Marketing in uk 2017

MARKETING 30 CELEBRATING YEARS OF INDEPENDENT PUBLISHING 2017 New Titles & Selected Backlist www.e-elgar.com www.elgaronline.com www.elgarblog.com Marketing NEW KEY TITLES Marketing and Markets in the Creative Industries The Disappearing Product Chris Bilton, University of Warwick, UK Technological and social change has transfigured the market for creative industries A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy Aug 2017 c 256 pp Hardback 978 78536 072 c £80.00 Aug 2017 Paperback 978 78536 074 c £30.00 Elgaronline 978 78536 073 NEW Handbook of Research on New Product Development Edited by Peter Golder, Dartmouth College and Debanjan Mitra, University of Florida, US New products are the major driver of revenue growth in today’s dynamic business environment In this Handbook, the world’s foremost experts on new product development bring together the latest thinking on this vitally important topic These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance Managers will benefit from the Handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge Sept 2017 c 480 pp Hardback 978 78471 814 c £140.00 Elgaronline 978 78471 815 Research Handbooks in Business and Management series Visual Branding NEW IN PAPERBACK A Rhetorical and Historical Analysis How to get Published in the Best Management Journals Edward F McQuarrie, Santa Clara University, Silicon Valley, US and Barbara J Phillips, University of Saskatchewan, Canada ‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not What “social” psychologists see as information to be processed sigh McQuarrie and Phillips see as situated and contextualized visual rhetoric – visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand This is a book that anyone who really wants to understand advertising should buy, read and keep handy.’ Edited by Timothy Clark, Durham University, Mike Wright, Imperial College Business School London, UK and University of Ghent, Belgium and David J Ketchen, Jr., Auburn University, US 2016 288 pp Hardback 978 78536 541 £85.00 Elgaronline 978 78536 542 ‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery Even when they are successful, they are never sure why And too often rejections hurt, but don’t provide insight about how to increase the likelihood of success This book begins to unwrap this enigma by describing the process and providing practical guidance that scholars at all levels can use to navigate this intellectual minefield I wish I had this book earlier in my career.’ Handbook on the Economics of Retailing and Distribution 2016 320 pp Hardback 978 78471 467 £85.00 2017 Paperback 978 78643 761 £25.00 Elgaronline 978 78471 468 Edited by Emek Basker, University of Missouri–Columbia, US NEW – Thomas C O’Guinn, University of Wisconsin-Madison, US – Jay B Barney, University of Utah, US Handbook on Place Branding and Marketing ‘This is an impressive volume that brings together top researchers working on the economics of retailing and distribution The content ranges from rich descriptive analyses of the key aspects of technical change driving the industry, to technical discussions of cutting edge empirical techniques It will be a great resource, both for experts in the field, and researchers and graduate students thinking of working in the area.’ Edited by Adriana Campelo, University of Liverpool Online, UK – Thomas J Holmes, University of Minnesota, Twin Cities, US 2016 512 pp Hardback 978 78347 737 £180.00 Elgaronline 978 78347 738 ‘The Handbook on Place Branding and Marketing provides a thoughtful overview of a growing area of brand research, and offers a full itinerary of insights that reveal how place branding, destination marketing, and tourism intersect with a wide array of managerial and societal concerns The range of topics is both comprehensive and creative, which makes for a useful introduction to an important topic It makes a distinctive contribution to understanding the relevance of place branding today for a wide variety of fields.’ – Jonathan Schroeder, Rochester Institute of Technology, US June 2017 c 288 pp Hardback 978 78471 859 c £110.00 Elgaronline 978 78471 860 Handbook on Research in Relationship Marketing Research Handbooks in Business and Management series Edited by Robert M Morgan, University of Alabama, Janet Turner Parish, Texas A&M University and George Deitz, University of Memphis, US Branding Chinese Mega-Cities Policies, Practices and Positioning The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice Academics, students, and marketing professionals will all benefit from the insights provided The Handbook begins with reviews of the developments in relationship marketing over the last two decades by noted relationship marketing scholars including Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan It continues with detailed discussions of special topics that will be valuable to anyone interested in relationship marketing Edited by Per Olof Berg and Emma Björner, Stockholm Business School, Stockholm University, Sweden 2015 352 pp Hardback 978 84844 368 £120.00 2016 Paperback 978 78347 940 £39.95 Elgaronline 978 78347 863 2014 320 pp Hardback 978 78347 032 £85.00 Elgaronline 978 78347 033 ‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city marketing and governance in this emerging economy These fascinating stories remind us of the policy mobility in this globalizing world – this is a book that will attract a wide audience across disciplines.’ – Fulong Wu, University College London, UK Research Handbooks in Business and Management series To order, telephone: +44 1235 465500 I Save up to 20% at www.e-elgar.com I To get email updates: subscribe@e-elgar.co.uk NEW Research Handbook of Innovation and Creativity for Marketing Management Edited by Eric Shiu, University of Birmingham, UK ‘The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level The contributors take a multi-disciplinary approach to generate new insights into the meaning of innovation and creativity, and the integration of the concepts, that will stimulate academics and professionals engaged in marketing research.’ – John Dawson, Universities of Edinburgh and Stirling, UK April 2017 c 264 pp Hardback 978 85793 794 c £110.00 Elgaronline 978 85793 795 Research Handbooks in Business and Management series Research Handbook on Corporate Social Responsibility in Context NEW KEY TITLE Research Handbook of Marketing in Emerging Economies Edited by Marin A Marinov, Aalborg University, Denmark ‘The role of Emerging Economies as target markets for firms has increased significantly, especially during the last ten years Most of the books and studies published have focused on the macro-level analysis of entry barriers and/ or investments in Emerging Economies, largely neglecting marketing strategies and other marketing related issues With 14 different chapters covering diverse topics ranging from the role of country image to marketing accountability, as well as both manufacturing and service sector analysis and international case studies, this book is clearly an interesting addition to the present stock of knowledge It will provide an excellent primary text for courses focusing on entry and marketing strategies in Emerging Economies.’ – Jorma Larimo, University of Vaasa, Finland Edited by Anders Örtenblad, Nord University, Norway ‘It is inspiring to see an innovative volume that focuses on the concept and variety of corporate social responsibility (CSR) frameworks, as conceptualized and manifested in a range of contexts – religious affiliation, level of economic development, continent, industry, and mixtures of these variables The Handbook concludes with a thought-provoking proposal for CSR as a contingent universalist idea This book should be essential reading by novice and mature scholars as well as inquisitive practitioners striving to ascertain how CSR is relevant and applicable to their own environments.’ – Archie B Carroll, University of Georgia, US 2016 432 pp Hardback 978 78347 479 £140.00 Elgaronline 978 78347 480 April 2017 c 320 pp Hardback 978 78471 316 c £120.00 Elgaronline 978 78471 317 Research Handbooks in Business and Management series Social Marketing and Behaviour Change Models, Theory and Applications Linda Brennan, RMIT University, Wayne Binney, Marketing and Educational Consultant, Lukas Parker, RMIT University, Torgeir Aleti, Monash University, Australia and Dang Nguyen, RMIT University, Vietnam ‘This is essential reading for social marketing practitioners, researchers and students The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the selected theories I was amazed by its breadth and scope Highly recommended reading.’ Research Handbooks in Business and Management series Handbook of Research on International Advertising – Michael Rothschild, University of Wisconsin, Madison, US Edited by Shintaro Okazaki, King’s College London, UK 2014 448 pp Hardback 978 78254 814 £105.00 2016 Paperback 978 78471 152 £40.00 • Elgaronline 978 78254 815 ‘Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as complete coverage as found in this one volume.’ Handbook of Research on Born Globals Edited by Mika Gabrielsson, University of Eastern Finland and V.H Manek Kirpalani, Concordia University, Canada and University of the West Indies at St Augustine, Trinidad & Tobago – Don E Schultz, Northwestern University, US 2012 576 pp Hardback 978 84844 858 £170.00 2014 Paperback 978 78347 601 £39.95 Elgaronline 978 78100 104 ‘The immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions It is time to reflect on what insights we have gained The editors have really succeeded in putting a highly needed great Handbook together that presents this at its best It will stimulate further research It is an appealing, useful and well crafted end product.’ Research Handbooks in Business and Management series Research Handbook on Export Marketing – Torben Pedersen, Copenhagen Business School, Denmark Edited by Craig C Julian, Southern Cross University, Australia 2012 448 pp Hardback 978 84844 953 £137.00 2014 Paperback 978 78347 286 £40.00 • Elgaronline 978 85793 804 ‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world The book emphasizes the most topical issues in international marketing today – small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities The articles are well written and informative The volume makes an excellent contribution to this important literature.’ Research Handbooks in Business and Management series The New Consumer Online A Sociology of Taste, Audience, and Publics Edward F McQuarrie, Santa Clara University, US – Gary Knight, Willamette University, US 2014 448 pp Hardback 978 78195 438 £140.00 2016 Paperback 978 78471 080 £40.00 Elgaronline 978 78195 439 Research Handbooks in Business and Management series ‘McQuarrie (Santa Clara Univ.) explores online consumer behavior from the perspective of a sociologist His book is a theoretical, philosophical, and at times whimsical collection of essays McQuarrie’s work includes approaches to marketing research as well as marketing rhetoric and semiotics He offers this multifaceted, thoroughly academic look at a phenomenon of still-growing importance that has had little investigation from a sociological perspective Summing Up: Recommended.’ – D Aron, Choice 2015 288 pp Hardback 978 78471 599 £80.00 Elgaronline 978 78471 600 To order, telephone: +44 1235 465500 I Save up to 20% at www.e-elgar.com I To get email updates: subscribe@e-elgar.co.uk Marketing NEW KEY TEXTBOOK NEW IN PAPERBACK Advanced Introduction to Consumer Behavior Analysis The Market Oriented University Gordon Foxall, Cardiff University, UK Transforming Higher Education Amidst a precise and friendly exposition, Foxall presents his brilliant research program, based upon a behavioral model that integrates the soundest and most promising scientific approaches to consumer behavior, namely, behavioral psychology, marketing science and behavioral economics The book bestows the reader with conceptual and empirical tools to interpret and explain consumer choices in natural settings, coherently exploring emotions, temporal discounting, demand sensitivity, utility maximization and neurophysiological events Magnificent intellectual work carried out with rare philosophical and academic consistency John A Davis, Duke CE, Singapore and Mark A Farrell, RMIT University, Australia – Jorge M Oliveira-Castro, University of Brasília, Brazil May 2017 c 160 pp Hardback 978 78471 692 c £60.00 eBook 978 78471 693 Elgar Advanced Introductions series ‘The Market Oriented University provides a truly insightful look into the agents of change across the university systems By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling case for the reader to reassess the fundamental purpose of universities This book is a must-read for all stakeholders of the educational system – administrators, faculty, students, parents, tax-payers, and policy-makers alike.’ – Jin K Han, Singapore Management University 2016 272 pp Hardback 978 78100 491 £80.00 April 2017 Paperback 978 78811 080 c £25.00 Elgaronline 978 78100 492 Concerned Markets Economic Ordering for Multiple Values Handbook of Service Marketing Research Edited by Susi Geiger, University College Dublin, Ireland, Debbie Harrison, BI Norwegian Business School, Norway, Hans Kjellberg, Stockholm School of Economics, Sweden and Alexandre Mallard, Ecole des Mines ParisTech, France Edited by Roland T Rust, University of Maryland, College Park, US and Ming-Hui Huang, National Taiwan University ‘This is an essential resource for managers and scholars interested in services marketing It covers the topic comprehensively and in novel ways All the luminaries in the field are represented Buy this book and you will be up to date on the field.’ ‘The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.’ – David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic Life – Valarie Zeithaml, University of North Carolina, Chapel Hill, Kenan-Flagler Business School, US 2014 288 pp Hardback 978 78254 973 £80.00 2015 Paperback 978 78254 974 £30.00 Elgaronline 978 78254 975 2014 640 pp Hardback 978 85793 884 £175.00 2015 Paperback 978 78347 201 £40.00 Elgaronline 978 85793 885 Handbook of Service Business Research Handbooks in Business and Management series Management, Marketing, Innovation and Internationalisation Marketing Rural Tourism Edited by John R Bryson and Peter W Daniels, University of Birmingham, UK Gunjan Saxena, Hull University Business School, UK Experience and Enterprise ‘This book presents the newest research on service business from an economic, production and geographical perspective It contains profound analyses and new approaches New business trends, internationalization and economic development of service industries are analyzed, as are managerial and innovation issues The book is a much needed supplement to the current widespread focus on service marketing and Service Dominant Logic It is highly recommended to all academics, students and practitioners dealing with service business and industrial policy.’ – Jon Sundbo, Roskilde University, Denmark 2015 464 pp Hardback 978 78100 040 £140.00 2016 Paperback 978 78643 494 £40.00 Elgaronline 978 78100 041 ‘This unique, challenging and thoroughly refreshing book offers a welcome new perspective on the marketing of rural tourism Drawing on research in sometimes novel contexts around the world, it explores the stories and experiences of those who co-create the rural tourism experience – local residents, tourism businesses and tourists themselves – to provide a richly informed foundation for understanding how rural places may be better promoted for tourism A fascinating read.’ – Richard Sharpley, University of Central Lancashire, UK 2016 200 pp Hardback 978 78471 087 £70.00 Elgaronline 978 78471 088 Handbook of Developments in Consumer Behaviour Research Handbooks in Business and Management series Handbook of Research on Customer Equity in Marketing Edited by Victoria Wells, Sheffield University Management School and Gordon Foxall, Cardiff University, UK Edited by V Kumar and Denish Shah, Georgia State University, US ‘This Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’ – Transfer ‘An exceptionally comprehensive and superbly scholarly volume on the emerging research on customer equity It is a rare collection of world class scholars who have contributed to this Handbook.’ – Jagdish N Sheth, Emory University, US 2012 624 pp Hardback 978 84980 244 £175.00 2013 Paperback 978 78195 332 £39.95 Elgaronline 978 78100 512 2015 520 pp Hardback 978 78100 497 £150.00 Elgaronline 978 78100 498 Research Handbooks in Business and Management series Research Handbooks in Business and Management series To order, telephone: +44 1235 465500 I Save up to 20% at www.e-elgar.com I To get email updates: subscribe@e-elgar.co.uk Marketing Handbook on Ethics and Marketing Key backlist titles, visit e-elgar.com for more information Edited by Alexander Nill, University of Nevada, Las Vegas, US ‘From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981 The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well as to other macromarketing interests including environmental sustainability, human and economic development, and global supply chains Thus, the Handbook should become an excellent resource for new macromarketing scholarship.’ – Terrence H Witkowski, Editor, Journal of Macromarketing 2015 464 pp Hardback 978 78100 342 £140.00 Elgaronline 978 78100 343 Research Handbooks in Business and Management series Marketing for Entrepreneurs and SMEs A Global Perspective Maja Konečnik Ruzzier, University of Ljubljana, Mitja Ruzzier, University of Primorska, Slovenia and Robert D Hisrich, Kent State University, US ‘A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations of the issues discussed in the chapters The book is an appropriate anchor text for courses in marketing, entrepreneurship, and small business management, and a great reference for practitioners.’ – Tatiana Manolova, Bentley University, US 2013 256 pp Hardback 978 78195 596 £78.00 2015 Paperback 978 78347 175 £25.00 Elgaronline 978 78195 597 Handbook of Marketing and Finance Edited by Shankar Ganesan 2012 336 pp Hardback 978 84980 272 £127.00 Elgaronline 978 84980 604 Retail and Channel Marketing Handbook of Qualitative Research Methods in Marketing 2013 496 pp Hardback 978 78100 421 £160.00 Elgaronline 978 78100 422 Edited by Giuseppe Bertoli and Riccardo Resciniti 2013 224 pp Hardback 978 78195 560 £75.00 Elgaronline 978 78195 561 The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives 2011 432 pp Hardback 978 84980 302 £149.00 Elgaronline 978 84980 612 2014 432 pp Hardback 978 78100 378 £140.00 2016 Paperback 978 78536 866 £40.00 Elgaronline 978 78347 609 Measurement in Marketing Research Research Handbooks in Business and Management series An Alternative Framework Thomas Salzberger 2009 512 pp Hardback 978 84844 165 £151.00 Publishing to be proud of Our experienced production team will produce a book you will be proud of Your desk editor will be in close liaison during the processing and production stages, involving you in all the important decisions Learn more: www.e-elgar.com/publish-with-us To order, telephone: +44 1235 465500 I Handbook of Pricing Research in Marketing Edited by Vithala R Rao Your book will sit in good company – many of our authors are recognised as leading scholars and professionals in their fields Numbered among them are several Nobel Laureates All of our work is peer-reviewed by subject specialists to ensure our books are of the very best quality Isabella Soscia Handbook on the Experience Economy Edited by Subhash C Jain and David A Griffith In good company Emotions and Consumption Behaviour 2013 288 pp Hardback 978 78254 618 £80.00 2013 Paperback 978 78254 620 £30.00 Elgaronline 978 78254 619 Edited by Ronald Paul Hill, Villanova University and Ryan Langan, University of San Francisco, US As an independent publisher, Edward Elgar Publishing offers a uniquely responsive service tailored to each project Our dedicated team works closely with our authors to keep them involved and informed whether they are publishing for the first time or a well established writer 2008 328 pp Hardback 978 84720 007 £132.00 Elgaronline 978 84844 615 2013 160 pp Hardback 978 85793 796 £69.00 Elgaronline 978 85793 797 Handbook of Research on Marketing and Corporate Social Responsibility We offer a unique publishing experience Edited by Bernd H Schmitt and David L Rogers Sandro Castaldo, Monica Grosso and Katia Premazzi Handbook of Research in International Marketing, Second Edition Edward Elgar Publishing – our vision Handbook on Brand and Experience Management 2009 616 pp Hardback 978 84720 240 £187.00 2010 Paperback 978 84980 441 £53.00 Elgaronline 978 84844 744 Sports Marketing Creating Long Term Value John A Davis and Jessica Zutz Hilbert 2013 416 pp Hardback 978 84844 841 £101.00 2013 Paperback 978 78254 819 £44.00 Elgaronline 978 78254 927 Save up to 20% at www.e-elgar.com I Edited by Jon Sundbo and Flemming Sørensen Handbook of Marketing Strategy Edited by Venkatesh Shankar and Gregory S Carpenter 2012 528 pp Hardback 978 84980 098 £155.00 2013 Paperback 978 78195 154 £44.00 Elgaronline 978 78100 522 Handbook of Islamic Marketing Edited by Özlem Sandıkcı and Gillian Rice 2011 544 pp Hardback 978 84980 013 £155.00 2013 Paperback 978 78100 276 £44.00 Elgaronline 978 85793 602 International Marketing and the Country of Origin Effect Edited by Russell W Belk 2006 608 pp Hardback 978 84542 100 £187.00 2008 Paperback 978 84720 958 £56.00 Elgaronline 978 84720 412 Handbook of Businessto-Business Marketing Edited by Gary L Lilien and Rajdeep Grewal 2012 800 pp Hardback 978 84980 142 £193.00 2012 Paperback 978 78100 536 £51.00 Elgaronline 978 78100 244 To get email updates: subscribe@e-elgar.co.uk www.elgaronline.com 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Elgar eBook Collections We have a major subject collection in Business & Management, as well as key mini collections in marketing Our mini-collections now have 2016 titles included, and pricing starts at a 30% discount Email: sales@e-elgar.co.uk to organise a free trial or for information about prices and book lists Mini-Collections Marketing Marketing Handbooks 48 titles 22 titles Please email: sales@e-elgar.co.uk to request a free trial or for more information about prices and book lists ORDER ONLINE Receive up to 20% discount by ordering online at www.e-elgar.com For your FREE catalogues email: info@e-elgar.co.uk KEEP UP TO DATE To receive information on new titles email subscribe@e-elgar.co.uk, including your areas of interest and whether you would prefer to receive email bulletins or catalogues and leaflets by mail (in which case please provide your mailing address) Prices and publication dates may be subject to change REVIEW COPIES Please apply to our Cheltenham address, or email with full journal details to: reviews@e-elgar.co.uk SUBMISSIONS New book proposals are always welcome, please email: Francine O’Sullivan: fran@e-elgar.co.uk TO ORDER FOR INFORMATION Marston Book Services Ltd 160 Eastern Avenue Milton Park, Abingdon, Oxon OX14 4SB UK Tel: + 44 1235 465500 Fax: + 44 1235 465555 direct.order@marston.co.uk www.marston.co.uk Edward Elgar Publishing Ltd The Lypiatts 15 Lansdown Road Cheltenham Glos GL50 2JA UK Tel: +44 1242 226934 Fax: +44 1242 262111 info@e-elgar.co.uk sales@e-elgar.co.uk www.e-elgar.com EE26 Feb 2017 @Elgar_Business FOLLOW US ON TWITTER ... Branding Chinese Mega-Cities Policies, Practices and Positioning The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business,... £40.00 Elgaronline 978 85793 885 Handbook of Service Business Research Handbooks in Business and Management series Management, Marketing, Innovation and Internationalisation Marketing Rural Tourism... the Journal of Macromarketing in March 1981 The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well