Backlink là liên kết trả về, backlink được hiểu là mối liên kết được trả về từ website khác tới website của mình. Cụ thể hơn là việc bạn đặt hoặc người dùng đặt backlink liên kết trên một website trỏ về dựa trên các ký tự như anchor text hoặc đường full link và khi người dùng click vào đường liên kết đó thì sẽ đẫn tới website của bạn.
60-Second Backlinks: Fast, Easy & Effective! 60-Second Backlinks Fast – Easy & Effective! -‐ 1 -‐ 60-Second Backlinks: Fast, Easy & Effective! Table of Contents INTRODUCTION CHAPTER 1: GETTING STARTED CHAPTER 2: FEEDER SITES 11 SQUIDOO 13 HUBPAGES 17 INFO BARREL 19 CHAPTER 3: ARTICLE DIRECTORIES 20 CHAPTER 4: COMMUNITY FORUMS 25 CHAPTER 5: HIGH PROFILE BLOGS 28 BLOG COMMENTS 31 CHAPTER 6: DIRECTORIES 35 CHAPTER 7: SOCIAL BOOKMARKING 39 CHAPTER 8: GUEST BLOGGING 43 CHAPTER 9: BACKLINK PACKETS 45 CHAPTER 10: LAST MINUTE TIPS 46 -‐ 2 -‐ 60-Second Backlinks: Fast, Easy & Effective! Introduction Backlinks are a vital component of a successful traffic campaign Without backlinks, a website will have a difficult time ranking for their most important keywords within the major search engines, like Google, Yahoo or Bing With a well constructed backlink plan however, a website can quickly shoot to the top of the search engines, even for high competitive keywords, while generating unstoppable organic traffic to their websites quickly and easily Plus, with a solid backlink campaign pushing targeted traffic to your website, you will no longer need to pay for advertising of any kind! The reason why backlinks are so important is because they help the major search engines gauge the relevancy of your website In other words, they tell the search engines what your website is about, what niche it’s a part of, and whether it’s deemed an ‘authority’ site or not Many years ago, it was possible to secure top search rankings by repeating your keywords more often throughout your website pages than your competitors The more keywords “stuffed” into your content, the easier it was to rank for those chosen keywords In other words, Google and other major search engines based your relevancy only on the keywords found on your site -‐ 3 -‐ 60-Second Backlinks: Fast, Easy & Effective! Because of how easily this system could be abused, by just over-stuffing keywords into the content and page titles, Google changed the way websites ranked within their search engine, and with how they began to measure a website’s overall relevancy to the keywords that were found within the content Google’s algorithms made it much harder for low quality sites to make it to the top of the search engines, because instead of gauging a websites relevancy based on keywords alone, they began to use a form of “social proof connections” to determine which sites were more relevant than others in the same niche Their algorithms were compiled from a unique formula to determine which sites were “real” sites – sites people would actually want to visit from websites that were using questionable tactics to position themselves within the major search engines Those who were abusing the system with over-stuffing of keywords were instantly penalized, and found their sites replaced by higher quality content sites So, how did Google change the face of search engine optimization, so that their search results provided more accurate and relevant results? They determined that if enough quality sites were linking to a particular site for a specific keyword, that it should be given more weight in the search engine results and therefore appear more frequently And so backlinks became the new method of showcasing the popularity and overall relevancy of websites It became about who you were connected to, what -‐ 4 -‐ 60-Second Backlinks: Fast, Easy & Effective! keywords were pointing to your website, as well as the type of backlinks you had Were they coming from established, authority sites, or were they from link farms, or non-associative websites that carried a different theme or focus? The basis is a simple one: The more back-links you have, the easier it is to secure your position within the search engines and influence search results so that your website is considered relevant and appears more frequently whenever someone searches for keywords relating to your site Organic (free) search engine traffic consists of some of the most targeted, relevant visitors you’d ever get, and if you are able to secure your position within the top search results for highly targeted keywords, you could eliminate any need to pay a fortune in pay per click marketing, while instantly maximizing your income Both the quality of your backlinks and the quantity are equally important when building your back-link system, and make no mistake, if the search engines are forced to choose between the two (and if you have an equal number of back-links as a competitor in your niche), the “vote” will go for the site with the highest number of quality back-links This means that you want to your best to develop back-links on established websites in your niche, and focus on backlinks containing relevant keyword phrases pertaining to your websites niche The best source of backlinks are those found on sites that have developed a following, are established, and can funnel consistent traffic through to your -‐ 5 -‐ 60-Second Backlinks: Fast, Easy & Effective! website Not only will you be able to generate more traffic from larger sites, but Google and other search engines will place a greater amount of “weight” on backlinks that come from authority websites and communities There are many different ways to begin your link building campaign and while many of the traditional strategies can be time consuming, once you have developed a solid back-link structure and begin to increase your search engine positioning, you will be able to easily maintain it AND rinse and repeat it for every other website you own Keep in mind that by building a solid backlink structure, the traffic you receive from the major search engines will be VERY targeted, and far more interested in the products or services you are offering, so even with less traffic, you’re bound to make more money since these visitors are interested in your market! One thing to keep in mind as you begin to create your backlink campaigns is that Google has a very harsh stance when it comes to purchasing backlinks They feel it’s deceptive to their audience, and that it is somehow gaming their engine They want websites to have only natural, organic links that they’ve received without any sort of compensation In order words, they want you to have only links other websites have given you of their own accord because they believe your site is valuable to their own audience There are numerous ways to get backlinks There are some common ways and some not so common In this guide, we’re going to discuss all of the different types of backlinks that you can set up, as well as what sources will provide -‐ 6 -‐ 60-Second Backlinks: Fast, Easy & Effective! maximum results, with little time You’re also going to learn about all of the most common backlink sources, as well as ways to find unique backlinks that aren’t being exploited by hundreds of other people In fact, that is one of the most important things you can You must have unique backlinks, because you will find that: • Using the same backlinks as everyone else will dilute their effectiveness • Soon, the owner or mods of the sites people are using will close the ability to submit, and your links will disappear It is really a waste of time, and quite irresponsible, to depend solely on the same backlinks as everyone else for your site Instead, spend a little time seeking out sites other people aren’t using It will make a huge difference in the long run -‐ 7 -‐ 60-Second Backlinks: Fast, Easy & Effective! Chapter 1: Getting Started The first thing you need to understand before you get started is that not all backlinks are created equal Some are much more valuable than others, and it is important to understand how to tell the difference between various backlink sources First of all, it’s important that many of your backlinks are targeted backlinks Targeted backlinks are those that come from pages related to your niche If your website is about handbags, a link from a page about puppy training won’t be nearly as powerful as a link from a page about handbags Next, a link from a new, start-up handbag site would not be the same as a link from an authority site A link from an authority site – a site that Google sees as being extremely important in the niche – would be much more valuable than one from a low quality website, especially one that was considered spam-based, or a banned page, (a website that’s been excluded from Google’s search results) Another thing you must know is that not all links are valuable for SEO There is a tag websites can put on their links that make them useless for SEO purposes Many sites this to prevent abuse by people for SEO purposes, and some it to control their own PageRank flow If this tag (rel=”nofollow”) exists on their links, they will not help you as a backlink Just because a link is nofollow does not mean it is useless Any link can send your site direct traffic However, you should be aware that such a link will not -‐ 8 -‐ 60-Second Backlinks: Fast, Easy & Effective! count as a backlink for pure SEO purposes Once you realize that all backlinks are not the same, it’s time to figure out the top authority sites in your niche This is the first step The easiest way to this is to use a keyword tool to find the top ten most popular keywords in your niche A good keyword tool is the Google keyword tool: https://adwords.google.com/select/KeywordToolExternal Just enter your main keyword phrase (for example, “handbags”) and then sort by traffic to find out the ten most popular or important keywords in your niche Now, enter those keywords into Google one at a time and make a list of the URLs that appear in the top ten positions Those are the authority sites in that niche Most of the time, you won’t be able to get links from any of the top ten sites This is especially true in extremely competitive niches You may have to dig deeper to find sites you can use There are several ways to locate such sites Here is a partial list of the types of sites you should be looking for: 1.Forums – these are especially useful if they allow self-serving links in signatures and not put the nofollow tag on them -‐ 9 -‐ 60-Second Backlinks: Fast, Easy & Effective! 2.Blogs – you can post comments on various posts on a blog and include your link in the appropriate field Do not place links directly in your comment This is considered rude, and your comment will probably be deleted 3.Sites that Have User Profiles – these sites will often let you put the URL to your site in your profile This will sometimes offer a backlink, but these links are sometimes nofollow Basically, any site that has some level of user interactivity is potentially a good target Just remember to look for their rules and make sure you are allowed to link to your site -‐ 10 -‐ 60-Second Backlinks: Fast, Easy & Effective! QUICK START TIPS TO BACK-LINKS WITH BLOGS 1) Download the free Firefox plugin available from SEO Quake and use it to locate blogs that allow back-links (dofollow): https://addons.mozilla.org/en-US/firefox/collection/seo-tools 2) Create a keyword swipe file of relevant keywords and phrases relating to your niche market that you can use within your blog comments 3) Create individual pages on your website that feature high quality content and articles that are likely to attract attention from visitors to the blogs that you post your comments on If you take the time to create articles that offer information on specific topics and then post a comment (and leave a link) on related blogs, you will be able to begin generating targeted traffic faster and easier than if you post on unrelated blogs OR direct people to a “money” page (salespage) 4) Focus on posting your comments on blogs that contain a higher page rank than your own site A blog with a page rank of 3-5 will offer a higher value back-link than a low (unestablished) blog You can determine the blog’s page rank by using the SEO Quake plugin -‐ 33 -‐ 60-Second Backlinks: Fast, Easy & Effective! 5) Use the free Comment Hut software to pinpoint blogs based on keyword and customized search terms to quickly locate relevant blogs in your niche market (all of which offer follow back-links) http://www.CommentHut.com 6) The Top Commentators plugin offers frequent blog visitors with the opportunity to be showcased on every page of the blog, as a way of thanking you for your contributions Consider including as many blogs that feature this plugin as possible and if you end up being in the top commentators listing, your website will be featured site-wide, generating a back-link from each and every page on the blog! The easiest way to locate blogs that utilize the Top Commentator's plugin is by downloading a free trial copy of the Comment Hut software (see above) There’s also another very easy way to get incredibly high-quality backlinks to your site from other people’s blogs I’ll discuss it in detail in a later chapter You’ll find out how to exploit major authority blogs in a big, big way (And they’ll love you for it!) -‐ 34 -‐ 60-Second Backlinks: Fast, Easy & Effective! Chapter 6: Directories Directory submissions are probably the most popular method of generating backlinks in a short amount of time, however there is one thing to keep in mind when using directories to create your back-link campaign You want the search engines to see a natural pattern of increased back-links to your website rather than an instant flood of irrelevant links pointing to your website This is really important if you want to avoid being penalized by search engines like www.Google.com and risk losing your current position in the search results The best approach to take when building back-links with directory submissions is to gradually increase the number of back-links that are featured within each directly In addition, you also want to choose relevant categories to place your website listing in, using targeted keywords in both your listing title and description Posting your website to directories can be a time consuming, tedious process, so to save time you could consider using a software program that will submit your website into the major directories while allowing you to customize the description, titles, keywords and anchor text used within your listings My favorite product on the marketplace right now is Directory Submitter available at http://directorysubmitter.imwishlist.com/ -‐ 35 -‐ 60-Second Backlinks: Fast, Easy & Effective! While Directory Submitter will not automate the entire process of submitting your website into the directories, it will reduce the amount of time it takes to create individual submissions This is important because with automated software programs that will masssubmit your website into hundreds, if not thousands of directories, you risk having your website flagged for review by the search engines who see an influx of links pointing to your website in a short amount of time With directory submitter, you can choose the number of directories that your website will be submitted to as well as customize additional information regarding your website, giving you full control over the way your site is distributed and submitted Directory Submitter also provides you with a detailed listing of directories that you can choose to submit to, and will also help you obtain one-way links by filtering through directories that offer a “no linkback” system QUICK START TIPS TO BACK-LINKS WITH DIRECTORIES 1) Focus on one-way back-links when submitting to directories It’s important to have more links coming into your site than going out from your site (internal links should ALWAYS be greater than external links) 2) Make sure that your post is related to the thread you are responding to and -‐ 36 -‐ 60-Second Backlinks: Fast, Easy & Effective! that the blog owner will not remove your post, believing it's spam 3) When submitting your website into online directories ALWAYS choose the category or sub category that is closest to the main directory For example, if given the choice of submitting my website that focused on “resumes” into the following directories, here is how I would choose the best category for my website: Employment >> Jobs >> Resumes >> Interviews >> I would choose either “Jobs” or “Resumes” so that it receives a higher positioned link within the directory The closer the category is to the main (top level) directory, the more exposure you will receive 4) When submitting your website into online directories, I recommend focusing only on 75-100 directories, rather than mass-submitting your website into hundreds of directories You want to build a large number of quality back links however you don’t want to end up setting off any red flags from the major search engines who discover that your brand new website is suddenly receiving thousands of generic back links 5) If you choose to manually submit your websites into online directories, consider purchasing a copy of www.RoboForm.com to speed up the process (There is a free version that will work on a trial basis) -‐ 37 -‐ 60-Second Backlinks: Fast, Easy & Effective! 6) Make sure that you include a relevant description with each submission, including your primary keywords that are focused on your target market 7) Avoid keyword stuffing when creating your website’s description Directory Resources: http://info.vilesilencer.com/top Niche Directories: http://web-directories.ws/Niche/ -‐ 38 -‐ 60-Second Backlinks: Fast, Easy & Effective! Chapter 7: Social Bookmarking Social Bookmarking communities and networks allow for people to create quality back-links quickly and easily from authority websites that hold a high page rank (and massive traffic!) Social Bookmarking websites are basically sites that categorize and store bookmark (links which direct viewers to a specific website) These sites attract millions of visitors that looking for information What you want to first is create an organized system to your social bookmarking campaigns You this by creating a “Bookmarks” folder within your Firefox toolbar Then, you will create a folder for every day of the week, so that you can easily submit your back-links to the top bookmarking websites regularly, without posting to the same site twice in any given day (This is VERY important! An organized system will allow you to get more done in less time while avoiding the risks of being flagged for posting multiple times) So, your bookmark folders would be organized so that you have individual folders (for Monday through Friday) You can create your bookmark folders from within your Firefox browser by clicking on “Bookmarks” and then selecting “Organize Bookmarks” >> “Create New Folder” -‐ 39 -‐ 60-Second Backlinks: Fast, Easy & Effective! To begin, you will add 5-10 bookmark sites into each of your bookmarks and then each day, load up these websites and submit your website as a new bookmark You will have to create an account on each bookmarking community site first, which should include your full name, website URL and brief description of your site (using keywords!) You will also want to make sure that you are signed into each account whenever you add a new bookmark (Firefox will give you the option to remember your login information so that it automatically signs you in) -‐ 40 -‐ 60-Second Backlinks: Fast, Easy & Effective! Each day, when you are ready to submit your bookmarks, you simply click on the BOOKMARK folder in your Firefox browser and choose to “Open All Tabs” This will automatically load up all of the daily bookmark sites in your browser windows, so you can quickly submit your site into each Once you have your bookmark folders created, you will begin to add in a series of bookmark sites and communities to each folder by clicking on “Add new Bookmark” from your Firefox Bookmark control panel: Here are the top social bookmarking websites and communities: - http://slashdot.org (PR9) - http://digg.com (PR8) - http://technorati.com (PR8) 4- http://www.furl.net (PR7) - http://www.backflip.com (PR7) - http://www.hugg.com (PR7) - http://www.mixx.com (PR7) -‐ 41 -‐ 60-Second Backlinks: Fast, Easy & Effective! - http://ma.gnolia.com (PR7) - http://www.connotea.org (PR7) 10 - http://mystuff.ask.com (PR7) 11 - http://www.reddit.com (PR7) 12 - http://www.dzone.com (PR7) 13 - http://www.folkd.com (PR7) 14 - http://multiply.com (PR7) 15 - http://www.searchles.com (PR6) 16 - http://de.lirio.us (PR6) 17 - http://www.dotnetkicks.com (PR6) 18 - http://www.bloghop.com (PR6) 19- http://www.plime.com (PR6) 20 - http://www.bibsonomy.org (PR6) -‐ 42 -‐ 60-Second Backlinks: Fast, Easy & Effective! Chapter 8: Guest Blogging One major source of truly excellent, high-quality backlinks is guest blogging Simply put, guest blogging is when you write posts for other people’s blogs in exchange for free publicity It’s a shame so many people ignore such a massive wealth of free backlinks, because they really are simple to get Yes, it takes a bit of effort to create content for another person’s site, but it could give you a great authority link in your own niche! Many people love to have guest bloggers write content for their sites, because it allows them to get quality content without spending the time to write it, and without having to spend money to outsource it To approach a blog about guest blogging, simply send a polite email to the blog owner It may be difficult to find their contact information, so you can comment on one of their most recent posts if you need to In your email, state something like this: “Hello I’m a big fan of your blog, and I was wondering if you might allow me to be a guest blogger for you I will create a quality post on the topic of your choosing (or I can choose the topic, if you prefer) All I would like in exchange is a link to my own website at the end of the post If you would be interested, please email me at you@email.com and we’ll make arrangements.” -‐ 43 -‐ 60-Second Backlinks: Fast, Easy & Effective! You can also post something like this as a comment, but be sure not to include your email in the actual comment or you will be likely to get a lot of spam Instead, include it in the email field when you make your post, and tell them to contact you at the email address you posted with (Don’t worry, only the blog owner or moderator will see your email address if you put it in the right spot!) Be sure the content you create is truly top notch If you do, it will be easier to get other guest blogging spots by letting other bloggers know you have experience as a guest blogger Point them to your existing guest blog posts to let them see the quality you provide! This is a largely untapped method for gaining backlinks Most people just don’t have the forethought to this, nor they have the motivation to write for someone else Trust me, it’s worth it! Especially if you guest blog for major authority blogs in your niche! -‐ 44 -‐ 60-Second Backlinks: Fast, Easy & Effective! Chapter 9: Backlink Packets Backlink packets offer you dozens of backlinks each month for a few bucks Generally, they’re in all types of niches, and most of the links in them go inactive very quickly Once a few dozen people start using them, they are rendered useless pretty fast That’s not to say backlink packets are totally useless They can be worth the effort if you’re careful to buy packets that are limited in nature (in other words, they aren’t sold to hundreds of people) and are unique The trouble is, most backlink packets are rehashed junk They all subscribe to each other’s packets and deliver the same stuff by copying each other Obviously, this gets most links deactivated pretty quickly I won’t recommend any specific backlink packets, because you never know when someone might start rehashing stuff just to save time Just be sure to keep an eye on your links and if you notice a significant number of your links disappearing quickly, drop your subscription Yes, these can be useful, but only as a supplement to your own findings! -‐ 45 -‐ 60-Second Backlinks: Fast, Easy & Effective! Chapter 10: Last Minute Tips There are a few things you must know if you want to avoid being penalized of banned for your backlink activities (And yes, it is absolutely possible!) • Don’t add too many backlinks too quickly It doesn’t look natural to add several thousand links overnight! Add a few each day at first, and gradually increase the speed at which you gain links over a few months • Be careful where you build your backlinks! Adding links to your site from spam sites, or sites that have been banned, could get your site penalized! • Don’t use the same text for all of your backlinks! Yes, you should use keywords for your anchor text, but be sure not to use the exact same text over and over This could get your site penalized Instead, vary your keywords so that you are able to rank for multiple phrases in your niche • Never, ever buy backlinks! Buying backlinks could get your site permanently banned! This is especially true if you buy links from known link brokers • Try to get a good mix of authority site backlinks and lesser quality backlinks • Make sure everything you looks as natural as possible Search engines not like it when people try to “game” them By appearing as natural as possible, you’ll stay under the radar and maintain your rankings! -‐ 46 -‐ 60-Second Backlinks: Fast, Easy & Effective! -‐ 47 -‐ ... 8: GUEST BLOGGING 43 CHAPTER 9: BACKLINK PACKETS 45 CHAPTER 10: LAST MINUTE TIPS 46 -‐ 2 -‐ 60- Second Backlinks: Fast, Easy & Effective! Introduction Backlinks are a vital component... 60- Second Backlinks: Fast, Easy & Effective! maximum results, with little time You’re also going to learn about all of the most common backlink sources, as well as ways to find unique backlinks... frequently And so backlinks became the new method of showcasing the popularity and overall relevancy of websites It became about who you were connected to, what -‐ 4 -‐ 60- Second Backlinks: