Search engine optimization tips dichvuseo

SEO BOOK FROM DICHVUSEO.COM Agenda  Search engine basics  Characteristics of SE Friendly Sites  Page Layout Tips for Improved SEO  Promoting your site  Analyzing your site traffic  Optimize for Stout’s GSA  Advanced searching techniques Search Engine Basics  Crawling Process by which web pages are discovered and added to an index  Indexing Compile a massive index of all the words found on:  The web page itself  Key content tags (ex title, alt)  Process Queries & Rank Results Search the index for matching pages and return in relevant order the most relevant results to the user  Serving Results Characteristics of SE Friendly Sites  They give visitors the info they are looking for  They make sure that other sites link to them  They make their site easily accessible Characteristics of SE Friendly Sites  They don’t fill their pages with lists of keywords  They don’t “cloak” or put up “crawler only” pages  They don’t use images to display important names, content or links  They don't create multiple copies of a page under different URLs  Don’t necessarily use a SEO service Page Layout Tips for Improved SEO  Create unique, accurate page titles  Make use of “description” meta tag  Improve the structure of your URLs  Make your site easier to navigate  Offer quality content and services  Write better anchor/link text  Use heading tags appropriately  Optimize your use of images Create unique, accurate page titles  Accurately describe the page’s content  Create unique Title tags for each page  Use brief, but descriptive titles  Shows in search results Make use of “description” meta tag  Accurately summarize the page’s content  Use unique descriptions for each page  “May” show in search results Improve the structure of your URLs Use words in URLs  Create a simple directory structure  Provide one version of a URL to reach a document  Make your site easier to navigate Create a naturally flowing hierarchy  Use mostly text for navigation  Consider what happens when a user removes part of your URL  Offer quality content and services       Write easy-to-read text Stay organized around the topic Use relevant language Create fresh, unique content Offer exclusive content or services Create content primarily for your users, not search engines Write better anchor text  Choose descriptive text  Write concise text  Think about anchor text for internal links too Use heading tags appropriately   Imagine you're writing an outline Use headings sparingly across the page Optimize the use of Images     Use brief, but descriptive filenames and alt text Supply alt text when using images as links Store images in a directory of their own Use commonly supported file types Promoting your site  Blog about new content/services  Don’t forget about offline promotion  Know about social media sites  Reach out to a related community Analyzing your site traffic  Get insight on how users reach and behave on our site  Discover the most popular content on your site  Measure the impact of optimizations you make to your site  Discover additional keywords that searchers might use to find your site  All CommonSpot site traffic is captured with Google Analytics Contact webmaster group to get started: webmaster@uwstout.edu Optimize for Stout’s GSA     GSA – What is it? Google Search Appliance Keymatches Keymatches prioritize and establish a specific result in response to a particular search term Synonyms Same principle as keymatches only it suggests alternate terms, which may bring better results Go to the following site to submit GSA requests: http://www3.uwstout.edu/webdev/optimizing_google.cfm Advanced Search Techniques Basic Examples biking Italy recycle steel OR iron "I have a dream“ salsa –dance Louis +I France weeding castle ~glossary fortune-telling define:imbroglio the words biking and Italy information on recycling steel or recycling iron the exact phrase I have a dream the word salsa but NOT the word dance information about Louis the First (I), out other kings of France glossaries about castles, as well as dictionaries, lists of terms, terminology, etc all forms of the term, whether spelled as a single word, a phrase, or hyphenated definitions of the word imbroglio from the Web Advanced Search Techniques Calculation Examples +–*/ basic arithmetic   12 + 34 - 56 * / % of percentage of 45% of 39 ^ or ** raise to a power 2^5 or 2**5 old units in new units convert units 300 Euros in USD, 130 lbs in kg, 31 in hex Advanced Search Techniques Restrict Search city1 city2   site: [#] [#] filetype: (or ext:) link: book (or books) phonebook: Disney CA rphonebook:   movie:   stocks:   weather Book flights Search only one website or domain Search within a range of numbers Find documents of the specified type Find linked pages i.e., show pages that point to the URL Search full-text of books Search for Disney's phone numbers in CA Show residential phonebook listings   Find reviews and showtimes   Given ticker symbols, show stock info Show weather for a given a location (zip code or city) Advanced Search Techniques Restrict Search info: (or id:) related: inanchor:   intext:   intitle: inurl: Find info about a page List web pages that are similar/related to the URL The terms must appear in anchor text of links to the page The terms must appear in the text of the page The terms must appear in the title of the page The terms must appear in the URL of the page Resources  Webmaster Group: webmaster@uwstout.edu http://www3.uwstout.edu/webdev  SEO Cheat Sheet: http://www.seomoz.org/user_files/SEO_Web_Developer_Ch eat_Sheet.pdf SEO Guide (more in depth): http://www.seomoz.org/article/beginners-1-page   Google Searching Help: http://search.uwstout.edu/user_help.html http://www.googleguide.com/ Keyword Research            http://www.wordtracker.com/ http://www.google.com/sktool/# https://adwords.google.com/select/KeywordToolExternal http://www.wordstream.com/keyword-research http://www.trellian.com/ http://advertising.yahoo.com/smallbusiness/ysm http://www.seotoolset.com/cgi-bin/checktraffic.cgi http://www.keyworddiscovery.com/ http://tools.seobook.com/keyword-tools/seobook/ http://www.dichvuseo.com http://www.thietkeweb.vn ...  Search engine basics  Characteristics of SE Friendly Sites  Page Layout Tips for Improved SEO  Promoting your site  Analyzing your site traffic  Optimize for Stout’s GSA  Advanced searching... Advanced Search Techniques Restrict Search city1 city2   site: [#] [#] filetype: (or ext:) link: book (or books) phonebook: Disney CA rphonebook:   movie:   stocks:   weather Book flights Search. .. one website or domain Search within a range of numbers Find documents of the specified type Find linked pages i.e., show pages that point to the URL Search full-text of books Search for Disney's