marketing plan for certificate authority service at vdc vnpt

TRƯỜNG ĐẠI HỌC MỞ TP.HCM HO CHI MINH CITY OPEN UNIVERSITY UNIVERSITE LIBRE DE BRUXELLES SOLVAY BRUSSES SCHOOL MBMM5 Mr TRAN ANH TUAN MARKETING PLAN FOR CERTIFICATE AUTHORITY SERVICE AT VDC / VNPT MASTER PROJECT MASTER IN BUSINESS & MARKETING MANAGEMENT Tutor’s Name: Trinh Thuy Anh Ph.D Ho Chi Minh City (2011) STATEMENT OF ORIGINAL This thesis is created for me and my company by all my knowledges and belief, it contains no materials previously published or written by another person except where due reference is made in the thesis itself TRAN ANH TUAN February, 16, 2012 ACKNOWLEDGEMENT I would like to express my appreciation to Mr TRINH THUY ANH Ph.D, who instruct me in this project and by all her valued guidance and expert advice in the preparation of this project I would like to thanks Solvay Brussel Busines School and The Open University of Ho Chi Minh The ocoperation between both school to gvae me the opportunity to participate in this course Thanks to my mentor for his encouragement and unlimit support to me Lastly, I would like to send my deepest appreciation to my family and my company for thier emotional support and spiritual encouragement throughout my MBA study TABLE OF CONTENT EXECUTIVE SUMMARY LIST OF ABBREVIATIONS Chapter Introduction 1.1 Rationale of Study 1.2 Object of Study 1.3 Scope of Study 1.4 VDC/VNPT Introduction Chapter Literature Review and Methodology Definitions Methodology 2.1 Research methodology 2.2 Questionnair design Chapter Marketing planning for VDC/VNPT 3.1 Market Analysis a) External Analysis b) Internal Analysis c) SWOT d) Current market analysis e) Targeting, segmentation and positioning 3.2 Marketing Planning a Service b Price c Place d Promotion e Process f Physical Evidence g People h Financial Plan 3.3 Evaluation of marketing plan Chapter Conclusion and Recomendation BILIOGRAPHY APPENDIX EXECUTIVE SUMMARY In blooming of Internet and E-commerce in recent years Online transaction is popular in Vietnam from business to interaction between business to businesss, authorities to business and people, it creates a convinience to people when they contact and business together No one can deny a convinienece of online transaction now But it contains a lot of potetial dangerous, because on the cyberworld every people only contact together throughout a tools and unknow information together Recornizing the potential of growing of this market and appearance of more and more online shop and E portal from government authorities All these thing need a service in third party to verify or guarantee a transaction is legal and right people This is a potetional market will be dtrog grow in the future VDC is member of VNPT, its main business is providing Internet Access service, Data transmission and Valued Added service After a perios of time to research and development VDC/VNPT has launch a service that is meet demand in verify and secure an online transaction In order to explore this market, VDC/VNPT has alot of activities to research and analyse a market and all factor which can impact of this market In this project, VDC/VNPT has been researched potetial market via survey current customer and new customer to investigate a demand and level of accept service when launching Analyse competitors strenght and wealness in the market and to determine how to buid a distribution channel effectivelly Depending on information which collected from survey VDC/VNPT has been made a marketing plan for this service and present in this project LIST OF ABBREVIATIONS VNNIC: Vietnam Internet Network Information Center VDC: Vietnam Data Communication VNPT: Vietnam Post and Telecommunication Groups CIO: Chief Informatic Officer CEO: Chief Executive Officer Chapter Introduction 1.1 Rationale of Study Blooming Internet, E commerce and E transaction is more and more popular in Vietnam This blooming is lead to all activities in business today are moving from off line to online To appear of alot of E-commerce website with its revenue about more than million USD per year Today, IT device is more and more cheaper with a development of technology, people can work everywhere from car to office, they only need a laptop or cellphone with 3G technology inside, they can work on move Despite strong growth of E-commerce, there is not any tool or service which can check and verify a transaction is legal Recornize to has a tool or service which enough trust and safe to verify or guarantee a transaction from a person is legal and right person After a long time to research and develop, VDC/VNPT was developed a service which can two things at the same time and to ensure that service would be accepted when launching, VDC/VNPT is make a marketing plan to this service after research about demnad from various data and information 1.2 The Objectives of study The objective of thesis is to create a marketing plan for customer which is doing business in banking and financial field The thesis will meet these requirement: 1.3  To build a marketing plan and how to win a successful in market segment  Identities compertitor’s strength and weakness  How to build a distribution channel? Scope of Study In this thesis, scope of study is enterprise’s strength and weakness which business in supply certificate authority service Study a real demand and level of acceptance to use from customer about a service 1.4 Structure of Study Structure of study is base on component of marketing plan and research from secondary sources and primary sources The components are an analysis of potential market situation, market objective, segmentation, target and positioning, marketing mix This is a picture of concept framework Analysis of current market situation 1.5 Marketing objectives Segmentation, targeting and positioning Marketing Plan VDC/VNPT Introduction Vietnam Data Communication Organization (VDC) is a unit that directly under Vietnam Posts and Telecommunications Corporation (VNPT) with the operation of four sub-units in three regions: VDC1 and VDC Online (in the North), VDC2 (in the South), VDC3 (in the Center) VDC is always proud of leading companies in Internet, data communication and information technology in Vietnam within 20 years of our operation With the prestige of a unit that PC World magazine annually evaluates as "The most popular Internet service provider”, we always focus on improving the quality of services to bring the highest satisfaction to customers The latest Awards that VDC has honor of receiving is the awards in the scope of Vietnam ICT Awards 2008:  The Best Internet Enterprise  The Internet Enterprise has the highest number of subscribers  The Internet Enterprise takes care of customer the best VDC has the largest network infrastructure in Vietnam with a total traffic to international reaches 32Gbps in 2008 VDC has a network that spreads 63 provinces and cities and work with over 10 multinational corporations to provide services in the whole world VDC has been applied the latest technology to continuously improve the service quality, diversify products and services to satisfy the increasing needs of customers, especially e- 10 commerce and Multimedia VDC commits making outstanding liability with the mission as "the reliable partner in the era of information technology” We believe that we will give our customers the highest benefits and value with the aim of "Quality for customers." Products - services, today VDC puts into operation the main products and services following: 
- MegaVNN (ADSL) - Webhosting - VNN / Internet Leased Line - Mail SMD - VNN/VPN-MPLS - Software solutions for enterprises - IFone-VNN - Online services - Telehosting (Dedicated, Colocation, VPS) - Solution Consulting Service definition In wikipedia, it is defined that: “In cryptography, a certificate authority, or certification authority, (CA) is an entity that issues digital certificates The digital certificate certifies the ownership of a public key by the named subject of the certificate This allows others (relying parties) to rely upon signatures or assertions made by the private key that corresponds to the public key that is certified In this model of trust relationships, a CA is a trusted third party that is trusted by both the subject (owner) of the certificate and the party relying upon the certificate CAs is characteristic of many public key infrastructure (PKI) schemes” Service analysis This service is developing base on open sources technology With this technology, depending on the needs of type of customers that we can develop products that meet customers demand Due to an open source technology The initial investment cost is not too expensive and it can work well on any system Service provider easily to choose the best systems, which that could be, provide a lot of users without a fear of overload Because of open source, so it easy to integrate in customer’s system without make system get fault and customer can adjust it base on their demand The thesis’s purpose is to create a marketing plan for organization which help organization to find a best way to access a market by analyzed its strenght and weakness factors, business environment and competitor’s strenght and weakness Depending on data this thesis analyze and collection that help organization build a perfect marketing plan 18 Chapter Marketing Planning for VDC/VNPT In this chapter, marketer will consider all data and information that relevant to service and market To making a plan, marketer must to have an analysis to surrounding environment and use tools to analyze from internal and external environment, current market situation After marketer has enough information they will make a marketing plan First of all, marketer will start to analyze external factor In this step, marketer use PEST tool to External Analysis Economic Environment factor Political: Todays, Vietnamese government has an issued a law and decree decision which involve in electronic transaction in daily business, manage a government operation and transaction between civilians and local authorities via E portal Government encourage all ministries have a plan to build their own website which serve for daily manage between minister and authorities with enterprises, civilians It pushes a work to move faster and more effectively Government asks Administration of Tax and Administration of Customs process all their activities with people or business firms via online Now, business firms can access customs’ website to submit or open import and export declaration People or business can submit their tax declaration form via website Economic: Vietnam is now step-by-step deep into world economy Become a full member of WTO in 2007 Vietnam has been opened their gate to the world A lot of chance and business opportunities are waiting Vietnamese business Vietnamese’s economic has been growth average from 7% to 9% Main national incomes comes from export natural resources, processing a goods and merchant and FDI Vietnam is known a safe and peaceful place to invest or business for foreign investors It has abundant labor force with young, hard working and progressive spirit It has a lot of natural resources if we know how to explore and use it effectively 19 As well as other countries, due to relay on processing goods to export to the world Vietnam has not been avoided impact of global economic recession But now it is on the way to recovery So, in order to maintains a rate of economic growth, attract an FDI and upgrade competition strength, Vietnam enterprises must to consider to cut down unnecessary cost in manufacture and business Beside, Vietnam is appearing to a new kind of business, that is buying and selling online via website and social networking It creates a convenience in business and annual revenue from it more and more growth Social and Cultural: Current population is 86.927.000 million people (source from general statistic office in 2010) Due to develop in economic, Vietnamese ‘life is more and more developing Young generation in Vietnam is more and more motivating, approaching and learning a new technologies advantage in the world easily Developing Internet access in Vietnam open the door to young generation to step in the world Today, they can easily to search and find information over Internet We easy to catch a group student or people who use Internet everywhere from school to Internet café Blooming of Social network in recent years like Zing, Facebook, Twitter… It creates a new cultural together with traditional cultural and attract a lots of younger to join in Technology: There are a lot of way to access Internet from dial-up connection, ADSL, FTTX and 3G mobile People can communicate with other people on over the world easily The appear of online business is common in Vietnam You can buy and sale everything, business transaction or event to make a business contract on a cyberspace Laptop, Cellphone and tablet is a tools which a part of people’s daily activities from learning, doing business… Legal: With this online activities in recent year Vietnamese authorities are considering the legality of all transaction By issued a law, under law paper or decree decisions, Vietnam government is step by step to promote developing a certificate authority service in Vietnam 20  In 2005, issued law on electronic transaction  In 2006, issued law on informatics technology  In 2007, degree decisions No 26/2007 ND-CP about government in the implementation of law on electronic transaction and digital signatures to authenticate digital signatures Competitive Environment: Vietnam Certificate Authority market is a potential market which not to explore All suppliers have an equal in this market Up to now, beside VDC/VNPT there are supplier are looked a direct potential competitor with VDC/VNPT in this market They have a difference strength and weakness factors They come from other field but involve in ICT, one comes from security industry, one comes from smartcard produce and one from telecom industry and they have enough strong financial Each supplier chooses a difference core technology to develop his or her service and seem less difference in core technology Supplier only consider which technology can meet their require and save their expense during operation FPT IS a famous programming organization They have experience in developing software and integration system They want to use their experience in successful deploy system as advantage factor to attract customer come to use their service They decide to purchase a close core technology from overseas partner with this package they will save a cost to develop and they not need to research as integrate or deploy it immediately But they will get a problem if their customer get problem during a time to use it Their engineers have to be looking for a problem and ask help from partner It is a waste of customer’s time or even customer’s system must to stop and wait to repair Due to a software organization, their engineer only professional on software programming and they not have much experience on CA software They will spend a time to recruit and training human to support Their main business is bid a large project and they not have retail channel for individual, they have to looking for an agency, IT shop to accept become a retailers for this service Viettel Corp is famous a corporation in Vietnam They are multi-industry corporation and main industry is telecom, real estate and so on Viettel has enough resource from human to 21 infrastructure system to deploy this service But they are considering which core technology to use open source core or close source core They are comparing advantage and disavantage factors between them Due to professional on telecom industry, they not have programmer to program the first core to final core which can use to supply customer BKIS is a well-known organization in antivirus and security industry They have experience in antivirus and security so they not get too much problem in this field, because they understand an advantages and disadvantages between open core and close core, they easy to decide which one they use They have exist distribution channel and when deploy this service they can ultilize this channel for new service or they can intergrate it into antivirus software as extra option In business, they have a strategic they try to take customer as much as good, they get with any price or lower price But if one day their system can not stand, it wil collapse and they will losse customer By the way, their office locate in Hanoi only, they not have branch or office in Central and South area If they sell a service to customer who live in south or central areavia their distribution and customer need help from engineer they can not help instantly NACENCOMM SCT is a Smart card joint stock Organization This organization is only professional in produce smartcard They have an advantage in end user device and they only focus on individual customer Beside competition together between domestic enterprises Domestic enterprises in this industry must fight with other service provider from international such as VeriSign Although foreign organization does not have a license or permit to supply service at this time, but there is s few exceptions with this enterprise Internal Analysis To gain a successful in deployment a new service Marketer must a lot of thing from preparing to analyze environment around which can impact on a plan Marketer must to analyze internal condition inside their company This analyze will show condition or factor that is a strong or weakness and what condition will lead to success Similar, in this VDC/VNPT case a well preparation will lead to a successful 22 Firstly, human resources are most importance This is a force to serve for deploy a service during a sale process from pre sale to after sale Now, VDC/VNPT has a sale force that is rather professional and huge But this force still have some problem, that is one sale person who sale all VDC/VNPT’s service and they all thing from pre sale to after sale It causes to reduce their capacity in sale To improve sale force team, VDC/VNPT should separate a sale team to a groups and each group is in charge of type of customer from individual customer, Industry customer to agency development This divide helps to control and manage easily Customer development more effectively and more professional and management board will see a market will develop better than individual sale all things Secondly, system infrastructure is importance Because service is intangible product, customer cannot to touch or feel before purchase, they only feel its quality after purchase it So, if a system is poor it cannot to give a best quality service But fortunately, VDC/VNPT has a lot of times to prepare a system infrastructure during a time to research about this service Now, VDC/VNPT’s system can serve an million users at this time Lastly, technical engineer team is rather importance This force is operating system and supporting to other team during a sale process from pre sale to after sale VDC/VNPT own a technical engineer team with good background and experience So, VDC/VNPT will not face problems during an operation time All things above are an advantage to compare with other But most importance advantages that VDC/VNPT has while other competitors does not, that is a transaction office which exist and cover 64/64 provinces and cities With other competitors, they must to build a distribution channel and agencies, VDC/VNPT is a member of VNPT and it is allowed to use this channel If VDC/VNPT understand and utilize this channel, it is a strong weapon in this competition All things above are advantages But VDC/VNPT still has a weakness in market activities such as: collect market’s information, competitor’s information Due to a state government it still exist a delay in deployment process compare with others Long time monopoly doing business in post and telecom industry, VDC/VNPT has been neglected to build its image But in this time, telecom market is opened and VDC/VNPT had 23 some activity to rebuild image and brand awareness Having a strategy to marketing a service to new customer in Industrial park and other industrial SWOT Strengths  Leading in ICT and Internet industry in Vietnam  Strong brand name and brand awareness  Covering 64/64 provinces and cities  First organization research digital signature technology in Vietnam  Strong financial Weakness  Collaboration between stakeholders loose  Distribution channel and agencies still weakness Opportunities  Emerge market and less competition  Applying Internet in any all-economic factor  Population of Free Wi-Fi connection, mobile device and 3G technologies  Moving transaction from traditional to online transaction Threats  International & Domestic competitors  Change policy from government  Change from customer when service does not meet customer require Current Market Analysis According to a VNNIC’s statistic report in December 2011 Vietnam has more than 30,516,587 peoples to use Internet, it takes 35,03% per populations Vietnam’s bandwidth Internet connection from 1997 to now is 300,137 Mbps for International connection and 394,401 Mbps for domestic connection and this figures is going to raise in the future Appear of online shop and E-commerce websites more and more popular in cyberspace it makes a change in shopping behavior of consumer It created a convenient for seller and buyer by only a click can buy or sell a goods, it saved a time and costs for both sides According to 24 CIMOGO’s survey result in shopping online, there are 50% people who want to shopping online and 58% consumer does not believe a current security when deal online because of steal an account and information, that is a problem need to solve Consumer needs a service or tool to guarantee their activity is secure Perceived benefits from Internet, Vietnamese government has a lot of policies to develop and planning to build an E-Government with E-Government’s portal and beginning to change step by step their activities from offline to online Everything is going to process through EGovernment’s portal such as: Open a customs Import and Export registration, submit a tax registration and so on… In banking industry, domestic and foreign bank are building their online banking service They encourage their customer to use online transactions instead of a traditional transaction services With this change, banking and their customer need a tool to verify or guarantee their transaction is legal and trust Cooperation or link with bank to integrate Certificate Authority service into bank’s system that is a best way to sell a service to bank’s customer According a SVB report: there are 50 branches of foreign bank operation in Vietnam, there are 35 domestic banks include state banks, foreign banks with 100% own capital and 18 companies which operate in financial field and lot of big and small enterprises in the whole nation With this statistic, if VDC/VNPT supply its service to 20% volume of banking in Vietnam, it is going to attract how many potential customers from these banks And yearly, rate level only raise 5% it create big revenue include renew and new subscribers to VDC/VNPT, Number of bank’s customer is a thousand not hundred So, if VDC/VNPT have a right policy to banks and its customer, it remains own revenue and growth rate All enterprises that are doing business in Vietnam are involved to two authorities Tax and Customs This is a huge potential customer resource beside individual and bank’s resource Base on a little statistic that collected from reports, we recognize that Certificate Authority Service market in Vietnam is new, open and real need 25 Targeting, Segmentation and Positioning Marketer can segment market to many segments depend on industry, need and geographic In the industry, marketer can segment to banking industry, financial industry and other industry A segmentation will help marketer to see where is a market target and why marketer choose this segment is market target Each industries, marketer will consider its current and future demand, growth and attraction of service to them Base on data and information marketer collected via survey, other sources Marketer will make a plan to approach and attract customer to use a service After market segmentation process, marketer will aim to market target a place they can earn a money In this case, as a marketer we see that individual and bank industry are potential market target that all marketer must to get into In order to win, if marketer attracts from 30% to 40% individual customer and from 10% to 30% bank customer, it is mean that the enterprise hold from 30% to 40% market share and revenue is not small number As we know, individual customer is person who will become a loyalty customer or short term customer depend on a quality of service They have a right to choose which service is good and has a good customer care policy So, marketer must show them see that when you use our service, you chose a right place to trust How can marketer that? Beside quality of service is first and no need to talk But positioning image of brand and quality of service are importance, it is a combination to positioning VDC/VNPT always identify as reliable service provider with more than 20 years experience in Internet and Communication industry and Certificate Authority service is not exceptane We want to become leader and our service is trust So, in order to it, marketer has to draw out a stategic plan to build image of VDC/VNPT and when people see image they will think that all its service is believed and customer’s money pay is a right Finally, during a market analyse Marketer undertands that need of Certificate Authority service is true and it just begin to rise Opportunity is large to all people and who know to catch it and use it clever they will win and become leader In technology factor, there is not much difference it is mean that quality of service is the same But there is a factor which make 26 a difference between providers that is quality of service during a sale process and after sale policy 3.2 Marketing Planning Service: Core service is supplying a trust service to verify information about user who signs on documents or order transaction via Internet is legal Depending on type of customer and customer’s demand, we will offer this service as package with valid time from 01 to 03 years for single customer and we offer a package service to client who is enterprises or SMB With a several of package service, client will have more choice in use Price: Price of structure is constructed with these elements plus end user device cost:  Time of registration  Type of customer (individual user or enterprise user)  Strategic partner Place: Service will be distributed many ways Client can come to our office and make direct subscription with sale people or client can come to post office in the whole nation to make a subscription or make an order via website or telephone, our sale team will deliver service to customer by post or deliver at customer’s door Enterprise customer, they only give an order, our sale team will come to advise and give a suggest package service to customer, if agree sale team will the rest VDC/VNPT should combine or cooperate with tax and customs office, bank to make a place to distribute service to customer with introduction from them Develop agencies is companies, is doing business in a fields which involve or require digital signature 27 Promotion: This is a specific service and rather new to all customers So that, we should to make a campaign to introduce and promote this service Due to service involve Taxing, Customs and E-transaction, VDC/VNPT should introduce it to their staff and combine with them to open a meeting or seminar to introduce to customer Upload all information to company’s website and combine with industrial zone management board to make a meeting to introduce to manufactures in that area But most importance, we have to show a benefit when client or enterprises use Certificate Authority service in their activity and business Join in or sponsor a meeting or seminar, which talk about cyber security, via these meetings we can bring our benefit service to people who is CIO, CEO If customer has a big order, they will receive free end user device to use a service Process: With this service, we can divide to two parts One for single client and one for enterprise With single client we just only consult or advice them to choose a right service base on their demand and we sole With an enterprise is rather difference We must to investigate a size of enterprise, demand, purpose they use in… base on these information we collect We will give a suggestion sheet company should If their demand need to communicate with their client and they need to verify every transaction Our engineer must to give an advice to integrate a service into their system in order to quick check for example Or in the enterprise, one transaction need to check in many levels and each level must sign on it Our sale can advise customer use a package, which meets a demand… Physical evident: In this case, physical evident is:  Website  Brochures and flyer  Cooperation agreement between VDC/VNPT with authorities 28  Introduction from banks, tax office and authorities office  Social – network, forum People: As talked above, successful of service is a process to combine many factors and human factor is most importance With sale force, VDC/VNPT should train them frequently about sale and communication skills Similar, technical engineer force who operate a system and support client during a usage time VDC/VNPT should send them to training in institute or school about IT technical to upgrade their skill and they get new technology to apply in company Due to management a large area, VDC/VNPT should to recruit an employment for sale and support in remote area Usually open a class to train a service to people who work at post office and agencies to develop a business Financial Plan: Before launching new service Marketing department must to prepare a budget for a service This table is listing all expenditures, which relevant with service Budget Category Advertising Current Year (Vietnam Dong Currency) 1,000,000,000 Event support—Product Level 600,000,000 Event support—Corporate Mandate 600,000,000 Sales Incentives 500,000,000 Sales Support 150,000,000 Sales Training 300,000,000 Publishing/Printing 50,000,000 Web Site Design & Maintenance 50,000,000 29 Corporate Program Support 200,000,000 Beta or Field Trial Support 50,000,000 Branding Support 2,000,000,000 Customer Visits / Publicity / Public Relations 2,000,000,000 Other Marketing Services and Expenditures 1,000,000,000 TOTAL FUNDING REQUIRED 8,500,000,000 3.3 Evaluation of Planning This is a suggestion-marketing plan for company in a year 2012 In this plan, it shows all things company must before launching a service and where is a target market company should to focus and how to build a distribution channel This plan shows a suggestion budget for first year operation With this budget, marketer will focus on introduce and push a service to customer This plan is rather enough for company operation Some information used in this thesis is taken from Internet and reports from government authorities and research companies So that, there is a little differences between thesis and real life The primary data obtained through the survey process would be useful for companies in the future when the market demands begin to form and distinct hierarchy 30 Chapter Conclusion and Recommendation Conclusion This thesis was show all information about CA service as well as how company prepares and launch a service However, we need to help customer understand service’s benefits and accept to use it in their daily life But how to it? We need cooperate with authorities to open the service presentation and advocacy To increase an advertising campaign as well as expanding the distribution network is a way to bring services to a hands of consumers With this plan, VDC/VNPT should to push up the process and try to bring a marketing campaign to customer target throughout traditional advertising channels, current agencies and setup a new distribution channel quickly Personally, with these step in marketing in this project I thought, VDC/VNPT would gain a lot of customer in the first time of launching process Recommendation Because, this is a first steps to step in the market, competition between providers is not large But late, when the market has developed and operation is stable, the company needs to have some adjustments in order to keep, develop market share and maintain competitive advantages These things have to do:  Develop human resources in help desk and support  Have a policy to encourage and support agencies to develop customer  Research and develop service in security factor  Cut or reduce unnecessary cost in process 31 BILIOGRAPHY Bộ Công thương Báo cáo Thương mại điện tử Việt Nam năm 2010 Cimigo, 2011 Vietnam net citizens report Internet usage and development in Vietnam April 2011 Philip Kotler, Amstrong The Principle of Marketing 14 Edition Philip Kotler, Garry Amstrong The principle of Marketing Second European Edition William M Luther The Marketing Plan How to prepare and implement it Wikipedia www.wikipedia.org 32 APPENDIX Questionnaire Sheet https://docs.google.com/spreadsheet/ccc?key=0AglRu7SKGkyHdFhkZWRIRHhOZ2tTUHFt UXlfVmJLYlE#gid=0 ... positioning Marketing Plan VDC/ VNPT Introduction Vietnam Data Communication Organization (VDC) is a unit that directly under Vietnam Posts and Telecommunications Corporation (VNPT) with the operation... develop, VDC/ VNPT was developed a service which can two things at the same time and to ensure that service would be accepted when launching, VDC/ VNPT is make a marketing plan to this service after... information which collected from survey VDC/ VNPT has been made a marketing plan for this service and present in this project 7 LIST OF ABBREVIATIONS VNNIC: Vietnam Internet Network Information