A marketing stategy

Sets the overall direction and goals for your marketing The foundation of a marketing plan Role: Define your vision, mission and business goals Outlines the steps you need to take to achieve these goals. 

1.The resolution of Surface Pro 4? A 12 MP B MP C 16 MP Microsoft Surface Pro how many basic features? A watch – work – write B design – work – wirte C watch – wirte 3.Microsoft Surface Pro uses the operating system? A.Win 10 Home B.Win 10 Pro C.Win 10 Education VOCABULARY Marketing stategy Foundation /faun'dei∫n/ Sự thành lập Goals /goƱl/ mục tiêu Define /di'fain/ xác định Mission /'mi∫(ә)n/ Sứ mệnh VOCABULARY Vision /'viʒn/ Thị trường Achieve /ә't∫i:v/ Đạt Describes /dɪˈskraɪb/ Mô tả Identifies /ai'dentifai/ Nhận diện Effectiveness /i´fektivnis/ Tính hiệu I A MARKETING STATEGY  Sets the overall direction and goals for your marketing  The foundation of a marketing plan II DEVELOP A MARKETING STRATEGY Role:  Define your vision, mission and business goals  Outlines the steps you need to take to achieve these goals VIII DEVELOP STRATEGIES TO SUPPORT YOUR MARKETING GOALS  List your target markets  Devise a set of strategies to attract and retain them IX TEST YOUR IDEAS  Do some online research  Test some ideas and approaches on your customers and your staff, and review what works IX TEST YOUR IDEAS  Study your customers needs, reach the customers within your target market  Improve your sales results  Find out effective tactics VOCABULARY Features Chức Benefits /'benɪfɪt/ Lợi ích Regular /'rәgjulә/ Thường xuyên Merchandising /´mә:tʃәn¸daiziη/ Techniques /tek'ni:k/ kỹ thuật X 4P Product:  what you are selling, including  all of the features/advantages/benefits (styling, quality, repairs, and accessories.) X 4P Price  How it will affect your customers  Estimatedall costs  Discounts and seasonal pricing => attract customer such as: +Posting regular updates about your product on Twitter and Facebook +Advertising in local magazines targeted to young people X 4P Place  Where your products and services are seen, made, sold or distributed  Access for customers to your products is key =>customers can find you X 4P Place  Design of your retail space and use effective visual merchandising techniques  Finding the right business location _a key marketing VOCABULARY Promotion /prә'mou∫n/ Thúc đẩy Telemarketing /´teli¸ma:kitiη/ Chào hàng qua điện thoại Prospective /prә´spektiv/ Món lãi sau Publicity /pʌb'lɪsәtɪ / Hoạt động quảng cáo X 4P Promotion  make your customers aware of your products and services,  including advertising, sales tactics, promotions and direct marketing X 4P Promotion  Promotional activities can include:  advertising - newspapers, radio, television, magazines, outdoor signage and online X 4P Promotion  Promotional activities can include:  personal selling or telemarketing - relies on good interpersonal and communication skills, excellent product and service knowledge and the ability to sell product benefits to prospective customers X 4P Promotion  Promotional activities can include:  Publicity - created by sending media releases to print and broadcasting media, giving interviews to the media and from word-of-mouth X 4P Promotion  Promotional activities can include:  short-term sales promotions - market your product or service using coupons, competitions and contests X 4P Promotion  Promotional activities can include:  direct marketing - involves sending letters, emails, pamphlets and brochures to individual target clients, often followed by personal selling or telemarketing ... STRATEGY A simple criteria for goal-setting is the SMART method:  Specific - stateclearly what you want to achieve  Measurable - set tangible measures so you can measure your results  Achievable... that are within your capacity and budget II DEVELOP A MARKETING STRATEGY A simple criteria for goal-setting is the SMART method:  Relevant - set objectives that will help you improve particular... direction and goals for your marketing  The foundation of a marketing plan II DEVELOP A MARKETING STRATEGY Role:  Define your vision, mission and business goals  Outlines the steps you need to take