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In this chapter
1. Overview of Negotiation
1.1. Definitions
Prerequisites of negotiation
1.2. Features
1.3. Negotiation in international business
2. Types of negotiation
2.1. Forms of Negotiation
2.2. From a strategic view
3. Principled Negotiation
3.1. The problem
Arguing over positions…
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Other cases
3.2. The method
3.2.1 Separate the People from the Problem
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Prevention works best
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3.2.2. Focus on INTERESTS, not Positions
For a wise solution reconcile interests, not positions
How to identify interests?
Talking about interests
3.2.3. Invent OPTIONS for Mutual Gain
Diagnosis
Prescription
Before Brainstorming
During Brainstorming
After brainstorming
Broaden your options
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Look for mutual gain
Make their decision easy
3.2.4. Insist on Using objective criteria
Developing objective criteria
Negotiating with objective criteria
Q&A
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Nội dung
BUSINESS NEGOTIATION Mr CHÂU THẾ HỮU – MBA International Business Administration Department 0907 414 021 chauthehuu@gmail.com CHAPTEROVERVIEWOFNEGOTIATION In this chapterOverview on Negotiation Types ofnegotiation Principled negotiationOverviewofNegotiation Definitions Features Negotiation in international business 1.1 Definitions Negotiate (v) to try to reach an agreement by formal discussion (Oxford Advanced Learners) Negotiation is a basic means of getting what you want from others It is back-and-forth communication designed to reach an agreement when you and the other side have some interests that are shared and others that are opposed (Roger Fisher & William Ury) Prerequisites ofnegotiation A conversation is considered as “negotiation” when there are: Interdependence between parties Beneficial conflicts Power equivalence Target which is agreement 1.2 Features Maximize Common benefits and minimize conflicting private ones Negotiation aims at Agreement, not Winning position Negotiation is affected by status and power of both parties Negotiation: an art and science!!! 1.3 Negotiation in international business Definition: Negotiation relating to business transactions between parties with different nationalities International business negotiation is affected by: Economics laws Politic and democratic relations Fluctuation in the world market and economy Legal framework Cultures Types ofnegotiation Based on forms Based on strategy 2.1 Forms ofNegotiation Face-to-face Negotiation via phone Negotiation via mails / faxes Negotiation via e-commerce applications (emails, social media ) Advantages and Disadvantages Diagnosis Premature judgment Searching for the single answer The assumption of a fixed pie Thinking that "solving their problem is their problem“ -> good / not good? Prescription Separate inventing from deciding Brainstorming (Before; During; After) Consider brainstorming with the other side Broaden your options Look for mutual gain Make their decision easy Before Brainstorming Define your purpose Choose a few participants Change the environment Design an informal atmosphere Choose a facilitator During Brainstorming Seat the participants side by facing the problem Clarify the ground rules, including the no-criticism rule Brainstorm Record the ideas in full view After brainstorming Star the most promising ideas Invent improvements for promising ideas Set up a time to evaluate ideas and decide Broaden your options Multiply options by shuttling between the specific and the general: The Circle Chart Look through the eyesof different experts Invent agreements of different strengths Change the scope of a proposed agreement Look for mutual gain Identify shared interests Dovetail differing interests Ask for their preferences Make their decision easy Whose shoes? What decision? Making threats is not enough 3.2.4 Insist on Using objective criteria Deciding on the basis of will is costly The case for using objective criteria Developing objective criteria Negotiating with objective criteria “It’s company policy” Developing objective criteria Fair standards Fair procedures Negotiating with objective criteria Frame each issue as a joint search for objective criteria Reason and be opent to reason Never yield to pressure Q&A ANY QUESTIONS? THANK YOU FOR LISTENING .. .CHAPTER OVERVIEW OF NEGOTIATION In this chapter Overview on Negotiation Types of negotiation Principled negotiation Overview of Negotiation Definitions Features Negotiation. .. framework Cultures Types of negotiation Based on forms Based on strategy 2 .1 Forms of Negotiation Face-to-face Negotiation via phone Negotiation via mails / faxes Negotiation via e-commerce... conflicting private ones Negotiation aims at Agreement, not Winning position Negotiation is affected by status and power of both parties Negotiation: an art and science!!! 1. 3 Negotiation in international