—Food Preparation, Tables and Seating 35
Food Preparation 35
Portable Cooking 35
Tables/Seating 39
Infrastructure—Restrooms and Sinks 40
Restrooms 40
Sinks 41
Event Infrastructure—Recycling and Trash 42
Recycling 42
Trash 43
______________________________________________________________________________
City of San Diego 3 Special Event Planning Guide
OSE 1.2
Event Infrastructure—Safety Equipment and Fencing 45
Safety Equipment 45
Fencing 51
Event Infrastructure—Power Distribution 52
Event Infrastructure—Storm Water Management 56
Event Infrastructure—Constructed Components 60
Operational Plan—Security 62
Private Security Company Requirements 63
Use of Volunteers 64
First Amendment Activity 65
Illegal Vending 65
Operational Plan—Alcohol Management 66
Beer Gardens 66
Permit Conditions 68
Operational Plan—Medical 71
Operational Plan—Transportation and Street Closures 73
Transportation Plan 73
Street Closure and Reopening 74
Operational Plan—Décor and Special Effects 77
Operational Plan—Event Activities 79
______________________________________________________________________________
City of San Diego 4 Special Event Planning Guide
OSE 1.2
Event Activities 79
Operational Plan—Performances 83
Operational Plan—Accessibility 85
Site Plan/Route Map 89
Community Outreach 92
Insurance Requirements 96
Summary of Requirements 97
Required Signatures and Submission of Permit Application 99
Affidavit of Application and Indemnification 100
______________________________________________________________________________
City of San Diego 5 Special Event Planning Guide
OSE 1.2
APPLYING FOR A CITYWIDE SPECIAL EVENT PERMIT
San Diego is a city that celebrates special events. From major conventions and international
sporting events to community-based festivals, parades and athletic activities, the City of San
Diego is proud to host thousands of events each year. It is our goal to enhance the vitality,
quality of life, and economic prosperity of San Diego through the support of special events in San
Diego.
The following information has been developed to guide you through the Citywide Special Event
Permit Process and to provide you with guidelines and requirements associated with special
event management in the City of San Diego.
As you read through the Planning Guide and complete the Citywide Special Event Permit
Application, please be aware that these documents have been developed to address a wide span
of event types and elements. You need only provide information to us about the elements of
event planning that relate to your particular special event.
On behalf of the City of San Diego thank you for contributing NAEYC Position Statement
Developmentally Appropriate Practice
in Early Childhood Programs Serving Children from Birth
through Age 8
This statement defines and describes principles of develop-
mentally appropriate practice in early childhood programs for
administrators, teachers, parents, policy-makers, and others who
make decisions about the care and education of young children.
An early childhood program is any group program in a center,
school, or other facility that serves children from birth through
age 8. Early childhood programs include child care centers,
family child care homes, private and public preschools, kinder-
gartens, and primary-grade schools.
The early childhood profession is responsible for establishing
and promoting standards of high-quality, professional practice in
early childhood programs. These standards must reflect current
knowledge and shared beliefs about what constitutes high-quality,
developmentally appropriate early childhood education in the
context within which services are delivered.
This position paper is organized into several components,
which include the following:
1. a description of the current context in which early childhood
programs operate;
2. a description of the rationale and need for NAEYC’s position
statement;
3. a statement of NAEYC’s commitment to children;
4. the statement of the position and definition of developmen-
tally appropriate practice;
5. a summary of the principles of child development and
learning and the theoretical perspectives that inform decisions
about early childhood practice;
A position statement of the
National Association for the Education of Young Children
Adopted July 1996
6. guidelines for making decisions about developmentally
appropriate practices that address the following integrated
components of early childhood practice: creating a caring
community of learners, teaching to enhance children’s
learning and development, constructing appropriate curricu-
lum, assessing children’s learning and development, and
establishing reciprocal relationships with families;
7. a challenge to the field to move from either/or to both/and
thinking; and
8. recommendations for policies necessary to ensure developmen-
tally appropriate practices for all children.
This statement is designed to be used in conjunction with
NAEYC’s “Criteria for High Quality Early Childhood Programs,”
the standards for accreditation by the National Academy of Early
Childhood Programs (NAEYC 1991), and with “Guidelines for
Appropriate Curriculum Content and Assessment in Programs
Serving Children Ages 3 through 8” (NAEYC & NAECS/SDE
1992; Bredekamp & Rosegrant 1992, 1995).
The current context of early childhood programs
The early childhood knowledge base has expanded consider-
ably in recent years, affirming some of the profession’s cherished
beliefs about good practice and challenging others. In addition to
gaining new knowledge, early childhood programs have experi-
enced several important changes in recent years. The number of
programs continues to increase not only in response to the
growing demand for out-of-home child care but also in recogni-
tion of the critical importance of educational experiences during
Copyright © 1997. All rights reserved. National Association for the Education of Young Children
1509 16th Street, N.W., Washington, DC 20036-1426 ● 202-232-8777 ● 800-424-2460 ● FAX: 202-328-1846
naeyc
Copyright © 1997. All rights reserved. [...]... The Effects of Early Social-Emotional and Relationship Experience on the Development of Young Orphanage Children St Petersburg © 2009 Blackwell Publishing Ltd ISBN: 978-1-405-19599-7 .. .Carve the statue of you the emotional baggage that holds you down By carving away the small and petty, you liberate the sublime and the wonderful aspects of who you are There are numerous... remove the basket from your candle, to carve away the accumulated rubble that conceals your authentic best self In a paradox we shall see repeatedly in this book, it is often when you are flat on your... book, it is often when you are flat on your back that you find the courage to stand tall It’s often when you re flat on your back that you find the courage to stand tall 2/2
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